The Mom Project
The Mom Project is a Chicago-based digital talent marketplace connecting over 1.3 million skilled mothers with 4,000+ employers via skills-based AI matching, offering subscription, transactional, and enterprise hiring solutions across flexible and full-time work arrangements.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What The Mom Project does
The Mom Project is a Chicago-based digital talent marketplace founded in 2016 by Allison Robinson that connects skilled mothers with employers seeking diverse talent. The platform serves a community of 1.3 million+ registered moms (94% holding bachelor's degrees or higher, 8-12 years average experience, 50% ethnically diverse) and 4,000+ employer clients ranging from Fortune 500 enterprises to SMBs. The company operates exclusively within the United States and focuses on flexible work arrangements including remote, hybrid, part-time, contract, and returnship roles, addressing the structural challenge mothers face when re-entering or advancing in the workforce after career breaks.
The core technology is an AI-powered skills-based matching platform that assesses candidate qualifications beyond traditional resume parsing, designed to evaluate nonlinear career paths including career gaps. The company has expanded its ecosystem through the 2020 acquisition of Werk (workplace flexibility technology and now operating as WerkLabs research arm), the 2021 acquisition of Glassbreakers, and the launches of SelfMade (freelance platform, October 2023), RISE (non-profit upskilling program for women of color), and Let's Rally (mentoring). Enterprise distribution has been strengthened via a September 2023 integration with SAP Store and SAP Fieldglass for contingent workforce management.
The business model combines multiple revenue streams: Pay Per Hire (transactional per-hire fees), Access subscription (annual plans starting at $15,000 for multi-role hiring), Contingent Workforce Partner (enterprise managed services integrated with MSP/VMS systems), and SelfMade consumer subscriptions ($15-21/month). Go-to-market is sales-led with dedicated Account Managers for enterprise clients and self-service options for SMBs. The company has raised over $110 million across seed, Series B, and Series C rounds, with strategic advisor Serena Williams amplifying brand visibility.
The Mom Project firmographics
Firmographics- Name
- The Mom Project
- Legal name
- The Mom Project
- Website
- https://themomproject.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Mom Project is a Chicago-based digital talent marketplace connecting over 1.3 million skilled mothers with 4,000+ employers via skills-based AI matching, offering subscription, transactional, and enterprise hiring solutions across flexible and full-time work arrangements.
- Ownership category
- akta.pro rank
The Mom Project industry classification
Industry- Product category
- Online Talent Marketplace and Recruiting Platform
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Nanny Agency / Placement Services (HSAAABAN)
- akta.pro secondary industry
- Internship-to-Apprenticeship & Early Talent Pipeline Programs (EDAMAKAL)
Keywords
Where The Mom Project is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mom Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pay Per Hire: Transaction-based hiring model where companies pay per hire for individual role placements. Includes intake call, job description support, candidate recommendations, and dedicated Account Manager support.
- Access Subscription: Annual subscription plans starting at $15,000 for companies hiring across multiple roles. Includes unlimited job posts, applicant management, unlimited collaborators, dedicated Account Manager, and co-branding options.
- Contingent Workforce Partner Program: Enterprise-level program for companies with existing contingent workforce programs. Integrates with MSP and VMS systems, featuring AI-driven matching and dedicated sourcing teams.
- SelfMade Freelance Platform: Freelance directory and management platform with membership plans ranging from $15-21/month. Provides proposal templates, contract tools, invoicing templates, and business profile building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay Per Hire - for companies looking for hiring support |
| Subscription | Annual | Subscription - for companies looking to find talent for multiple roles |
| Subscription | Annual | Contingent Workforce Partner - for enterprise teams with contingent workforce programs |
| Subscription | Monthly | SelfMade Freelance - membership plans for freelancers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Mom Project product offering
Product offeringCore offering
The Mom Project operates a digital talent marketplace that connects skilled mothers with employers offering flexible work arrangements across full-time, part-time, contract, and returnship roles. Employers access the talent pool through three commercial offerings: Pay Per Hire (transaction-based), Access (annual multi-hire subscription starting at $15,000), and Contingent Workforce Partner (enterprise program with MSP/VMS integration). The talent side is supported by SelfMade (freelance tools), RISE (non-profit upskilling), and Let's Rally (mentoring).
Product overview
The Mom Project operates as a talent marketplace platform connecting skilled mothers with employers offering flexible work arrangements. The core platform is The Mom Project Talent Platform, supplemented by two primary hiring solutions: Pay Per Hire for per-transaction recruiting and Access for subscription-based multi-hire needs. The company extends its ecosystem through SelfMade (freelance tools), RISE (free upskilling certifications), Let's Rally (mentoring), and WerkLabs (research arm). Enterprise services include Contingent Workforce Partner solutions integrated with SAP. The platform serves over 1.3 million moms and 4,000+ employers, supporting full-time, part-time, contract, and returnship work arrangements.
Differentiator
Problem solved
Functional benefit
Brands
- RISE: Non-profit upskilling program delivering technology certifications and career development for moms and women of color
- SelfMade
- WerkLabs
Products and services
- The Mom Project Talent Platform Two-sided digital marketplace connecting skilled mothers (1.3M+ members) with employers for full-time, part-time, contract, and returnship roles; includes skills-based AI matching and dedicated Account Manager support.
- Pay Per Hire
Quantifiable outcome
- 94% of talent has bachelor's degree or higher
- +8 more outcomes
Companies that use The Mom Project
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles5 records
The Mom Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature2 records
The Mom Project partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- SAPcoreThe Mom Project's talent platform of 1.3 million moms is integrated with SAP Store and SAP Fieldglass, enabling enterprise clients to access The Mom Project talent through existing SAP procurement and workforce management systems.
- BeelinecorePartnership delivering job placements for moms. Joint efforts have generated more than $40 million in economic impact in job placements for moms through the collaboration.
- IntuitflagshipIntuit Again returnship program in partnership with The Mom Project. Program delivers $1.3 million in economic opportunity with 70% FTE conversion rate. Features onboarding boot camps and one-to-one mentoring for returning technology professionals.
- MetaflagshipMeta Reconnect program creates opportunities for experienced legal professionals who have taken a career break. Partnership yielded over $30 million in economic opportunity and 17 Reconnect program hires.
- Serena WilliamsflagshipSerena Williams serves as Strategic Advisor to The Mom Project. Her involvement amplifies the platform's mission and brand visibility. She has called on CEOs and business leaders to consider hiring moms.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
The Mom Project competitors and assessment
Company assessmentBroad incumbents
- Indeed: Indeed is the largest global job search platform and a major competitor for SMB and mid-market employer spend that The Mom Project targets with its Pay Per Hire and Access offerings. Its scale and breadth make it the most direct broad-market substitute for many of TMP's employer customers.
- Eightfold AI: Eightfold AI is a large-scale AI talent intelligence platform used by Fortune 500 enterprises for recruiting, retention, and DEI. It competes with The Mom Project for enterprise talent acquisition budgets and has built bias-aware matching and skills-based capabilities that overlap with TMP's core technology positioning.
- ZipRecruiter: ZipRecruiter is a public job marketplace serving SMB and mid-market employers with AI-driven candidate matching. It overlaps with The Mom Project's Pay Per Hire and Access product lines in terms of customer segment, use case, and the transactional, self-serve go-to-market.
- iCIMS: iCIMS is an enterprise applicant tracking and talent acquisition platform used by large corporations. It is comparable to The Mom Project's Contingent Workforce Partner offering in addressing enterprise HR/TA teams and is increasingly integrated with VMS systems like SAP Fieldglass, where TMP also distributes.
- LinkedIn Talent Solutions: LinkedIn is the dominant professional network with extensive hiring, job posting, and recruiting AI products. It is the principal broad incumbent competing for the same employer customers and the same talent pool, with rapidly improving skills-based matching and direct-sourcing features.
Direct peers
- Rework: Rework is a job platform purpose-built for caregivers and parents returning to the workforce, with a focus on returnship-style programs. It is highly comparable to The Mom Project's returnship and career-reentry offerings (e.g., Meta Reconnect, Intuit Again) and addresses the same talent pool of professionals with career gaps.
- InHerSight: InHerSight is a women-focused workplace ratings and job matching platform that helps female job seekers find employers rated highly on factors like paid time off, family growth support, and flexibility. It is comparable to The Mom Project in that both target women professionals seeking flexible, family-friendly work and sell to employers on DEI/diversity sourcing.
- Fairygodboss: Fairygodboss is a career community and job board for women, combining employer reviews, salary insights, and job listings. It overlaps with The Mom Project on the women-focused job discovery and employer brand value proposition, serving a similar talent demographic and competing for the same enterprise DEI customers.
- PowerToFly: PowerToFly is a diversity-focused talent marketplace connecting women (and other underrepresented groups) in tech with companies offering remote and flexible roles. It is the closest direct competitor to The Mom Project, with a similar B2B/B2C model, employer subscription/transactional revenue, and enterprise partnership motion.
Emerging players
- HireVue: HireVue provides skills-based assessment, video interviewing, and AI-driven hiring tools used by enterprises to evaluate candidates. It overlaps with The Mom Project on the skills-based, bias-reducing matching and assessment narrative, and is increasingly used by the same enterprise customers for diverse hiring initiatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Mom Project social profiles
Digital presenceThe Mom Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mom Project leadership team
Management profileNumber of profiles
Profiles15 records
The Mom Project subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Mom Project funding detail
Funding detailFunding overview
Funding rounds4 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mom Project M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mom Project
What does The Mom Project do?
The Mom Project operates a digital talent marketplace that connects skilled mothers with employers offering flexible work arrangements across full-time, part-time, contract, and returnship roles. Employers access the talent pool through three commercial offerings: Pay Per Hire (transaction-based), Access (annual multi-hire subscription starting at $15,000), and Contingent Workforce Partner (enterprise program with MSP/VMS integration). The talent side is supported by SelfMade (freelance tools), RISE (non-profit upskilling), and Let's Rally (mentoring).
Is The Mom Project a public or private company?
The Mom Project is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Mom Project founded?
The Mom Project was founded in 2016. It employs 101 to 250 people.
Where is The Mom Project based?
The Mom Project is headquartered in Chicago, United States, in the North America region.
How does The Mom Project make money?
Four revenue lines are on record. Pay Per Hire is the primary driver. The others are access Subscription, contingent Workforce Partner Program and selfMade Freelance Platform.
Who are The Mom Project's main competitors?
Broad incumbents on record are Indeed, Eightfold AI, ZipRecruiter, iCIMS and LinkedIn Talent Solutions. Direct peers are Rework, InHerSight, Fairygodboss and PowerToFly. HireVue is listed as an emerging player.
Does The Mom Project have an API?
No public API is recorded for The Mom Project.
What industry is The Mom Project in?
The Mom Project's product category is Online Talent Marketplace and Recruiting Platform. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of EDAMAKAL, Internship-to-Apprenticeship & Early Talent Pipeline Programs. Its NAICS code is 561311 and its SIC code is 7361.