Star Racing
Star Racing designs and sells championship-engineered performance camshafts and supporting valve train components for Harley-Davidson Milwaukee-Eight and Twin Cam motorcycles, selling direct-to-consumer online and through a certified US and international dealer network.
- Company typePrivate
- Founded1980
- HeadquartersAmericus, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Star Racing firmographics
Firmographics- Name
- Star Racing
- Legal name
- Bryce & Bryce Enterprises, Inc.
- Website
- https://starracing.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Star Racing designs and sells championship-engineered performance camshafts and supporting valve train components for Harley-Davidson Milwaukee-Eight and Twin Cam motorcycles, selling direct-to-consumer online and through a certified US and international dealer network.
- Ownership category
- akta.pro rank
Where Star Racing is headquartered
LocationHeadquarters
- HQ city
- Americus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Star Racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Performance Camshafts: One-time sale of precision-ground performance camshafts for Harley-Davidson Milwaukee-Eight and Twin Cam engines. Individual cams range from $369.95 to $449.95. This is the primary revenue stream.
- Supporting Upgrades: One-time sale of complementary performance components including billet compensators ($399.95), valve spring kits ($349.95-$649.95), lifter guides ($79.95), adjustable pushrods ($269.95), hydraulic lifters ($219.95), and gasket kits ($32.95-$38.95).
- Bundled Kits: Pre-configured bundles combining cams with supporting components at discounted prices. Bundles range from $589.75 (Cam Change Essentials) to $1,399.95 (Ultimate Cam Change Support Bundle), offering $28-$167.70 in savings vs. individual components.
- Apparel: Branded merchandise including Star Cams T-Shirts at $29.95.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Twin Cam Camshafts - Starting at $439.95 |
| Unit Pricing | Pay-as-you-go | Milwaukee-Eight Camshafts - Starting at $369.95 |
| Unit Pricing | Pay-as-you-go | Supporting Upgrades - Starting at $14.95 |
| Unit Pricing | Pay-as-you-go | Bundle Packages - Up to $1,399.95 |
| Unit Pricing | Pay-as-you-go | Apparel - $29.95 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Star Racing product offering
Product offeringCore offering
Star Racing designs, manufactures, and sells championship-engineered performance camshafts and supporting valve train components for Harley-Davidson Milwaukee-Eight and Twin Cam engines. Every cam is designed personally by 6-time NHRA World Champion George Bryce, with the product line spanning bolt-on street cams to full race profiles, complemented by billet compensators, valve spring kits, lifter guides, pushrods, lifters, and gasket kits sold individually or as pre-configured bundles.
Product overview
Star Racing is a high-performance camshaft and components company specializing in Harley-Davidson engines. The product portfolio centers on two categories of camshafts (Milwaukee-Eight M8 and Twin Cam) as the core offering, supported by an extensive range of complementary components including valve spring kits, lifter guides, compensators, pushrods, gaskets, hydraulic lifters, and clutch upgrades. Star Racing also offers curated bundle packages (Cam Change Essentials, Ultimate Cam Change Support, and Fab Four bundles) that combine camshafts with supporting components for complete engine builds. The company was founded in 1980 by George Bryce, a six-time NHRA Pro Stock Motorcycle World Champion, and operates as an e-commerce business shipping products direct from Nashville, Tennessee.
Differentiator
Problem solved
Functional benefit
Products and services
- Star 30/30 Milwaukee-8 Camshaft
Quantifiable outcome
- 30+ horsepower gain with Star 30/30 cam bolt-on installation with proper tuning
- +2 more outcomes
Companies that use Star Racing
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Star Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Star Racing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Rollie's Speed ShopcoreInternational distributor for Star Racing products in Australia. Provides local sales, shipping, and support for Australian customers.
- Gorilla GaragecoreInternational distributor for Star Racing products in Brazil (São Paulo). Supports Brazilian market with local distribution.
- 905 MotorsportcoreInternational distributor for Star Racing products in Canada (Woodbridge, Ontario). Handles Canadian market distribution.
- Speed Hut Motorcycle TradingcoreInternational distributor for Star Racing products in Dubai, UAE. Serves Middle East market.
- ZodiaccoreEuropean distributor for Star Racing products. One of the largest motorcycle performance parts distributors in Europe.
- A1 Cycles - Maiden, NCcoreCertified dealer in Southeast region. Many technicians have studied under George Bryce's direction.
- Fast Tunes - Red Bay, ALcoreCertified Southeast dealer with direct line to George Bryce for technical support and guidance on builds.
- Moto Performance Garage - Las Vegas, NVcoreWest region dealer and authorized to ship cams to California customers (Star Racing cannot ship cams directly to CA).
- D&D ExhaustminorSouthwest dealer and exhaust manufacturer. D&D exhausts are recommended by Star Racing for optimal cam performance with long 2-into-1 configurations.
- Fuel MotominorMidwest dealer and exhaust manufacturer. Fuel Moto exhausts are trusted options recommended for use with Star Racing cams.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Star Racing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Star Racing social profiles
Digital presenceStar Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star Racing leadership team
Management profileNumber of profiles
Profiles2 records
Star Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star Racing
What does Star Racing do?
Star Racing designs, manufactures, and sells championship-engineered performance camshafts and supporting valve train components for Harley-Davidson Milwaukee-Eight and Twin Cam engines. Every cam is designed personally by 6-time NHRA World Champion George Bryce, with the product line spanning bolt-on street cams to full race profiles, complemented by billet compensators, valve spring kits, lifter guides, pushrods, lifters, and gasket kits sold individually or as pre-configured bundles.
Is Star Racing a public or private company?
Star Racing is a private company. It is classified as family owned and is currently operating.
When was Star Racing founded?
Star Racing was founded in 1980. It employs 11 to 50 people.
Where is Star Racing based?
Star Racing is headquartered in Americus, United States, in the North America region.
How does Star Racing make money?
Four revenue lines are on record. Performance Camshafts are the primary driver. The others are supporting Upgrades, bundled Kits and apparel.
Does Star Racing have an API?
No public API is recorded for Star Racing.