What Fuel Moto does

Fuel Moto is a privately held, specialty motorcycle performance parts retailer and EFI tuning service headquartered in Appleton, Wisconsin. The company sells electronic fuel injection tuning devices (primarily Dynojet Power Vision and Power Commander V units), exhaust systems, big bore kits, short blocks, camshafts, air intake systems, suspension and chassis components, and branded apparel — focused almost entirely on Harley-Davidson and American V-twin motorcycles. Its core differentiator is an in-house R&D facility equipped with a Dynojet 250i chassis dyno, where the company has developed over 7,500 proprietary fuel maps across various motorcycle makes, models, and modification combinations over 20+ years of operation.

The company's technology platform centers on flash-based and piggyback EFI tuning hardware that remaps engine fuel and ignition parameters, supplemented by proprietary Fuel Moto-branded engine components such as the M8 124" Big Bore Kit (targeting 140+ HP output on Milwaukee-Eight 107 engines). Fuel Moto offers free pre-programming of Dynojet tuners with custom maps matched to customer modifications, doubled warranty coverage on Dynojet products, and unlimited technical support from specialized staff. The FM University platform provides educational content including dyno charts and tuning tutorials. A subsidiary brand, Jackpot, markets proprietary exhaust systems.

Fuel Moto's revenue model is primarily direct-to-consumer e-commerce through fuelmotousa.com, supplemented by phone-based sales and a dealer network for B2B wholesale. Revenue streams include hardware sales across multiple product categories, software/tune licenses (e.g., $239 Power Vision Tune License), and service revenue from custom dyno tuning and map support services ($99.95 per tune). The company does not disclose revenue, has no institutional funding, and appears to be founder/independently owned. Geographic scope is North America (USA only), with regulatory restrictions limiting sales of certain emissions-related products to California. Products are marketed under a Federal Clean Air Act closed-course-use-only notice.

Name

Fuel Moto

Legal name

Fuel Moto

Website

https://fuelmotousa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuel Moto is a privately held motorcycle performance parts retailer and EFI tuning service based in Appleton, Wisconsin, specializing in Dynojet tuning devices, proprietary fuel maps, and engine/exhaust components for Harley-Davidson and American V-twin motorcycles, sold primarily direct-to-consumer through e-commerce.

Ownership category

akta.pro rank

Product category

Motorcycle Performance Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Vehicle Fuel System Manufacturing (ICE) (IMACAAAH)

Keywords

• EFI tuning components
• Motorcycle performance parts
• Harley-Davidson tuning
• Exhaust systems retail
• Engine performance upgrades

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. EFI Tuning Products: Sale of electronic fuel injection tuners, accessories, and licensing. Includes Dynojet Power Vision, Power Commander, ThunderMax, and related cables/modules.
2. Exhaust Systems and Components: Sale of complete exhaust systems, mufflers, head pipes, and accessories from brands like Jackpot, Vance & Hines, and Bassani.
3. Engine and Speed Shop Components: Big bore kits, camshafts, cylinder heads, short blocks, oil pumps, gaskets, and other performance engine parts for Harley-Davidson Milwaukee-8 and Twin Cam engines.
4. Air & Intake Systems: Air cleaner kits, filters, crankcase breathers, fuel injectors, and throttle bodies from brands like Arlen Ness.
5. Map & Tune Support Services: Fuel map and tune support buy-in service for customers who purchased tuning devices elsewhere or need additional tunes. Priced at $99.95 for single tune.
6. Apparel and Accessories: Branded merchandise including t-shirts, hoodies, hats, beanies, decals, and stickers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fuel Moto sells electronic fuel injection (EFI) tuning devices, complete exhaust systems, air intake components, and engine performance parts (big bore kits, camshafts, short blocks) primarily for Harley-Davidson and American V-twin motorcycles. The company also develops proprietary custom fuel maps (7,500+ in-house developed maps) and provides custom dyno tuning services using a Dynojet 250i chassis dyno at their R&D facility, bundling pre-programmed tuners and free maps with hardware sales.

Product overview

Fuel Moto is a specialty motorcycle performance parts retailer and tuning service for Harley-Davidson and American V-twin motorcycles. Their product portfolio centers on Dynojet Power Vision and Power Commander V EFI tuning devices, supplemented by proprietary Fuel Moto-branded engine components (big bore kits, short blocks, cam chest kits), complete exhaust and air intake systems, and suspension/brake components. They provide custom fuel map development and dyno tuning services, with over 7,500 proprietary maps. The company operates both as an e-commerce retailer and an R&D facility offering in-house dyno tuning on their Dynojet 250i chassis dyno. Products are sold through dedicated category storefronts for Harley, Street, ATV/UTV, and Offroad segments.

Differentiator

Problem solved

Functional benefit

Brands

• Jackpot: Own-brand exhaust systems and components including head pipes, 2-into-1 exhaust systems

Products and services

• Dynojet Power Vision (PV-1B, PV-2B, PV-3B, PV3, PV4) Flash-based fuel tuners that plug into motorcycles via OBD diagnostic connectors to remap ECU fuel and ignition parameters. The Power Vision devices store multiple tunes and allow users to flash performance tunes directly to the factory ECU without removing or sending out the ECM. Targeted at Harley-Davidson, Indian, and other EFI motorcycle owners seeking performance tuning.
• Dynojet Power Commander V Piggyback fuel injection tuner that intercepts signals between the ECU and fuel injectors to adjust fuel delivery based on throttle position and RPM. Aimed at motorcycle enthusiasts making modifications that require fuel map adjustments.
• Fuel Moto Map & Tune Support Custom fuel map development and tune support service for customers who already own a tuning device (Dynojet Power Vision, Power Commander V, or Thundermax) or need additional tunes. Includes the appropriate Fuel Moto-developed map for the customer's bike and modifications plus basic customer support, priced at $99.95 per single tune.
• Dynojet Power Vision Tune License License ($239.00) that allows customers to tune multiple motorcycles with a single Power Vision device. Each additional motorcycle requires its own Tune License, with unlimited licenses available per device.
• Fuel Moto M8 124" Big Bore Kit Complete bolt-on engine kit for 2017-2019 Harley-Davidson Milwaukee-Eight 107" engines, including custom CP Carillo forged pistons, extreme duty cylinders, performance camshaft, S&S premium lifters, adjustable pushrods, and all necessary gaskets. Delivers output in excess of 140+ horsepower when combined with appropriate supporting modifications. Priced at $1,799.95.
• Dynojet Auto Tune Kit / Auto Tune Pro Automatic fuel adjustment system using wideband O2 sensors. Plugs into Power Commander V or Power Vision with a single cable and makes automatic fuel adjustments based on air/fuel ratio feedback. Users can specify target air/fuel ratio for each RPM and throttle position combination.
• Exhaust Systems Complete exhaust systems and slip-on mufflers from brands including Vance & Hines, Bassani Xhaust, Jackpot, and Fuel Moto's own branded exhaust products. Targeted at Harley-Davidson and V-twin riders seeking performance and sound upgrades.
• Air & Intake Systems Air cleaner kits, filters, crankcase breathers, and fuel injector/throttle body components including Arlen Ness Big Sucker kits and Fuel Moto AC/DC stage 1 air cleaners. Targeted at V-twin riders upgrading airflow on their motorcycles.
• Speed Shop & Engine Components Big bore kits, crate engines, camshafts, clutch & driveline, cylinder heads & porting, gaskets & seals, lubricants, oil pumps, pushrods/lifters/valvetrain, tools, and replacement pistons for Harley-Davidson Milwaukee-8 and Twin Cam engines. Aimed at engine builders and serious enthusiasts.
• Suspension, Brakes & Chassis Fork cartridge kits, shocks, brakes, floorboards & controls, lighting, seats, and windshields from brands including Legend Suspension, Arlen Ness, and Brembo. Targeted at riders upgrading handling and chassis components.
• Custom Dyno Tuning Service In-house dyno tuning using a Dynojet 250i chassis dyno at Fuel Moto's state-of-the-art R&D facility. Provides custom tune development and testing services for individual customers and shops bringing in motorcycles for professional calibration.
• Apparel & Accessories Branded Fuel Moto merchandise including t-shirts, hoodies, hats, beanies, decals, and stickers for motorcycle enthusiasts and brand supporters.

Quantifiable outcome

• 140+ HP output achievable with M8 124 big bore kit when combined with appropriate supporting modifications
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DynojetcoreTechnology or IntegrationFuel Moto is recognized as a technical partner with Dynojet, directly involved in design, development, and product testing. They are described as 'the industry leader in motorcycle EFI tuning components' and have been using Dynojet products since 1996. This partnership enables Fuel Moto to offer exclusive services like doubled warranties and pre-programming of Dynojet tuning modules with Fuel Moto maps.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RevZilla (Comoto Holdings): RevZilla is the largest direct-to-consumer motorcycle gear and aftermarket parts e-commerce retailer in the US. It directly competes with Fuel Moto across exhaust, intake, and performance parts categories, with significantly larger scale and brand awareness.
• Drag Specialties: Drag Specialties is a leading wholesale distributor of V-twin and metric motorcycle aftermarket parts. Directly comparable as a multi-brand parts distributor serving Harley-Davidson dealers and retailers, with overlapping catalog and customer base.
• Chaparral Motorsports: Chaparral Motorsports is a multi-line powersports retailer selling OEM and aftermarket motorcycle, ATV, and UTV parts online. Comparable in DTC e-commerce model and broad performance parts catalog spanning ICE V-twin applications.
• Dennis Kirk: Dennis Kirk is a major powersports and motorcycle aftermarket e-commerce retailer offering parts, accessories, and gear across multiple categories. Comparable in business model (DTC e-commerce + catalog breadth) and overlapping product categories with Fuel Moto.
• J&P Cycles: J&P Cycles is a long-established motorcycle aftermarket parts retailer (now part of Comoto Holdings/RevZilla). Directly comparable as a multi-category motorcycle parts retailer serving V-twin and cruiser enthusiasts, the same core demographic as Fuel Moto.

Broad incumbents

• S&S Cycle: S&S Cycle is a leading manufacturer of V-twin engine components and complete crate engines, and a brand Fuel Moto resells and integrates into its own M8 124 Big Bore Kit. Directly comparable as a Harley-Davidson performance engine parts specialist with overlapping product lines.
• Dynojet: Dynojet is the manufacturer of Power Vision, Power Commander, and Auto Tune EFI hardware, and Fuel Moto's primary partner since 1996. Comparable as a supplier of the core EFI tuning hardware Fuel Moto resells and programs; Dynojet also sells directly and through other dealers, creating partial channel overlap.
• Vance & Hines: Vance & Hines is a major manufacturer of aftermarket exhaust systems and performance parts for Harley-Davidson V-twins, and a brand Fuel Moto resells. Comparable in the motorcycle performance parts space and overlapping on product categories (exhaust, fuel management).
• Summit Racing Equipment: Summit Racing is one of the largest US performance parts retailers spanning automotive and motorcycle applications. Comparable in DTC parts retail model with broad catalog, though broader in vehicle scope than Fuel Moto's V-twin focus.

Others

• Bassani Xhaust: Bassani Xhaust is an aftermarket exhaust manufacturer for Harley-Davidson and V-twin applications, sold by Fuel Moto as a featured brand. Comparable as a supplier-partner with overlapping product category (exhaust systems) and shared V-twin customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FuelMoto
• Xx.com/fuelmoto
• LinkedInlinkedin.com/company/fuel-moto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuel Moto