Stellar Snacks

What Stellar Snacks does

Stellar Snacks is a privately held, Nevada-based consumer packaged goods company that manufactures and sells vegan, non-GMO, Kosher pretzel braids under five core flavor profiles (Simply Stellar, Bold & Herby, Maui Monk, Sweet & Sparky, French Dijon) plus seasonal offerings such as Cinnamon Dolce. Founded in early 2019 by Elisabeth Galvin and co-founder Gina Galvin, the company bakes pretzels from scratch daily at its 2801 Conestoga Drive facility in Carson City using sustainably grown U.S. wheat and barley flour, a proprietary 100% vegan butter formula, and Italian-imported sea salt. Products are sold in multiple portion formats ranging from 0.5oz lunchbox bags to 12oz share-size bags, with case configurations for retail, wholesale, and bulk buyers.

The company operates a multi-channel go-to-market model combining direct-to-consumer e-commerce via a Shopify storefront at stellarsnacks.com, B2B wholesale through the Faire marketplace, Amazon with Buy with Prime, and end-to-end custom snack manufacturing partnerships. Pricing follows a unit-pricing model with retail prices starting at $4.49 for a 5oz bag and case prices ranging from $24.99 (12oz 4-count or 0.5oz 70-pack) up to $165 for a 0.5oz 500-pack bulk format, billed on a pay-as-you-go basis. Customer segments are segmented horizontally across health-conscious consumers, families and parents, retail and wholesale buyers, and B2B manufacturing clients. The brand is differentiated through its Artist Universe program featuring 13+ emerging illustrators whose work appears on packaging, a woman-founded mission-driven identity, and certifications covering vegan, non-GMO, and Kosher requirements. The company is founder-controlled, with named investors Jim Rowe, Kevin Tappan, Reed Henry, and the Fennel Family, and is actively expanding into the Louisville, Kentucky market.

Name

Stellar Snacks

Legal name

Stellar Snacks LLC

Website

https://stellarsnacks.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Stellar Snacks is a Carson City, Nevada-based CPG company that manufactures and sells vegan, non-GMO, Kosher pretzel braids in multiple flavors and sizes. Founded in 2019, it serves health-conscious consumers, families, retail/wholesale buyers, and B2B manufacturing clients via DTC e-commerce, Faire, and Amazon.

Ownership category

akta.pro rank

Product category

Pretzel Snacks

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Pretzels & Salted Snacks (CRADABAI)

akta.pro secondary industry

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

Keywords

• Vegan pretzel snacks
• Plant-based snack foods
• Kosher non-GMO snacks
• Private label snack manufacturing
• Artisanal pretzel production

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Stellar Snacks sells directly to consumers through their Shopify-powered online store, offering individual products and bulk case purchases across various pretzel flavors and sizes.
2. Wholesale Distribution: B2B wholesale sales through Faire marketplace platform and retail partnerships, offering bulk case quantities to retailers and distributors.
3. Amazon Marketplace: Sales through Amazon with Buy with Prime option, providing access to Prime customers and expanded reach.
4. B2B Manufacturing Partnerships: As an end-to-end snack manufacturer, Stellar partners with companies for R&D, production, and distribution of custom pretzel products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stellar Snacks manufactures and sells non-GMO, Kosher, vegan pretzel braids baked daily in Carson City, Nevada, in multiple flavors (Simply Stellar, Bold & Herby, Maui Monk, Sweet & Sparky, French Dijon, Cinnamon Dolce) and portion sizes from 0.5oz lunchbox singles to 12oz resealable bags. Products are distributed direct-to-consumer via Shopify e-commerce, wholesale through the Faire marketplace, and on Amazon with Buy with Prime, while the company also operates as an end-to-end snack manufacturer offering R&D, production, and distribution services for B2B custom snack partnerships.

Product overview

Stellar Snacks is a vegan pretzel snack company that manufactures and sells non-GMO, Kosher pretzel braids in multiple sizes and flavors. The product portfolio centers on five core flavor profiles (Simply Stellar, Bold & Herby, Maui Monk, Sweet & Sparky, and French Dijon) plus seasonal offerings like Cinnamon Dolce, available in multiple portion sizes ranging from 0.5oz single-serve bags to 12oz multi-count boxes. The company operates as an end-to-end snack manufacturer with manufacturing in Carson City, Nevada and distributes through e-commerce and wholesale channels. Products are made with sustainably harvested ingredients including vegan butter, sea salt imported from Italy, and natural seasonings like garlic, onion, and monk fruit.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegan Pretzel Braids 12oz Resealable Bags 12oz resealable bags of vegan, non-GMO, Kosher pretzel braids in six core flavors (Simply Stellar, Bold & Herby, Maui Monk, Sweet & Sparky, French Dijon, and seasonal Cinnamon Dolce); sold individually or in 4-count cases for family and party snacking.
• Vegan Pretzel Braids 5oz 6-Count Boxes 5oz individual bags of vegan pretzel braids sold in 6-count boxes for sharing or individual snacking; available in Simply Stellar, Bold & Herby, Sweet & Sparky, and additional flavor variety packs.
• Vegan Pretzel Braids 0.5oz 70-Pack Lunchbox Singles Lunchbox-friendly 0.5oz single-serve pretzel braid bags sold in cases of 70 across Maui Monk, French Dijon, Bold & Herby, and Simply Stellar flavors; sized for individual portion control and bulk institutional sales.
• Vegan Pretzel Braids 1.5oz 24-Count Mini Packs Single-serve 1.5oz mini pretzel braid bags packed in 24-count boxes across Maui Monk, Sweet & Sparky, Bold & Herby, and Simply Stellar flavors; targeted at lunchbox and on-the-go single-serving consumption.
• Vegan Pretzel Braids 0.5oz 500-Pack Bulk Wholesale Large-scale bulk wholesale SKU of 500 individual 0.5oz pretzel braid bags under multi-year contract terms at $165.00/case, designed for high-volume institutional and distribution use.
• Custom B2B Pretzel Manufacturing Services End-to-end contract pretzel manufacturing service covering R&D, formula development, baking, packaging, and distribution for partner brands seeking vegan, non-GMO, Kosher pretzel production capabilities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Popchips: Better-for-you snack CPG brand sold in similar natural / mainstream retail channels. Comparable as a venture-backed, brand-led challenger in the salty-snack category.

Emerging players

• Made Good: Allergen-free, vegan, non-GMO snack brand. Directly comparable on dietary-inclusive positioning and health-conscious consumer targeting, though in different snack sub-categories.
• Enjoy Life Foods: Free-from snacks (allergen-free, vegan, non-GMO). Comparable as a dietary-inclusive snack CPG brand operating in overlapping consumer segments.
• Simple Mills: Better-for-you snacks and crackers with a similar clean-ingredient, dietary-friendly positioning. Comparable as a venture-backed natural-snack CPG targeting the same consumer persona.

Broad incumbents

• Rold Gold (Frito-Lay / PepsiCo): PepsiCo's flagship pretzel brand, the dominant mainstream pretzel in U.S. grocery. Competes for the same pretzel-aisle slot with massive trade and DSD advantages.
• Bachman Company: Long-standing regional pretzel and snack brand. Comparable as a multi-format pretzel manufacturer with both branded and private-label exposure.
• Snyder's of Hanover: Iconic American pretzel brand now under the Hershey-owned Pretzels portfolio. Directly competes in the same shelf category but at vastly greater scale, distribution, and marketing spend.

Direct peers

• Snack Factory Pretzel Crisps: Differentiated pretzel format (flat pretzel 'crisp') sold as both branded and licensed product in mainstream retail. Comparable as a format-innovating pretzel CPG.
• Dot's Homestyle Pretzels: Premium-flavored pretzel brand that scaled from regional to national via distinctive seasonings. Closest comparable in flavor-led, branded pretzel positioning.
• Pretzels Inc. Private-label and co-manufacturing pretzel producer. Directly comparable on the B2B contract manufacturing capability Stellar is building out.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stellar_snacks
• Facebookfacebook.com/stellarsnacks
• LinkedInlinkedin.com/company/stellarsnacks
• Instagraminstagram.com/stellar_snacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Snacks