Diag

What Diag does

Diag is a private medical laboratory and diagnostic center network headquartered at 414-420 Cao Thang Street in Ho Chi Minh City, operating under Công Ty TNHH Lab Group International Việt Nam since its 2008 incorporation (Enterprise Registration Certificate No. 0301482205). The company runs 40+ patient service centers across Ho Chi Minh City and five neighboring provinces — Vũng Tàu, Long An, Bình Dương, Đồng Nai, and Tiền Giang — supported by free at-home sample collection across its service area. Diag is ISO 15189:2022 accredited by ILAC and Vietnam's Bureau of Accreditation, participates in RIQAS (UK) and Biorad external quality assessment programs, and operates with automated European and American laboratory equipment.

The product portfolio spans 450+ test types organized into 30+ panels, including general wellness checkups (Silver/Gold/Diamond/Elite tiers, VND 846,000–8,995,000), STD panels (15 diseases, VND 983,000–1,674,000), NIPT prenatal screening via NGS (VND 3,000,000–8,600,000, up to 99.9% accuracy, CE-IVD certified), HPV genotyping (40 strains), DNA paternity testing, allergy panels, and SPOT-MAS ctDNA-based multi-cancer screening (10 cancer types, licensed from Gene Solutions, combined with AI analysis at 99.71% accuracy). A multi-specialty polyclinic provides outpatient consultations, and the company administers vaccines sourced from US, German, Belgian, and Dutch manufacturers.

Revenue is generated through five channels: individual diagnostic testing (pay-per-test, one-time), corporate health checkup programs (B2B subscription-style contracts with employers such as Aurecon, Samsung SDS, PT Group, PVD Well Services), reference laboratory services for 350+ affiliated hospitals and clinics and 2,400+ doctor partners (transaction-fee basis), vaccinations, and insurance direct billing with 40+ insurers (AIA, Generali, Prudential, Manulife, Sun Life, FWD, Dai-ichi Life, GIC). Marketing is digital-first via the diag.vn website, mobile app, Zalo OA, Facebook, TikTok, YouTube, and Instagram, supplemented by hotline (19001717 / 19001034), at-home sample collection, and event-based B2B outreach including scientific conferences co-organized with medical societies.

Name

Diag

Legal name

Công Ty TNHH Lab Group International Việt Nam

Website

https://diag.vn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Diag operates a 40+ branch ISO 15189:2022-accredited private medical laboratory and diagnostic network in Ho Chi Minh City and five nearby Vietnamese provinces, offering 450+ tests, AI-assisted ctDNA cancer screening, NIPT, and reference lab services to individual consumers, 2,400+ doctors, 350+ hospitals/clinics, and corporate clients.

Ownership category

akta.pro rank

Product category

Medical Diagnostic Laboratory Services

NAICS

Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYHLAGAEAA

Central Laboratory Services (Core Lab Operations)

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Central Labs & Clinical Diagnostics Services (Trial Support)

SECONDARYHLAGAEAK

Point-of-Care & Decentralized Trial Testing Services

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Central Labs & Clinical Diagnostics Services (Trial Support)

SECONDARYHLACAPAK

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices)

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare IoT & Remote Patient Monitoring

Keywords

• Medical diagnostic services
• Clinical laboratory testing
• Preventive health screening
• Prenatal genetic testing
• At-home sample collection

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Individual Diagnostic Testing Services: Diag generates primary revenue from individual consumers purchasing single tests and bundled testing packages (panels). Consumers book appointments at 40+ branches or request at-home sample collection. Tests range from basic blood work (VND 30,000–100,000) to comprehensive panels (VND 846,000–8,995,000) to premium specialized tests like NIPT (VND 3,000,000–8,600,000) and SPOT-MAS cancer screening (VND 8,483,000+). Revenue is primarily one-time per visit, with potential for repeat testing.
2. Corporate/Enterprise Health Checkup Services: B2B division provides employee health screening programs to corporate clients (e.g., Aurecon Vietnam, PT Group, Samsung SDS, PVD Well Services). Services include bulk testing packages, on-site sample collection, and online result reporting for HR departments. Revenue is negotiated per contract, typically on a per-employee or per-package basis.
3. Clinic and Hospital Laboratory Partnership Services: Diag operates as a reference laboratory for 350+ affiliated hospitals and clinics and 2,400+ doctor partners. Partner clinics and hospitals send patient samples to Diag for testing and receive results for clinical decision-making. Revenue arises from per-test fees billed to partner institutions or patients.
4. Vaccination Services: Diag administers vaccines (HPV, influenza, varicella, hepatitis A&B, measles, mumps, rubella, dengue fever, etc.) sourced from reputable manufacturers in the USA, Germany, Belgium, and the Netherlands. Vaccines are administered at clinic branches with pricing per dose (e.g., Dengue vaccine at VND 1,300,000 promotional price).
5. Insurance Direct Billing: Diag has direct billing agreements with 40+ insurance companies (GIC, AIA, Generali, Dai-ichi Life, Prudential, Manulife, Sun Life, FWD, and others). Insured patients receive covered services at Diag branches with direct settlement between Diag and the insurer, generating revenue from insurance claim reimbursements.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Diag operates a network of 40+ patient service centers and an ISO 15189:2022 certified central laboratory in Ho Chi Minh City, Vietnam, providing 450+ medical diagnostic tests (general wellness, cancer screening, infectious disease, prenatal, genetic, cardiovascular, metabolic, allergy, DNA paternity) for individual consumers, corporate clients, and hospital/clinic reference partners. Revenue is generated from per-test service fees paid by consumers, corporate health checkup contracts, partner clinic/hospital testing fees, and insurance reimbursements, with at-home sample collection extending reach across the HCMC metropolitan area.

Product overview

DIAG is a comprehensive medical laboratory and diagnostic center network offering 30+ testing panels and 1000+ individual tests alongside a multi-specialty polyclinic. The core product portfolio centers on diagnostic testing panels organized by health condition: cancer screening (SPOT-MAS ctDNA, general cancer), infectious diseases (STDs, HPV, Hepatitis), prenatal care (NIPT, pregnancy panels), general wellness (comprehensive health checkups), and specialized organ-function panels (liver, kidney, thyroid, cardiovascular, diabetes). Supporting services include vaccination, at-home sample collection, and direct billing insurance. The company operates 40+ branch locations across Ho Chi Minh City and neighboring provinces, maintaining ISO 15189:2022 certified laboratory standards with automated European and American technology.

Differentiator

Problem solved

Functional benefit

Brands

• SPOT-MAS: Cancer screening test using ctDNA technology combined with artificial intelligence (AI) to detect 10 types of cancer

Products and services

• SPOT-MAS Cancer Screening Comprehensive cancer screening test using circulating tumor DNA (ctDNA) analysis combined with AI-powered genetic sequencing to detect 10 cancer types from a single 10ml blood draw, reporting 99.71% accuracy and 99.8% specificity. Bundled with a 38-parameter general health checkup panel. Targeted at adult consumers seeking non-invasive multi-cancer screening.
• DIAG Wellness General Health Checkup Panel Comprehensive general health checkup panel testing 23-39 parameters covering cardiovascular health, liver, kidney, thyroid, diabetes, lipids, vitamins, and hematology. Available in Silver (23 tests, VND 846,000), Gold (30 tests, VND 1,766,000), Diamond (38 tests, VND 2,575,000), and Elite (39 tests, VND 6,970,000 promo / VND 8,995,000 full). For adult consumers and corporate health checkup clients.
• STDs Panel Comprehensive sexually transmitted disease screening panel using real-time multiplex PCR to detect 13+ pathogens including HIV (Ag/Ab combo), syphilis, gonorrhea, chlamydia, HSV-1/2, Mycoplasma, Ureaplasma, Gardnerella, Trichomonas, and Candida. Screens for 15 STDs total. Available in Basic (17 indicators, VND 983,000) and Advanced Female (18 indicators with HPV, VND 1,674,000) tiers. For individual consumers seeking confidential STD screening.
• HPV Panel HPV genotyping test detecting 40 strains of human papillomavirus including high-risk types (16, 18, 31, 33, 35, 39, 45, 51, 52, 53, 56, 58, 59, 66, 68, 69, 70, 73, 82) and low-risk types (6, 11). Self-sampling kit available at home. Tiers: HPV 16 with self-collection kit (VND 518,000) and HPV 40 with self-collection kit (VND 863,000). For women seeking cervical cancer screening.
• NIPT (Non-Invasive Prenatal Testing) Non-invasive prenatal testing using cell-free fetal DNA analysis via NGS to screen for chromosomal abnormalities including Down syndrome (Trisomy 21), Edwards (Trisomy 18), Patau (Trisomy 13), Turner syndrome (XO), sex chromosome aneuploidies, 92 microdeletion/microduplication syndromes, and 18 recessive gene carrier screening. Packages: NIPT 3 (VND 3,000,000), NIPT 4 (VND 4,000,000), NIPT 9 (VND 7,500,000), NIPT 26 (VND 8,600,000). Accuracy up to 99.9%. Performed from the 10th week of pregnancy. CE-IVD certified technology. For pregnant women.
• DNA Paternity Testing DNA-based kinship testing for establishing biological relationships including father/mother-child testing, legal birth certificate purposes, and non-invasive fetal DNA testing. Pricing from VND 3,450,000 for parent-child to VND 32,800,000 for non-invasive fetal DNA. For individuals, families, and legal proceedings.
• Hepatitis Panel Viral hepatitis screening panel for Hepatitis A, B, and C, including HBsAg, HBsAb, and HCV Ab. Available in Basic (VND 463,000) and Advanced (VND 1,300,000) tiers. For individual consumers seeking hepatitis risk assessment.
• Allergy Testing Allergy testing panel detecting 44 or 72 allergens in adults and children, plus specialized food intolerance (IgG) testing for 222 foods (VND 3,450,000). Includes free dietary and lifestyle consultation. Tier pricing: 44-allergen (VND 1,400,000), 72-allergen (VND 1,700,000). For individuals experiencing allergic symptoms.
• Cardiovascular Panel Cardiovascular health assessment panel including lipid profile, hs-CRP, homocysteine, and related markers to evaluate heart disease risk, atherosclerosis, and cardiovascular conditions. For adults concerned about heart health.
• Liver Function Panel Liver function testing including ALT, AST, GGT, bilirubin (direct, indirect, total), albumin, total protein, and alkaline phosphatase to assess liver health and detect liver damage. For individual consumers and chronic disease monitoring.
• Kidney Function Panel Kidney function testing including creatinine, urea, uric acid, urinalysis, and estimated glomerular filtration rate (eGFR) to assess kidney health and detect kidney disorders. For individual consumers and chronic disease monitoring.
• Thyroid Function Panel Thyroid function testing including TSH, FT3, FT4 to evaluate thyroid disorders including hyperthyroidism, hypothyroidism, and thyroid cancer. Standalone tests: TSH (VND 137,000), FT4 (VND 121,000). For individual consumers.
• Diabetes Panel Diabetes screening and monitoring panel including fasting glucose (VND 30,000), HbA1c (VND 153,000), and estimated average glucose (eAG) for early detection and diabetes management. For individual consumers and chronic disease monitoring.
• Lipid Panel Lipid profile testing including total cholesterol, LDL-C, HDL-C, triglycerides, and non-HDL cholesterol to assess cardiovascular risk and lipid metabolism. For individual consumers and chronic disease monitoring.
• Reproductive Health Panel Reproductive health assessment panel evaluating reproductive hormones to detect abnormalities in reproduction, infertility, and related conditions. For individuals and couples planning pregnancy.
• AMH (Ovarian Reserve) Testing Anti-Müllerian Hormone (AMH) testing to assess ovarian reserve and fertility potential, supporting IVF planning and reproductive health evaluation. For women considering pregnancy or fertility treatment.
• Pre-Marital Health Screening Panel Pre-marital health screening panel to detect hidden genetic disorders, urinary tract infections, diabetes, and kidney issues for couples planning marriage. For engaged or soon-to-be-married couples.
• Pregnancy Panel First trimester pregnancy health panel detecting liver and kidney issues, infections, gestational diabetes risk, and pre-eclampsia screening. For pregnant women in their first trimester.
• DIAG Polyclinic (Multi-Specialty Outpatient Clinic) Multi-specialty outpatient clinic offering general health checkups, andrology, gynecology, cardiology, gastroenterology, endocrinology, hepatology, nephrology, diagnostic imaging, and chronic disease management, all supported by Diag's in-house laboratory. Located at the Ho Chi Minh City headquarters.
• Vaccination Services Vaccination services administered at clinic branches offering vaccines for HPV, influenza, varicella, hepatitis A & B, measles, mumps, rubella, and dengue fever sourced from manufacturers in USA, Germany, Belgium, and Netherlands. Per-dose pricing (e.g., Dengue vaccine promotional VND 1,300,000). For individual consumers, families, and corporate occupational health programs.
• Home Sample Collection (At-Home Phlebotomy) At-home sample collection service with Diag technicians visiting patient homes to collect samples across Ho Chi Minh City and neighboring provinces. Free during off-peak hours; VND 20,000 base fee otherwise. Available for all test types including specialized tests (NIPT, SPOT-MAS). Group discounts available. For individual consumers preferring home convenience.
• Direct Billing Insurance Service Cashless direct billing service with 40+ insurance partners including AIA, Generali, Prudential, Manulife, Sun Life, FWD, Dai-ichi Life, and GIC for fast and convenient healthcare payments at Diag branches. For insured patients covered by partner insurance companies.

Quantifiable outcome

• 3.5M+ annual test volume
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core.

• Hội Phụ Sản TP. Hồ Chí MinhcoreStrategic or Co-development PartnerDiag collaborates with the HCMC Obstetrics and Gynecology Society to organize scientific conferences on prenatal testing, cervical cancer, and women's health topics. On April 13, 2025, Diag co-hosted a conference on NIPT using NIFTY technology with the society, demonstrating deep clinical collaboration.
• Gene SolutionscoreTechnology or IntegrationDiag is authorized by Gene Solutions to offer SPOT-MAS ctDNA cancer screening, which uses next-generation sequencing technology combined with AI for multi-cancer early detection. Diag is the exclusive/authorized provider of this technology in its service network.
• AIA VietnamcoreGTM or Marketing PartnerAIA Vietnam provides health insurance coverage for members who can access Diag's diagnostic services with direct billing. AIA is one of Diag's major insurance partners with direct settlement agreements.
• Generali VietnamcoreGTM or Marketing PartnerGenerali Vietnam offers health insurance with direct billing at Diag. Insured members can access Diag's laboratory and clinic services with cashless settlement.
• Dai-ichi Life VietnamcoreGTM or Marketing PartnerDai-ichi Life Vietnam provides life and health insurance with direct billing partnerships at Diag diagnostic centers.
• GIC (Bảo hiểm Bảo Minh)coreGTM or Marketing PartnerGIC (Giaiđoạn Insurance Company) partners with Diag for direct billing services for insured patients.
• Prudential VietnamcoreGTM or Marketing PartnerPrudential Vietnam provides health insurance with direct billing at Diag diagnostic centers.
• Manulife VietnamcoreGTM or Marketing PartnerManulife Vietnam offers health insurance coverage with direct billing at Diag.
• Sun Life VietnamcoreGTM or Marketing PartnerSun Life Vietnam provides health insurance with direct billing at Diag diagnostic centers.
• FWD VietnamcoreGTM or Marketing PartnerFWD Vietnam provides health insurance with direct billing at Diag.
• Bệnh viện Đại học Y Dược TP.HCMcoreStrategic or Co-development PartnerMajor teaching hospital that refers patients to Diag for specialized laboratory testing and receives Diag test results for clinical decision-making.
• FV HospitalcoreStrategic or Co-development PartnerInternational private hospital that partners with Diag as a reference laboratory for specialized molecular and genetic tests.
• Columbia Asia International HospitalcoreStrategic or Co-development PartnerInternational hospital network using Diag's reference laboratory services for specialized testing.
• Bệnh viện Hoàn MỹcoreStrategic or Co-development PartnerMajor private hospital network (Hoan My Medical Corporation) using Diag's reference laboratory services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medlatec: Vietnam's largest independent medical laboratory and diagnostic chain with nationwide branch coverage. Directly comparable to Diag on the core D2C + B2B reference lab model, test menu breadth, and home sample collection.

Broad incumbents

• Hoan My Medical Corporation: Largest private hospital network in Vietnam with in-house diagnostic capabilities and serves as both a Diag partner and a potential competitor. Comparable as a scaled healthcare provider with diagnostic services across southern Vietnam.
• Vinmec: VinGroup-affiliated hospital and clinic network with significant in-house laboratory capacity and a national footprint. Comparable as a large Vietnamese healthcare platform that bundles diagnostics with broader care delivery.
• FV Hospital: International-standard private hospital in HCMC with its own laboratory and a Diag partner. Comparable as a competitor/customer hybrid in the premium HCMC diagnostic market.
• Eurofins Genomics / Eurofins Clinical Diagnostics: Global clinical diagnostics and genomics laboratory operator. Comparable on test menu breadth, ISO accreditation, and reference lab services for specialty molecular/genetic testing.
• SYNLAB Group: European medical diagnostics services provider operating central labs and patient service centers across multiple countries. Comparable business model (hub-and-spoke lab + branch network + B2B referral).
• Quest Diagnostics: U.S. clinical laboratory giant with broad test menu, physician referral network, and direct-to-consumer offerings. Comparable as a scaled reference lab operator with consumer and enterprise channels.
• Labcorp: Global clinical laboratory and diagnostics company with extensive test menu and physician/corporate channels. Comparable as a reference lab operator with deep specialty testing capability.

Emerging players

• Gene Solutions: Vietnamese molecular diagnostics company whose SPOT-MAS technology Diag licenses. Comparable on the ctDNA multi-cancer screening category and increasingly a potential channel conflict if Gene Solutions expands direct-to-consumer.
• Exact Sciences (Cologuard / Oncotype): U.S.-based molecular diagnostics company specializing in cancer screening tests. Comparable on the multi-cancer/specialty molecular screening category where SPOT-MAS competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@diagvn
• Facebookfacebook.com/DiagVN
• Instagraminstagram.com/diag.vn
• TikToktiktok.com/@diagvn

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diag