Velocity Vehicle Group

What Velocity Vehicle Group does

Velocity Vehicle Group (VVG) is a U.S.-headquartered, Cranemere-owned commercial vehicle dealership conglomerate operating 75+ retail, service, and parts locations across 7 U.S. states plus Mexico, Australia, and Canada through 22+ wholly-owned subsidiaries including Velocity Truck Centers, SelecTrucks, TransWest Truck Center, Buswest, Velocity EV, Crossroads Equipment Lease & Finance, Velocity Truck Rental & Leasing, Velocity SBA, Velocity Fire Equipment, and SportTruck RV. The group is an authorized dealer for Freightliner, Western Star, Autocar, Hino, Isuzu, Ford, Freightliner Custom Chassis, Rizon, Battle Motors, Tern, Kalmar Ottawa, Rosenbauer (fire apparatus), and Thomas Built Buses, employing approximately 3,000 people including 750 factory-certified technicians and 900 parts professionals.

The company's core offering is an integrated commercial vehicle lifecycle platform: new and used truck sales, heavy-duty parts distribution, collision and engine repair, fleet contract maintenance, full-service leasing and rentals, and equipment financing. Its proprietary operational framework is the Daimler Truck North America (DTNA) Elite Support certification program, which embeds throughput tracking, two full-time trainers, certified technicians, customer support managers, and Express Assessment/Repair processes across multiple Velocity Truck Centers. A dedicated Velocity EV division handles near-zero emission commercial vehicles (Rizon, Battle Motors, Tern). The group also operates a captive finance arm (Crossroads Equipment Lease & Finance, Velocity SBA) and a government contracts channel via Sourcewell and State of California procurement.

Velocity monetizes through one-time vehicle sales, recurring parts and service transactions, subscription-style full-service leasing and rental contracts, and managed finance income. GTM is direct-to-customer via physical dealership locations across four countries, supplemented by SEO, government procurement channels, and OEM franchise relationships. The company issues 8.000% Senior Notes due 2029 (Rule 144A) and carries a B3 Moody's rating with 7.6x debt/EBITDA, signaling a leveraged capital structure under private equity ownership.

Name

Velocity Vehicle Group

Legal name

Velocity Vehicle Group LLC

Website

https://velocityvehiclegroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Velocity Vehicle Group is a Cranemere-owned commercial vehicle dealership conglomerate operating 75+ locations across the U.S., Mexico, Australia, and Canada, selling and servicing Freightliner, Western Star, Hino, Isuzu, and other trucks, buses, fire apparatus, and RVs, supported by parts, collision repair, fleet leasing, and in-house equipment financing.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)

akta.pro secondary industry

Heavy Vehicle & Equipment Transport (RVs, Trucks, Buses) (HSAKAFAH)

Keywords

• Commercial truck dealerships
• Heavy duty truck parts
• Truck service repair
• Equipment lease financing
• Commercial vehicle sales

Headquarters

HQ city

Whittier

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Truck Sales: Sale of new and used commercial trucks including box trucks to long-haul sleepers, representing multiple brands (Freightliner, Western Star, Autocar, Hino, Isuzu, Ford, etc.)
2. Parts Sales: Sales of heavy duty truck parts and aftermarket parts for commercial trucks, buses, and RVs distributed across the southwest
3. Service and Collision Repair: Truck service, collision repair, and engine repair services performed by certified technicians
4. Truck Rental and Leasing: Full service truck leasing, commercial truck rentals, and fleet contract maintenance services
5. Financing Services: Equipment lease and finance services for businesses of all sizes with custom terms, plus SBA loans and small business solutions
6. Fire Apparatus Sales: Sales of Rosenbauer fire apparatus and fire equipment for Southern California, Arizona, and Southern Nevada
7. School Bus Sales: Thomas Built Buses sales - California's #1 Thomas Built Buses dealer for over 14 years
8. RV Sales: Super C RVs by Renegade, Nexus and Newmar built on Freightliner chassis, plus SportChassis Hauler Trucks and ATC Car Trailers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Velocity Vehicle Group is a commercial vehicle dealership conglomerate selling new and used trucks, buses, RVs, fire apparatus, and trailers across multiple OEM brands (Freightliner, Western Star, Autocar, Hino, Isuzu, Ford, Battle Motors, Rizon, Kalmar Ottawa, Thomas Built Buses, Rosenbauer, Renegade RV). The company delivers supporting services including heavy duty parts distribution, collision and engine repair, equipment lease and finance (Crossroads), SBA loans (Velocity SBA), full-service truck leasing and rental, fleet maintenance, and government contract sales across 75+ locations in the U.S., Canada, Mexico, and Australia.

Product overview

Velocity Vehicle Group is a commercial vehicle dealership conglomerate offering a unified portfolio of trucks, buses, RVs, fire apparatus, and related services across North America, Mexico, and Australia. The portfolio includes multiple vehicle brands (Freightliner, Western Star, Autocar, Battle Motors, Hino, Isuzu, Ford, Rizon, Kalmar Ottawa, Thomas Built Buses, Rosenbauer, Renegade RV, Tern Trucks) sold through a network of subsidiary dealerships (Velocity Truck Centers, TransWest Truck Center, SelecTrucks, Buswest, Velocity Mexico, Velocity Truck Centres Australia/Canada), supported by parts distribution, collision and engine repair services, fleet contract maintenance, equipment financing (Crossroads Equipment Lease & Finance), government contract sales, and a dedicated electric vehicle division (Velocity EV) for near-zero emission vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Crossroads: Equipment lease and finance services for businesses of every size
• Velocity EV
• SelecTrucks
• Buswest
• SportTruck Rv
• Velocity SBA
• Velocity Fire Equipments

Products and services

• New and Used Commercial Truck Sales Sale of new and used commercial trucks from box trucks to long-haul sleepers across multiple OEM brands including Freightliner, Western Star, Autocar, Battle Motors, Hino, Isuzu, Ford, Freightliner Custom Chassis, Rizon, Kalmar Ottawa, and Tern. Sold through Velocity Truck Centers, TransWest Truck Center, Central California Truck & Trailer Sales, and SelecTrucks used truck locations for owner-operators, fleet companies, and government buyers.
• Heavy Duty Commercial Truck Parts Heavy-duty and aftermarket parts distribution for commercial trucks, trailers, buses, and RVs, with rapid parts delivery across the southwest United States. Operated through Velocity Truck & Trailer Parts and the Aftermarket Parts division, with 900 parts professionals supporting the network.
• Truck Service, Collision and Engine Repair Preventative maintenance, full collision and paint services, engine repair, and Express Assessment/Express Repair workflows delivered by 475+ trained technicians across VVG service locations. Includes Elite Support certified rapid diagnostics and turnaround.
• Equipment Lease and Finance (Crossroads) Equipment lease and finance services with custom funding terms for businesses of all sizes, supporting commercial vehicle and equipment purchases. Operated through Crossroads Equipment Lease & Finance.
• SBA Loans and Small Business Financing (Velocity SBA) Small Business Administration loan solutions and small business financing for commercial vehicle and equipment purchases.
• Full-Service Truck Leasing and Rental Full-service commercial truck leasing, commercial truck rentals, and fleet contract maintenance services operated through Velocity Truck Rental & Leasing.
• Government Contract Truck Sales Commercial truck sales to federal, state, and local government entities via cooperative purchasing contracts including Sourcewell, State of California EV contract, and State of California Mechanics Truck contract.
• Fire Apparatus and Equipment Sales (Velocity Fire Equipment) Rosenbauer fire apparatus sales, spacing, procurement, build, and ongoing equipment support for fire departments in Southern California, Arizona, and Southern Nevada.
• School Bus Sales (Buswest) Sales of new and pre-owned Thomas Built Buses (Type A, C, D configurations) through Buswest and Buswest PreOwned dealerships, making VVG California's #1 Thomas Built Buses dealer for over 14 years.
• RV and Trailer Sales (SportTruck RV) Sales of Super C RVs by Renegade, Nexus, and Newmar built on Freightliner chassis, plus SportChassis hauler trucks and ATC car trailers, through the SportTruck RV division.
• Near-Zero Emission Vehicle Solutions (Velocity EV) Sales and support of near-zero emission commercial vehicles including Rizon EV trucks, Battle Motors, and Tern electric trucks, plus sustainability and carbon footprint advisory across the United States.
• Fleet Management Solutions (SVT Fleet Solutions) Comprehensive fleet management and solutions services for commercial fleet operators.

Quantifiable outcome

• Most parts delivered in just a couple of hours
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Daimler Truck North America (DTNA)coreStrategic or Co-development PartnerVelocity Vehicle Group is partnered with DTNA in the Elite Support certification program. This partnership involves tracking throughput times, tech and customer training investment with 2 full-time trainers, certified technicians, and best practices for fastest possible turnaround times.
• FreightlinercoreChannel Partner/ Reseller/ DistributorAuthorized Freightliner truck dealer offering new Freightliner trucks, Freightliner Custom Chassis, and parts. Multiple VVG locations are Elite Support Certified for Freightliner service.
• Western StarcoreChannel Partner/ Reseller/ DistributorAuthorized Western Star truck dealer offering new Western Star trucks and parts through Velocity Truck Centers.
• HinocoreChannel Partner/ Reseller/ DistributorAuthorized Hino truck dealer offering new Hino trucks and parts through Velocity Truck Centers.
• IsuzucoreChannel Partner/ Reseller/ DistributorAuthorized Isuzu truck dealer offering new Isuzu trucks and parts through Velocity Truck Centers.
• AutocarcoreChannel Partner/ Reseller/ DistributorAuthorized Autocar truck dealer offering new Autocar trucks through Velocity Truck Centers.
• FordcoreChannel Partner/ Reseller/ DistributorAuthorized Ford truck dealer through TransWest Truck Center in Fontana offering Ford trucks.
• RosenbauercoreChannel Partner/ Reseller/ DistributorVelocity Truck Centers is the Rosenbauer Fire Apparatus Dealer for Southern California, Arizona, and Southern Nevada. Sells, spaces, procures, builds and supports fire apparatus.
• Thomas Built BusescoreChannel Partner/ Reseller/ DistributorCalifornia's #1 Thomas Built Buses school bus dealer for over 14 years. Offers new and used school buses through Buswest dealership.
• Battle MotorsminorChannel Partner/ Reseller/ DistributorAuthorized Battle Motors truck dealer offering new Battle Motors trucks through Velocity Truck Centers.
• Rizon TruckminorChannel Partner/ Reseller/ DistributorAuthorized Rizon EV truck dealer offering electric trucks through Velocity Truck Centers.
• Kalmar OttawaminorChannel Partner/ Reseller/ DistributorAuthorized Kalmar Ottawa truck dealer through Velocity Truck Centers.
• Renegade RVminorChannel Partner/ Reseller/ DistributorSells Super C RVs by Renegade built on Heavy Duty Commercial Freightliner Chassis through SportTruckRV division.
• SourcewellcoreChannel Partner/ Reseller/ DistributorGovernment procurement contract holder allowing Velocity Truck Centers to sell to government entities through Sourcewell awarded contracts.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rush Enterprises: Rush Enterprises is the largest network of commercial vehicle dealerships in North America, operating Rush Truck Centers as an authorized Peterbilt and International (Navistar) dealer with parts, service, and collision repair across the U.S. It is the closest publicly traded peer to VVG in scale, vertical integration, and customer base.
• TEC Equipment: TEC Equipment is a large Western U.S. heavy- and medium-duty truck dealer group with Volvo, Mack, and Hino franchises plus full-service parts, collision, and leasing operations. Highly comparable to VVG's California/Oregon footprint and multi-brand dealership strategy.
• Premier Truck Group: Premier Truck Group operates a multi-brand network of heavy-duty truck dealerships across the U.S. (Freightliner, Western Star, Volvo, Mack, Peterbilt), offering sales, parts, service, and leasing. Comparable to VVG in its Western U.S. presence, multi-brand strategy, and full-service offering.
• FleetPride: FleetPride is the largest independent distributor of heavy-duty truck parts and service provider in North America with 300+ locations. Comparable to VVG's Velocity Truck & Trailer Parts and Aftermarket Parts subsidiaries in the parts distribution and service business.
• Worldwide Equipment: Worldwide Equipment is a multi-brand commercial truck dealer group operating across the Eastern and Southeastern U.S., selling Mack, Volvo, Hino, and Isuzu trucks with full parts and service. Comparable to VVG in its mix of OEM franchises and integrated service offerings.
• MHC Kenworth: MHC Kenworth is one of the largest Kenworth and Volvo heavy-duty truck dealer networks in North America, offering new/used truck sales, parts, service, and leasing. Comparable to VVG in franchise-based dealership model, geographic spread across multiple states, and integrated service operations.
• Rush Truck Leasing: Rush Truck Leasing (a division of Rush Enterprises) provides commercial truck rental, full-service leasing, and fleet contract maintenance. Direct overlap with VVG's Velocity Truck Rental & Leasing subsidiary in service offerings and customer base.

Broad incumbents

• Ryder System: Ryder operates one of the largest commercial truck rental, leasing, and fleet management businesses in North America. Comparable to VVG's Velocity Truck Rental & Leasing and SVT Fleet Solutions subsidiaries in fleet services and full-service leasing offerings.
• Penske Automotive Group: Penske Automotive Group is a large publicly traded automotive and commercial vehicle retailer with both retail dealerships and a commercial truck division (Premier Truck Group). Comparable as a broader incumbent operating in commercial vehicle retail at meaningful scale alongside VVG's niche.

Others

• Velocity Power Sports: Note: Skipped — insufficient comparable linkage. (Placeholder removed for accuracy.)

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Vehicle Group