Atrapalo

What Atrapalo does

Atrápalo is a Barcelona-headquartered online travel agency (OTA) founded in 2000 that aggregates leisure and travel inventory — hotels, flights, trains, car rentals, cruises, package tours, activity bookings, and entertainment tickets — into a single direct-to-consumer platform accessible via web and native iOS/Android applications, with 4.3 million registered users and 3 million unique monthly visitors across nine countries (Spain plus eight Latin American markets: Argentina, Chile, Colombia, Costa Rica, Guatemala, Mexico, Panama, Peru). The platform is built around category-first proprietary products: Metavuelos, the first flight comparison engine integrated within an OTA, and La Lanzadera, the first search engine that allows destination-less flight discovery, alongside conventional hotel and package search; ancillary products include a corporate travel management portal (Atrápalo Empresas), a white-label hotel search engine licensed to third parties (e.g., Hertz España covering 120,000+ hotels), a flash-sale coupon platform (Hibiscus), an editorial content platform (Houdinis), a creative services division (Viernes), a loyalty program (Atrapapuntos), a subscription offering (Atrápalo Smart), and a charitable rounding feature (Redondeo Solidario).

The business generates revenue through multiple streams: transaction commissions on travel and entertainment bookings, targeted display advertising and newsletter sponsorships sold to tourism boards, hotels, airlines and consumer brands, content-marketing and creative services via the Viernes division, gift card sales (Vale Atrápalo, €15-€3,000), and white-label technology licensing. Go-to-market is primarily direct-to-consumer through the website and mobile apps, complemented by an enterprise field-sales motion for Atrápalo Empresas corporate clients and a partner-integration channel for white-label deployments. The 2023 disclosed global revenue exceeded €230 million with 10% growth in Spain versus 2022, supported by 1.5M+ theatre tickets sold, 20%+ summer 2024 leisure demand growth versus 2023, and 24% Easter 2024 leisure demand growth versus 2023.

Operationally, Atrápalo is a privately held, founder-controlled company (legal entity ATRÁPALO, S.L., registered in Barcelona) with 400+ employees globally and 200 professionals in the Spain .COM division. Leadership includes CEO Ignacio Giral, Director General Manuel Roca, Director de Viajes Nacho Giral, and the three co-founders (two named Nacho and Manuel) who originated the business in 1999. There is no disclosed institutional or venture-capital backing; the only disclosed capital event is the company's own €1 million equity investment in ticketing platform Ticketea in 2011. The business model is asset-light, transaction-fee-driven, and historically profitable, with a multi-product flywheel that monetizes both end-user transactions and the audience via advertising and content services.

Name

Atrapalo

Legal name

ATRÁPALO, S.L.

Website

https://atrapalo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Atrápalo is a Barcelona-based online travel agency founded in 2000, aggregating hotels, flights, packages, activities, and tickets for leisure travelers across Spain and eight Latin American countries, with 4.3M+ registered users and €230M+ in 2023 revenue.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Arrangement and Reservation Services (5615), Traveler Accommodation (7211), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)

akta.pro secondary industries

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), Flight-Focused OTAs & Airfare Marketplaces (THAKAAAC), Cruise Booking Platforms & OTAs (THAEAFAA), Rail/Bus/Multimodal Booking OTAs (THAKAAAI), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Online travel agency
• Travel booking platform
• Leisure reservations
• Hotel booking
• Entertainment tickets

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Travel Bookings Commission: Commission from booking hotels, flights, trains, cruises, car rentals, and vacation packages through the platform. The company acts as an online travel agency earning transaction fees on each booking.
2. Advertising and Sponsorship: Display advertising, branded content, microsites, and newsletter advertising sold to tourism boards, hotels, airlines, and other leisure brands. The company offers targeted advertising based on user search behavior and demographics.
3. Entertainment Tickets: Commission from selling tickets to theatre, concerts, sports events, theme parks, and other entertainment activities.
4. Gift Cards (Vale Atrápalo): Sale of gift cards valued between €15 and €3,000 for experiences, travel, and activities.
5. Content Marketing Services: Custom content creation including videos, infographics, illustrations, and social media campaigns for brand partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Atrápalo operates an online travel agency (OTA) and leisure booking platform that aggregates and resells third-party travel and entertainment inventory. Consumers book hotels, flights, trains, cruises, car rentals, vacation packages, activities, and tickets (theater, concerts, sports, theme parks) through the website and mobile apps. A separate Atrápalo Empresas division serves corporate clients with negotiated rates and dedicated account management.

Product overview

Atrápalo is an Online Travel Agency (OTA) and leisure platform offering a comprehensive portfolio of travel and entertainment booking services. The core platform consists of interconnected booking products: Entradas (tickets for shows, theater, concerts, sports), Actividades (beauty, wellness, courses, gastronomy experiences), Vuelos (flights), Hoteles (hotels), Viajes (package tours), Cruceros (cruises), Coches (car rental), Trenes (trains), Vuelo+Hotel (packages), Escapadas (getaways), and Vale Regalo (gift vouchers). The portfolio includes sub-brands like Atrápalo Empresas (B2B corporate travel), Atrápalo Smart (membership program), Metavuelos (flight comparison engine), La Lanzadera (flexible destination search), Houdinis (editorial content platform), and VIERNES (creative division). The platform also operates white-label hotel search technology licensed to partners and maintains a loyalty program (Atrapapuntos) plus charitable rounding feature (Redondeo Solidario).

Differentiator

Problem solved

Functional benefit

Brands

• Houdinis: A content platform and community of professional escape artists from routine who share travel articles, interviews, and photographic reports under a carefully curated editorial line, sent monthly to all Atrápalo users.
• Viernes
• Hibiscus
• Atrápalo Empresas
• Metavuelos
• La Lanzadera
• Atrápalo Smart
• Atrapapuntos

Products and services

• Entradas (Tickets)
• Actividades (Activities)
• Vuelos (Flights) Flight search and booking engine with flexible date options for consumer travel.
• Hoteles (Hotels) Hotel search and booking platform covering mountain, coastal, island destinations, and theme park partner properties including Disneyland Paris, PortAventura, and Walt Disney World.
• Viajes (Package Tours) Package travel and circuit tours to destinations across Spain, Europe, Africa, North America, South America, the Middle East, and Asia-Pacific, with themed destinations such as Egypt, Turkey, Morocco, Italy, and Greece.
• Cruceros (Cruises) Cruise booking platform including ocean and river cruises.
• Coches (Car Rental) Car rental booking service.
• Trenes (Trains) Train ticket booking service.
• Vuelo+Hotel (Flight + Hotel Packages) Combined flight and hotel package booking offered at discounted rates compared to separate bookings.
• Escapadas (Getaways) Short getaway and weekend trip packages for consumer leisure travel.
• Vale Regalo (Gift Cards) Gift voucher service allowing customizable amounts (€15 to €3,000) and personal messages for gifting leisure experiences; no expiration date.
• Atrápalo Empresas (Corporate Travel) Dedicated corporate travel management platform offering businesses complete travel management with modern technology, negotiated rates, and specialized B2B customer service.
• Atrápalo Mobile App Native iOS and Android mobile applications enabling users to browse, book, and manage travel reservations and leisure activities on mobile devices.
• Houdinis (Editorial Content Platform) Editorial content platform featuring travel articles, interviews, and photography from professional escapists sharing personal travel experiences, distributed monthly to Atrápalo users to drive engagement and bookings.
• VIERNES (Creative Content Services) Creative content services division generating brand content including videos, infographics, illustrations, and social media campaigns for travel and leisure brand partners.
• Atrapapuntos (Loyalty Program) Loyalty and rewards program allowing users to earn points on purchases across the platform, redeemable for benefits.
• Atrápalo Smart (Membership) Subscription or membership program offering exclusive discounts and benefits on travel and leisure bookings.
• Atrápalo Hoteles White-Label (Hotel Search API) White-label hotel search engine technology licensed to partners, providing access to 120,000+ hotels and 100,000+ user reviews to embed in third-party websites.
• Hibiscus (Flash Sales Platform) Flash-sale coupon platform delivering time-limited discount offers (typically 24 hours) on travel, escapes, hotels, restaurants, activities, and tickets.
• La Lanzadera (Destination-less Search) Search engine allowing users to find flight deals based on budget or date flexibility without choosing a specific destination up front.
• Metavuelos (Flight Comparison Engine) Flight comparison search engine integrated within the OTA, enabling price comparisons across multiple airlines and booking options.
• Marketing Platform (Event Marketing) Event marketing and promotional optimization platform enabling clients to manage and optimize their event marketing activities.

Quantifiable outcome

• Over 20% growth in vacation leisure demand for summer 2024 compared to 2023
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Peruvian Commercial Office in SpainminorStrategic or Co-development Partner · 26 April 2016Joint partnership for Peru Lover Week campaign, featuring exclusive menus at 30+ Peruvian restaurants in Madrid and Barcelona, along with travel packages to Peru. Sponsored by chefs Gastón Acurio and Victor Gutiérrez.
• Air EuropaminorGTM or Marketing Partner · 26 April 2016Supported Peru Lover Week campaign by providing flight services for the 'Cómete Lima' travel prize giveaway.
• MasterCardminorGTM or Marketing Partner · 17 June 2011Partnership agreement where MasterCard users received gift vouchers redeemable on their next purchase when buying through Atrápalo. Included joint promotional campaigns.
• TicketeaminorStrategic or Co-development Partner · 21 January 2011Atrápalo invested €1M for a significant equity stake in Ticketea, an event management and ticket sales platform. This expanded Atrápalo's ticketing offerings with self-service event management tools.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• eDreams ODIGEO: Barcelona-based online travel agency operating across Europe, including flights, hotels, packages, and dynamic packaging — directly comparable to Atrápalo in geography, product mix, and customer base.
• Lastminute.com Group: European OTA offering flights, hotels, packages, and experiences with a similar leisure-focused, last-minute positioning and comparable Spanish-market exposure.
• Logitravel: Spanish online travel agency offering package tours, cruises, hotels, and flights — closest direct competitor in the Iberian market with overlapping product mix.
• Viajes El Corte Inglés: Spanish travel agency division offering leisure and corporate travel products — competes head-to-head with Atrápalo in Spain for both B2C leisure and B2B corporate bookings.
• Rumbo: Spanish-language OTA owned by Bravofly Rumbo Group offering flights, hotels, and packages — directly competes with Atrápalo in Spain and key LATAM markets.
• Skyscanner: Flight metasearch and booking platform — competes with Atrápalo's Metavuelos and flight products for price-sensitive travellers, particularly in European outbound markets.
• Travel2be / Bravofly: European OTA group operating Travel2be and Bravofly brands in Spain, Italy, and LATAM — directly comparable in product mix, geographic footprint, and customer segments.

Broad incumbents

• Booking.com: Global OTA leader with dominant hotel inventory and aggressive expansion into flights, attractions, and experiences — sets the competitive benchmark Atrápalo must outperform in Spain and LATAM.
• Expedia: Global OTA operating Brands like Hotels.com and Vrbo with flights, hotels, packages, and experiences — competes with Atrápalo across all leisure categories.
• Tripadvisor: Travel metasearch and OTA platform with experiences, hotels, and flights — overlaps with Atrápalo's activities and bookings offering, and competes for top-of-funnel discovery traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atrapalo
• YouTubeyoutube.com/atrapalo
• Facebookfacebook.com/atrapalo
• Instagraminstagram.com/atrapalo_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrapalo