JetFuel Studio

What JetFuel Studio does

JetFuel Studio is an experiential marketing and content creation agency headquartered in New York City, founded in 2016 and operating with 11-50 employees. The company designs and executes live brand experiences, field marketing programs, sponsorship activations, content creation, and social media campaigns for enterprise clients primarily in consumer packaged goods, food and beverage, retail, and sports/entertainment sectors. Its service portfolio includes bespoke experiential activations, in-field trial experiences, mobile tours with custom-built vehicles, sponsorship activations for properties like the NBA and World Cup qualifying matches, and proprietary content series such as Family Dinner Night and JOLLY TIME News.

The agency operates a B2B professional services model with project-based engagements and retainer arrangements, pricing tailored to client scope. Its underlying technology layer combines live experiential execution with digital amplification through owned content production, social media management, paid media buying, and a nationwide in-field staff network for sampling and merchandising. Notable enterprise clients include Walmart, Cooked Perfect, C4 Energy, Kendall-Jackson Wines, La Crema Wines, Fujifilm, SodaStream, ZenWTR, Welch's, Feastables, and Paramount+.

JetFuel Studio was acquired by Stagwell Inc. (NASDAQ: STGW), a publicly traded marketing and communications conglomerate, and now operates as part of Stagwell's global agency network while retaining its independent brand identity. The agency has earned multiple EX Awards (Gold in 2021, Silver in 2021, two Global Experiential Marketing wins in 2022, Bronze in 2023) for campaigns including the Walmart Mobile Wellness Tour, Fujifilm INSTAX mobile marketing tour, and Paramount+ soccer watch parties. The founder, Ralph Matut, continues to lead the firm as Founder and Managing Partner.

Name

JetFuel Studio

Legal name

JetFuel

Website

https://jetfuelstudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

JetFuel Studio is a New York-based experiential marketing agency founded in 2016, serving enterprise CPG, food and beverage, retail, and sports clients with live brand experiences, mobile tours, sponsorship activations, and content creation services, now operating as part of Stagwell Inc.'s agency network.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Motion Picture and Video Production (51211), Convention and Trade Show Organizers (561920), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Experiential marketing agency
• Brand activation services
• Field marketing campaigns
• Sponsorship activation strategy
• Content creation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Experiential Marketing: Agency fees for experiential marketing services including live brand experiences, sponsorship activations, field marketing, content creation, and social media management. Revenue generated through project-based engagements and retainer arrangements with brand clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

JetFuel Studio is an experiential marketing agency that designs and executes live brand experiences, field marketing programs, sponsorship activations, content creation, and social media services for enterprise CPG, food & beverage, retail, and sports/entertainment clients. Work is delivered through bespoke campaigns and retainer engagements, blending on-the-ground experiential activations with digital amplification across social and paid media channels.

Product overview

JetFuel Studio is an experiential marketing agency that accelerates brands through bold experiences, content, and conversations. The company offers a unified portfolio of services including Live Brand Experiences, Field Marketing, Sponsorship Activations, Content Creation, and Social Media Management. These core services work together to help brands create sustainable relationships with target audiences through bespoke experiences that drive discovery, connectivity, and advocacy. The company also develops proprietary initiatives and campaigns such as the Family Dinner Night movement, JOLLY TIME News content series, and various brand activations for clients including Walmart, Kendall-Jackson, Feastables, C4 Energy, and others. JetFuel fuses experiential marketing roots with capabilities in media, data, and technology, operating as part of the Stagwell global agency network.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Brand Experiences
• Field Marketing
• Sponsorship Activations
• Content Creation
• Social Media Services

Quantifiable outcome

• 72,000 newsletter sign ups in 6 months for Family Dinner Night campaign
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stagwell GlobalcoreOthers · 1 January 2025Parent company of JetFuel Studio. JetFuel is now part of Stagwell's network of agencies, blending startup hustle with global agency capabilities.
• Paramount+coreStrategic or Co-development Partner · 1 January 2022Partnership for USA/Mexico World Cup Qualifying watch party experiences, leveraging Paramount+ streaming rights for exclusive soccer coverage through curated immersive watch party activations.
• PfizercoreStrategic or Co-development Partner · 1 January 2020Strategic partner in Walmart Mobile Wellness Tour, contributing to community health initiatives including COVID-19 vaccination awareness alongside JetFuel's experiential activation capabilities.
• SanoficoreStrategic or Co-development Partner · 1 January 2020Strategic partner in Walmart Mobile Wellness Tour focused on wellness services and health awareness programs for underserved communities.
• AbbottcoreStrategic or Co-development Partner · 1 January 2020Strategic partner providing health diagnostics and wellness screening capabilities for the Walmart Mobile Wellness Tour activation.
• HaleoncoreStrategic or Co-development Partner · 1 January 2020Strategic partner in Walmart Mobile Wellness Tour contributing wellness products and health education to community outreach programs.
• MondelezcoreStrategic or Co-development Partner · 1 January 2020Strategic partner in Walmart Mobile Wellness Tour bringing consumer brand portfolio and wellness product offerings to community activation.
• Nature's WayminorStrategic or Co-development Partner · 1 January 2020Partner in Walmart Mobile Wellness Tour contributing wellness and supplement products to community health initiatives.
• KCC (Kimberly-Clark)coreStrategic or Co-development Partner · 1 January 2020Strategic partner in Walmart Mobile Wellness Tour providing personal care products and health essentials for community wellness programs.
• Jackson Family WinescoreOthersParent company of La Crema Wines. Jackson Family Wines tasked JetFuel with positioning La Crema as the definitive choice for those seeking elevated luxury wine experiences.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MKG: MKG is a creative experiential marketing agency focused on brand experiences, content, and digital amplification for major consumer brands — directly comparable to JetFuel's core service stack and CPG client mix.
• Sparks: Sparks is a global experiential marketing agency delivering brand experiences, sponsorship activations, and mobile tours for enterprise clients — a direct competitor on the same mobile-tour and live-brand-experience offerings.
• GMR Marketing: GMR Marketing is an experiential and sponsorship agency serving major consumer brands with field marketing and event activations — closely comparable on in-field staff and CPG activation capabilities.
• Octagon: Octagon is a sports and experiential marketing agency with deep CPG and beverage client experience, including sponsorship activations — directly comparable on sports-driven brand experiences like JetFuel's Kendall-Jackson NBA work.

Broad incumbents

• Momentum Worldwide: Momentum is an IPG-owned brand experience agency blending experiential, commerce, and content — overlaps with JetFuel's integrated experiential + content + social offering with deeper holding-company resources.
• Jack Morton Worldwide: Jack Morton is a large, established brand experience agency within the IPG network, offering experiential, sponsorship, and content services — directly overlapping JetFuel's portfolio but with substantially greater global scale.
• George P. Johnson Experience Marketing: GPJ is a long-standing experiential marketing agency serving enterprise clients with large-scale brand experiences and event programs — competes with JetFuel for Fortune 500 experiential mandates at greater scale.

Emerging players

• AMP Agency: AMP Agency is a mid-sized brand experience and shopper marketing agency combining experiential, content, and social — competes with JetFuel on integrated brand activation work for CPG and lifestyle brands.
• MAS Event Design: MAS Event Design is a New York-based experiential agency producing bespoke brand experiences and event activations — competes directly with JetFuel for NYC-based CPG and lifestyle experiential engagements.

Regional players

• Hudson Rouge: Hudson Rouge is the dedicated agency for the Ford account within the WPP network, with deep experiential and content creation capabilities — adjacent competitor for enterprise brand experience work within the WPP ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/jetfuelstudio
• LinkedInlinkedin.com/company/jetfuelstudio
• Instagraminstagram.com/jetfuelstudio
• Xx.com/jetfuelstudio
• Facebookfacebook.com/PoweredbyJetFuel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JetFuel Studio