What Open Purpose® does

Open Purpose® is an international multidisciplinary design agency headquartered in Stockholm, Sweden. The firm was founded in 2010 and operates under its current brand, having previously traded as 3drops. Its website is openpurpose.com and the company is privately held with a headcount of 11-50 employees, consistent with a boutique creative-services studio.

The firm's core offering is design services delivered across multiple disciplines, though the source material does not enumerate specific service lines, proprietary methodologies, technology platforms, or notable project work. There is no documented product portfolio, technology stack, AI tooling, intellectual property, or platform architecture; the business appears to be a services-led creative agency whose primary assets are its team and brand. No marketing channels, distribution mechanisms, pricing model, certifications, awards, or partnership ecosystem are disclosed.

Open Purpose® is described as serving an international client base, but the source data does not identify specific customers, target segments, geographies served, or revenue model mechanics. No funding rounds, revenue figures, leadership team, M&A activity, regulatory filings, or strategic milestones beyond the founding date and rebrand are documented. As a result, the available information establishes the company as a small, private, Stockholm-rooted design agency with international positioning but limited verifiable detail on commercial scale or operating model.

Name

Open Purpose®

Website

https://openpurpose.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Open Purpose® is an international multidisciplinary design agency headquartered in Stockholm, Sweden, founded in 2010. The privately held firm operates with 11-50 employees and serves clients across geographies under its current brand, previously known as 3drops.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Open Purpose® (formerly 3drops) is an international multidisciplinary design agency based in Stockholm, Sweden, providing creative design services to clients. Founded in 2010, the firm operates with 11-50 employees and delivers design work as a service-based offering rather than software or products.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• IDEO: Global design and innovation consultancy offering multidisciplinary design (product, brand, digital) to enterprise clients. Comparable to Open Purpose in service breadth, but materially larger, with established international footprint and a deep methodology stack.
• Wolff Olins: Global brand and design consultancy with offices in London, New York, and elsewhere. Comparable in offering brand-led multidisciplinary design, but with a much larger international footprint and a heavier focus on brand strategy.
• Landor & Fitch: Global branding and design consultancy with a strong European presence, including the Nordics. Comparable in brand and design services but operates at significantly larger scale with corporate parent backing (WPP).
• Frog Design: Global design consultancy (now part of Capgemini Engineering) covering brand, product, and digital design. Comparable in multidisciplinary scope, but serves much larger enterprise clients and has deeper integration with technology and engineering services.

Direct peers

• Pentagram: Multidisciplinary design firm with offices across the US and London, structured as a partnership of independent designers. Closely comparable to Open Purpose in operating model, breadth of design services, and boutique positioning, though larger and with stronger brand recognition.
• Ustwo: Multidisciplinary digital product studio with studios in London, New York, and elsewhere. Comparable in boutique, multidisciplinary positioning and product/digital design focus; similar headcount band to Open Purpose.
• Huge: Digital design and product agency, now part of dentsu. Comparable to Open Purpose in offering multidisciplinary digital, brand, and product design, but with significantly larger headcount and global presence.
• Manual: Branding and design agency with global reach, focused on brand strategy and identity design. Comparable boutique design agency model; similar headcount range and service breadth.
• RKS Design: US-based multidisciplinary design consultancy covering product, brand, and user-experience design. Comparable boutique positioning and multidisciplinary service mix, though primarily US-focused.

Regional players

• Snask: Stockholm-based multidisciplinary design and film agency known for bold creative work. Comparable in Nordic/Stockholm base and multidisciplinary design scope, though with a stronger focus on creative/film production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/openpurpose

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Purpose®