Red Havas
Red Havas is a New York-based, full-service public relations and social media agency that serves enterprise brands across nonprofit, consumer, and healthcare verticals using a proprietary 'merged media model' combining PR, social, content, experiential, and data.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Red Havas does
HAVAS Red (commercial brand: Red Havas) is a New York-based, full-service public relations and social media agency founded in 2019 and operating as a wholly-owned subsidiary of HAVAS, the French multinational media conglomerate. The firm is structured around four core service lines — PR services, social media services, content services, and experiential services — unified by what it calls a 'world-first merged media model' that integrates traditional public relations, digital publishing, content creation, social media, and data analytics into a single delivery framework. It serves enterprise brand clients across nonprofit (UNICEF, SOS Children's Villages USA), consumer products (LEGO Group, LEGO Foundation), healthcare/pharmaceutical (Opill/Perrigo), and lifestyle (Chillhouse) verticals, with named long-running engagements such as the UNICEF–LEGO partnership dating back to 2015 and award-winning work including a 2026 Silver Bulldog PR Award for Best Healthcare Campaign for the Opill × Chillhouse partnership.
The agency's revenue model is professional services — project-based and retainer engagements typical of communications agencies — with no publicly disclosed pricing. Go-to-market is enterprise field sales: relationship-based, direct client engagement routed through the firm's website and account-based business development, supported by an owned-media presence across Facebook, Instagram, X, LinkedIn, YouTube, and an active insights/news blog. The firm claims global operations under the HAVAS network umbrella, and participates in industry events including Cannes Lions, where it produces editorial coverage (e.g., the 'Cup of Corporate Comms' special edition in 2026). The leadership team comprises Global CEO James Wright, EVP Linda Descano, and Managing Director Lesley Sillaman, overseeing a 251–500 person organization.
Red Havas competes in the crowded earned-media and social agency segment, where its primary differentiator is the proprietary merged media methodology and the brand-marketing promise to 'make brands famous.' It holds no patents, has no disclosed API/SDK product surface, and discloses no AI/ML capabilities or data flywheel — its product is human creative and strategic talent, packaged inside the HAVAS network's distribution advantage. Financial details (revenue, profitability, headcount trends, deal pipeline) are not publicly disclosed, consistent with its status as a privately held operating entity inside a larger conglomerate.
Red Havas firmographics
Firmographics- Name
- Red Havas
- Legal name
- HAVAS Red
- Website
- https://redhavas.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Red Havas is a New York-based, full-service public relations and social media agency that serves enterprise brands across nonprofit, consumer, and healthcare verticals using a proprietary 'merged media model' combining PR, social, content, experiential, and data.
- Ownership category
- akta.pro rank
Red Havas industry classification
Industry- Product category
- Public Relations and Social Media Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)
Keywords
Where Red Havas is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Red Havas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Professional Communications Services: PR, social media, content creation, and experiential marketing services delivered to enterprise clients and brands. Revenue is generated through professional service engagements, likely project-based or retainer arrangements typical of communications agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Red Havas product offering
Product offeringCore offering
Red Havas (HAVAS Red) is a media agency that delivers integrated PR, social media, content creation, and experiential marketing services through a proprietary merged media model. The agency helps brands reach target audiences by blending traditional and digital publishing, content, social media, and data capabilities into unified earned, social, and experiential storytelling campaigns. Services are delivered across four primary practice areas: PR Services, Social Media Services, Content Services, and Experiential Services.
Product overview
Red Havas is a full-service PR and social media agency that operates as a single, unified service offering rather than a modular platform. The agency's core offering centers on its world-first merged media model, which integrates traditional PR, digital publishing, content creation, social media services, and data analytics into a cohesive approach. Services are delivered through four primary practice areas: PR Services, Social Media Services, Content Services, and Experiential Services. The agency works with clients across sectors including healthcare (e.g., Opill brand partnership), nonprofit (e.g., UNICEF, SOS Children's Villages), and consumer brands (e.g., LEGO).
Differentiator
Problem solved
Functional benefit
Products and services
- PR Services Traditional and digital public relations services to help brands reach target audiences through earned media and communications.
- Social Media Services Social media strategy and execution to build brand presence and engagement across platforms.
- Content Services Content creation and distribution including traditional and digital publishing to engage target audiences.
- Experiential Services Experiential marketing and event-based activations to create meaningful brand connections.
- Merged Media Model A world-first merged media model that blends traditional and digital publishing, content, social media and data to help brands reach target audiences in meaningful ways.
Companies that use Red Havas
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Red Havas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Havas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- LEGO Group / LEGO FoundationflagshipUNICEF and LEGO have been partners in play since 2015, driving monumental social change through country programs, global advocacy, research and Playful Parenting and Learning Through Play initiatives. The partnership involves both the LEGO Group and LEGO Foundation in international development work.
- ChillhousecoreBrand partnership between Opill and Chillhouse to normalize and destigmatize birth control access by reframing it as an empowered act of self-care, not a clinical errand. The partnership aimed to create a cultural moment for Opill while expanding social media awareness.
- SOS Children's Villages USAminorFollowing Justice Ruth Bader Ginsburg's passing in 2020, personal items were donated to SOS Children's Villages, an international nonprofit dedicated to the care of vulnerable children and families. HAVAS Red supported celebrating RBG's life and legacy through this charity.
Recent moves4 records
Expansion highlights3 records
Red Havas competitors and assessment
Company assessmentDirect peers
- Edelman: The world's largest independent PR firm offering global communications, public affairs, and integrated earned-media services to enterprise brands. Directly comparable to Red Havas in serving multinational clients with PR-led, integrated storytelling across sectors including healthcare and purpose-driven work.
- Weber Shandwick: Global PR and communications agency within the Interpublic (IPG) network, providing integrated earned, social, content, and experiential services to enterprise brands. Closely mirrors Red Havas' merged media approach under a holding-company ownership structure.
- FleishmanHillard: Global PR agency within the Omnicom network delivering integrated communications, public affairs, and content services to enterprise clients. Highly comparable given its holding-company backing, sector breadth, and global reach matching Red Havas' profile.
- Ketchum: Omnicom-owned global PR and communications agency providing integrated PR, social media, content, and analytics services. Comparable in operating model, client mix, and parent-network dynamics to Red Havas.
- Burson (formerly BCW): WPP-owned global PR and communications agency offering integrated earned media, public affairs, and content services. Comparable in scale, global enterprise client focus, and holding-company parent structure to Red Havas.
- Hill & Knowlton: WPP-owned global communications firm specializing in public relations, public affairs, and integrated campaigns. Comparable as a holding-company-affiliated global PR agency serving enterprise and purpose-driven clients.
- Golin: IPG-owned global PR agency with a 'g4' model integrating PR, social, content, and experiential disciplines. Direct conceptual parallel to Red Havas' merged media model, serving similar enterprise clients with integrated storytelling.
- MSL (Publicis): Publicis-owned global PR and integrated communications network delivering earned media, social, content, and experiential services. Comparable as a holding-company PR network competing for the same multinational enterprise mandates as Red Havas.
- Ogilvy PR: WPP's global PR and influence arm within the broader Ogilvy advertising network, providing integrated earned, social, and content services. Comparable in offering a cross-discipline creative + PR model to enterprise brands similar to Red Havas' merged media approach.
- Allison+Partners: Mid-sized global PR and integrated communications agency providing PR, social, and content services to enterprise and consumer brands. Comparable in size band and integrated service model to Red Havas, often competing for similar mid-to-large brand mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Havas social profiles
Digital presenceRed Havas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Havas leadership team
Management profileNumber of profiles
Profiles3 records
Red Havas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Havas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Havas
What does Red Havas do?
Red Havas (HAVAS Red) is a media agency that delivers integrated PR, social media, content creation, and experiential marketing services through a proprietary merged media model. The agency helps brands reach target audiences by blending traditional and digital publishing, content, social media, and data capabilities into unified earned, social, and experiential storytelling campaigns. Services are delivered across four primary practice areas: PR Services, Social Media Services, Content Services, and Experiential Services.
Is Red Havas a public or private company?
Red Havas is a private company. It is classified as corporate owned and is currently operating.
When was Red Havas founded?
Red Havas was founded in 2019. It employs 251 to 500 people.
Where is Red Havas based?
Red Havas is headquartered in New York, United States, in the North America region.
How does Red Havas make money?
One revenue line is on record: professional Communications Services.
Who are Red Havas's main competitors?
Direct peers on record are Edelman, Weber Shandwick, FleishmanHillard, Ketchum, Burson (formerly BCW), Hill & Knowlton, Golin, MSL (Publicis), Ogilvy PR and Allison+Partners.
Does Red Havas have an API?
No public API is recorded for Red Havas.
What industry is Red Havas in?
Red Havas's product category is Public Relations and Social Media Agency Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 5418 and its SIC code is 7311.