VideoProc
VideoProc, the flagship brand of Chengdu-based Digiarty Software (founded 2006), provides an all-in-one AI-powered desktop and mobile suite for video conversion, enhancement, editing, recording, and downloading, serving 5.2 million users across 180+ countries with a bootstrapped, consumer-focused product-led model.
- Company typePrivate
- Founded2006
- HeadquartersChengdu, China
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What VideoProc does
VideoProc is the flagship consumer software brand of Digiarty Software, Inc., a privately held Chinese company founded in 2006 and headquartered in Chengdu's Hi-Tech Zone, with VideoProc itself launched in 2018. The product is an all-in-one desktop and mobile application suite that combines video conversion, compression, DVD backup, downloading, and screen recording with a layered set of AI-powered enhancement features — Super Resolution (Gen Detail V3 and Real Smooth V3 models), AI Frame Interpolation (up to 480FPS), AI Video Stabilization, AI Face Restoration, AI Photo Colorization, Vocal Remover, and Noise Suppression. The underlying technology stack is built around Level-3 hardware acceleration supporting Intel, AMD, and NVIDIA GPUs as well as Apple M1 through M5 silicon, with the company claiming up to 47x real-time processing speed. The portfolio spans three branded SKUs — VideoProc Converter AI (flagship), VideoProc Vlogger (desktop editing), and VideoProc Editor (mobile) — with 16 integrated modules in total. The product supports 370+ input codecs and 420+ output formats and a built-in engine for downloading from 1,000+ UGC sites.
The company operates a product-led, direct-to-consumer go-to-market, distributing software exclusively via videoproc.com and processing international payments through 2Checkout (Verifone). Revenue is generated through a hybrid mix of one-time perpetual licenses, monthly/quarterly/annual subscriptions, and a freemium funnel, with promotional discounts of up to 62% during seasonal campaigns. The customer base is composed of individual consumers and content creators — YouTube/TikTok vloggers, GoPro/DJI users, iPhone/smartphone users, educators, gamers, and home-video archivists — with no named enterprise or B2B accounts. The product has reached 5.2 million users across more than 180 countries, with the brand deliberately excluding mainland China and focusing on overseas markets. The company is bootstrapped, with no disclosed external funding, no public listing, and no management team bios available in the source material.
Operationally, VideoProc has maintained an aggressive release cadence — shipping V8.5 for Windows and Mac in October 2025, V8.7 in December 2025, and V8.9 in March 2026 — each iteration broadening the AI feature set and adding support for the latest consumer GPUs (NVIDIA RTX 50 series, Apple M5). It is GDPR- and COPPA-aware at the policy level and processes all transactions over SSL, but holds no publicly disclosed patents, certifications beyond privacy compliance, or third-party benchmarks. The company has no disclosed M&A activity, partnerships beyond 2Checkout, named executive team, or audited financials.
VideoProc firmographics
Firmographics- Name
- VideoProc
- Legal name
- Digiarty Software, Inc.
- Website
- https://videoproc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VideoProc, the flagship brand of Chengdu-based Digiarty Software (founded 2006), provides an all-in-one AI-powered desktop and mobile suite for video conversion, enhancement, editing, recording, and downloading, serving 5.2 million users across 180+ countries with a bootstrapped, consumer-focused product-led model.
- Ownership category
- akta.pro rank
VideoProc industry classification
Industry- Product category
- Video Processing Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE)
- akta.pro secondary industries
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD), Video & Home Movie Digitization & Conversion (HSAFAGAC), Stereo 3D VFX & Conversion (Stereoscopy, Depth, Reprojection) (MPAHABAJ)
Keywords
Where VideoProc is headquartered
LocationHeadquarters
- HQ city
- Chengdu
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
VideoProc business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License Sales (Lifetime): One-time perpetual lifetime license purchase giving unlimited access to all features and updates for a single device or multiple devices depending on license type. This is a primary revenue stream with promotional discounts during holiday sales (up to 62% off).
- Software License Sales (Subscription): Subscription-based licensing providing access to current and prior versions with free updates during the license term, renewed monthly, quarterly, or annually.
- Freemium / Free Trial Conversion: Free version with limited features and functionality to encourage trial before purchase. Full version requires paid license code activation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Version |
| One time/ perpetual license | One time | Full Version - Lifetime License |
| Subscription | Monthly | Full Version - Subscription |
| Other | Other | Giveaway/Trial License |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
VideoProc product offering
Product offeringCore offering
VideoProc develops and sells AI-powered multimedia processing software for individual users and content creators. Its flagship product, VideoProc Converter AI, combines video/image enhancement, conversion, compression, DVD backup, screen recording, and media downloading into a single desktop application with Level-3 GPU acceleration. The portfolio also includes VideoProc Vlogger (desktop video editor) and VideoProc Editor (mobile editing app), all distributed as direct digital downloads under freemium, perpetual, and subscription licensing.
Product overview
VideoProc is a product suite developed by Digiarty Software (founded 2006, headquartered in Chengdu, China) centered on VideoProc Converter AI as the flagship all-in-one AI video/image enhancer and converter. The portfolio includes VideoProc Vlogger for desktop video editing, VideoProc Editor mobile app, and 16 integrated AI and media processing modules. VideoProc Converter AI combines AI-powered video/image enhancement (Super Resolution, Frame Interpolation, Stabilization, Face Restoration, Colorization) with traditional media processing tools (conversion, compression, DVD backup, downloading, recording) all powered by Level-3 GPU acceleration. The platform serves 5.2 million users across 180+ countries with products for both Windows and Mac platforms.
Differentiator
Problem solved
Functional benefit
Brands
- VideoProc Converter AI: AI-powered video/image enhancer and converter for remastering, upscaling, restoring, colorizing, converting, editing, compressing, downloading, and recording with GPU acceleration.
- VideoProc Vlogger
- VideoProc Editor
Products and services
- VideoProc Converter AI Flagship all-in-one AI video/image enhancer and converter for Windows and Mac that remasterizes videos/images/audio, converts, compresses, edits, downloads, and records with full Level-3 GPU acceleration. Includes AI Super Resolution, Frame Interpolation, Video Stabilization, Image Enhancement, Face Restoration, Colorization, Vocal Remover, and Noise Suppression. Targets individual consumers, content creators, and prosumer videographers.
- VideoProc Vlogger Desktop video editing software for creating cinematic videos with cutting, merging, cropping, effects, and rotation capabilities for content creators on Windows and Mac.
- VideoProc Editor (Mobile App) Mobile video editing application for iOS and Android devices enabling on-the-go video editing for smartphone content creators.
Quantifiable outcome
- Up to 47x real-time faster video processing with GPU acceleration
- +6 more outcomes
Companies that use VideoProc
Customer profileSegments7 records
Ideal customer profiles4 records
VideoProc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature11 records
VideoProc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 2Checkout (Verifone)core2Checkout (established 2009) serves as the authorized international reseller, online shop, and payment processor for VideoProc. The platform handles secure payment processing, encrypts customer information, and processes transactions in the customer's local currency and language. VideoProc receives only order notifications and limited data access. This is a critical operational partnership for revenue processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
VideoProc competitors and assessment
Company assessmentDirect peers
- Topaz Labs (Topaz Video AI): Topaz Labs is the closest direct competitor to VideoProc Converter AI in AI-powered video/image enhancement, offering Super Resolution, frame interpolation, and stabilization. Targets the same prosumer/creator segment with a one-time/perpetual and subscription hybrid pricing model.
- HandBrake: HandBrake is the leading open-source video transcoder, directly competing with VideoProc's core video conversion and codec support features. It is free, which puts constant pricing pressure on commercial converters like VideoProc.
- Wondershare UniConverter: Wondershare UniConverter is a direct commercial competitor in the all-in-one video converter/editing/Downloader category, serving the same prosumer and SMB audience with comparable one-time and subscription pricing.
- Movavi Video Converter: Movavi is a direct peer in the consumer/prosumer video conversion and editing space, with similar feature breadth (conversion, compression, basic editing) and a comparable freemium plus perpetual/subscription pricing model.
- AVCLabs Video Enhancer AI: AVCLabs directly competes in AI video upscaling, face restoration, and colorization — overlapping heavily with VideoProc's AI Super Resolution, Face Restoration, and Photo Colorization modules.
- AnyMP4 Video Converter: AnyMP4 offers a comparable all-in-one video converter, DVD ripper, and editor targeting Windows/Mac consumers — directly competitive with VideoProc on codec coverage, DVD backup, and editing features.
- VideoLAN VLC media player: VLC is a free, open-source media player and converter with broad codec support, overlapping with VideoProc's conversion and playback capabilities. Its zero-cost positioning anchors the bottom of the market.
Broad incumbents
- CyberLink PowerDirector: CyberLink is a broader consumer/semi-pro video editing incumbent that overlaps with VideoProc Vlogger for editing, conversion, and increasingly AI features, but operates as a full editing suite rather than a converter-first tool.
- Adobe Premiere Pro (with Adobe AI/Sensei): Adobe Premiere Pro is explicitly listed in VideoProc's integration ecosystem as a complementary NLE. Adobe is the dominant professional video editing incumbent bundling AI features, setting the standard VideoProc's enhancement workflow plugs into.
- DaVinci Resolve (Blackmagic Design): DaVinci Resolve is explicitly named in VideoProc's integration list. Blackmagic Design's free/professional NLE overlaps with VideoProc Vlogger for editing and increasingly with AI enhancement features, anchoring the high end of the creator market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VideoProc social profiles
Digital presenceVideoProc compliance and trust
Trust signalCompliance3 records
VideoProc financial estimates
Financial estimateRevenue estimate
Valuation estimate
VideoProc leadership team
Management profileNumber of profiles
VideoProc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VideoProc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VideoProc
What does VideoProc do?
VideoProc develops and sells AI-powered multimedia processing software for individual users and content creators. Its flagship product, VideoProc Converter AI, combines video/image enhancement, conversion, compression, DVD backup, screen recording, and media downloading into a single desktop application with Level-3 GPU acceleration. The portfolio also includes VideoProc Vlogger (desktop video editor) and VideoProc Editor (mobile editing app), all distributed as direct digital downloads under freemium, perpetual, and subscription licensing.
Is VideoProc a public or private company?
VideoProc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VideoProc founded?
VideoProc was founded in 2006. It employs 51 to 100 people.
Where is VideoProc based?
VideoProc is headquartered in Chengdu, China, in the Asia region.
How does VideoProc make money?
Three revenue lines are on record. Software License Sales (Lifetime) is the primary driver. The others are software License Sales (Subscription) and freemium / Free Trial Conversion.
Who are VideoProc's main competitors?
Direct peers on record are Topaz Labs (Topaz Video AI), HandBrake, Wondershare UniConverter, Movavi Video Converter, AVCLabs Video Enhancer AI, AnyMP4 Video Converter and VideoLAN VLC media player. Broad incumbents are CyberLink PowerDirector, Adobe Premiere Pro (with Adobe AI/Sensei) and DaVinci Resolve (Blackmagic Design).
Does VideoProc have an API?
No public API is recorded for VideoProc.
What industry is VideoProc in?
VideoProc's product category is Video Processing Software. Its primary akta.pro industry code is MPAHAHAE, Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF), with a secondary code of MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software). Its NAICS code is 51219 and its SIC code is 7330.