Mattress Online

What Mattress Online does

Mattress Online is a UK-based direct-to-consumer e-commerce retailer of mattresses, beds, and bedding accessories, founded in 2003 and headquartered in Rotherham, South Yorkshire. The company stocks 400+ products across 40+ third-party brands — including Silentnight, Sealy, TEMPUR, Hypnos, Harrison Spinks, Emma, Simba, and Sleepeezee — alongside nine own-brand collections such as Bodyshape (launched 2003), Luna and Horizon (both 2016), and Novo. The catalogue spans pocket sprung, memory foam, hybrid, latex, gel, orthopaedic, hypoallergenic, natural, rolled/bed-in-a-box, and kids mattresses, plus bed frames, divan and ottoman storage beds, sofa beds, TV beds, headboards, and a full bedding range. There is no proprietary technology platform; the differentiation rests on curation, a manual firmness rating system, and operational infrastructure rather than software.

Name

Mattress Online

Legal name

MattressOnline.co.uk Ltd

Website

https://mattressonline.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Mattress Online is a UK direct-to-consumer e-commerce and physical retailer of mattresses, beds, and bedding, serving individual consumers across England, Wales, Scotland, and Northern Ireland with 400+ products from 40+ brands, free next-day delivery, a 100-night trial, and four Yorkshire retail stores.

Ownership category

akta.pro rank

Product category

Mattress and Bed Retail

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Adjustable Beds & Bases Retail (CRAIABAB), Pillows & Pillow Systems Retail (CRAIABAC)

Keywords

• Online mattress retail
• Bed and bedding sales
• Mattress e-commerce
• Bedroom furniture retailer
• Mattress delivery service

Headquarters

HQ city

Rotherham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct product sales (B2C): One-time purchase of mattresses, beds, and bedding products sold directly to consumers through the e-commerce website and physical retail stores. Products include pocket sprung, memory foam, hybrid, and other mattress types from over 40 UK brands.
2. Trade and contract sales (B2B): Bulk sales to trade customers including hotels, care homes, and furniture retailers through a dedicated trade program. Includes contract mattress and bed sales.
3. Financing services (Klarna partnership): Mattress Online acts as a credit intermediary offering Klarna financing options including Pay Later in 3 and 0% Finance. The company is authorised and regulated by the FCA (FRN 923012) and earns referral income from Klarna.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mattress Online is a UK online and physical retailer selling mattresses, beds, and bedding from over 40 third-party brands alongside its own-brand collections (Bodyshape, Luna, Horizon, Novo). The company offers 400+ products, free next-day delivery across the UK, a 100-night comfort trial, £35 mattress recycling service, and Klarna payment options, operating from 115,000 sq ft of warehouse space in Rotherham and four Yorkshire retail stores.

Product overview

Mattress Online is a UK-based online mattress and bed retailer offering a comprehensive portfolio of sleep products across three main categories: mattresses (including pocket sprung, memory foam, hybrid, latex, gel, natural/organic, orthopaedic, hypoallergenic, eco-friendly, kids, pillow top, and rolled/bed-in-a-box varieties), beds (including bed frames, divan beds, storage beds, ottoman beds, sofa beds, TV beds, and headboards), and bedding (including pillows, duvets, mattress protectors, mattress toppers, weighted blankets, and electric blankets). The company stocks over 40 third-party brands including Silentnight, Sealy, Emma, Simba, TEMPUR, Hypnos, Harrison Spinks, Sleepeezee, Millbrook, Relyon, and SleepSoul, while also operating its own brands: Bodyshape (the original own-brand from 2003), Luna (launched 2016 with mattresses and bedding), Horizon (launched 2016 with bamboo-infused mattresses and pillows), and Novo (bed brand). Key services include free next day delivery, 100-night comfort trial with exchange policy, and a £35 mattress recycling service. The company operates 4 retail stores across Yorkshire and has received multiple National Bed Federation awards for Online Bed Retailer of the Year.

Differentiator

Problem solved

Functional benefit

Brands

• Bodyshape: Own-brand mattress and bedding collection launched in December 2003 as the first own-brand product. Still stocked today.
• Luna
• Horizon
• Novo
• Wentworth Mercer
• Rock Hard
• Classic Gold
• Premium Gold
• Memory Zone

Products and services

• Mattresses Range of 400+ mattresses across pocket sprung, memory foam, hybrid, latex, gel, natural/organic, orthopaedic, hypoallergenic, eco, kids, pillow top, and rolled (bed-in-a-box) types, from over 40 UK brands priced from ~£138 to over £1,700, sold to UK consumers and trade customers.
• Beds Bed frames, divan beds, storage beds, ottoman beds, sofa beds, TV beds, kids beds, guest beds, and headboards in wooden, upholstered, and metal finishes, sized from small single to superking.
• Bedding Pillows, duvets, mattress protectors, mattress toppers, weighted blankets, and electric blankets in a variety of fillings and tog ratings for sleep comfort and protection.
• Bodyshape (Own Brand) Mattress Online's original own-brand mattress collection with 1, 3, or 5-year guarantee options.
• Luna (Own Brand) Own-brand mattress and bedding collection offering affordable options with 5 or 10-year guarantees.
• Horizon (Own Brand) Own-brand mattress and bedding collection with bamboo-infused memory foam and 5-year guarantees.
• Novo (Own Brand)

Quantifiable outcome

• Over 65,000 Trustpilot reviews with average 4.8/5 rating (Excellent)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Cavendish Cancer CareminorStrategic or Co-development Partner · 1 January 2023Partnership with local cancer charity Cavendish Cancer Care. Mattress Online donates funds, promotes the charity's expertise in the press, and receives staff wellbeing training from the Cavendish team.
• The Sleep GeekminorGTM or Marketing Partner · 1 January 2022New expert partnership announced with The Sleep Geek in 2022, complementing the existing expert team including Hannah Shore (Head of Sleep Science).
• ZarachcoreStrategic or Co-development Partner · 1 January 2021Partnership with Zarach, a Leeds-based charity committed to ending bed poverty. Mattress Online donates funds and partakes in charity events throughout the year. The delivery team helps deliver Christmas hampers to families supported by the charity.
• The Sleep CharitycoreStrategic or Co-development Partner · 1 January 2020Partnership with The Sleep Charity, an organisation specialising in helping families struggling with sleep issues. Mattress Online contributes funds, products, and warehousing space to help the charity grow their offering outside of Yorkshire. CEO Steve Adams and Vicki Dawson (CEO of The Sleep Charity) appeared on ITV together discussing the 'Sleep Poverty Project'.
• Panther Logistics (now AIT Home Delivery)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Partnership with Panther Logistics (now AIT Home Delivery) to handle mattress deliveries due to growth in orders across England, Wales, and Scotland. With over 20 years of experience in delivery and haulage, Panther aligns with Mattress Online's core values.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Eve Sleep: UK D2C foam mattress brand operating online with strong marketing. Direct competitor on price, trial, and convenience, and another brand stocked on Mattress Online's own marketplace.
• Bensons for Beds: UK specialist bed and mattress retailer with ~200+ stores and online channel. Competes head-to-head in mid-market mattresses, divans, and bed frames with a comparable multi-brand assortment and value-driven positioning.
• Dreams: UK's largest specialist bed and mattress retailer with a national store network and online platform. Directly comparable in product range (mattresses, beds, bedding), target customer, and omnichannel model, though Dreams leans more on physical retail and is much larger.
• Simba Sleep: UK-founded D2C hybrid mattress brand. Competes with Mattress Online across the same online mattress category with comparable 100-night trial economics and a similar focus on premium positioning via technology claims.
• Emma Sleep: Global D2C mattress-in-a-box brand with strong UK presence. Directly comparable as an online-first mattress retailer, and notably one of the third-party brands Mattress Online itself stocks, making them both competitor and supplier.

Broad incumbents

• Silentnight: UK's largest mattress manufacturer and brand owner. Comparable as one of the most prominent third-party brands Mattress Online stocks; competes indirectly via Dreams/Bensons shelf space and own-brand ranges in similar price tiers.
• Hypnos: UK premium bed and mattress manufacturer (royal-warrant holder). Comparable as a stocked third-party supplier at the premium end of Mattress Online's range; competes in the same hotels and luxury residential channels via B2B.
• TEMPUR: Global premium memory-foam mattress brand with UK retail presence. Comparable as a stocked third-party brand and as a competitor in the premium mattress tier Mattress Online actively promotes.

Emerging players

• Brook + Wilde: UK D2C premium mattress brand (hybrid/luxury). Niche overlap in the online premium mattress segment Mattress Online serves via Harrison Spinks and TEMPUR listings, but with a more concentrated single-brand proposition.

Regional players

• Furniture Village: UK multi-category furniture retailer carrying beds and mattresses. Comparable only at the mattress/bed category level within a much broader furniture assortment, primarily physical-store led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mattressonline
• YouTubeyoutube.com/channel/UC9HypSAtzXBdFkd-nLSqzGA
• Facebookfacebook.com/MattressOnline
• Instagraminstagram.com/mattressonlinehq
• Pinterestuk.pinterest.com/mattress0nline

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mattress Online