What Reliance Games does

Reliance Games is a mobile game publisher and developer, operated as a division of Reliance Entertainment (part of the Reliance Group conglomerate) and headquartered in Mumbai, India. The studio develops and publishes 50+ mobile game titles across action, fighting, sports, RPG, casual, and rhythm genres, built primarily around licensed Hollywood intellectual property including WWE (WWE Mayhem), DreamWorks' Real Steel franchise (World Robot Boxing series), AMC's Into the Badlands, and titles based on Warner Bros., Sony Pictures, Paramount, and Columbia Pictures properties. Distribution is global through Apple App Store, Google Play Store, and Amazon App Store, reaching 500M+ cumulative downloads across 45+ countries, with a documented 4+ star average rating and 10+ chart-topping titles.

The company's technology stack includes a Game Data Cloud Service, Player Management Platform, Customized Analytical Solutions, and A.R.M. (Augmented/Mixed Reality) capabilities, alongside integrated QA testing infrastructure. Beyond internal game development, Reliance Games operates a B2B services business offering Live Operations (A/B testing, economy balancing, live events, data insights), QA Testing Services (functionality, UI, compatibility, performance, compliance, multiplayer testing), and Publishing Services (marketing and user acquisition) to external game studios.

The business model is primarily freemium — games are free to download and monetize through in-app purchases of virtual currencies (Gold, Cash, Gems), premium items, character upgrades, loot boxes, and boost packs. Secondary B2B revenue comes from Live Operations, QA testing, and publishing engagements. The company has a 51-100 employee footprint distributed across offices in Mumbai, Pune, London, Chicago, and Dallas, with executive leadership under CEO Amit Khanduja (joined 2008), CFO Narendra Kamath, Game Design Director Patrick Dwyer (ex-EA Tiburon), and Sr. VP Corporate Development Ninad Chhaya (co-founder of Indiagames). The studio maintains Zapak Games Private Limited as a wholly-owned India-focused subsidiary.

Name

Reliance Games

Legal name

Reliance Games

Website

https://reliancegames.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Reliance Games is a Mumbai-based mobile game publisher and developer (division of Reliance Entertainment) that has built 50+ titles around licensed Hollywood IPs (WWE, Real Steel, AMC's Into the Badlands), reaching 500M+ downloads across 45 countries via freemium IAP monetization and B2B Live Operations, QA, and publishing services.

Ownership category

akta.pro rank

Product category

Mobile Gaming

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Mobile game development
• Mobile game publishing
• Freemium mobile games
• Live operations services
• QA testing services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. In-App Purchases (Virtual Currency & Items): Players purchase virtual currencies (Gold, Cash, Gems) and in-game items including premium weapons, character upgrades, loot boxes, and boost packs. This is the primary monetization model across all games.
2. Free-to-Play Game Downloads: Core games are free to download and play, with monetization through in-game purchases of virtual goods, currencies, and premium content.
3. Live Operations Services: Reliance Games provides Live Ops services to external partners including A/B testing, economy balancing, content updates, and data insights for revenue optimization.
4. QA Testing Outsourcing: Provides QA testing services to other game developers, leveraging expertise from award-winning studio.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reliance Games develops and publishes freemium mobile games built around blockbuster Hollywood IP licenses (WWE, DreamWorks, AMC, Warner Bros., Sony Pictures, Paramount) for iOS, Android, and Amazon platforms, with 50+ titles and 550M+ downloads. The company also operates a B2B services business offering QA testing, Live Operations (A/B testing, economy balancing, live events, data insights), and Publishing Services to external game studios.

Product overview

Reliance Games is a premier mobile game publisher and developer, and a division of Reliance Entertainment. The company operates a multi-product mobile gaming portfolio alongside a services business. The core product portfolio includes over 50 game titles spanning action, fighting, sports, RPG, puzzle, and rhythm genres, built around major Hollywood IP licenses including WWE, Real Steel/DreamWorks, Warner Bros. properties (Into the Badlands, Duck Dynasty), Sony Pictures, Paramount Pictures, and Columbia Pictures. Key flagship titles include WWE Mayhem, World Robot Boxing 2, Drone: Shadow Strike 3, and the Badlands series. The company also operates supporting services businesses including QA Testing Services (functionality, UI, compatibility, performance, compliance, and multiplayer testing for external developers), Live Operations Services (A/B testing, economy balancing, live events, data insights, and content updates), and Publishing Services (marketing and user acquisition support). With over 550 million downloads worldwide, the company serves a global audience across 45 countries with teams in Mumbai, Pune, Chicago, and Dallas.

Differentiator

Problem solved

Functional benefit

Products and services

• WWE Mayhem Official WWE mobile action game featuring WWE Superstars in fast-paced battles, built on licensed WWE intellectual property with blockbuster Hollywood IP backing. Targeted at mobile gaming consumers on iOS and Android.
• World Robot Boxing 2 Arcade action robot boxing game featuring 66 robots from 14 countries, 6 robot classes, 12 arenas, and multiple game modes including story mode, global tournaments, and live events. Targets mobile gaming consumers.
• Drone: Shadow Strike 3 Aerial warfare action game with 120 missions and campaigns, featuring diverse attack units, multiple vision modes (FLIR, Night Vision), and PvP multiplayer battles from a strike carrier. Targets mobile gaming consumers.
• Badlands: Champions Official AMC Into the Badlands RPG action game with isometric free-flow combat, character roster building, territory conquest, and weapon-based fighting mechanics. Targets mobile gaming consumers.
• American Dad! Apocalypse Soon Mobile action game based on the American Dad! animated TV series, featuring survival and combat gameplay mechanics. Targets mobile gaming consumers.
• Garbage Pail Kids Turn-based action RPG featuring collectible card battles with animated Garbage Pail Kids characters from the 1980s trading card franchise, including character classes (Brawler, Tank, Support) and PVP combat. Targets mobile gaming consumers.
• World Robot Boxing Real Steel branded robot boxing game with over 70 million players, featuring 34 robot titans, local Wi-Fi and Bluetooth multiplayer, and 11 arenas. Targets mobile gaming consumers.
• Badlands Blade Battle Official AMC Into the Badlands game featuring isometric 1-vs-many combat with 19 playable heroes, clan alliance system, and Rival Wars competitive mode. Targets mobile gaming consumers.
• The Land of Boggs: Decor Dash Mobile endless runner combined with home décor gameplay, co-developed with BuzzFeed Animation Lab. Players race as the character Boggo through colorful environments while decorating apartments and discovering Easter eggs from the Land of Boggs animated universe. Available worldwide on iOS and Android. Targets mobile gaming consumers.
• QA Testing Services Comprehensive quality assurance testing services for mobile, PC, and console games, including functionality testing, UI testing, cross-platform compatibility testing, game load and performance testing, compliance testing, and multiplayer server testing. Offered to external game developers and publishers.
• Live Operations Services Managed services for operating live games including A/B testing for player engagement optimization, economy balancing and management, promotions and live events, data insights and analytics infrastructure, and content update delivery. Offered to external game studios.
• Publishing Services End-to-end game publishing services encompassing marketing, user acquisition, and third-party partnership management for launching and promoting games. Offered to external game developers and publishers.

Quantifiable outcome

• 3X increase in Daily Active Users for partner games through Live Operations services
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• BuzzFeed Animation LabflagshipStrategic or Co-development PartnerCo-development partnership to launch 'The Land of Boggs: Decor Dash' mobile game, combining BuzzFeed Animation Lab's character-driven storytelling with Reliance Games' mobile development and publishing expertise. Game launched globally in January 2026 on iOS and Android.
• WWEcoreOEM/ Whitelabel/ Licensing PartnerIP licensing partnership for WWE Mayhem mobile game, one of Reliance Games' flagship titles featuring WWE Superstars.
• AMCcoreOEM/ Whitelabel/ Licensing PartnerIP licensing for 'Into the Badlands' game series including Into the Badlands: Champions and Into the Badlands Blade Battle, official games of the AMC TV series.
• Warner Bros.coreOEM/ Whitelabel/ Licensing PartnerIP licensing partnership for various game titles including Duck Dynasty, Hotel Transylvania 2, and other Warner Bros. IP-based mobile games.
• DreamWorkscoreOEM/ Whitelabel/ Licensing PartnerLong-standing partnership for Real Steel franchise mobile games based on DreamWorks movies, including Real Steel, Real Steel World Robot Boxing, and World Robot Boxing 2.
• Sony PicturescoreOEM/ Whitelabel/ Licensing PartnerIP licensing partnership for games based on Sony Pictures film properties.
• Paramount PicturescoreOEM/ Whitelabel/ Licensing PartnerIP licensing partnership for mobile games based on Paramount Pictures film properties including Pacific Rim.
• Columbia PicturescoreOEM/ Whitelabel/ Licensing PartnerIP licensing partnership for games based on Columbia Pictures film properties.
• AtariminorOEM/ Whitelabel/ Licensing PartnerPartnership to expand Atari's free-to-play portfolio with new mobile game developments.
• ApplecoreTechnology or IntegrationTechnology partnership through Apple Developer Program and App Store distribution. Featured in Apple logo section of partners page.
• GooglecoreTechnology or IntegrationTechnology partnership through Google Play Developer Program and Google Play Store distribution. Featured in Google logo section of partners page.
• Jago StudiosflagshipStrategic or Co-development PartnerLive Operations partnership where Reliance Games provides data analysis, live games expertise, development support, marketing, and customer support. Partnership has yielded 3X DAU growth, 4X conversion rate improvement, and 5X IAP revenue increase for Jago Studios games.
• UNEPminorOthersPartnership with United Nations Environment Programme to spread Plastic Hazard Awareness through Reliance Games' titles Little Singham and Little Singham Cycle Race on World Environment Day.
• MattelminorOEM/ Whitelabel/ Licensing PartnerFeatured partner logo on the company website, indicating partnership for Mattel IP-based games.
• TurnerminorOEM/ Whitelabel/ Licensing PartnerFeatured partner logo on the company website, indicating partnership for Turner Broadcasting IP-based games.
• ICCminorOEM/ Whitelabel/ Licensing PartnerFeatured partner logo on the company website, indicating partnership for ICC (International Cricket Council) cricket-based games.
• Discovery KidsminorOEM/ Whitelabel/ Licensing PartnerFeatured partner logo on the company website, indicating partnership for Discovery Kids animated IP-based games.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scopely: Mobile game publisher (Monopoly GO, Stumble Guys) owned by Savvy Games Group — directly comparable freemium, IP-licensed mobile game business with global distribution and a heavy live-ops orientation similar to Reliance Games.
• Outfit7: Mobile game studio behind Talking Tom and other character-IP-based casual franchises (now owned by Embracer) — comparable in building and licensing original character IPs into global mobile hits, an alternative model to Reliance Games' reliance on third-party Hollywood IP.
• King Digital Entertainment: Mobile-first freemium publisher (Candy Crush franchise) owned by Activision Blizzard — shares Reliance Games' product-led growth motion, freemium IAP monetization, and reliance on a few mega-hit titles to drive category-leading revenue.
• Playtika: Public mobile game publisher specializing in casual and casino-style freemium games with deep reliance on live operations and A/B-tested economies — closely aligned with Reliance Games' Live Operations services capability and freemium IAP revenue model.
• Gameloft: Long-standing mobile and multi-platform game publisher known for licensed-IP titles (Disney, Hasbro, Universal movies) — share the same IP-licensing DNA as Reliance Games' Hollywood-driven portfolio.
• Moon Active: Mobile freemium publisher behind Coin Master — directly comparable freemium IAP model, global UA spend, and mid-sized studio structure that competes for the same casual-action audience as Reliance Games.
• Zynga: One of the largest mobile game publishers globally (now part of Take-Two), operating a freemium model heavily dependent on licensed entertainment IP and social/multiplayer mechanics — directly comparable in monetization approach and IP-based hit strategy to Reliance Games.
• Wildlife Studios: Brazil-based mobile game publisher (Tennis Clash, Zooba) with 1B+ downloads — operates at a comparable freemium + IP-licensed + global distribution scale as Reliance Games.
• Nazara Technologies: India-headquartered, publicly listed mobile game publisher with a portfolio spanning casual, sports (ICC cricket), kids IPs (Chhota Bheem), and live ops — the closest Indian market peer to Reliance Games' Zapak/India-focused vertical.

Broad incumbents

• Electronic Arts (Mobile division): Major AAA publisher with a significant mobile games business (EA Sports FC Mobile, Madden Mobile) — broad incumbent that overlaps with Reliance Games in licensed-IP sports titles (e.g., EA's wrestling/mobile combat heritage vs. WWE Mayhem) and is a potential competitor for Hollywood IP rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/reliancegames
• Facebookfacebook.com/reliancegames
• Xx.com/RelianceGames
• LinkedInlinkedin.com/company/reliance-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Games