Ticketer
Ticketer is a UK provider of integrated electronic ticketing machines, fleet management software, and data analytics for bus and coach operators, franchising authorities, and transport authorities, with an installed base across 23,000+ UK buses and support for major franchised networks including the Greater Manchester Bee Network and Liverpool City Region.
- Company typePrivate
- Founded2009
- HeadquartersHungerford, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ticketer does
Ticketer is a UK-based provider of integrated electronic ticketing hardware and back-office software for the bus and coach industry, operating as a trading name of Corvia Limited. Its platform combines the TK300 electronic ticket machine (a driver console with detachable 8-inch Android tablet, contactless payment acceptance, higher-precision GNSS, and built-in microphone/speakers), the Ticketer Handheld portable device, and the pole-mounted Tap Off Reader, alongside the Ticketer Portal for fleet management and the Ticketer Insights Hub for data analytics. Bolt-on modules extend the system with Driver Connect (in-cab voice and text communication), Vehicle Checklists (digital inspections), Road Restriction Alerts, Traffic Light Priority, and Tap On/Tap Off fare capping that interoperates with ITSO and cEMV.
The company sells primarily via direct enterprise field sales to franchising authorities (Transport for Greater Manchester's Bee Network, Liverpool City Region Combined Authority), transport and local authorities (Worcestershire, Surrey), and bus and coach operators ranging from large groups (First Bus, Arriva, National Express, Go-Ahead, Transdev) to mid-market and small regional operators. Ticketer was appointed to the UK Crown Commercial Service Transport Technology Framework in late 2025, opening a centralised public-sector procurement channel. Revenue derives from upfront hardware sales (TK300, Handheld, Tap Off Reader), annual non-exclusive software licences with hosting, support, and remote updates, plus recurring fees for bolt-on modules - all priced via bespoke quotation rather than published list rates. The installed base covers 23,000+ buses across the UK.
Ticketer was founded in 2009 and is privately held with no parent company. Leadership comprises CEO Kelly Hanna (appointed 2023 from Group COO) and COO Adam Toone. The company has maintained organic growth supplemented by a 2018 Tenzing funding round and a 2019 acquisition of FARA AS, with ongoing investment in product (Driver Connect, Insights Hub), geographic expansion into franchised networks, and operational scale-up including a planned repair-centre relocation.
Ticketer firmographics
Firmographics- Name
- Ticketer
- Legal name
- Corvia Limited
- Website
- https://ticketer.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ticketer is a UK provider of integrated electronic ticketing machines, fleet management software, and data analytics for bus and coach operators, franchising authorities, and transport authorities, with an installed base across 23,000+ UK buses and support for major franchised networks including the Greater Manchester Bee Network and Liverpool City Region.
- Ownership category
- akta.pro rank
Ticketer industry classification
Industry- Product category
- Public Transport Ticketing & Fleet Management Technology
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Support Activities for Transportation (488)
- SIC
- Transportation Services (4700), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC)
- akta.pro secondary industry
- Suburban/Regional Commuter Bus Operators (TLAFAGAC)
Keywords
Where Ticketer is headquartered
LocationHeadquarters
- HQ city
- Hungerford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ticketer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hardware Sales: Sale of electronic ticket machines including TK300 driver console, Ticketer Handheld devices, and Tap Off Readers. Hardware is sold with associated software license. Price is set per quotation based on fleet size and configuration.
- Software Licensing & Services: Non-exclusive license to use Ticketer software and portal for the term of the contract. Services include hosting, support, remote diagnostics, and software updates. License fees may be annual with termination requiring 12 months' notice.
- Bolt-on Features: Additional features such as Driver Connect, Vehicle Checklists, Road Restriction Alerts, and Traffic Light Priority available as add-ons to the base Ticketer license, seamlessly rolling out to devices via software updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Enterprise hardware and software solution |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Ticketer product offering
Product offeringCore offering
Ticketer sells an integrated hardware and software platform for the UK bus and coach industry, combining electronic ticket machines (TK300, Handheld, Tap Off Reader) with back-office fleet management (Ticketer Portal), data analytics (Ticketer Insights Hub), contactless Tap On/Tap Off fare collection, and bolt-on modules including Driver Connect two-way communication, Vehicle Checklists, Road Restriction Alerts, and Traffic Light Priority. Solutions are deployed for franchising authorities, transport and local authorities, and bus/coach operators across more than 23,000 UK buses.
Product overview
Ticketer provides an integrated hardware and software platform for public transport operators and authorities. The core hardware portfolio includes the TK300 electronic ticket machine (flagship), Ticketer Handheld (portable), and Ticketer Tap Off Reader. The software ecosystem comprises the Ticketer Portal (operational management) and Ticketer Insights Hub (analytics). Bolt-on modules including Driver Connect (driver communication), Vehicle Checklists (digital inspections), Road Restriction Alerts, and Traffic Light Priority extend functionality. Solutions serve franchising authorities, transport authorities, and bus/coach operators across the UK, with the TK300 supporting fare collection, real-time data capture, and two-way communication while feeding operational data into the Portal and Insights Hub for fleet management and analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticketer TK300 Industry-leading electronic ticket machine for UK bus and coach operators, combining contactless payment, real-time GPS tracking, integrated driver communication, and remote software updates in a single in-vehicle device with a detachable 8-inch Android tablet driver console.
- Ticketer Handheld Fully portable lightweight electronic ticket machine with 5.5-inch touch screen, integrated QR code and card reader, rear-mounted thermal printer with auto-cutter, approximately 8-hour battery life; accepts cEMV, ITSO, mtickets and cash for use by drivers on-board or by inspection staff.
- Ticketer Tap Off Reader Pole-mounted contactless Tap Off reader that pairs with the TK300 to enable Tap On/Tap Off (TOTO) functionality, automatically calculates best fare, accepts cards, smartphones and wearables, and reduces boarding times by up to 70%.
- Ticketer Portal Back-office fleet management platform for bus and coach operators, delivering real-time vehicle tracking, service and stop configuration, fare setup, driver/vehicle assignment, incidents management, and day-to-day operational reporting.
- Ticketer Insights Hub Analytics platform turning ticketing and GPS data from the Ticketer fleet into dashboards for passenger boarding, occupancy, schedule adherence, Tap On/Tap Off metrics, and KPI benchmarking for operators and BSIP/Enhanced Partnership reporting.
Quantifiable outcome
- Up to 70% faster boarding times with Tap On/Tap Off implementation
- +4 more outcomes
Companies that use Ticketer
Customer profileNamed customers31 records
Segments3 records
Ideal customer profiles3 records
Ticketer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature12 records
Ticketer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Smart Applications Management (SAM)coreSAM provides managed services for the Liverpool City Region Combined Authority bus franchising deployment. Ticketer provides TK300 hardware and solutions while SAM delivers managed services support as part of the franchising partnership.
- First BuscoreLong-term strategic partner who has been instrumental in developing and trialing Ticketer innovations including Driver Connect feature which was refined through on-board testing with First Bus before wider release.
- Transport for Greater Manchester (TfGM)coreServed as AVL and ticketing supplier to the Bee Network since its launch in 2023, supporting what was the first large-scale bus franchising network outside London.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Ticketer competitors and assessment
Company assessmentEmerging players
- Masabi: Provider of account-based ticketing and mobile ticketing (Justride platform) for buses, rail and ferries, partnering with fare collection hardware vendors. Functionally comparable to Ticketer on m-ticket and account-based ticketing, even though Masabi typically does not supply its own ETM hardware.
- Optibus: AI-based public transport scheduling, planning and operations platform adopted by Arriva and other UK operators (Adam Toone, now Ticketer COO, led Optibus rollout at Arriva). Competes with Ticketer on the operational optimisation layer behind bus operations.
- UrbanThings: UK mobility data, MaaS and passenger information platform with historical links to Ticketer (COO Adam Toone previously was CEO at UrbanThings). Direct adjacent competitor in UK transport data and mobility app space, often partnered or compared on broader local-authority mandates.
Broad incumbents
- Scheidt & Bachmann: European ticketing, fare collection and station systems vendor with a strong bus and rail fare management product suite, including validators and back-office platforms. Comparable to Ticketer on UK bus and rail tender opportunities.
- Cubic Transportation Systems: Long-established fare collection and intelligent transportation systems provider serving major transit agencies worldwide. Competes with Ticketer on large transit agency tenders and open-loop contactless ticketing programs comparable to TOTO.
- Trapeze Group (Modaxo): Provider of intelligent transport systems including fixed-route planning, scheduling, AVL and CAD for bus operations. Comparable to Ticketer on the AVL and fleet management side of the Ticketer Portal, with a deeper planning and scheduling pedigree.
- Conduent Transportation: Large-scale fare collection, transit payment and mobility solutions provider for transit agencies. Competes with Ticketer primarily on large franchised transit agency contracts and open-loop contactless programmes.
- INIT Innovations in Transportation: Global supplier of integrated IT solutions for public transit including AFC, AVL, planning and real-time information across bus, rail and metro. Direct head-to-head competitor to Ticketer in UK bus ticketing tenders but with broader multimodal footprint and larger engineering resources.
Direct peers
- Vix Technology: Specialist provider of automated fare collection, smart card and account-based ticketing systems for buses, rail and ferries. Closest like-for-like competitor to Ticketer's bus ETM and Tap On/Tap Off portfolio with overlapping UK and international customer base.
- Flowbird (formerly Parkeon): Supplier of ticketing, fare collection and back-office systems for public transport operators across Europe, including validators and account-based ticketing. Overlaps directly with Ticketer's ETM and integrated ticketing portfolio for UK and international bus operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights8 records
Customer concentration
Ticketer social profiles
Digital presenceTicketer compliance and trust
Trust signalCompliance2 records
Ticketer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketer leadership team
Management profileNumber of profiles
Profiles5 records
Ticketer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketer
What does Ticketer do?
Ticketer sells an integrated hardware and software platform for the UK bus and coach industry, combining electronic ticket machines (TK300, Handheld, Tap Off Reader) with back-office fleet management (Ticketer Portal), data analytics (Ticketer Insights Hub), contactless Tap On/Tap Off fare collection, and bolt-on modules including Driver Connect two-way communication, Vehicle Checklists, Road Restriction Alerts, and Traffic Light Priority. Solutions are deployed for franchising authorities, transport and local authorities, and bus/coach operators across more than 23,000 UK buses.
Is Ticketer a public or private company?
Ticketer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ticketer founded?
Ticketer was founded in 2009. It employs 101 to 250 people.
Where is Ticketer based?
Ticketer is headquartered in Hungerford, United Kingdom, in the Europe region.
How does Ticketer make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing & Services and bolt-on Features.
Who are Ticketer's main competitors?
Emerging players on record are Masabi, Optibus and UrbanThings. Broad incumbents are Scheidt & Bachmann, Cubic Transportation Systems, Trapeze Group (Modaxo), Conduent Transportation and INIT Innovations in Transportation. Direct peers are Vix Technology and Flowbird (formerly Parkeon).
Does Ticketer have an API?
No public API is recorded for Ticketer.
What industry is Ticketer in?
Ticketer's product category is Public Transport Ticketing & Fleet Management Technology. Its primary akta.pro industry code is THADALAC, Integrated Ticketing & Fare Management (Capping, Passes, Validators), with a secondary code of TLAFAGAC, Suburban/Regional Commuter Bus Operators. Its NAICS code is 485113 and its SIC code is 4700.