Heart of America Medical Center

What Heart of America Medical Center does

Heart of America Medical Center (HAMC) is a nonprofit Critical Access Hospital headquartered at 2975 Highway 2 East in Rugby, North Dakota, operating under the Good Samaritan Hospital Association since 1910. It serves as the primary acute-care provider for a five-county rural region in north-central North Dakota (Pierce, Benson, Rolette, and Bottineau counties), distributing services through a main hospital campus, three rural health clinics (Rugby, Dunseith, Maddock), an EMS ambulance network, and a wholly-owned senior living subsidiary, Haaland Estates, which provides 49 licensed basic care beds and 37 assisted living units. The service portfolio spans emergency care, surgery, radiology and imaging (MRI, CT, 3D mammography, ultrasound), laboratory, pharmacy, cancer care and infusion therapy, swing bed transitional care, hospice, rehabilitation (physical, occupational, speech, cardiac, pulmonary), mental health tele-health, ophthalmology, audiology, diabetes education, pain management, and a Wellness Center with fitness memberships and Sports Acceleration programs. Specialty services are delivered through partnerships with visiting physicians from Trinity Medical Center (Minot), Altru Cancer Center (Devils Lake), Rural Psychiatry Associates, Dakota Eye Institute, and Professional Hearing Services.

The technology stack consists of conventional healthcare IT infrastructure rather than proprietary platforms: Epic MyChart for patient portal access, Video Remote Interpretation (VRI) for multilingual communication, and the Blue Ocean Robotics UVD Robot for automated UV-C disinfection of surgical and emergency rooms. Internal enterprise systems include Kronos (timekeeping), Relias (training), ESO (EMS reporting), and Aladtec (EMS scheduling). A 2024 Build 2024 capital campaign delivered a new state-of-the-art hospital facility, and the 2026 Build EMS Capital Campaign is funding an on-campus EMS station.

Revenue is generated through fee-for-service hospital billing reimbursed by Medicare, Medicaid, private insurance, and self-pay, supplemented by per-diem Basic Care rates ($158.87-$174.14/day), monthly Assisted Living rents ($1,042-$1,137), Wellness Center memberships ($25-$45/month), Sports Acceleration program fees ($250-$350), and philanthropy through the Good Samaritan Health Services Foundation (501(c)(3)). The EMS program operates at a financial loss and is subsidized by the hospital. Golden Heart Services, launched in 2009, monetizes EMS billing and administrative support for 60+ rural agencies across North Dakota. Notable recent events include the June 12, 2025 data security incident (under third-party investigation) and the 2026 Pinnacle Customer Experience Award placing Haaland Estates in the top 15% of U.S. care providers.

Name

Heart of America Medical Center

Legal name

Good Samaritan Hospital Association

Website

https://hamc.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

251–500 employees

Short description

Heart of America Medical Center is a nonprofit Critical Access Hospital in Rugby, North Dakota, operating a main campus, three rural clinics, an EMS network, and senior living (Haaland Estates) under the Good Samaritan Hospital Association, serving a five-county rural region in north-central North Dakota.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Ambulance Services (62191)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Hospitals (8060), Services-Home Health Care Services (8082)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

akta.pro secondary industries

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC), Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Critical access hospital
• Rural healthcare services
• Emergency medical services
• Senior assisted living
• Diagnostic imaging services

Headquarters

HQ city

Rugby

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Hospital and Clinical Services: Revenue from inpatient and outpatient medical services including emergency care, surgery, radiology, laboratory, rehabilitation, and specialty services. Reimbursed through Medicare, Medicaid, private insurance, and self-pay.
2. Basic Care (Haaland Estates): Residential care services for seniors providing 24-hour personalized care. Revenue generated through daily room rates billed to residents, with financial assistance available through the Basic Care Assistance Program (BCAP) for qualifying individuals.
3. Assisted Living (Haaland Estates): Apartment-based senior living with monthly rent plus optional service packages. Revenue includes base rent plus fees for medication management, dietary services, housekeeping, laundry, and personal care.
4. EMS Services: Ambulance and emergency medical services covering a five-county region. The EMS Program operates at a financial loss and is subsidized by the hospital. Revenue comes from patient billing for emergency transports and interfacility transfers.
5. Foundation Donations and Fundraising: The Good Samaritan Health Services Foundation raises funds through events including the Greatest Needs Gala, Charity Golf Classic, and direct donations to support capital campaigns, equipment purchases, and endowment funds.
6. Wellness Center Memberships: Fitness facility memberships and personal training services generating revenue through monthly and annual membership fees, personal training packages, and sports acceleration program fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Heart of America Medical Center is a Critical Access Hospital in Rugby, North Dakota delivering a full continuum of rural healthcare through its main hospital campus, three rural health clinics (Rugby, Dunseith, Maddock), and the Haaland Estates senior living community. Services span emergency care, surgery, radiology and imaging (MRI, CT, 3D mammography, ultrasound), laboratory, pharmacy, swing bed transitional care, rehabilitation, hospice, cancer care/infusion therapy, mental health, and specialty clinics (ophthalmology, audiology, diabetes education). Haaland Estates provides assisted living (37 units) and basic care (49 licensed residents), while a hospital-based EMS service covers a five-county region and supports 60+ rural EMS agencies through the Golden Heart Services billing program.

Product overview

Heart of America Medical Center is a Critical Access Hospital system offering a comprehensive continuum of care through an integrated network of facilities and services. The core offering includes the main hospital in Rugby, ND with emergency, surgical, radiology, laboratory, and pharmacy services; three rural health clinics (Rugby, Dunseith, and Maddock); specialty services through visiting specialists; and the Heart of America Rehab and Wellness Center. The affiliated Haaland Estates provides assisted living and basic care for seniors. Additional services include hospice, EMS/ambulance, swing bed transitional care, mental health tele-health, cancer care/infusion therapy, diabetes education, and pediatric therapies. The Good Samaritan Health Services Foundation supports fundraising and endowments. The organization utilizes Epic MyChart for patient portal access and recently deployed a Blue Ocean Robotics UVD Robot for automated surgical disinfection.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Heart Services: Statewide initiative launched in 2009 to support rural EMS operations with billing and administrative help, supporting over 60 EMS services across North Dakota.
• Haaland Estates

Products and services

• Heart of America Medical Center (Main Hospital)
• Rugby Clinic
• Dunseith Clinic
• Maddock Clinic
• Emergency Department
• Heart of America Surgical Clinic
• Radiology and Imaging Services
• Heart of America Rehab and Wellness Center
• Wellness Center
• Personal Training
• Sports Acceleration Training
• Swing Bed Services
• Laboratory Services
• Pharmacy
• Hospice Care
• EMS and Ambulance Services
• Cancer Care and Infusion Therapy
• Mental Health Services
• Audiology Services
• Ophthalmology Services
• Diabetes Education and Support
• Heart of America Care Center (Living Center)
• Haaland Estates Assisted Living
• Haaland Estates Basic Care
• Haaland Estates Home Care
• Durable Medical Equipment Store
• Specialty Services Clinic
• Pain Clinic
• Supportive Services

Quantifiable outcome

• 99.99% germicidal disinfection efficacy rate with UVD Robot
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Golden Heart ServicescoreStrategic or Co-development Partner · 1 January 2009A statewide initiative launched by HAMC in 2009 to support rural EMS operations with billing and administrative help. Started as a pilot program assisting 12 local agencies and expanded to support more than 60 EMS services across North Dakota.
• Rural EMS Agencies (Maddock, Leeds, Rolette, Towner)coreStrategic or Co-development PartnerHAMC EMS provides intercept services — meeting ambulances from rural towns in route to deliver a higher level of care before patients reach the hospital. Also provides hospital transfers for communities without their own ambulance services.
• INSPIRITUS Community Health FoundationcoreStrategic or Co-development PartnerINSPIRITUS Community Health Foundation professionally manages the Rugby Area Health Endowment funds on behalf of GSHS Foundation. Provided a $10,000 matching gift for the Twice Blessed campaign that raised over $37,000 for the Build EMS Capital Campaign.
• University of North Dakota School of MedicineminorStrategic or Co-development PartnerHAMC participates in University of North Dakota School of Medicine programs including family practice rotations, phase III and phase V training, and physician assistant training. Also participates in student loan repayment programs.
• Trinity Medical Center, Minot, NDcoreStrategic or Co-development PartnerHAMC's tertiary facility for specialist referrals and critical care. Trinity Hospital is a Level 2 Trauma Center. HAMC refers patients for specialty care and critical care services not available at the Critical Access Hospital level.
• Rural Psychiatry AssociatescoreChannel Partner/ Reseller/ DistributorRural Psychiatry Associates provides tele-health and tele-therapy mental health services to HAMC patients of all ages — children, adolescents, adults, and seniors — through referral from HAMC's primary care providers.
• Altru Cancer Center, Devils LakecoreStrategic or Co-development PartnerHAMC partners with Altru Cancer Center for initial oncology assessments. Dr. Todor Dentchev and Dr. Daniel Walsh conduct weekly appointments at Altru Clinic in Devils Lake. Dr. Dentchev serves as HAMC's Chemotherapy Medical Director.
• Dakota Eye InstitutecoreChannel Partner/ Reseller/ DistributorDr. Reid Mollman of Dakota Eye Institute sees patients in the Specialty Services wing at HAMC's Johnson Clinic and performs surgeries at HAMC every third Monday. Specializes in treatment of cataracts, macular degeneration, and glaucoma.
• Professional Hearing Services / Dr. Philip WisemanminorChannel Partner/ Reseller/ DistributorDr. Philip Wiseman evaluates patients at the Specialty Services wing at HAMC on the third Friday of each month. Professional Hearing Services provides audiology and hearing aid services for children and adults in Western North Dakota.
• Blue Ocean RoboticscoreTechnology or IntegrationHAMC utilizes the Blue Ocean Robotics UVD Robot for ultraviolet C (UV-C) disinfection of emergency treatment rooms and surgical centers. The robot achieves 99.99% germicidal disinfection efficacy rates, providing advanced infection prevention.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mayo Clinic Health System: Rochester, MN-anchored health system operating Critical Access Hospitals and primary care clinics across the upper Midwest. Comparable in rural delivery model and use of telemedicine for specialty access, though at substantially greater scale and brand recognition.
• UnityPoint Health: West Des Moines, IA-based nonprofit health system operating Critical Access Hospitals and rural clinics across Iowa, Illinois, and Wisconsin. Comparable integrated rural delivery model with hospital, clinic, and home care services.
• Essentia Health: Duluth, MN-based nonprofit health system with extensive rural hospital and clinic operations across northern Minnesota, Wisconsin, and North Dakota. Closely matches HAMC's integrated rural delivery model and faith-based nonprofit heritage.
• CHI St. Alexius Health: Bismarck, ND-based nonprofit health system operating multiple Critical Access Hospitals across central and western North Dakota. Offers a directly comparable service mix of hospital, clinic, and senior care for rural communities.
• Altru Health System: Grand Forks, ND-based regional health system that partners with HAMC for oncology services through Altru Cancer Center in Devils Lake. Operates a comparable mix of hospital, clinic, and specialty services across rural northern North Dakota.
• Trinity Health: Larger regional health system in Minot, ND that serves as HAMC's tertiary referral partner for specialty and Level 2 Trauma care. Operates similar rural facilities and is a direct upstream/downstream partner, making it the closest comparable in North Dakota's healthcare ecosystem.
• Sanford Health: Sioux Falls, SD-headquartered rural health system operating numerous Critical Access Hospitals and clinics across North Dakota and the upper Midwest. Most directly comparable in service mix and rural footprint, though at substantially greater scale.
• Avera Health: Sioux Falls, SD-based Catholic-sponsored rural health system operating Critical Access Hospitals across South Dakota, Iowa, Minnesota, and Nebraska. Strong comparability in faith-based nonprofit structure and rural service area.
• CommonSpirit Health: Large national Catholic nonprofit health system (parent of CHI Health) operating Critical Access Hospitals across rural America. Comparable in faith-based nonprofit heritage and rural delivery model, though at vastly greater scale.

Direct peers

• St. Aloisius Medical Center: Harvey, ND-based Critical Access Hospital operating under a similar faith-based nonprofit model with hospital, clinic, and senior care services. Most directly comparable peer by scale, geography, and integrated service structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/search/top?q=haaland%20estates

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of America Medical Center