Rural Psychiatry Associates

What Rural Psychiatry Associates does

Rural Psychiatry Associates is a privately held, multi-state psychiatric and mental health services practice headquartered in Grand Forks, North Dakota, serving rural and underserved communities across at least six U.S. states (North Dakota, Minnesota, South Dakota, Montana, Utah, and Alaska) with 51-100 employees. The company delivers care through two complementary channels: direct-to-individual services (child/adolescent psychiatry, adult psychiatry, geriatric psychiatry, ADHD evaluations, and therapy including EMDR and CBT modalities) and B2B solutions for healthcare organizations (mental health consultation for nursing homes, assisted living facilities, and group homes; inpatient and outpatient psychiatric coverage for hospitals, emergency rooms, and rural health clinics).

The underlying platform is a telepsychiatry/telehealth delivery layer overlaid on a network of physical clinics in cities including Grand Forks, Fargo, Bismarck, Minot, Alexandria, Bemidji, Sisseton, Billings, Great Falls, and Anchorage. Services are accessible via video, phone, or in-person visits, with COVID-19 cited as a catalyst accelerating virtual adoption. Backend systems include Athenahealth for the patient portal and records, Square for online bill payment, and a website-driven intake and appointment request flow. Marketing is executed through Facebook, Instagram, LinkedIn, YouTube (a 'Mental Health Moment' educational series), and an SEO-optimized blog.

Revenue is generated through insurance-reimbursed patient care (accepted payors include BCBS, Health Partners, Medicaid, Medicare, Sanford Health, Tricare, Ucare, Medica, UnitedHealthcare, Humana, Cigna, PrimeWest) plus self-pay, layered with contracted professional services to healthcare facilities. Pricing is not publicly disclosed; consultation services are marketed as no-cost to the partner facility, implying that revenue is captured via clinician time billed to patient insurance rather than facility-side retainers. GTM is hybrid: individual patient acquisition via website, telehealth, and referrals combined with direct outreach to healthcare organizations for facility partnerships. The company has no disclosed funding events, acquisitions, AI products, or named enterprise customers.

Name

Rural Psychiatry Associates

Legal name

Rural Psychiatry Associates

Website

https://ruralpsychiatryassociates.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Rural Psychiatry Associates is a privately held, multi-state telepsychiatry practice headquartered in Grand Forks, North Dakota, delivering psychiatric evaluation, medication management, and therapy services to individuals of all ages across underserved rural communities in the U.S. Midwest, Mountain West, and Alaska, and providing contracted psychiatric coverage to hospitals, nursing homes, and rural clinics.

Ownership category

akta.pro rank

Product category

Outpatient Psychiatric Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Ambulatory Health Care Services (621), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Rural mental health services
• Telepsychiatry care
• Psychiatric evaluation
• ADHD assessment
• Geriatric psychiatry

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services (Individual): Mental health evaluation, medication management, and therapy services billed to patients with accepted insurance plans or via self-pay/cash payments. Services covered include child/adolescent psychiatry, adult psychiatry, geriatric psychiatry, ADHD evaluations, and therapy.
2. Organizational Healthcare Services: Contracted psychiatric services for healthcare organizations including hospitals, clinics, nursing homes, and assisted living facilities. Services include inpatient coverage, outpatient consultations, 24/7 phone on-call availability, and staff education. No cost to the facility for consultation services per their stated model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rural Psychiatry Associates is a multi-state psychiatric services provider delivering mental health evaluation, medication management, therapy, ADHD assessment, and telepsychiatry to individuals of all ages, plus contracted psychiatric coverage and consultation for healthcare facilities. Care is rendered both in-person at clinics in North Dakota, Minnesota, South Dakota, Montana, Utah, and Alaska and remotely via telehealth video and phone appointments.

Product overview

Rural Psychiatry Associates operates as a mental health services organization providing a unified suite of psychiatric and psychotherapeutic services. The core offering consists of individual psychiatry services organized by age specialty (Child & Adolescent Psychiatry, Adult Psychiatry, Geriatric Psychiatry), complemented by ADHD Evaluations, Therapy Services, and Telehealth/Telepsychiatry for remote care delivery. For healthcare organizations, the company offers Mental Health Consultation Services and Inpatient & Outpatient Services as organizational solutions. All services are available in-person or via telehealth, with locations across North Dakota, Minnesota, South Dakota, Montana, Utah, and Alaska.

Differentiator

Problem solved

Functional benefit

Products and services

• Child & Adolescent Psychiatry Specialized mental health care services for individuals under age 18, addressing behavioral issues, ADHD, depression, and autism spectrum disorders with age-appropriate therapeutic techniques. Delivered to families in rural communities in person and via telepsychiatry.
• Adult Psychiatry Psychiatric evaluation and medication management services for adults covering anxiety, depression, bipolar disorder, PTSD, schizophrenia, addiction, and ADHD.
• Geriatric Psychiatry Specialized psychiatric care for seniors addressing dementia (including Alzheimer's, frontal, temporal, and vascular types), mood disorders, and age-related mental health conditions.
• ADHD Evaluations Comprehensive psychological screening, diagnosis, and treatment planning for ADHD for people of all ages, with treatment plans potentially including medication, therapy, or support groups.
• Therapy Services Professional therapy for individuals, couples, families, and groups using modalities including EMDR, CBT, anxiety management groups, and anger management.
• Telehealth / Telepsychiatry Virtual psychiatric and therapy appointments delivered via video or phone, allowing patients to receive care from their own home or within office spaces. Underlies delivery for child/adolescent, adult, and geriatric services.
• Mental Health Consultation Services Psychiatric consultation services for nursing homes, assisted living facilities, basic care, group homes, and residential treatment centers, including 24/7 provider access, staff education, and onsite or telehealth visits. Provided at no cost to the facility.
• Inpatient & Outpatient Services Customized psychiatric coverage for hospitals, emergency rooms, clinics, and health systems, including daily inpatient rounds, emergency psychiatric evaluations, on-call services, treatment planning, and consultative and directorial services.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cerebral: Subscription-based mental health platform offering medication management and therapy online, including ADHD care; overlaps with RPA's ADHD evaluations, adult psychiatry, and telehealth delivery, though Cerebral is consumer-direct rather than facility-embedded.
• Talkiatry: A national, in-network psychiatry practice delivering evaluation, medication management, and therapy via telehealth and in-person; directly competes with RPA in outpatient psychiatric services, but operates at significantly greater geographic and capital scale.
• Lyra Health: Enterprise-focused mental health benefit platform providing therapy and psychiatry to employees and their families; competes with RPA on the employer/organizational buyer side and on therapy/telehealth delivery, albeit at much larger scale and with venture backing.
• SonderMind: Mental health provider network offering in-person and virtual therapy and psychiatry across multiple U.S. states; overlaps with RPA's blended delivery model and multi-state outpatient mental health positioning.
• Array Behavioral Care: National telepsychiatry provider delivering acute, inpatient, and outpatient psychiatric services to hospitals and health systems; mirrors RPA's organizational services line — onsite coverage, ER evaluations, and on-call support — at a national footprint.
• Iris Telehealth: Specialty telepsychiatry provider serving hospitals, health systems, and community mental health centers; the closest direct peer to RPA's B2B facility coverage model, with overlapping inpatient/outpatient contract services for rural and underserved facilities.
• Headway: Network and software platform that connects patients with in-network mental health providers and handles insurance billing; competes with RPA on patient acquisition and therapist/psychiatry supply, with a broader provider pool but less rural physical presence.

Emerging players

• Charlie Health: Virtual and hybrid intensive outpatient program (IOP) provider focused on adolescents, young adults, and families with moderate-to-severe mental health needs; competes with RPA in higher-acuity adolescent psychiatry and therapy, with a digital-first, venture-backed model.

Broad incumbents

• Acadia Healthcare: National operator of inpatient psychiatric hospitals, residential treatment centers, and outpatient behavioral health facilities; overlaps with RPA on the inpatient/organizational side of psychiatric care, but at a different acuity level and scale.
• LifeStance Health: Large, publicly-traded outpatient mental health platform operating hundreds of clinics across 30+ states; provides therapy, psychiatry, and medication management in-person and via telehealth — a much broader incumbent compared to RPA's rural-focused footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RuralPsychiatryAssociates
• Facebookfacebook.com/RuralPsychiatryAssociates
• LinkedInlinkedin.com/company/ruralpsychiatryassociates
• Instagraminstagram.com/ruralpsychiatryassociates
• Xx.com/RuralPsychiatry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Psychiatry Associates