What Truth & Consequences does

Truth & Consequences is a Philadelphia-based branding agency founded in 2019 by five partners — Maggie Insogna, Stephen Penning, Brendan Quinn, Corey Levin, and Jim Walls — collectively bringing over a century of branding experience. The firm delivers research, brand strategy, visual identity development, campaign creation, content production, website design, and consulting services. Core products and services include a Branding Services practice, an in-house production subsidiary branded Truth & Consequences Studios (T&CS) offering video, photo, editorial, motion design, and art buying, plus dedicated Research & Analysis, Strategy, Content Creation, Website Design & Development, Planning & Optimization, and Consulting offerings. The agency's only proprietary technology is BrandMark™, a customizable and quantifiable branding methodology intended to standardize delivery.

The agency's go-to-market is enterprise field-sales driven, with work acquired through referrals, demonstrated creative capability in case studies, and earned-media coverage in outlets including Philly Voice, Barstool Sports, The Athens Post, and the Philadelphia Citizen. Revenue is generated via project-based professional-services engagements across four primary verticals: higher education (Colby, Swarthmore, Loyola Maryland, Queens University, Ohio University, Earlham, Bryn Athyn, University of Maryland), professional and collegiate sports (Philadelphia Phillies, NY Yankees, Philadelphia Eagles, NBA, Porsche Track Experience), consumer brands (Country Crock, Violife, Otterbox, Blue Q, Element Skateboards), and nonprofits/arts (NY Philharmonic, In Color Birding). Notable documented outcomes include Colby's $500M+ Dare Northward fundraising campaign, Queens University's 36% enrollment increase, Bryn Athyn's 200% lift in inquiries, and the NBA Pick 'Em launch generating ~50M total impressions on TNT/TBS/ESPN.

The firm operates under a differentiated employee-ownership model — currently at nearly 50% staff ownership with a stated 100% goal — and enforces a 5x maximum wage ratio policy. Operating footprint comprises two Pennsylvania offices (Philadelphia and Wayne), an 11–50 headcount, and no disclosed external funding or parent company. Recognition includes a 2022 Clio Award and Communication Arts exhibit for Phillies work, a 2025 Gold CUPPIE Award for Swarthmore viewbooks, and a Philadelphia Citizen agency profile.

Name

Truth & Consequences

Legal name

Truth & Consequences

Website

https://welcometruth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Truth & Consequences is a Philadelphia-based branding agency founded in 2019 by five partners, serving higher education institutions, professional sports teams, and consumer brands with strategy, identity, content, and campaign services through an in-house production studio.

Ownership category

akta.pro rank

Product category

Branding and Creative Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Branding agency services
• Brand strategy consulting
• Creative campaign production
• Visual identity design
• Content creation agency

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branding and Creative Services: Project-based professional services including brand strategy, identity development, campaign creation, website design, video production, and ongoing creative partnerships with clients across sports, higher education, and consumer goods sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Truth & Consequences is a Philadelphia-based branding agency that provides research, brand strategy, visual identity development, content creation, website design, campaign production, and consulting services. Its work is delivered by five founding partners and an in-house production arm (T&C Studios), serving clients across higher education, professional sports, and consumer brands.

Product overview

Truth & Consequences is a branding agency that operates as a collective of five founding partners who are personally involved in all client work. The agency's offering centers on its core Branding Services, supplemented by T&C Studios for in-house production capabilities. The service portfolio spans research and analysis, brand strategy, content creation, website design and development, planning and optimization, and consulting. The agency specializes in higher education, sports, and consumer brands sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Full-service branding offering covering brand strategy, visual identity systems, logo design, brand positioning, and brand guidelines. Targeted at enterprises such as universities, sports franchises, and consumer brands seeking comprehensive brand development.
• T&C Studios In-house production studio providing video production (short form, social, scripted, documentary), photo production, editorial and motion design, and art buying services (director and photographer search, bidding, negotiating). For clients needing end-to-end content production.
• Research & Analysis Services Qualitative and quantitative research services including in-depth interviews (IDIs), surveys, competitive audits, and NPS benchmarking. Used to inform brand positioning and marketing strategy for clients.
• Strategy Services Brand positioning and marketing strategy services that define audience motivations, success criteria, and differentiators, producing actionable positioning frameworks for clients.
• Content Creation Year-round social content creation, photo assets, campaign content, and video production including social media management, digital campaigns, and multi-channel content strategies for clients across sectors.
• Website Design & Development Website redesign and development services including information architecture, user experience design, component libraries, and CMS implementation for higher education and other clients.
• Planning & Optimization

Quantifiable outcome

• NBA Pick 'Em campaign generated 1.2 million views per airing, nearly 50 million total impressions
• +5 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• In Color BirdingflagshipStrategic or Co-development Partner · 1 January 2021Pro bono partnership with BIPOC birding organization founded in 2021. T&C donated complete brand identity system and later website redesign. Organization hosts dozens of outdoor events annually for BIPOC community and allies in Philadelphia area.
• Keeper ContentcoreStrategic or Co-development PartnerProduction partner for NBA Fantasy Launch Campaign. Keeper Content provided animation and production expertise for NBA Pick 'Em launch campaign, helping convey the excitement of the fantasy sports platform in video content that aired on TNT, TBS, and ESPN.
• Neighborhood Film CompanycoreStrategic or Co-development PartnerProduction partner for Loyola University brand campaign. Collaborated on casting and production of student-focused video content including the Mean Tweets videos and anthem video for Loyola Ready brand launch.
• Truth & Consequences Studios (T&CS)coreStrategic or Co-development PartnerIn-house production subsidiary combining internal capabilities with network of talent for video production, photo production, editorial/motion design, and art buying services. Follows same philosophies as parent agency.
• 1% for the PlanetflagshipStrategic or Co-development PartnerT&C is a certified business member of 1% for the Planet, pledging 1% of annual sales to environmental causes. Logo displayed on company website as member designation.
• Leveler MediaminorImplementation/ SI/ Consulting PartnerVideo production partner for Philadelphia Phillies 2022 season campaign, providing video oversight and production services for broadcast spots including Spanish language version.
• FormatminorImplementation/ SI/ Consulting PartnerVideo production partner for Violife campaign, handling comedy-driven spots from concept to execution for plant-based cheese brand's US market reintroduction.
• ColonyminorImplementation/ SI/ Consulting PartnerProduction partner for Country Crock Plant Butter/Cream campaign, producing 'We Defied Dairy' campaign content including Aunt Nancy spot and food content.
• Childe ProductionminorImplementation/ SI/ Consulting PartnerProduction company for Otterbox 20th anniversary video, with Anders Lindwall as director. Video told company origin story and founder Curt Richardson's journey.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mother Design: Brand identity and design studio within the Mother network, focused on visual identity systems and brand strategy. Comparable to T&C's brand identity and visual systems practice at a similar boutique-to-mid scale.
• Walrus: Independent NYC creative agency offering brand strategy, campaign creative, and content production. Comparable in size, independent ownership, and full-service creative offering with similar cross-vertical client base.
• Athletics: NYC-based independent creative agency with strong sports and consumer brand portfolio. Highly comparable to Truth & Consequences in size, independent ownership model, and emphasis on brand-led creative work for sports teams and consumer clients.
• Mucca: Independent branding and design studio specializing in brand identity, packaging, and verbal identity for global consumer brands. Comparable to T&C's brand identity and naming work (e.g., the Productside name change) at a similar boutique scale.
• Mekanism: Independent creative agency known for brand storytelling across consumer goods, sports, and entertainment clients. Comparable to T&C in offering full-service creative, content production, and campaign work for similar enterprise brand verticals.
• Burns Group: NYC branding and creative agency offering brand strategy, identity, and integrated campaigns. Closely comparable to T&C in providing end-to-end branding services with a similar mid-sized independent structure.
• Korn Design: Boston/New York-based independent branding and design studio focused on brand identity, naming, and visual systems for cultural, educational, and consumer clients. Comparable to T&C in independent ownership, boutique scale, and emphasis on identity and naming engagements.

Broad incumbents

• Anomaly: Larger independent creative and brand consultancy with offices in multiple geographies. Offers overlapping brand strategy and campaign work for enterprise and consumer clients; broader portfolio and deeper resources than T&C but in the same strategic creative space.
• Landor & Fitch: Global brand consulting and design firm under WPP, specializing in brand strategy, identity, and experience design. Overlaps with T&C's brand identity and higher education work but operates at vastly larger scale and with full global reach.
• Pentagram: Distinguished independent design consultancy covering brand identity, branding strategy, and design across cultural and institutional clients. Comparable in creative caliber to T&C's higher education and cultural work but operates at much larger scale with partners across multiple cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/truth-consequences
• Instagraminstagram.com/truth.consequences
• Xx.com/_welcometruth
• Facebookfacebook.com/welcometruth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truth & Consequences