KIWI

What KIWI does

KIWI互动 (Guangzhou Qiguyi Interactive Technology Co., Ltd.) is a Chinese mobile-ecosystem marketing services provider founded in 2012 and headquartered in Guangzhou, with branch offices in Shanghai and Beijing. The company operates primarily as a core or exclusive advertising agent for major smartphone OEM ad platforms — Xiaomi (9 consecutive years as core agent, exclusive finance agent in 2024), Huawei Ads (platinum service provider for finance, video, and e-commerce verticals), Honor (exclusive commercial promotion agent and 2024 sole service provider for four major industries), Ocean Engine, and, as of 2025, Apple Ads. Its customer base is enterprise-grade advertisers across financial services (CITIC Securities, China Construction Bank, Alipay, Yuanbao), e-commerce (Vipshop, DEWU), entertainment and short-video (iQIYI, Youku, Bilibili, Sohu Video), online reading (Qimao Novel), and consumer (Pizza Hut).

KIWI's product stack centers on a proprietary AI-driven "full-chain marketing platform" (AI全链路营销平台) that combines batch ad-plan creation, AI智能拓词 (intelligent keyword expansion), and AI创意素材生成 (AI creative material generation across text and image), supported by its self-developed 信息流雷达 (Information Flow Radar) monitoring tool launched in 2016 for real-time ad performance tracking, and the K视频 short-video sub-brand established in 2020 for content production. The company is listed on China's NEEQ (New Third Board) OTC market under stock code 871320 since 2017, and has accumulated industry recognition including TMA, Golden Mouse, Huxiao, Meihua, Huawei Penguin Hong, and an Apple Ads official excellent case study.

The business model combines usage-based commissions and service fees from managing advertiser budgets on partnered mobile ad platforms with professional services fees for full-chain marketing strategy and execution. Go-to-market is a hybrid of direct enterprise sales from the Guangzhou, Beijing, and Shanghai offices plus referral-driven business from OEM platform partners and existing clients. Operating geography is China-domestic; there is no international footprint beyond the recently-added Apple Ads channel. No private equity, venture capital, or parent-company ownership is disclosed.

Name

KIWI

Legal name

广州奇异果互动科技股份有限公司

Website

https://mokiwi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

KIWI is a Guangzhou-based mobile ecosystem marketing services provider founded in 2012, acting as a core or exclusive advertising agent for Xiaomi, Huawei, Honor, and Apple Ads to serve enterprise advertisers across finance, e-commerce, entertainment, and consumer sectors. It is NEEQ-listed (871320) and 251–500 employees.

Ownership category

akta.pro rank

Product category

Mobile Marketing Services

NAICS

Advertising Material Distribution Services (54187)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

Keywords

• Mobile advertising
• Digital marketing services
• Performance marketing
• Mobile ecosystem marketing
• Advertising agency services

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Ecosystem Advertising Agency Services: KIWI earns commissions and service fees as a core agent/channel partner for mobile ecosystem platforms including Xiaomi, Huawei, Honor, and Apple Ads. Revenue is generated through managing and optimizing advertising campaigns for brands on these platforms, with performance-based pricing tied to ad spend volume and outcomes.
2. Full-Chain Marketing Solutions: KIWI provides comprehensive marketing solutions combining strategy, creative services, and technology tools (AI platform, monitoring tools) for enterprise clients, generating revenue through professional service fees and retainer arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KIWI is a mobile ecosystem marketing services provider that operates as a core or exclusive channel agent for major Chinese mobile OEM ad platforms—Xiaomi, Huawei, Honor, and Apple Ads. The company plans, buys, and optimizes advertising campaigns for enterprise advertisers and provides an AI-driven full-chain marketing platform with batch ad campaign creation, AI keyword expansion, AI creative material generation, and a proprietary performance monitoring tool called Information Flow Radar (信息流雷达). Revenue is earned via agency commissions and professional service fees tied to managed ad spend.

Product overview

KIWI互动 offers a unified mobile ecosystem marketing platform combining AI-powered advertising tools with self-developed monitoring capabilities. The core product is the AI全链路营销平台 (AI Full-chain Marketing Platform), which integrates batch ad plan generation, AI intelligent keyword expansion, and AI creative material generation. Supporting products include the self-developed 信息流雷达 (Information Flow Radar) analytics tool, the K视频 short video sub-brand for content creation, and the Apple Ads intelligent advertising module. The platform specializes in serving financial services, audio-visual entertainment, e-commerce, and smart hardware industries, operating as a full-chain service provider from ad creation to performance analysis.

Differentiator

Problem solved

Functional benefit

Brands

• K视频: 短视频子品牌，于2020年成立，落成KIWI互联网影视基地，深入短视频营销领域

Products and services

• AI Full-Chain Marketing Platform (AI全链路营销平台) KIWI's flagship AI-powered marketing platform for the mobile ecosystem, enabling advertisers to create, manage, and optimize ad campaigns across Xiaomi, Huawei, Honor, and Apple Ads through batch creation, AI intelligent keyword expansion, and AI-generated creative materials.
• Information Flow Radar (信息流雷达) Self-developed ad material monitoring and analytics platform providing real-time tracking of advertising performance, campaign metrics, and audience engagement across information flow channels.
• K Video (K视频) short-video sub-brand and content base Short video sub-brand established by KIWI, including the KIWI Internet Film & TV Base, specializing in short video content creation and marketing services for mobile ecosystem advertising.
• Apple Ads Smart Advertising (Apple Ads智能投放) AI-powered Apple Ads campaign management and intelligent bidding service within the KIWI platform, enabling automated optimization of Apple Search Ads campaigns for brand advertisers.
• Smart Advertising Platform (智能投放平台) for four major industries Four major industry intelligent advertising platform developed by KIWI, supporting automated ad campaign creation and management across mobile ecosystem channels.

Quantifiable outcome

• 9 consecutive years as Xiaomi core agent, demonstrating sustained platform trust and performance

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Apple AdscoreChannel Partner/ Reseller/ DistributorKIWI officially became an Apple Ads official partner in 2025, offering Apple Ads intelligent advertising services. The company manages Apple Ads campaigns for brands, including case studies featured on the Apple Ads official excellent cases page.
• 小米 (Xiaomi)coreChannel Partner/ Reseller/ DistributorKIWI has served as a Xiaomi core agent for 9 consecutive years (by 2024). Obtained 2024 Xiaomi Finance exclusive agency qualification and designated as 2025 Xiaomi performance advertising financial services core agent. Operates as exclusive financial agent for Xiaomi Finance, managing ad campaigns for financial services clients on the Xiaomi platform.
• 华为 (Huawei)coreChannel Partner/ Reseller/ DistributorKIWI has been a Huawei Joint Innovation Partner since 2018 and was one of Huawei's first commercial advertising promotion agents in 2017. Currently serves as Huawei Ads platinum service provider for financial, video/entertainment, and e-commerce sectors. Has received Huawei AI Intelligent Marketing Award and Joint Innovation Partner status from Huawei Developer Alliance.
• 荣耀 (Honor)coreChannel Partner/ Reseller/ DistributorKIWI was designated as Honor's exclusive commercial promotion agent (荣耀商推独家代理商) in 2023, covering four major industries. In 2024, KIWI was further recognized as Honor's sole service provider for four major industries (荣耀四大行业独家服务商).
• 巨量引擎 (Ocean Engine)supportingChannel Partner/ Reseller/ DistributorKIWI obtained Ocean Engine core agent qualification in 2019 and has won multiple Ocean Engine awards including the 共擎奖 (Annual Industry Service Case Award in 2021) and the 巨量青云杯 (dual-track award in 2023).
• 华为开发者联盟 (Huawei Developer Alliance)supportingStrategic or Co-development PartnerKIWI was recognized as a Joint Innovation Partner of Huawei Developer Alliance for collaborative innovation projects such as Vipshop x Huawei AI camera campaign (测颜值).

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• InMobi: Global mobile advertising platform with AI-driven bidding and creative tools. Comparable as a mobile-first ad-tech competitor with overlap in AI creative generation and audience targeting infrastructure.

Broad incumbents

• GroupM China (WPP): WPP's media investment arm operating across China, providing media planning and buying services. Comparable as a competing digital/media agency for the same enterprise advertisers in mainland China.
• Focus Media (分众传媒): Dominant Chinese out-of-home and digital advertising platform with significant enterprise brand relationships. Comparable as a major Chinese audience-reach advertising platform whose enterprise advertisers overlap with KIWI's client base.
• BlueFocus Communication Group: Largest publicly listed Chinese digital and integrated marketing services group (Shenzhen Stock Exchange). Comparable as a Chinese full-service marketing/agency provider serving enterprise advertisers with digital media buying, content, and increasingly AI-driven execution.
• AppLovin: Mobile ad-tech platform with AI-powered bidding engine and creative optimization across mobile app ecosystems. Comparable as a mobile ad-tech/AI creative competitor seeking to monetize mobile advertising inventory and brand demand.
• Ocean Engine / Juliang (巨量引擎 / ByteDance Ads): ByteDance's enterprise advertising platform, which KIWI itself operates as a core agent for. Comparable as a platform that KIWI sells against/with, and as a competing channel for Chinese mobile ad spend allocation.
• Dentsu Aegis Network China: Dentsu's global network in China providing media, creative, and digital performance services. Comparable as an international agency competing for enterprise brand budgets in Chinese mobile and digital channels.

Direct peers

• Yeahmobi: Mobile cross-channel marketing and advertising technology company serving app developers and brands internationally. Comparable on mobile-first ad-tech positioning and AI-driven campaign optimization across global mobile ecosystems.
• Mobvista: Mobile marketing and ad-tech platform with programmatic user-acquisition and AI-driven creative/optimization products. Closely comparable on technology stack (AI bidding, creative generation) and target market (app/brand advertisers on mobile ecosystems).
• Hylink Digital Solution (Charm Communications): China-focused digital marketing agency and ad platform operator with strong internet-platform relationships. Comparable as a homegrown Chinese digital marketing services firm competing for the same enterprise advertiser wallets across mobile and online video channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guangzhou-kiwi-interactive-technology-corp-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIWI