LMD

What LMD does

LMD Agency, Inc. is a privately held, woman-owned strategic communications agency founded in 1976 and headquartered in Columbia, Maryland. The firm operates as a full-service 'change agency,' delivering an integrated suite of capabilities across eleven practice areas: Branding, Content & Editorial, Design & Creative, Digital & Media, Leadership Coaching, Organizational Change Management, Public Relations, Research & Analytics, Strategy, Technology & Web, and Video & Multimedia. It holds SBA WOSB certification and placement on the GSA Schedule, which grants preferential access to federal set-aside contracts.

The company's primary customer base is the U.S. federal government. Documented engagements span the U.S. Coast Guard (recruitment and rebrand), Department of Homeland Security, Cybersecurity and Infrastructure Security Agency (CISA), Office of Personnel Management (OPM), Department of Energy, General Services Administration (GSA), Small Business Administration (SBA), and the Army National Guard. Secondary clients include state and local government (e.g., Prince George's County, Maryland), higher education institutions (Catholic University of America, University of Maryland), commercial buyers (Lizzy James jewelry), and nonprofit associations (International Society for Pharmaceutical Engineering).

Revenue is generated through project-based professional services engagements delivered under direct enterprise sales motions and federal procurement channels, with pricing structured per engagement rather than through disclosed rate cards. Marquee engagements — such as a USCG rebrand that produced four 2024 Hermes Creative Platinum Awards and two 2024 Gold Davey Awards, and an ARNG media campaign that secured $200 million in donated airtime at a 17-to-1 ROI — illustrate the scale and caliber of recent work. The agency ranks #4 on the Washington Business Journal's list of largest Greater Washington advertising agencies and #12 (and #3 within WOSB) on the GrowthLab GL100 federal marketing communications list.

Name

LMD

Legal name

LMD Agency, Inc.

Website

https://lmdagency.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

LMD Agency, Inc. is a woman-owned, GSA Schedule strategic communications agency founded in 1976 that delivers branding, research, creative, digital, video, and change-management services primarily to U.S. federal agencies, with secondary commercial and nonprofit clients.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Strategic communications services
• Advertising and branding agency
• Government marketing communications
• Change management consulting
• Creative and digital agency

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Government Contracts: LMD provides full-spectrum strategic communications services to government agencies including federal, state, and local government clients. The company operates on the GSA Schedule and derives significant revenue from federal prime contracts. Services include research, consulting, change management, branding, media, creative, editorial, and digital solutions.
2. Professional Services - Commercial & Nonprofit: LMD serves commercial and nonprofit clients with the same full suite of communications services including branding, marketing strategy, video production, web development, and organizational change management.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

LMD is a full-service change agency that delivers integrated strategic communications services across eleven practice areas: Branding, Content & Editorial, Design & Creative, Digital & Media, Leadership Coaching, Organizational Change Management, Public Relations, Research & Analytics, Strategy, Technology & Web, and Video & Multimedia. The agency serves U.S. federal, state, and local government agencies, commercial enterprises, and nonprofit organizations with custom, research-driven campaigns combining strategy, creative production, digital marketing, and change management.

Product overview

LMD is a full-service change agency that offers a comprehensive suite of communications services organized into eleven distinct practice areas: Branding, Content & Editorial, Design & Creative, Digital & Media, Leadership Coaching, Organizational Change Management, Public Relations, Research & Analytics, Strategy, Technology & Web, and Video & Multimedia. Rather than a single software product, LMD delivers integrated communications solutions combining research, strategy, branding, creative production, digital marketing, change management, and video services. The agency serves government agencies, commercial clients, and nonprofit organizations with tailored campaign development and execution across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding
• Content & Editorial
• Design & Creative
• Digital & Media
• Leadership Coaching
• Organizational Change Management
• Public Relations
• Research & Analytics
• Strategy
• Technology & Web
• Video & Multimedia

Quantifiable outcome

• $200 million in donated ARNG television and radio airtime secured; 17-to-1 ROI on media buys for Army National Guard recruitment campaign
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• MarCom GroupcoreStrategic or Co-development Partner · 1 January 2024LMD collaborated with MarCom Group alongside USCG Recruiting Command to develop award-winning creative materials including the logo reveal video, 'What Makes a Life?' recruitment video, and 'The Wave' exhibit booth. MarCom Group served as a strategic creative partner on the Coast Guard recruiting rebrand campaign that won multiple Hermes Creative Awards.
• PBG ConsultingcoreStrategic or Co-development Partner · 1 January 2024LMD worked with PBG Consulting as a strategic partner on federal marketing communications campaigns. PBG Consulting collaborated with LMD on award-winning client work recognized at the 2024 Hermes Creative Awards.
• Kean SmithcoreStrategic or Co-development Partner · 1 January 2024LMD partnered with Kean Smith as a strategic creative partner on the USCG recruiting rebrand. Kean Smith contributed to award-winning creative deliverables including the USCG identity suite recognized at the 2024 Hermes Creative Awards.
• CineSalonminorStrategic or Co-development Partner · 1 January 2024CineSalon was listed as a strategic partner in LMD's 2024 Hermes Creative Awards celebration, suggesting collaboration on video and multimedia production work.
• LMOminorStrategic or Co-development Partner · 1 January 2024LMO was listed as a strategic partner in LMD's 2024 Hermes Creative Awards celebration, suggesting collaboration on advertising or creative production work.
• ISPE (International Society for Pharmaceutical Engineering)coreImplementation/ SI/ Consulting PartnerLMD served as ISPE's strategic partner in developing an integrated global training strategy for the ISPE Training Institute. The engagement included comprehensive market research, global education strategy, and a marketing action plan to increase attendance and build partnerships with competing organizations and universities.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hager Sharp: Washington, DC-based strategic communications and public affairs agency specializing in federal government, education, and nonprofit clients. Closely comparable to LMD in terms of federal procurement focus, GSA-style government work, and full-service strategic communications delivery.
• Crosby Marketing Communications: Maryland-based integrated marketing communications agency with deep federal and health-sector clients. Comparable to LMD in geography, scale (similar headcount range), service breadth, and federal-government campaign orientation.
• RALLY: Public-affairs and strategic communications firm with strong federal and advocacy clients in Washington, DC. Directly comparable to LMD in change-management-adjacent strategy work and federal procurement engagement model.
• DDC Public Affairs: Washington, DC-based public affairs firm offering strategic communications, advocacy, and campaign work for government and corporate clients. Comparable to LMD in federal/advocacy focus and full-service communications offering.
• The Reis Group: Washington, DC-based public relations firm specializing in healthcare, federal agencies, and nonprofit clients. Comparable to LMD in federal/health communications focus and woman-led mid-size positioning.
• Vault Communications: Mid-Atlantic integrated communications agency serving government, healthcare, and nonprofit clients. Comparable to LMD in regional Mid-Atlantic positioning, full-service communications model, and similar target verticals.
• Pavone: Mid-Atlantic-based full-service marketing communications agency with food, beverage, and consumer clients alongside government and nonprofit work. Comparable to LMD in integrated services breadth and East Coast agency positioning.

Broad incumbents

• Weber Shandwick: Global top-tier PR and communications firm with substantial federal and public-sector practice. Comparable to LMD in services offered, but operates at much larger scale as a holding-company incumbent competing for the same federal communications RFPs.
• Ogilvy: Global advertising and communications network with significant federal government practice (Ogilvy Federal). Comparable to LMD in brand, creative, and digital capabilities, but competes from a much larger global platform in full-and-open federal bids.
• Edelman: Global public relations and communications firm with public-sector and government affairs practices. Comparable to LMD in strategic communications and PR service lines, operating from a much larger platform with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lmdagency
• Facebookfacebook.com/lmdagency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMD