What MarCom Group does

MarCom Group is a woman-owned small business founded in 1996 and headquartered in Arlington, Virginia, providing integrated marketing communications, recruitment marketing, branding, digital development, event management, media planning, and research services. Its primary customer base is U.S. federal government agencies, with the company having worked with more than 100 federal entities since inception on engagement scopes that include recruitment campaigns, employer-brand modernization, advertising buys (including high-profile placements such as a CBP Super Bowl commercial), and executive searches across defense (TSA, CBP, AFCS, NAVAIR, DCMA), intelligence (NGA, DIA), civilian regulatory (NRC, NWS), and civilian mission (DOE, State Department PEPFAR) organizations.

The company's core products are two proprietary technology platforms: ConnexYou, a web-enabled candidate relationship management and automated job-matching platform integrated with USAJOBS and client ATS systems (notably Salesforce) that currently engages a 275,000+ subscriber talent database for AFCS and delivers roughly 2 million targeted emails per month; and e-Vent Center, a virtual career fair and event platform launched in December 2025 that expands virtual hiring-event delivery for federal clients. These platforms are layered with machine-learning-driven candidate matching recommendations and selective use of generative AI tooling inside the media planning function.

MarCom Group monetizes primarily through professional services engagements sold to federal agencies via its GSA Multiple Award Schedule (MAS) contract (47QRAA22D00DE) at published rates, supplemented by ConnexYou subscriptions to its federal clients and limited commercial work (e.g., William Lawsons, Interton/Avio, Loudoun Water). The go-to-market is enterprise field sales built on long-tenured direct client relationships, RFP responses, and preferred contracting-vehicle access enabled by woman-owned small-business set-aside eligibility. The company is privately held under founder Debbie Rainford (Owner and President) and Sam Mohs (CFO), with a new agency president announced in January 2025. MarCom Group reports 11-50 employees, is ISO 27001:2022 certified, and was recognized on the 2023 Inc. 5000 list with 4,522% revenue growth from 2019-2022.

Name

MarCom Group

Legal name

MarCom Group, Inc.

Website

https://marcomgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MarCom Group is a woman-owned small business founded in 1996 in Arlington, Virginia, providing integrated marketing communications, recruitment marketing, branding, digital development, and event management services primarily to U.S. federal government agencies through its GSA MAS contract and proprietary ConnexYou and e-Vent Center platforms.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB), Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Federal recruitment marketing
• Advertising agency services
• Digital marketing solutions
• Event management services
• Media planning services

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government Contracting - Advertising and Marketing Services: Revenue generated through GSA Multiple Award Schedule (MAS) contract providing advertising, marketing, public relations, digital, graphic design, and event services to federal agencies at published rates.
2. Recruitment Marketing and Consulting: Comprehensive recruitment marketing services including branding campaigns, multi-channel media, internship program development, program monitoring, ROI analysis, data mining, event planning, and CRM development/support.
3. Platform/SaaS Subscriptions: ConnexYou platform available to MarCom Group clients as a subscription service for automated candidate management and communications.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

MarCom Group is a woman-owned marketing and communications agency that provides integrated advertising, brand strategy, digital development, event management, media planning, research and analytics, and recruitment consulting services primarily to U.S. federal government agencies. The firm operates two proprietary technology platforms—ConnexYou, a candidate relationship management and automated job-matching platform, and e-Vent Center, a virtual hiring event platform—that power its federal recruitment marketing engagements.

Product overview

MarCom Group is a woman-owned small business providing integrated marketing and recruitment solutions primarily for federal government agencies. The company operates two proprietary technology products—ConnexYou (a web-enabled candidate relationship management and automated job-matching platform) and e-Vent Center (a virtual event and career fair platform)—alongside a broad portfolio of professional services including advertising, brand strategy, digital development, event management, media planning, research and analytics, and recruitment consulting. These products and services work together as a unified offering: ConnexYou and e-Vent Center serve as technology platforms that power digital recruitment and hiring events, while the professional services provide the strategic, creative, and executional capabilities to attract, engage, and convert talent across federal and commercial markets.

Differentiator

Problem solved

Functional benefit

Brands

• ConnexYou: A proprietary lead generation and candidate relationship management tool designed for federal recruitment, enabling organizations to connect with job seekers and manage candidate pools.
• e-Vent Center

Products and services

• ConnexYou A proprietary web-enabled candidate relationship management (CRM) and lead generation platform that automates talent pool building, candidate matching, and recruitment email communications for federal hiring, integrating with USAJOBS and client ATS systems such as Salesforce.
• e-Vent Center A virtual event space and career fair platform that enables organizations to conduct hiring events in a secure virtual environment with direct candidate connections and actionable data insights.
• Advertising Full-service advertising including campaign strategy, creative production (writing, graphic design, animation, video), and multi-channel placement for federal recruitment and commercial clients.
• Brand Strategy Comprehensive brand development including market research, messaging frameworks, visual identity design, and integrated communication plans aligned with client values and goals.
• Digital Development Digital consulting and development services including website design, custom web applications, interactive features, and digital tools aligned with business needs.
• Event Management End-to-end event planning and management for in-person and virtual events, including venue selection, on-site support, staff training, and ROI evaluation with after-action reports.
• Media Planning Strategic media buying and planning services including programmatic display, social media, search, out-of-home, TV, radio, streaming audio, and other channels with optimization throughout campaigns.
• Strategy, Research & Analytics Communications planning, market research, quantitative and qualitative analysis, and ROI reporting to inform recruitment and marketing strategies.
• Recruitment Consulting In-house HR consulting services for federal hiring professionals including job description writing, candidate sourcing strategy, affinity board recommendations, pool development, and candidate assessment.

Quantifiable outcome

• 11,000+ applications in 30 days for TSA campaign
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• U.S. General Services Administration (GSA)coreChannel Partner/ Reseller/ DistributorGSA Multiple Award Schedule (MAS) contractor providing advertising and marketing services to federal agencies. Contract number 47QRAA22D00DE with multiple Special Item Numbers (SINs) for advertising, PR, digital, research, video production, event planning, and graphic design services.
• 8(a) Small Disadvantaged Businesses NetworksupportingStrategic or Co-development PartnerNetwork of 8(a) small disadvantaged businesses that can be called upon to provide more comprehensive support for projects, expanding MarCom Group's capacity to serve larger federal contracts.
• Service-Disabled Veteran-Owned Businesses NetworksupportingStrategic or Co-development PartnerPartner network including service-disabled veteran-owned businesses that can be engaged for additional project support and capabilities.
• Woman-Owned Businesses NetworksupportingStrategic or Co-development PartnerPartner network including other woman-owned businesses that can be called upon for project support, leveraging shared certification status.
• Your Recruiting Company Incorporated (YRCI)supportingStrategic or Co-development PartnerHR support partner collaborating with MarCom Group on executive recruitment campaigns, particularly for NWS National Center for Environmental Prediction Director position.
• Brazen (Virtual Event Platform)supportingTechnology or IntegrationVirtual event platform used for CBP's Virtual Career Expo events, vetted against NRD requirements and adopted for federal recruitment virtual events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Cision: Communications intelligence and PR software platform serving agency and corporate customers including federal public affairs teams. Adjacent rather than directly competitive, but relevant as a technology ecosystem participant whose PR/comms tooling overlaps with federal communications work MarCom supports.

Direct peers

• Radancy (formerly TMP Worldwide): Global recruitment marketing and employer branding agency that operates extensive talent acquisition platforms for enterprise and government clients. MarCom is comparable given its federal recruitment marketing focus and a similar suite spanning employer brand, media, and proprietary candidate engagement technology.
• Pinkston (Pinkston Group): Washington, D.C.-based strategic communications and public affairs firm focused on federal agency, defense, intelligence, and corporate clients. Comparable to MarCom's federal-first positioning in size, geography, and the integration of communications support with strategic messaging work.
• Kforce Government Solutions: Federal-focused subsidiary of Kforce providing IT, mission support, and talent solutions including recruitment marketing services to federal agencies. Comparable to MarCom in the recruitment marketing niche and overlap of digital and HR-adjacent services to government clients.
• ICF International: International consulting and digital services firm with a sizable federal marketing, communications, and research practice supporting civilian and defense agencies. MarCom's recruitment marketing, brand strategy, and analytics capabilities map closely to ICF's federal communications portfolio, though ICF operates at significantly larger scale.
• ManpowerGroup Public Sector: Global workforce solutions company with a dedicated federal practice providing recruitment, talent management, and HR services to U.S. government customers. Comparable to MarCom on the talent/recruitment marketing side and on the demand for measurable federal hiring outcomes.
• APCO Worldwide: Global communications and public affairs consultancy with a well-developed federal government practice spanning reputation, issues, and stakeholder engagement. Directly comparable in terms of advising federal clients on brand, messaging, and recruitment-relevant communications.
• CALIBRE Systems: Mid-size federal management consulting and digital services firm supporting defense and civilian agencies with organizational, training, and communications needs. Comparable in size-class, federal focus, and integration of consulting, creative, and digital execution.

Broad incumbents

• Maximus: Major government services contractor operating federal human services, health, and workforce programs including talent acquisition support. MarCom's recruitment marketing and HR consulting for federal civilian hiring agencies overlaps with Maximus's broader workforce services portfolio.
• Booz Allen Hamilton: Top-tier federal professional services firm with broad HR, talent, and communications capabilities supporting civilian and defense agencies. A much larger competitor for federal marketing and HR contracts, relevant as the kind of prime contractor MarCom may face in recompetes and capture pursuits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marcomgroupdc
• YouTubeyoutube.com/user/MarComGroup1
• Facebookfacebook.com/MarComGroupDC
• LinkedInlinkedin.com/company/marcomgroup
• Instagraminstagram.com/marcomgroupdc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarCom Group