Xlear

What Xlear does

Xlear, Inc. is a privately held American consumer goods company founded in 1999 and headquartered in American Fork, Utah, that manufactures and markets xylitol-based health products under two sub-brands: Xlear (nasal hygiene sprays, sinus rinse solutions, cough drops) and Spry (oral care including toothpaste, mouthwash, gum, mints, and dry-mouth gels). The company's core technology is its patented hypertonic xylitol–saline nasal spray formulation, which leverages xylitol's anti-adherence mechanism to inhibit bacteria and viruses from attaching to nasal and oral tissue, supported by over 40 peer-reviewed and university studies including SARS-CoV-2 efficacy work at Utah State University and the University of Geneva.

Xlear sells primarily through unit-priced D2C e-commerce (xlear.com) and a broad retail footprint spanning Walgreens, CVS, Target, iHerb, and Sprouts Farmers Market across 75,000+ stores in 40 countries, with cumulative volume exceeding 30 million sprays sold. Its go-to-market combines content marketing via a Scientific Studies blog, healthcare professional education through a dedicated portal (professional.xlear.com) with CE courses delivered by dental-hygienist educator representatives, and mass-retail shelf presence. Revenue is generated almost entirely through one-time unit sales of OTC health and personal care products to health-conscious consumers, parents, athletes, and patients referred by dental and medical professionals.

The company is founder-led: Nathan (Nate) Jones serves as CEO, Blaine Yates is Co-Founder and VP of International Business Development, and there are no disclosed funding rounds, parent company, or M&A activity, indicating an organic, bootstrapped growth model. Recent strategic activity centers on product line extensions — notably the February 2026 Spry Kids oral care launch and the March 2026 Nose First Wellness Kit — rather than capital markets or inorganic moves.

Name

Xlear

Legal name

Xlear Inc.

Website

https://xlear.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Xlear is a privately held American manufacturer of xylitol-based nasal hygiene (Xlear brand) and oral care (Spry brand) products, selling OTC sprays, toothpaste, mouthwash, gum, and mints direct-to-consumer and through 75,000+ retail doors across 40 countries.

Ownership category

akta.pro rank

Product category

Nasal & Oral Hygiene Products

NAICS

Toilet Preparation Manufacturing (32562), Toilet Preparation Manufacturing (325620)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Allergy, Sinus & Respiratory (Non-Asthma) (HLAIADAC)

akta.pro secondary industries

Toothpaste & Toothpowder (CRABAFAA), Tongue Cleaners & Breath Fresheners (CRABAFAI), Nasal Drug Delivery Devices (Sprays/Powder Devices) (HLAHAIAK)

Keywords

• Xylitol nasal spray
• Nasal hygiene products
• Oral care products
• Sinus care solutions
• Xylitol dental care

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Xlear generates revenue through direct sales of xylitol-based nasal sprays, sinus rinse products, and the Spry oral care product line including toothpaste, mouthwash, gum, mints, and moisturizing gels. Products are sold through the company's e-commerce website and through retail distribution partners including Walgreens, CVS, Target, iHerb, and Sprouts Farmers Market.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Xlear, Inc. manufactures and sells xylitol-based health products through two sub-brands: the Xlear brand for nasal hygiene (nasal sprays, sinus rinse solutions and kits, cough drops) and the Spry brand for oral care (toothpaste, mouthwash, gum, mints, dry mouth gels and sprays). All products leverage xylitol's natural anti-adherence properties to inhibit bacteria and viruses, marketed as drug-free alternatives for daily proactive hygiene routines.

Product overview

Xlear, Inc. is the leading manufacturer of xylitol-based health products in North America, offering two main sub-brands: Xlear (nasal hygiene) and Spry (oral hygiene). The Xlear nasal product line includes nasal sprays (original, kid's, decongestant, MAX, and rescue formulas), sinus rinse solutions and kits, and cough drops—all leveraging xylitol's cleansing and protective properties. The Spry oral care line encompasses a comprehensive Dental Defense System including toothpastes (fluoride and fluoride-free variants for adults and children), mouthwashes (alcohol-free herbal and bubblegum formulas), moisturizing gels and sprays for dry mouth, and xylitol gum and mints in various sizes and flavors. Both brands are drug-free, non-GMO Project verified where applicable, and are designed for daily proactive hygiene routines rather than treatment of medical conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Spry: Xylitol-based oral care product line including toothpaste, mouthwash, gum, mints, and dental care products for children and adults.

Products and services

• Xlear Nasal Spray with Xylitol Drug-free nasal spray combining xylitol and saline that cleanses, moisturizes, and protects nasal passages, reduces tissue inflammation, and naturally opens airways without risk of addiction or rebound. Sold through xlear.com and retailers.
• 12 Hour Decongestant Nasal Spray Nasal decongestant spray providing up to 12 hours of relief from nasal congestion.
• Kid's Nasal Spray Drug-free, kid-friendly 0.75oz squeeze bottle nasal spray with xylitol that safely and effectively alleviates children's congestion, dry sinuses, and irritated nasal tissues. Non-GMO Project verified.
• MAX Nasal Spray with Capsicum & Aloe Maximum strength nasal spray using natural capsicum heat to clear congestion fast combined with gentle aloe to soothe, providing potent relief.
• Rescue Nasal Spray Emergency nasal spray formula designed for rapid congestion relief.
• Sinus Care Solution, 50 Packets Sinus rinse solution packets for use with sinus irrigation devices, containing xylitol to enhance cleansing beyond plain saline.
• Sinus Rinse Bottle Kit Nasal irrigation bottle kit for sinus rinse procedures using xylitol-based solutions.

Quantifiable outcome

• Xlear Nasal Spray destroyed 99.99% of SARS-CoV-2 virus in studies at Utah State University (2020) and University of Geneva (2020)
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NeilMed Pharmaceuticals: NeilMed is the leading manufacturer of saline nasal irrigation kits and nasal hygiene products (NeilMed Sinus Rinse). It is Xlear's most directly comparable nasal-care competitor with overlapping drug-free sinusitis and sinus-rinse positioning.
• Tom's of Maine (Colgate-Palmolive): Tom's of Maine is a natural-positioning toothpaste and oral care brand owned by Colgate-Palmolive. It competes directly with Spry on natural, science-backed oral care for consumers seeking alternatives to mainstream fluoride-heavy formulations.
• Simply Saline (Church & Dwight): Simply Saline is a saline nasal spray brand owned by Church & Dwight (via Arm & Hammer). It is a shelf-level direct competitor to Xlear Nasal Spray in the same drug-free saline category at major retail pharmacies.
• Squigle Inc: Squigle is a niche oral care brand built around xylitol toothpaste for dry mouth and cavity prevention. It is the closest pure-play xylitol toothpaste competitor to Spry's Anti-Cavity line.
• Epic Dental: Epic Dental sells xylitol-based gum, mints, and toothpaste marketed for dental defense. It competes directly with Spry's gum and mint SKUs on the same xylitol anti-cavity mechanism.

Emerging players

• The Natural Dentist (Tevra Brands): The Natural Dentist is a natural oral care brand specializing in alcohol-free mouthwashes and fluoride toothpaste. It overlaps with Spry's herbal-mint mouthwash and fluoride-free toothpaste lines in the natural oral care segment.
• NOW Foods: NOW Foods is a large natural-products retailer that sells xylitol sweetener, gums, and oral care items. It competes with Spry in xylitol-based oral care and natural health retail channels like iHerb and Sprouts where Xlear also distributes.

Broad incumbents

• Church & Dwight: Church & Dwight owns Arm & Hammer dental care and Simply Saline nasal sprays, plus a broad portfolio of consumer health brands. It is a mass-market incumbent with vastly larger distribution and marketing budgets than Xlear across both nasal and oral categories.
• Colgate-Palmolive: Colgate-Palmolive owns Colgate toothpaste, Tom's of Maine, and other oral care brands. It is a global oral care giant that competes with Spry at retail and in dental professional recommendation channels.
• Procter & Gamble: Procter & Gamble owns Crest, Scope, and other oral care brands. As a global consumer goods incumbent, it competes for oral care shelf space, marketing awareness, and dental professional endorsement against Spry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/XlearInc
• Xx.com/xlearinc
• Facebookfacebook.com/xylitol.experts
• LinkedInlinkedin.com/company/xlear-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xlear