What Epic Dental does

Epic Dental LLC is a privately held, Utah-based direct-to-consumer oral care company that formulates, brands, and sells xylitol-based dental products. Its portfolio spans xylitol-sweetened chewing gum (8 flavors, 1.06g xylitol per piece — the highest dose in the U.S. market), xylitol mints, fluoride and fluoride-free toothpaste, alcohol-free mouthwash, xylitol sweetener for cooking, an Anti-Microbial Toothbrush, and bundled systems including the Complete Xylitol System Kit, Epic Starter Kit, and Dental Protection Kits. Specialty offerings include the patent-pending Allday Dry Mouth Spray and a Baby & Kids Oral Care line.

The company's underlying technology is formulation-led rather than software-led: pharmaceutical-grade xylitol sourced from non-GMO corn, Non-GMO Project Verified inputs, ISO 9001 / Kosher-certified raw-material suppliers, SLS-free toothpaste, and a patent-pending high-concentration dry-mouth formulation. No API, SDK, app, or AI/ML capabilities are disclosed.

Epic Dental earns revenue through e-commerce sales on epicdental.com (one-time purchases plus a Subscribe & Save recurring program offering 10% off), a Dental Professional discount channel targeting CAMBRA-adopting practitioners, and a MAP-enforced reseller network that includes online marketplaces and physical retail. Customer segments include health-conscious consumers (primary), dental professionals, families with children, dry-mouth sufferers, and diabetics/low-carb dieters. The company markets itself as a small, bootstrapped competitor to large CPG oral-care brands and operates from a headquarters in Murray, Utah with order fulfillment out of a Salt Lake City warehouse. Revenue is not publicly disclosed.

Name

Epic Dental

Legal name

Epic Dental LLC

Website

https://epicdental.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Epic Dental LLC is a private Utah-based direct-to-consumer oral care company that formulates and sells xylitol-based gum, mints, toothpaste, mouthwash, sweetener, and dental kits to health-conscious consumers, dental professionals, families, dry-mouth sufferers, and diabetics via e-commerce and reseller channels.

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Nonchocolate Confectionery Manufacturing (31134), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Toothpaste & Toothpowder (CRABAFAA), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Baby Oral Care (Toothpaste, Brushes) (CRABAJAF), Tongue Cleaners & Breath Fresheners (CRABAFAI)

Keywords

• Xylitol oral care
• Dental hygiene products
• Chewing gum products
• Natural toothpaste
• Cavity prevention

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of xylitol-based oral care products including gum, mints, toothpaste, mouthwash, sweetener, and dental protection kits through their e-commerce website. Products available in various sizes from single bottles to bulk packs.
2. Subscribe & Save Subscription: Automatic recurring order system offering 10% discount on all subscription orders. Customers set up orders based on their usage patterns, ensuring never running out of products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Epic Dental formulates, brands, and sells xylitol-based oral care products including chewing gum, mints, toothpaste, mouthwash, dental protection kits, and a patent-pending dry mouth spray, sold direct-to-consumer online with a Subscribe & Save program and through dental professionals. All products are sweetened exclusively with pharmaceutical-grade, Non-GMO xylitol and are formulated to neutralize cavity-causing acid, suppress Streptococcus mutans bacteria, and stimulate saliva flow for natural remineralization.

Product overview

Epic Dental is a consumer-focused oral care company offering a comprehensive portfolio of xylitol-based dental products centered around cavity prevention. The product line includes core offerings of xylitol-sweetened gum (8 flavors) and mints (4 flavors) as the flagship products, complemented by toothpaste (Fluoride and Fluoride-Free versions), alcohol-free mouthwash, and xylitol sweetener for cooking. The company sells individual products as well as pre-configured bundles: Dental Protection Kits, the Complete Xylitol System Kit (their most comprehensive offering), and the Epic Starter Kit for new users. Specialty products include Allday Dry Mouth Spray for dry mouth relief and Baby & Kids Oral Care products designed for children. All products are sweetened exclusively with pharmaceutical-grade xylitol from non-GMO corn, contain no aspartame or artificial sweeteners, and are vegan and gluten-free. The product ecosystem is designed to help users achieve the dentist-recommended 6 grams of xylitol daily for optimal cavity protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Epic Xylitol Gum 100% xylitol-sweetened chewing gum available in eight flavors (Peppermint, Spearmint, Cinnamon, Fresh Fruit, Bubblegum, Wintergreen, Orange-Mango, and Grape), delivering 1.06 grams of xylitol per piece, the highest xylitol concentration of any US brand, intended for daily post-meal use to neutralize acid and fight cavity-causing bacteria.
• Epic Xylitol Mints 100% xylitol-sweetened mints in four flavors (Peppermint, Cinnamon, Fresh Fruit, Green Apple) with 0.5 grams of xylitol per mint (1 gram per serving of two mints), intended for on-the-go use to freshen breath and deliver xylitol's cavity-prevention benefits between meals.
• Epic Xylitol Toothpaste (Fluoride and Fluoride-Free) Xylitol-based toothpaste available in Fluoride and Fluoride-Free versions, both free of Sodium Lauryl Sulfate (SLS) and artificial sweeteners; the Fluoride-Free variant contains 25% xylitol and is suitable for users allergic to conventional toothpaste ingredients.
• Epic Xylitol Mouthwash Alcohol-free, xylitol-based mouthwash in Spearmint flavor designed to combat cavity-causing bacteria without drying the oral cavity.
• Dental Protection Kits Pre-configured bundles combining gum, mints, toothpaste, and mouthwash that help users reach the dentist-recommended 6 grams of xylitol daily for cavity protection.
• Complete Xylitol System Kit Comprehensive bundle including mouthwash, choice of Fluoride or Fluoride-Free toothpaste, 144-count Peppermint Gum, two 50-count bottles of gum (Spearmint and Cinnamon), and two 180-count mints (Peppermint and Fresh Fruit) for complete at-home xylitol oral care.
• Epic Starter Kit Entry-level bundle containing 144-count Peppermint Gum, two 50-count gum bottles (Spearmint and Cinnamon), and a choice of Fluoride or Fluoride-Free toothpaste, designed to onboard new users to the Epic xylitol system.
• Five Flavor Medley Xylitol Gum Bottles Bulk bundle of five 50-count bottles of Epic Xylitol Gum in Peppermint, Spearmint, Cinnamon, Fresh Fruit, and Wintergreen flavors, providing nearly six weeks of gum supply.
• Xylitol Sweetener Pharmaceutical-grade xylitol crystals harvested from non-GMO corn, providing a 1:1 sugar substitute for cooking and baking with 40% fewer calories and a low glycemic index suitable for diabetics.
• Baby & Kids Oral Care Oral care products designed for children, including kid-friendly flavors of xylitol gum and mints and fluoride-free toothpaste options that pediatric dentists recommend to reduce cavity risk.
• Allday Dry Mouth Spray Patent-pending spray combining moisturizers with high-concentration xylitol to deliver saliva-like hydration for dry mouth relief, in a sugar-free, alcohol-free formula packaged in a 1.5oz spray bottle.
• Anti-Microbial Toothbrush Toothbrush with anti-microbial properties designed to complement the Epic xylitol-based oral care routine.

Quantifiable outcome

• 6-10 grams of xylitol daily recommended for cavity protection
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PUR Gum: PUR is a natural, xylitol-sweetened chewing gum brand that competes with Epic's xylitol gum line on the natural/sugar-free consumer segment, with broader flavor variety and broader retail distribution.
• Xlear (Spry brand): Xlear's Spry dental line is the most direct xylitol-based oral-care competitor, offering xylitol gum, mints, toothpaste, mouthwash, and nasal sprays — directly overlapping Epic's core product categories and target health-conscious consumer segment.
• Dr. John's: Dr. John's produces xylitol-sweetened hard candies, lollipops, and gums positioned for cavity prevention. It overlaps directly with Epic's xylitol gum/mint portfolio on ingredient, dose messaging, and consumer target.
• Zellie's: Zellie's is a dentist-founded xylitol-focused brand selling xylitol gum, mints, and specialty oral-care SKUs. It competes with Epic on the same clinically-dosed xylitol positioning and dentist-recommendation channel.

Broad incumbents

• Tom's of Maine: Tom's of Maine (owned by Colgate-Palmolive) is a major natural personal-care brand with overlapping toothpaste, mouthwash, and kids' oral-care SKUs that compete with Epic on the natural/free-from positioning but at mass-market scale.
• Colgate-Palmolive (Colgate brand): Colgate is the dominant mass-market toothpaste and oral-care brand with the shelf reach, R&D budget, and distribution that dwarfs Epic's — the primary competitive threat Epic faces if it expands into conventional retail.

Emerging players

• Hello Products: Hello is a natural, fluoride-option toothpaste, mouthwash, and toothbrush brand competing with Epic on the clean-label, SLS-free, natural-ingredient positioning across overlapping toothpaste/mouthwash SKUs.
• Boka: Boka is a direct-to-consumer natural oral-care brand (toothpaste, mouthwash, brush) competing with Epic on clean-label, SLS-free toothpaste credentials and a similar DTC subscription motion.
• Simply Gum: Simply Gum is a natural chewing gum brand using xylitol as a primary sweetener — overlapping Epic's gum line on natural-ingredient, sugar-free positioning with a similar DTC e-commerce footprint.
• TheraBreath: TheraBreath specializes in dry-mouth, bad-breath, and specialty oral-care products including dry-mouth rinses and sprays — overlapping Epic's Allday Dry Mouth Spray specialty SKU and shared chronic-condition consumer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EpicDental
• Facebookfacebook.com/epicdental

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Dental