A Change of Pace Foundation

What A Change of Pace Foundation does

A Change of Pace Foundation is a 501(c)(3) non-profit event management and production company headquartered in Davis, California, that produces running, walking, and triathlon events primarily in Northern California. The organization is the successor to A Change of Pace Inc., founded in 1987 by Jen and Dave Miramontes, and was re-established in its current non-profit form in 2007; it is governed by a Board of Directors and led by a small core team including an Executive Director, a Timing Director, and a volunteer/event-management coordinator, supplemented by 5–6 part-time event-day workers.

Its core product is full-service race production — including course design (with USATF certification capability), permits, start/finish infrastructure, timing, and race-day logistics — across a portfolio that mixes ACOP-owned events (Davis Turkey Trot, Davis Labor Day Run, Davis Moonlight Run, Davis Lucky Run, Folsom Firecracker) with managed/timed events for third-party organizers. The technical backbone is a disposable RFID chip timing system from RFID Timing of Australia read via Impinj UHF Generation 2 passive RFID hardware, with two chips per bib for redundancy and three forms of backup (human manual, video, and secondary mat rows) supporting a 100% read-rate goal; supporting infrastructure includes up to 24 on-site laptop results kiosks and a real-time online results portal at results.changeofpace.com.

Revenue is generated across multiple streams rather than a single line: participant registration fees for owned events (D2C, via RunSignUp and RaceRooster), professional chip-timing and event-management services sold to schools, nonprofits, community organizations, and corporate events (B2B), equipment rentals (barricades, tents, PA, mats, signage), sponsorships and vendor booth income, and the BizFit corporate wellness program (pre-purchased blocks of 12+ entries for employee team-building). Marketing and customer engagement run through a 35,000+ subscriber Constant Contact newsletter, 90K+ monthly website visits, dedicated social channels (Facebook, Twitter, Instagram), a Strava Virtual Running Club, and a volunteer voucher program that creates retention across events.

Name

A Change of Pace Foundation

Legal name

A Change of Pace Foundation

Website

https://changeofpace.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

A Change of Pace Foundation is a 501(c)(3) nonprofit, headquartered in Davis, California, that produces running, walking, and triathlon events across Northern California and provides RFID chip timing and full-service event management to schools, nonprofits, and community organizations.

Ownership category

akta.pro rank

Product category

Race Event Production and Timing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

Keywords

• Race timing services
• Event production
• RFID chip timing
• Corporate wellness events
• Race management consulting

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Registration Fees: Primary revenue from participant registration fees for owned/produced events including Davis Turkey Trot, Davis Labor Day Run, Davis Moonlight Run, Davis Lucky Run, and Folsom Firecracker. Entry fees vary by distance, age (youth discounts available), and registration timing (early bird pricing)
2. Timing Services: Professional chip timing services provided to third-party events. Includes registration management, on-site timing, results posting, and equipment. Clients include schools, nonprofits, community organizations, and corporate events
3. Equipment Rentals: Rental of event equipment including safety barriers, tables, chairs, tents, PA systems, start/finish structures, timing mats, and signage to event organizers
4. Event Management Consulting: Full-service event production, logistics, course design, permit acquisition, volunteer coordination, and race day management for external clients
5. Sponsorships and Special Event Income: Non-profit funding through event sponsorships, vendor booth fees, and special event income rather than grants or donations
6. Corporate Team Programs (BizFit): Corporate wellness team-building program where companies pre-purchase 12+ discounted entries for employee fitness challenges and walk/run events

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

A Change of Pace Foundation produces owned running, walking, and triathlon events across Northern California and sells professional disposable RFID chip timing services, event management consulting, and event equipment rentals to third-party race organizers. As a 501(c)(3) non-profit, it directs proceeds from event registration fees and sponsorships toward charitable beneficiaries (Yolo County SPCA, Cancer Champions, etc.) while operating as a full-service event management and production company.

Product overview

A Change of Pace Foundation offers a unified suite of event management and production services centered on running, walking, and fitness events across Northern California. The core offering combines race production, RFID chip timing services, and event management consulting, supported by equipment rentals and volunteer coordination. Additional value-add programs include a Strava-based virtual running club, social media ambassador program, corporate wellness (BizFit), and a volunteer voucher program that together create a comprehensive ecosystem for event participants from registration through race day completion.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90K+ website hits per month with 25K+ unique visitors for timing client promotional reach
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cancer ChampionscoreStrategic or Co-development PartnerCharitable beneficiary and co-produced event partner. Cancer Champions is a 501(c)(3) nonprofit dedicated to supporting cancer survivors through custom fitness, nutrition, and mindset programming. ACOP produces the annual Cancer Champions Walk-Run-Roll event and has partnered since 2024. Proceeds support patient grants for the program.
• Yolo County SPCAcoreStrategic or Co-development PartnerCharitable beneficiary of Davis Turkey Trot. The nonprofit receives proceeds from the annual event to support animal welfare programs in Yolo County.
• RFID Timing (Australia)coreTechnology or IntegrationProvider of disposable chip timing system technology. ACOP uses RFID Timing's passive, label-thin RFID timing chips manufactured in Australia for race timing operations.
• Fleet Feet SacramentominorGTM or Marketing PartnerLocal running retailer partner for packet pick-up locations and promotional support for events.
• Facchino PhotographyminorGTM or Marketing PartnerOfficial race photographer for ACOP events providing professional event photography services.
• Arunay FoundationminorStrategic or Co-development PartnerBeneficiary of the Half Moon Bay Beach Safety Run. Foundation works to reduce beach accidents and coastal drownings through education, equipment, and information programs.
• Golden Valley HarriersminorGTM or Marketing PartnerRunning club that provides pace group leaders for the Davis Turkey Trot half marathon, offering goal finish times from 1:40 to 3:00.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Set Up Events: Race timing and event management company with disposable bib chip timing and full-service race production. Directly comparable in RFID chip timing plus event consulting for community races and charity events.
• RunSignup: Endurance event registration platform that ACOP uses as its primary registration infrastructure. Closely comparable as a registration/timing ecosystem for race directors, with timing and event management modules that overlap ACOP's service scope.
• Race Roster: Race registration platform (used by ACOP for Cancer Champions Walk-Run-Roll). Comparable as a registration + timing suite serving the same endurance event organizer customer base.
• Classic Race Services: Full-service race timing and event management company specializing in road races and marathons. Highly comparable peer providing chip timing, results, and event production for community races and charity events.
• ChronoTrack: Major RFID chip timing provider for road races, triathlons, and endurance events worldwide. Most directly comparable peer — same core timing technology stack (UHF Gen 2 RFID) and serves the same race director buyer.
• Moxie Race Management: Race timing and management provider for running events. Comparable as a chip timing + event logistics specialist serving mid-market road race and charity event customers.
• ITS YOUR RACE: Race timing technology and event management platform serving thousands of endurance events annually. Comparable technology-enabled timing and registration services targeted at race directors and nonprofit organizers.
• Tortoise and Hare Race Timing: Specialty race timing company offering chip timing and event management for road races and triathlons. Closely comparable niche competitor focused on smaller community and charity events.

Others

• Fleet Feet: National running specialty retailer that partners with ACOP for packet pickup and promotion. Comparable as an ecosystem participant in the endurance community, though not a direct competitor in timing or production.

Regional players

• Leapfrog Productions: Northern California event production and timing company serving regional road races and triathlons. Same geographic market as ACOP with overlapping client base among NorCal race directors and nonprofits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/acopfoundation
• Facebookfacebook.com/changeofpacedavis
• Instagraminstagram.com/a_change_of_pace
• LinkedInlinkedin.com/company/a-change-of-pace-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Change of Pace Foundation