Its Your Race
Its Your Race (Innovative Timing Systems, LLC) is a St. Louis-based online endurance event management platform that provides online registration, live results, mobile apps, and athlete photo sales to SMB race directors, timing companies, and event participants across the United States.
- Company typePrivate
- Founded-
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Its Your Race firmographics
Firmographics- Name
- Its Your Race
- Legal name
- Innovative Timing Systems, LLC
- Website
- https://itsyourrace.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Its Your Race (Innovative Timing Systems, LLC) is a St. Louis-based online endurance event management platform that provides online registration, live results, mobile apps, and athlete photo sales to SMB race directors, timing companies, and event participants across the United States.
- Ownership category
- akta.pro rank
Its Your Race industry classification
Industry- Product category
- Endurance Event Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
Keywords
Where Its Your Race is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Its Your Race business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Event Registration Transaction Fees: ITS YOUR RACE processes event registrations and collects transaction fees on registration payments. The platform offers free event creation but takes a percentage or per-transaction fee on registrations processed.
- Event Photo Sales: Photos can be added to results for purchase directly through the platform, generating revenue from participant photo purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Event Creation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Its Your Race product offering
Product offeringCore offering
ITS YOUR RACE is an all-inclusive, cloud-based endurance event platform that brings online registration, an event mobile app, live athlete photos, and live results together in a single system. Event directors and timing companies use the platform to publish custom-branded event pages, process participant registrations and payments, sync with Jaguar Timing Systems for real-time splits, sell race photos, and run virtual races via a GPS-enabled mobile app. The platform is offered with free event creation, monetized through transaction/processing fees on registrations and on photo purchases.
Product overview
ITS YOUR RACE is an all-inclusive endurance event platform that provides a unified ecosystem of race management tools. The core platform combines online event registration, a virtual race mobile app (IYR Virtual), live results system, and live athlete photos into a seamless experience. Event organizers access the platform through an admin dashboard with role-based access for timers, event owners, and event managers. Each event receives a custom branded URL, and the system integrates with Jaguar Timing Systems for automatic result syncing.
Differentiator
Problem solved
Functional benefit
Products and services
- ITS YOUR RACE Platform All-inclusive endurance event platform that brings online registration, event mobile app, live athlete photos, and live results together for race events, targeting race organizers and timing companies.
- Online Event Registration Online registration system that allows participants to register for endurance events with custom registration forms, promo codes, and team creation capabilities, used by event directors via the admin backend.
- Live Results System Real-time race timing and results system that syncs with Jaguar Timing System on race day to provide live splits and searchable results with individual participant breakdowns for endurance events.
- Custom Event Pages Each event hosted on ITS YOUR RACE receives a free custom-branded URL containing event details, registration links, social media account connections, and verification features.
- Admin Dashboard Backend admin system used by event directors and timing companies to manage registration, mobile app, and results in one place, with role-based access for timers, event owners, and event managers.
- IYR Virtual Mobile App Mobile application for virtual race events that uses GPS to find events, track races, and automatically upload verified times to online results, available on iOS App Store and Google Play Store.
- Live Athlete Photos Photo integration that allows event photos to be added to participant results and purchased directly through the ITS YOUR RACE platform after the race.
Companies that use Its Your Race
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Its Your Race technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Its Your Race partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jaguar Timing System (Innovative Timing Systems)coreITS YOUR RACE can sync automatically (via an internet connection) with Jaguar Timing System on race day to upload live splits and results. This integration is a core feature of the platform, enabling real-time result delivery to participants.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Its Your Race competitors and assessment
Company assessmentDirect peers
- AthleticNET: Endurance and track event registration and results platform serving race directors and athletes. Comparable to IYR in serving race organizers with registration and live results functionality.
- Race Roster: Endurance event registration and management platform serving race directors with online registration, results, and fundraising tools. Operates a similar transaction-fee model targeting the same event organizer and timing company segments as IYR.
- BikeReg: Online registration platform specializing in cycling events, including road races, cyclocross, and mountain biking. Directly comparable to IYR's cycling registration and timing offerings.
- RunSignup: Largest US-based endurance race registration and timing platform, offering online registration, results, and event management for running, cycling, and triathlon events. Directly comparable to IYR across core product, target market, and business model.
- ATHLinks: Endurance race results and registration platform aggregating results across running, cycling, and triathlon events. Comparable as a results-discovery and registration destination for endurance participants.
- Ultrasignup: Registration and results platform focused on ultramarathon and trail running events. Comparable to IYR for niche endurance event organizers seeking registration and results services.
- ChronoTrack: Provides race timing systems and registration software for endurance events, with timing hardware and a registration platform. Closely comparable to IYR given its combined timing and registration offering.
Broad incumbents
- ACTIVE.com: Large-scale event registration platform owned by ACTIVE Network serving a broad range of activities including endurance races, camps, and classes. Comparable as a registration provider but with a much wider activity portfolio than IYR.
- Eventbrite: General-purpose event ticketing and registration platform spanning concerts, festivals, conferences, and races. Comparable to IYR on registration and ticketing functionality but not specialized in endurance events.
Others
- MarathonFoto: Race photography service that captures and sells photos from endurance events. Comparable to IYR's photo sales integration as an adjacent ecosystem participant in the endurance event monetization stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Its Your Race social profiles
Digital presenceIts Your Race compliance and trust
Trust signalCompliance3 records
Its Your Race financial estimates
Financial estimateRevenue estimate
Valuation estimate
Its Your Race leadership team
Management profileNumber of profiles
Its Your Race funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Its Your Race M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Its Your Race
What does Its Your Race do?
ITS YOUR RACE is an all-inclusive, cloud-based endurance event platform that brings online registration, an event mobile app, live athlete photos, and live results together in a single system. Event directors and timing companies use the platform to publish custom-branded event pages, process participant registrations and payments, sync with Jaguar Timing Systems for real-time splits, sell race photos, and run virtual races via a GPS-enabled mobile app. The platform is offered with free event creation, monetized through transaction/processing fees on registrations and on photo purchases.
Is Its Your Race a public or private company?
Its Your Race is a private company. It is classified as unknown and is currently operating.
When was Its Your Race founded?
Its Your Race was founded in -1. It employs 11 to 50 people.
Where is Its Your Race based?
Its Your Race is headquartered in St Louis, United States, in the North America region.
How does Its Your Race make money?
Two revenue lines are on record. Event Registration Transaction Fees are the primary driver. The others are event Photo Sales.
Who are Its Your Race's main competitors?
Direct peers on record are AthleticNET, Race Roster, BikeReg, RunSignup, ATHLinks, Ultrasignup and ChronoTrack. Broad incumbents are ACTIVE.com and Eventbrite. MarathonFoto is listed as an others.
Does Its Your Race have an API?
No public API is recorded for Its Your Race.
What industry is Its Your Race in?
Its Your Race's product category is Endurance Event Management Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 711320 and its SIC code is 7900.