Screenly
Screenly, Inc. is a privately held San Francisco-based provider of secure digital signage, combining dedicated hardware players running ScreenlyOS firmware with the hardware-agnostic Screenly Anywhere software agent to serve manufacturing, financial services, healthcare, and government customers across 50+ countries.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Screenly does
Screenly, Inc. is a privately held digital signage platform provider headquartered in San Francisco, founded in 2013 and operating with 11-50 employees. The company delivers secure digital signage through two complementary surfaces: dedicated hardware players (the Screenly Player and the enterprise-grade Screenly Player Max Mk3, priced at $699) running its proprietary ScreenlyOS firmware across Raspberry Pi, x86, and DIY setups, and Screenly Anywhere, a hardware-agnostic software agent that runs on existing devices including Crestron AirMedia endpoints, Amazon Signage Sticks, Android/Android TV, ChromeOS, Tizen, and modern browsers. The open-source Anthias project (formerly Screenly OSE) extends the platform to self-hosted deployments. The company serves manufacturing, financial services, healthcare, corporate campuses, and government customers across 50+ countries, with named users including NASA, Amazon, Accenture, Canonical, TATA, Lowes, Quest Diagnostics, Fidelity Bank, Trend Micro, Digimarc, Bridon-Bekaert, the US Embassy in Sweden, and the University of Texas at San Antonio.
Screenly firmographics
Firmographics- Name
- Screenly
- Legal name
- Screenly, Inc.
- Website
- https://screenly.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Screenly, Inc. is a privately held San Francisco-based provider of secure digital signage, combining dedicated hardware players running ScreenlyOS firmware with the hardware-agnostic Screenly Anywhere software agent to serve manufacturing, financial services, healthcare, and government customers across 50+ countries.
- Ownership category
- akta.pro rank
Screenly industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)
- akta.pro secondary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Screenly is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Screenly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Subscriptions (per-screen licensing): Screenly sells software licenses on a per-screen basis, billed monthly or annually. Enterprise plans offer consolidated billing, linked workspaces with shared license pools, dedicated account managers, and support SLAs. Subscription tiers serve both SMB and enterprise segments.
- Dedicated Hardware Players: Screenly sells purpose-built hardware players — the Screenly Player and Screenly Player Max Mk3 — directly through shop.screenly.io. Hardware is sold as a one-time purchase (e.g., Screenly Player Max Mk3 at $699), with software licenses sold separately per device.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard plan with per-screen subscription for SMBs and mid-market |
| Subscription | Annual | Enterprise plan with advanced features, SSO/SAML, consolidated billing, and dedicated support |
| Unit Pricing | Pay-as-you-go | Screenly Player hardware — dedicated digital signage player |
| Unit Pricing | Pay-as-you-go | Screenly Player Max Mk3 — enterprise-grade hardware player |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Screenly product offering
Product offeringCore offering
Screenly sells a secure, enterprise-grade digital signage platform delivered as both dedicated hardware players (Screenly Player and Screenly Player Max Mk3) running its own ScreenlyOS firmware, and the hardware-agnostic Screenly Anywhere software player for smart TVs, mini-PCs, tablets, browsers, and supported AV/Amazon devices. The cloud content management platform provides remote scheduling, playlists, content caching, automatic signed updates, zero-trust security, SSO/SAML, an Edge Apps SDK, RESTful API, CLI, and an MCP server for AI-assisted management, sold primarily as a per-screen software subscription with optional enterprise features and one-time hardware purchases.
Product overview
Screenly is a secure digital signage platform offering both dedicated hardware players and software-based deployment. The core products are the Screenly Player and Screenly Player Max Mk3 (dedicated hardware running ScreenlyOS firmware), alongside Screenly Anywhere (hardware-agnostic software for existing devices). The platform is organized around three customer segments: End Users (managing displays, playlists, and content), Developers (using the API, CLI, Edge Apps, and MCP Server for extensibility), and Enterprise (with AlignCentral, SSO/SAML, Granular Access Control, Consolidated Billing, Audit Logs, Support SLA, and Dedicated Account Manager). The open-source Anthias project provides a self-hosted alternative. Integrations include Salesforce, Power BI, Grafana, Google Calendar, Crestron AirMedia, Amazon Signage Stick, and Tailscale VPN.
Differentiator
Problem solved
Functional benefit
Brands
- Screenly Anywhere: Hardware-agnostic software for remotely managing and displaying content on devices with modern browsers, Android, Android TV, ChromeOS, Tizen, and Amazon Signage Stick.
- Screenly Player
- Screenly Player Max
- ScreenlyOS
- Anthias
- AlignCentral
Products and services
- Screenly Player Dedicated digital signage hardware player that runs ScreenlyOS firmware to securely render content from a Screenly account, providing automatic updates, health monitoring, and zero-trust architecture for always-on displays.
- Screenly Player Max Mk3 Enterprise-grade dedicated digital signage player with Intel Core 3 100U processor, 16 GB DDR5 RAM, and 500 GB PCIe4 storage, capable of driving up to four mirrored screens simultaneously from a single device with one license.
- Screenly Anywhere Hardware-agnostic software player that runs on existing devices such as smart TVs, mini-PCs, tablets, browsers, Android, Android TV, ChromeOS, Tizen, and the Amazon Signage Stick, allowing organizations to deploy Screenly-managed signage without dedicated hardware.
- Screenly Digital Signage Platform (Cloud CMS Subscription) Cloud content management subscription that lets customers schedule, manage, and update content across one to thousands of screens from a single dashboard, with core features including management dashboard, playlists, group labels, content caching, 4K and 1080p Full HD support, and portrait/landscape orientations.
- Anthias (Open-Source Digital Signage) Open-source, self-hosted digital signage platform built for flexibility and control, ideal for teams that want to run signage on their own infrastructure on Raspberry Pi, x86 PCs, and supported ARM SBCs.
Quantifiable outcome
- SOC 2 Type II certified platform
- +4 more outcomes
Companies that use Screenly
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles5 records
Screenly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature10 records
Screenly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Amazon Signage (Amazon Signage Stick)coreScreenly is a certified CMS (Content Management System) provider for the Amazon Signage Stick. Screenly Anywhere runs natively on the Amazon Signage Stick (under $100 per unit), enabling organizations to use Screenly as their content management platform on Amazon hardware. The partnership enables mixed fleet management — Screenly Players and Amazon Signage Sticks managed from the same dashboard with consistent security. Screenly is working on deeper integration with Amazon Signage's device management tools.
- Crestron AirMedia®coreScreenly and Crestron announced an official partnership on June 8, 2026, just in time for InfoComm 2026. Screenly Anywhere now supports Crestron AirMedia®, allowing organizations to run Screenly on existing AirMedia® hardware already deployed in thousands of meeting rooms and enterprise AV environments. Organizations can manage AirMedia® screens from the same Screenly dashboard as other Screenly-supported devices, with consistent enterprise-grade features (SSO/SAML, automatic updates, role-based access, content caching, 99.9% uptime).
- TailscalecoreScreenly players can now be connected to a Tailscale network automatically via workspace-level OAuth integration. Once connected, players can reach internal URLs, private APIs, and self-hosted data sources behind corporate firewalls without requiring reverse proxies, IP allowlists, or per-device configuration. The integration operates at the workspace level — connecting once automatically joins all players in the workspace to the Tailnet.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Screenly competitors and assessment
Company assessmentDirect peers
- BrightSign: BrightSign manufactures purpose-built digital signage media players paired with BrightSignOS firmware and a SaaS control platform, most directly comparable to Screenly given the parallel hardware + firmware + SaaS stack and enterprise customer focus.
- Yodeck: Yodeck offers a digital signage platform bundled with Raspberry Pi players, directly comparable to Screenly's Player + software approach. Targets SMB and enterprise segments with a similar playbook of paired hardware/software subscriptions.
- ScreenCloud: ScreenCloud is a digital signage SaaS platform that runs on various hardware (similar to Screenly Anywhere's hardware-agnostic approach). Competes in the same SMB and mid-market segments with comparable features like content scheduling and analytics.
- OptiSigns: OptiSigns is a digital signage SaaS that runs on Android, ChromeOS, and various hardware form factors, directly comparable to Screenly Anywhere with similar SMB and enterprise focus and content management features.
- NoviSign: NoviSign is a digital signage SaaS platform serving enterprise, retail, and SMB customers, comparable to Screenly's software offering with similar CMS features and content scheduling capabilities.
- Kitcast: Kitcast is a digital signage platform focused on Apple TV hardware and iOS-based content delivery, competing in similar SMB and enterprise segments and overlapping with Screenly Anywhere's hardware-agnostic strategy.
- Rise Vision: Rise Vision provides a digital signage SaaS platform with viewer applications for various hardware, comparable to Screenly Anywhere's hardware-agnostic approach. Targets education, healthcare, and enterprise segments similar to Screenly.
- Raydiant: Raydiant is a digital signage and in-store experience platform focused on retail and SMB segments, comparable to Screenly's SMB and mid-market offering with similar CMS features and customer profile.
Broad incumbents
- Samsung MagicINFO: Samsung MagicINFO is a broad digital signage solution from a global hardware giant offering both media player hardware and CMS software. Operates at much larger scale than Screenly and bundles tightly with Samsung display hardware, posing a competitive threat at the enterprise tier.
- Scala: Scala (part of Stratacache) is a broad incumbent digital signage platform serving enterprise retail, QSR, and corporate clients worldwide. Operates at materially larger scale than Screenly and competes in similar enterprise verticals with deeper marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Screenly social profiles
Digital presenceScreenly compliance and trust
Trust signalCompliance2 records
Screenly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Screenly leadership team
Management profileNumber of profiles
Profiles4 records
Screenly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Screenly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Screenly
What does Screenly do?
Screenly sells a secure, enterprise-grade digital signage platform delivered as both dedicated hardware players (Screenly Player and Screenly Player Max Mk3) running its own ScreenlyOS firmware, and the hardware-agnostic Screenly Anywhere software player for smart TVs, mini-PCs, tablets, browsers, and supported AV/Amazon devices. The cloud content management platform provides remote scheduling, playlists, content caching, automatic signed updates, zero-trust security, SSO/SAML, an Edge Apps SDK, RESTful API, CLI, and an MCP server for AI-assisted management, sold primarily as a per-screen software subscription with optional enterprise features and one-time hardware purchases.
Is Screenly a public or private company?
Screenly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Screenly founded?
Screenly was founded in 2013. It employs 11 to 50 people.
Where is Screenly based?
Screenly is headquartered in San Francisco, United States, in the North America region.
How does Screenly make money?
Two revenue lines are on record. Software Subscriptions (per-screen licensing) is the primary driver. The others are dedicated Hardware Players.
Who are Screenly's main competitors?
Direct peers on record are BrightSign, Yodeck, ScreenCloud, OptiSigns, NoviSign, Kitcast, Rise Vision and Raydiant. Broad incumbents are Samsung MagicINFO and Scala.
Does Screenly have an API?
Yes. Screenly offers a RESTful API that enables developers to programmatically manage screens, playlists, assets, labels, and Edge Apps. The API is publicly available and can be accessed via the Screenly CLI or direct HTTP calls. Authentication uses API tokens with the same permissions as the authenticated user. A built-in MCP server in CLI version 1.1.0+ allows AI assistants (such as Claude, Cursor) to directly interact with Screenly infrastructure through structured MCP tools. Developer documentation is at developer.screenly.io/api.
What industry is Screenly in?
Screenly's product category is Digital Signage Software. Its primary akta.pro industry code is MPAHAKAJ, Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways), with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 5132 and its SIC code is 7372.