Lean Layer

What Lean Layer does

Lean Layer is a private Revenue Operations consulting firm that delivers fractional GTM, RevOps, and Business Intelligence services to B2B companies. Founded by Al Paz-Yener and operating from New York with 11-50 employees (recently doubled), the firm serves over 100 clients across technology, fintech, financial services, freight, and supply chain verticals. Customers include enterprise names such as Hired (Adecco), Project44, Amplitude, OpenWeb, and ActionIQ alongside growth-stage startups like Rho, Human, Three Link Solutions, and MVMNT.

The firm's core offerings span three interconnected service lines: Revenue Tech (CRM implementation, data integrity fixes, and tech-stack optimization primarily within Salesforce and HubSpot plus 30+ RevOps tools such as LeanData, Apollo, DealHub, Insycle, Looker, and Spiff), Revenue Analytics & BI (custom Looker-based reporting, dashboards, and forecasting models such as dynamic Sales Qualified Opportunity stage forecasting), and Revenue Strategy (ABM, outbound, TAM expansion, lead scoring, and GTM strategy). Proprietary methodologies include an ICP Signaling Solution for prospect prioritization, custom rep-productivity dashboards, and compensation-plan implementation frameworks. AI and automation are embedded in selected deliverables — AI-powered outbound sequences, predictive lead/account scoring, and automated data enrichment — but are not standalone products.

Lean Layer generates revenue through professional-services engagements billed on a fractional, subscription-style basis at price points the company describes as "less than the cost of a junior manager," with multi-year contract cadences. Go-to-market is sales-led and consultative, anchored by 45-minute strategy calls, G2 #1 ranked brand credibility, content marketing via Lean Layer Academy, case-study-driven demand, and a referral program (5% of first month's fee, up to $1,000). The firm holds HubSpot Platinum Partner status and core integration partnerships with Salesforce, LeanData, and Looker. No external funding, M&A activity, or revenue disclosures are present in available sources.

Name

Lean Layer

Legal name

Lean Layer LLC

Website

https://leanlayer.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lean Layer is a private New York-based RevOps and BI consulting firm that delivers fractional revenue technology, analytics, and strategy services to B2B companies, primarily within Salesforce and HubSpot ecosystems, and is ranked G2's #1 RevOps Service.

Ownership category

akta.pro rank

Product category

Revenue Operations Consulting

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Revenue operations consulting
• Fractional RevOps services
• CRM implementation services
• GTM strategy consulting
• Business intelligence consulting

Headquarters

HQ city

Newyork

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Fractional RevOps Consulting Services: Lean Layer generates revenue through fractional RevOps consulting engagements. They offer a team of experienced revenue operations and business intelligence experts that clients can hire on a fractional basis. Services span revenue tech implementation, revenue analytics, and revenue strategy. The model provides access to senior technical resources at a cost described as less than a junior manager, without the commitment, overhead, or wait for an internal hire.
2. Referral Program: Earn 5% of the first month's fee, up to $1,000, when a referral signs a 3+ month engagement with Lean Layer.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Lean Layer is a fractional Revenue Operations and Business Intelligence consulting firm that delivers three integrated service lines—Revenue Tech (CRM implementation and tech-stack optimization in Salesforce and HubSpot), Revenue Analytics & BI (custom reporting and data-driven revenue insights), and Revenue Strategy (ABM, outbound, TAM expansion, forecasting, and GTM strategy). Services are delivered by senior RevOps, BI, and AI experts embedded as an extension of the client's team on multi-month contractual engagements.

Product overview

Lean Layer is a Revenue Operations consulting firm offering a portfolio of three interconnected service lines: Revenue Tech (CRM implementation and tech stack optimization), Revenue Analytics & Business Intelligence (custom reporting and data analysis), and Revenue Strategy (GTM strategy, ABM, forecasting, and sales alignment). These services are delivered through fractional RevOps teams that function as an extension of clients' in-house operations, primarily operating within Salesforce and HubSpot CRM ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Tech RevOps technology infrastructure services for B2B clients, including CRM implementation, data integrity fixes, system optimization, and tech-stack management primarily in the Salesforce and HubSpot ecosystems plus 30+ integrated RevOps tools (e.g., LeanData, Apollo, DealHub, Insycle).
• Revenue Analytics & Business Intelligence Custom business intelligence and reporting services that take a human-first approach to understanding a client's data and business challenges, build bespoke dashboards (e.g., on Looker), surface key trends, and create spin-off projects that turn insights into revenue.
• Revenue Strategy Strategic consulting for B2B companies covering account-based marketing, outbound systems, TAM expansion, lead and account scoring, forecasting, GTM strategy, and marketing-sales alignment, including execution and operationalization of strategy.
• Fractional RevOps Services Fractional engagement model that lets clients hire experienced revenue operations, business intelligence, and AI experts on a consulting basis as an extension of their team, providing expertise equivalent to a 20+ person RevOps and BI team without the commitment or overhead of full-time hires.

Quantifiable outcome

• 37% increase in sales pipeline in just 2 weeks after campaign launch (MVMNT case)
• +10 more outcomes

Named customers12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot Platinum Partner. Lean Layer operates within the HubSpot ecosystem, implementing CRM best practices and integrations for clients using HubSpot as their platform.
• SalesforcecoreTechnology or IntegrationLean Layer operates primarily within the Salesforce ecosystem, implementing revenue operations best practices in Salesforce environments for clients.
• LeanDatacoreTechnology or IntegrationLeanData is a key integration partner referenced in case studies. Lean Layer implemented LeanData's automated scheduling tool (BookIt) for clients to reduce time to touch and increase meeting bookings.
• LookercoreTechnology or IntegrationReferenced in case studies for business intelligence and analytics implementations. Lean Layer builds custom reporting using Looker to provide clients with data visibility and dashboards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/lean-layer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lean Layer