UPTOO

What UPTOO does

UPTOO, founded in 2005 and headquartered in Paris, is a French sales-specialist advisory firm that combines dedicated recruitment, training, coaching, and consulting services for commercial teams. The firm's product portfolio centers on four pillars: commercial recruitment delivered through 60 specialized recruiters, in-person sales training programs (prospection, négociation, management commercial), individualized coaching for sales professionals and executives, and consulting on commercial organization methods, KPIs, rituals, and CRM optimization. Supporting these pillars are proprietary AI and data analytics tools for recruitment market intelligence, team competency evaluation across 20 sales dimensions, and commercial audits; plus self-serve digital assets including an online commercial diagnostic scanner, a sales aptitude test, an ATS platform branded "Pop," and a salary calculator. Integrations with HubSpot and Aircall extend the offering into sales-stack optimization.

UPTOO generates revenue through fee-based professional services and consulting engagements priced on a quote basis. The go-to-market combines field sales through five dual-purpose recruitment cabinets and training centers in Paris, Strasbourg, Nantes, Lyon, and Bordeaux with inside-sales channels through an "Espace Entreprise" portal and a self-serve "Espace Candidat" portal, supported by content marketing (blog, ebooks, seminars, newsletters, LinkedIn). Customer logos span commercial vehicles (Volvo Truck), industrial instrumentation (Leser), healthcare/biotech (Predilife), beauty/cosmetics (Biosthétique), accessories (Isotoner), vision care (Zeiss Vision Care), calibration (Trescal), EV charging (Chargemap), and publishing/software (Berger-Levrault), with an aggregate base of 7,500+ client companies served across France.

At its current scale, UPTOO completes 2,500+ recruitments annually, trains 2,000+ sales professionals annually, and coaches 800+ executives annually, delivered by 150+ sales experts. The firm is privately held and received growth investment from Ardian in May 2019. UPTOO was recognized as 1st Great Place To Work 2023 in France, reinforcing its positioning as a talent-led, specialist advisory franchise in the French B2B sales services market.

Name

UPTOO

Legal name

Uptoo

Website

https://uptoo.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

UPTOO is a French sales-specialist advisory firm founded in 2005 that combines recruitment, training, coaching, and consulting for commercial teams across France, supported by proprietary AI-driven market and competency analytics and delivered through five regional offices.

Ownership category

akta.pro rank

Product category

Sales Recruitment and Commercial Training Services

NAICS

Employment Placement Agencies (561311), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

akta.pro secondary industries

Sales Management & Coaching (Frontline Leadership) (EDABABAI), Sales Onboarding & Ramp Programs (EDABABAA), Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Sales recruitment services
• Commercial training programs
• Sales coaching services
• Commercial consulting
• Sales talent acquisition

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: Specialized recruitment of sales professionals including commercial agents, sales managers, and commercial directors, handled by 60 specialized recruiters
2. Training Services: Sales training programs covering prospecting, negotiation, leadership, and commercial management skills
3. Coaching Services: Individual and team coaching for sales professionals, managers, and executives
4. Consulting Services: Commercial audit, CRM optimization, sales methods and process structuring, KPI and ritual implementation

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

UPTOO is a French sales specialist agency providing recruitment, training, coaching, and consulting services for commercial teams. The company deploys 60 specialized recruiters to fill sales roles, delivers sales training programs in prospecting, negotiation, and management, and provides individualized coaching for sales executives. All offerings are reinforced by proprietary AI and data analytics tools that benchmark recruitment markets, evaluate sales competencies, and audit commercial organizations.

Product overview

Uptoo is a sales specialist agency offering a unified platform combining recruitment, training, coaching, and consulting services. The core offering consists of Recrutement Commercial (recruitment services with 60 specialized recruiters), Formation Commerciale (training programs including Prospection, Négociation, and Management tracks), and Coaching Commercial (individual coaching for sales professionals, managers, and executives). Supporting these are consulting services including Audit Commercial and Conseil en CRM, along with digital tools: a Recruitment ATS Platform, an online Commercial Diagnostic Scanner, an online Sales Assessment Test, and a Salary Calculator. The company leverages proprietary AI and data analytics tools to enhance recruitment market intelligence, training competency evaluation, and commercial organization auditing. Uptoo operates physical offices in Paris, Strasbourg, Nantes, Lyon, and Bordeaux.

Differentiator

Problem solved

Functional benefit

Products and services

• Recrutement Commercial
• Formation Commerciale
• Coaching Commercial
• Conseil en Développement Commercial
• Audit Commercial
• Conseil en CRM
• Plateforme de Recrutement et ATS (Pop)
• Diagnostic Commercial en Ligne
• Test Commercial en Ligne
• Calculateur de Salaires

Quantifiable outcome

• Increased sales performance significantly through training and coaching interventions
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Michael Page (PageGroup): International recruitment firm with a dedicated Sales & Marketing practice across France, providing permanent and interim placements for sales professionals — directly comparable to Uptoo's core recruitment offering in the same French market with similar customer base of mid-market and enterprise clients.
• Hays France: Global specialist recruiter with strong Sales & Marketing coverage in France across permanent, contract, and executive search, serving similar enterprise and mid-market clients with comparable recruitment methodologies and regional coverage.
• Robert Walters France: Specialist professional recruitment firm operating in France with strong focus on Sales, Marketing, and Management roles, placing professionals across permanent and contract engagements — overlaps directly with Uptoo's target customers and candidate profiles.
• Spring Professional (Adecco): Adecco Group's specialist professional staffing brand covering Sales & Marketing, IT, Engineering, and Finance in France — directly competes with Uptoo for sales permanent placement engagements with similar enterprise customer base.
• Walters People: French specialist recruiter focused on commercial, accountancy, and support roles, serving Paris-based enterprises and mid-market clients — comparable scope and candidate profile to Uptoo in the commercial recruitment niche.
• Approach People Recruitment: International recruitment firm with French office specializing in Sales, Marketing, and IT roles for multinational clients — overlaps with Uptoo's sales specialization and similar enterprise customer engagement model.

Broad incumbents

• Cegos: Global leader in corporate training and professional development, headquartered in France, offering programs in sales, leadership, and management — comparable to Uptoo's training pillar but with broader training portfolio rather than sales specialization.
• ManpowerGroup France: One of the largest staffing and workforce solutions companies operating in France, with overlapping capability in sales recruitment, training (Futurskill), and consulting — far broader portfolio but competes for similar mid-market and enterprise sales hiring contracts.
• Randstad France: Major global staffing firm with French operations covering permanent, temporary, and executive recruitment including sales roles — competes with Uptoo for similar permanent sales placement engagements but as part of broad workforce solutions portfolio.

Others

• HubSpot: CRM and sales enablement software platform explicitly named in Uptoo's CRM optimization consulting services, and the platform Uptoo helps clients integrate — adjacent ecosystem partner rather than a direct competitor, but central to Uptoo's tool-integration value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uptoo
• Xx.com/uptoo_recrute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPTOO