Calapooia Brewing
Calapooia Brewing operates a craft brewery and brewpub in Albany, Oregon, serving local Willamette Valley consumers with self-distributed craft beer, pub food, and Vivacity Spirits cocktails. It generates revenue via on-site taproom sales, keg and canned beer distribution to regional bars and retailers, and recurring community event programming.
- Company typePrivate
- Founded1993
- HeadquartersAlbany, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Calapooia Brewing does
Calapooia Brewing is a craft brewery and brewpub headquartered at 140 Hill St NE, Albany, Oregon, founded in 1993 as Oregon Trader Brewing and rebranded under its current name in 2006. The company operates a single brewpub location and self-distributes its beer across the Mid-Willamette Valley through a direct sales team and the GoSelfDistro web platform. Its portfolio comprises 8 year-round flagship beers (including the Gold Medal-winning Chili Beer, Ground Zero Pale Ale, Hazy Shores IPA, Light Beer, Pacific Pilsner, Paddle Me IPA, 'Pooia Porter, and SantiAmber), more than 14 seasonal and specialty releases, and taproom-exclusive house-made hard seltzer, cider, and non-alcoholic root beer. The business is privately owned by Caitlin Prueitt and Chris Neumann, who also own sister-distillery Vivacity Fine Spirits and acquired Calapooia in November 2019.
The brewpub generates revenue through four primary streams: on-site taproom pours and package sales (12oz glasses $5, 16oz pints $6, pitchers $22, flights $10); a full pub food menu (burgers $14-$18, sandwiches $12-$17, shareables $7-$12); wholesale packaged sales including 1/6 barrel ($90-$100), 50L ($180-$200), and Cornelius kegs ($75-$85); and event/venue rentals in an indoor/outdoor atrium. Customary TCG with Vivacity's distilled spirits yields a co-branded cocktail program ($8 craft cocktails), and the company markets aggressively around a dense schedule of recurring events (Sunday Blues Jam, Trivia Nights, Darts Tournaments, Craft Club, Jazz Nights, drag shows, pro wrestling) and charity partnerships (Ales for ALS, Albany Pride, Greater Albany Public Schools, Albany Regional Museum).
The go-to-market is community-led and direct-to-consumer at the brewpub, supplemented by B2B self-distribution to regional bars, restaurants, and retailers, with a brand-ambassador role ($20/hr + mileage) supporting field sales. Distribution is bounded geographically to the Mid-Willamette Valley, and the company's technology stack is traditional fermentation rather than software-driven; differentiation rests on recipe craft (Chili Beer's 2025 Oregon Beer Awards gold medal, the OSU Hops Breeding Program Experimental Hop Lager collaboration) and on venue programming depth rather than proprietary technology or scale.
Calapooia Brewing firmographics
Firmographics- Name
- Calapooia Brewing
- Legal name
- Calapooia Brewing
- Website
- https://calapooiabrewing.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calapooia Brewing operates a craft brewery and brewpub in Albany, Oregon, serving local Willamette Valley consumers with self-distributed craft beer, pub food, and Vivacity Spirits cocktails. It generates revenue via on-site taproom sales, keg and canned beer distribution to regional bars and retailers, and recurring community event programming.
- Ownership category
- akta.pro rank
Calapooia Brewing industry classification
Industry- Product category
- Craft Brewery / Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Taprooms & Brewpubs (CRANACAF), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Calapooia Brewing is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Calapooia Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- On-site taproom sales: Direct sales of draft beer, flights, growler fills, canned beer, cocktails featuring Vivacity Spirits, wine, hard cider, hard seltzer, and non-alcoholic beverages to walk-in pub customers.
- Food and restaurant sales: Full pub food menu including burgers, sandwiches, salads, entrees, shareables, and kids menu sold alongside beverages at the brewpub.
- Packaged beer retail (kegs and cans): Keg sales (50L, 1/6 barrel, Cornelius) for customer pickup and retail can/cider/seltzer sales across Mid-Willamette Valley.
- Events and venue bookings: Private event bookings for meetings, birthdays, and gatherings in the indoor/outdoor atrium space; catering options available. Pro wrestling and other ticketed events generate venue traffic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft beer pours (12oz, 16oz, 20oz imperial pints, pitchers) |
| Unit Pricing | Pay-as-you-go | Flights and growler fills |
| Unit Pricing | Pay-as-you-go | Keg sales (customer pickup) |
| Unit Pricing | Pay-as-you-go | Pub food menu items |
| Unit Pricing | Pay-as-you-go | Kitchen + Server (part-time hourly) |
| Unit Pricing | Pay-as-you-go | Brand Ambassador (part-time hourly) |
| Unit Pricing | Pay-as-you-go | House-made non-alcoholic beverages |
| Unit Pricing | Pay-as-you-go | Vivacity Spirits cocktails |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Calapooia Brewing product offering
Product offeringCore offering
Calapooia Brewing operates a craft brewery and brewpub in Albany, Oregon, producing and selling flagship and seasonal craft beers, house-made cider, hard seltzer, and non-alcoholic root beer through its on-site taproom. The brewpub also serves a full pub food menu, Vivacity Spirits craft cocktails, and self-distributes kegs and packaged beer to bars, restaurants, and retailers across the Mid-Willamette Valley.
Product overview
Calapooia Brewing is a craft brewery and brewpub in Albany, Oregon operating since 1993 (originally as Oregon Trader Brewing, renamed in 2006). The company offers a portfolio of craft beers including 8 flagship year-round beers (Chili Beer, Ground Zero Pale Ale, Hazy Shores IPA, Light Beer, Pacific Pilsner, Paddle Me IPA, 'Pooia Porter, SantiAmber), over 14 seasonal and specialty releases (Mexican Lager, River Dog ESB, Big Mist Energy Imperial Hazy IPA, Black Bog Sour, Blue Razz Sour Ale, Buddy Bar Belgian Table Beer, Caber Toss Scottish Ale, Clurichaun Irish Red, Day Drift Session IPA, Experimental Hop Lager, Hill St. Hefe, Key Lime Pie Sour, Peach Cobbler Sour Ale, Schwarzbier Dark Lager, Turkish Coffee Stout), and taproom-exclusive offerings (House-Made Root Beer, Hard Seltzer, House Cider). The brewpub also serves a full food menu, Vivacity Spirits cocktails, offers keg sales for events, distributes to bars/restaurants/retail, and rents event space. The company is owned by Caitlin Prueitt and Chris Neumann (also owners of Vivacity Fine Spirits), acquired in November 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Chili Beer Medium-bodied Amber Ale flagship brewed with pounds of fresh Anaheim, Jalapeño, Serrano, and Habanero chilis; ABV 6.2%, IBU 10. Awarded Gold Medal for Flavored Beer category at the 2025 Oregon Beer Awards. Sold on tap, in cans, and via keg distribution to bars and retailers in the Mid-Willamette Valley.
- Ground Zero Pale Ale Refreshing, classic-style Pale Ale flagship with hints of tropical notes and slight skunk spice from Mosaic hops; ABV 5.5%, IBU 35. Available on tap and through wholesale distribution.
- Hazy Shores IPA Juicy flagship IPA with a silky mouthfeel from oats and wheat, balanced with hints of citrus and tangerine; features four hop styles with low bitterness and dry finish; ABV 7%, IBU 35. Sold on tap, in cans, and through wholesale.
- Light Beer Light, crisp, ultra-refreshing easy-drinking ale flagship with subtle malt notes and gentle hop finish; ABV 4.6%, IBU 10. Available on tap, in cans, and via distribution.
- Pacific Pilsner Light-bodied, lightly hopped German-style Pilsner flagship with malty sweetness and a crisp, clean finish; ABV 5.1%, IBU 9. Available on tap, in cans, and via distribution.
- Paddle Me IPA Resinous Pacific Northwest IPA with a hint of grapefruit and a dry, medium-bodied finish balanced by bready malts; ABV 6.5%, IBU 68. Available on tap, in cans, and via distribution.
- 'Pooia Porter Bold yet approachable American-style Porter flagship with a slight mocha finish; medium-bodied; ABV 6.1%, IBU 16. Available tap-only at the brewpub and through wholesale distribution.
- SantiAmber Rich-colored medium-bodied amber flagship with soft, velvety, slightly sweet caramel finish and moderate PNW hop character; ABV 5.8%, IBU 20. Available tap-only at the brewpub and via distribution.
- Mexican Lager Crisp and refreshing Mexican-style Lager with clean malt character and notes of lime and citrus from Motueka hops; ABV 5%. Seasonal/specialty brew available on a rotating basis.
- River Dog ESB Classic Extra Special Bitter with rich notes of toasted bread, biscuit, and light caramel; East Kent Goldings hops lend subtle earthy, floral character; ABV 5.5%. Seasonal/specialty release.
- Big Mist Energy Imperial Hazy IPA Limited-release juicy Imperial Hazy IPA featuring lush mango, candied pineapple, ripe peach, zesty citrus, with a touch of pine and tropical funk; ABV 9%.
- Black Bog Sour Sour ale packed with real blackberry and cranberry, delivering sweet-tart flavor and aroma; ABV 6%, IBU 9. Seasonal/specialty release.
- Blue Razz Sour Ale Vibrant sour-packed blue raspberry ale inspired by candy, with mouthwatering tartness and a refreshing finish; ABV 5.8%. $1 per pint sold during Pride season is donated to Albany Pride.
- Buddy Bar Belgian Table Beer Belgian-style table beer brewed in the spirit of a traditional abbey single, with gentle malt flavors of grain and honey, subtle spice, citrus, herbal notes, and a dry, sparkling finish; ABV 5%. Seasonal/specialty release.
- Caber Toss Scottish Ale Malt-forward 'wee heavy' Scottish Ale loaded with Special B and Peat malts, creating a full-bodied, dark, smoky, and robust brew, served on NITRO; ABV 7%. Seasonal/specialty release.
- Clurichaun Irish Red Smooth malt-forward Irish Red ale with mild caramel sweetness and toasty malt notes in a beautiful copper-red brew; ABV 4.3%, IBU 18. Seasonal/specialty release.
- Day Drift Session IPA Light, bright, endlessly crushable Session IPA with citrus zest, ripe tropical fruit, berry-like sweetness, hints of pine, and a subtle herbal edge; ABV 3.5%. Seasonal/specialty release.
- Experimental Hop Lager Bright and hoppy lager brewed with an unreleased hop variety provided by Oregon State University's Hops Breeding Program; customer feedback is collected and reported back to OSU. ABV 4%. Seasonal/specialty collaboration release.
- Hill St. Hefe Bavarian-style Hefeweizen with a touch of citrus; German yeast delivers banana and clove flavors while weizen creates a soft bready backbone; ABV 5%, IBU 12. Seasonal/specialty release.
- Key Lime Pie Sour Dessert-inspired sour ale loaded with key lime puree and layered with vanilla, graham cracker, and cinnamon notes; contains lactose; ABV 5.2%, IBU 10. Seasonal/specialty release.
- Peach Cobbler Sour Ale Dessert-inspired sour ale with fresh peach layered with graham cracker, vanilla, and a touch of cinnamon; tart and juicy with warm spice finish; contains lactose; ABV 6.2%, IBU 10. Seasonal/specialty release.
- Schwarzbier Dark Lager Traditional German-style dark lager, medium-bodied with roasted malt flavors and subtle chocolate and coffee notes; low bitterness with smooth finish; ABV 5%, IBU 18. Seasonal/specialty release.
- Turkish Coffee Stout Creamy oatmeal stout brewed with cold-brewed coffee roasted locally by Oregon Coffee & Tea and spices (cardamom, cinnamon, vanilla), inspired by and featuring Vivacity Spirits' Turkish Coffee Liqueur; contains lactose; ABV 7.5%. Seasonal/specialty release.
- House-Made Root Beer Non-alcoholic house-made draft root beer available in 12oz cans and pints; limited availability as a taproom-exclusive non-alcoholic option.
- Calapooia Hard Seltzer Rotating selection of draft hard seltzers available exclusively at the Calapooia Brewing pub; ABV 5.5%.
- Calapooia House Cider House-made dry apple cider, crisp and refreshingly not-too-sweet; ABV 6%. Available as a taproom-exclusive draft.
- Pub Food Menu Full restaurant menu served at the brewpub featuring burgers ($14-$18), sandwiches ($12-$17), salads ($10-$14), entrees ($13-$19), and shareables ($7-$12), with daily specials including Taco Tuesday and Wednesday Pub Burger Special. Sourced in part from local partner PepperTree Sausage House.
- Vivacity Spirits Cocktails Hand-crafted cocktails featuring co-owned Vivacity Spirits (Bee's Knees, Cranberry Mule, Gin & Tonic, Bloody Mary, Old Fashioned, and more), served exclusively at the brewpub bar; craft cocktails priced at $8 each, wine by the glass $5-$9.
- Keg Sales (Customer Pickup) Customer-direct keg sales for events in three formats: 50L ($180-$200), 1/6 barrel ($90-$100), and Corny ($75-$85), with refundable deposits ($100 on 1/2 barrel, $80 on 1/6 barrel). Pickup at the Albany brewpub.
- Local Distribution (Self-Distributed B2B) Self-distribution of Calapooia craft beer to bars, restaurants, and retail stores across the Mid-Willamette Valley and beyond; orders handled through a direct sales team and the GoSelfDistro platform that shares live inventory and brewery contact info.
- Event Space Rental Private event rental of the indoor/outdoor atrium space at the brewpub for meetings, birthday celebrations, and gatherings, with options for half or full atrium reservations and catering available. Ticketed events (e.g., pro wrestling, drag shows) also drive venue traffic.
Quantifiable outcome
- Raised over $5,000 for ALS research in 2025 through Ales for ALS program
- +1 more outcomes
Companies that use Calapooia Brewing
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Calapooia Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Calapooia Brewing partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ALS Therapy Development InstitutecoreAnnual Ales for ALS fundraising partnership. Calapooia has participated for five years (as of 2026), donating $1 per pint sold at release parties and raising over $5,000 in 2025. The program involves crafting a unique beer using a Yakima Chief Hops blend, with proceeds supporting ALS research.
- Yakima Chief HopscoreProvides the annual Ales for ALS hop blend (2026 edition features Simcoe, Citra, Ekuanot, and Columbus hops) used to create Calapooia's special Ice Bucket IPA release for the ALS fundraiser.
- OSU Hops Breeding Program (Oregon State University)minorProvides unreleased experimental hop varieties for Calapooia's Experimental Hop Lager. Customer feedback is collected and reported back to OSU to help shape future hop varieties.
- PepperTree Sausage HouseminorLocal Albany sausage supplier whose all-beef hot dogs and sausages are featured on Calapooia's food menu (Hot Diggity Dog, Chili Dog items).
- Albany Regional MuseumminorCommunity partner for Music Bingo fundraiser events held at Calapooia Brewing, with proceeds benefiting the museum.
- Albany PrideminorCalapooia supports Albany Pride through Dine Out events (10% donation) and $1 per pint of Blue Razz Sour sold during Pride season.
- Greater Albany Public Schools (GAPS)minorStudent musicians from GAPS perform alongside professional jazz musicians at Calapooia's A Night of Live Jazz events, connecting music education with the local community.
- GoSelfDistrominorWeb platform connecting independent craft breweries like Calapooia directly with retailers. Calapooia maintains a profile to share live inventory, brewery details, and contact info with potential retail buyers.
- POW! Pro-WrestlingminorRecurring pro wrestling events hosted in Calapooia's outdoor atrium, with tickets sold online. Sponsored by No Sell Entertainment, Oregon Pro Wrestling School, and others.
- Dam Right Drag NightminorHosts themed drag events like Studio 54 for Albany Pride at the brewpub, with ticket sales and VIP table bookings.
- Cascade Breweriana AssociationminorHosts the Beer Collectibles Swap Meet at Calapooia's brewpub, attracting beer memorabilia enthusiasts to the venue.
- Dork Night Pub Trivia & EventsminorProvides the Quizmaster for Calapooia's themed Trivia Nights held on the 2nd and 4th Tuesdays of each month.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Calapooia Brewing competitors and assessment
Company assessmentDirect peers
- Block 15 Brewing: Corvallis-based craft brewpub in the same Mid-Willamette Valley corridor with a brewpub, full food menu, and self-distributed draft and packaged beer. Closest direct comp in geography, scale, and operating model.
- Sky High Brewing: Corvallis-area craft brewery and pub with rotating taps, food service, and self-distribution to local accounts. Comparable in size, venue-driven model, and Willamette Valley distribution footprint.
- Falling Sky Brewing: Eugene-based craft brewer with brewpub locations, house food menus, and broader Willamette Valley distribution. Comparable in brewpub-plus-distribution GTM and craft-beer portfolio.
- Two Kilts Brewing: Salem-area craft brewery and taproom with rotating taps, food service, and self-distribution. Comparable size, brewpub-led model, and Willamette Valley reach.
- Silver Moon Brewing: Bend-based craft brewer with a taproom and regional self-distribution across Oregon. Comparable in self-distributed regional craft model and taproom-centric GTM.
- GoodLife Brewing: Bend-based craft brewery with a pub, food service, and regional Oregon distribution. Comparable in brewpub-plus-distribution GTM and craft-beer portfolio diversity.
Broad incumbents
- Ninkasi Brewing: Eugene-headquartered craft brewery with a much larger production footprint, statewide distribution, and on-premise presence. Comparable category and regional identity, but materially larger scale.
- Deschutes Brewery: Oregon's largest craft brewery with pubs in Bend and Portland and national distribution. Same Oregon craft identity and pub-with-food-service model, but a vastly larger incumbent in the same competitive set.
- Rogue Ales: Oregon-based craft brewery with brewpub operations and national distribution. Comparable in craft identity and on-premise dining, but operates at substantially greater scale and geographic reach.
- 10 Barrel Brewing: Bend-originated craft brewery (now AB InBev-owned) with brewpubs, food menus, and broad distribution. Overlaps on brewpub-with-food model and Pacific Northwest identity at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Calapooia Brewing social profiles
Digital presenceCalapooia Brewing compliance and trust
Trust signalCompliance1 record
Calapooia Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calapooia Brewing leadership team
Management profileNumber of profiles
Profiles4 records
Calapooia Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calapooia Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calapooia Brewing
What does Calapooia Brewing do?
Calapooia Brewing operates a craft brewery and brewpub in Albany, Oregon, producing and selling flagship and seasonal craft beers, house-made cider, hard seltzer, and non-alcoholic root beer through its on-site taproom. The brewpub also serves a full pub food menu, Vivacity Spirits craft cocktails, and self-distributes kegs and packaged beer to bars, restaurants, and retailers across the Mid-Willamette Valley.
Is Calapooia Brewing a public or private company?
Calapooia Brewing is a private company. It is classified as family owned and is currently operating.
When was Calapooia Brewing founded?
Calapooia Brewing was founded in 1993. It employs 11 to 50 people.
Where is Calapooia Brewing based?
Calapooia Brewing is headquartered in Albany, United States, in the North America region.
How does Calapooia Brewing make money?
Four revenue lines are on record. On-site taproom sales are the primary driver. The others are food and restaurant sales, packaged beer retail (kegs and cans) and events and venue bookings.
Who are Calapooia Brewing's main competitors?
Direct peers on record are Block 15 Brewing, Sky High Brewing, Falling Sky Brewing, Two Kilts Brewing, Silver Moon Brewing and GoodLife Brewing. Broad incumbents are Ninkasi Brewing, Deschutes Brewery, Rogue Ales and 10 Barrel Brewing.
Does Calapooia Brewing have an API?
No public API is recorded for Calapooia Brewing.
What industry is Calapooia Brewing in?
Calapooia Brewing's product category is Craft Brewery / Brewpub. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRANACAF, Taprooms & Brewpubs. Its NAICS code is 31212 and its SIC code is 2082.