Silver Moon Brewing
Silver Moon Brewing is a 25-year-old craft brewery in Bend, Oregon, operating a year-round core beer lineup plus Sing Hard Cider, a 300-event-per-year pub and live-music venue, wholesale distribution across four states, and the F*Cancer cause-marketing campaign that has raised over $1M for cancer research.
- Company typePrivate
- Founded2000
- HeadquartersBend, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Silver Moon Brewing does
Silver Moon Brewing is a craft brewery and pub operator headquartered in Bend, Oregon, founded in 2000 as the third oldest brewery in the city behind Deschutes Brewery and Bend Brewing Company. The company operates a year-round core beer lineup (IPA 97, Mango Daze Pale Ale, Simon Says Hazy IPA, Cross Joint West Coast Terpene IPA, Mexican Lager, Raspberry Nights Porter) supplemented by seasonal specialty releases, a wholly owned Sing Hard Cider sub-brand, and a rotating assortment of non-beer beverages (CBD/THC, wine, cocktails, kombucha, soda, house-made root beer). Production runs on a 30-barrel brewing system in a 15,000 sq ft facility on Hwy 97, with water sourced from Central Oregon mountain snowmelt that the company markets as a quality differentiator.
The business generates revenue through four primary channels: (1) on-premise sales at the Bend pub at 24 NW Greenwood Ave, which combines draft and packaged beer, merchandise, food from five on-site carts, and private event rentals; (2) wholesale distribution of packaged beer across Oregon, Washington, Idaho, and Colorado; (3) direct-to-consumer e-commerce for branded merchandise, gift cards, and the $125/year Lunar Club membership (capped at 100 entries); and (4) a Tavour.com partnership that ships the F*Cancer cause IPA to an additional 26–30 states. The company runs more than 300 events per year across three live-music stages and supports the F*Cancer campaign, which has raised over $1,000,000 for cancer nonprofits since 2014.
In February 2026, Silver Moon joined the Oregon Beverage Collective, a five-brand alliance that shares administrative, production, and distribution operations out of Cascade Lakes' Redmond facility. The brewery is privately held with no disclosed institutional investment; ownership rests with co-owners Matt Barrett and James Watts (since 2013) and Steve Augustyn, who concurrently serves as CEO of the OBC. The company employs 11–50 people and has not disclosed revenue.
Silver Moon Brewing firmographics
Firmographics- Name
- Silver Moon Brewing
- Legal name
- Silver Moon Brewing
- Website
- https://silvermoonbrewing.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Silver Moon Brewing is a 25-year-old craft brewery in Bend, Oregon, operating a year-round core beer lineup plus Sing Hard Cider, a 300-event-per-year pub and live-music venue, wholesale distribution across four states, and the F*Cancer cause-marketing campaign that has raised over $1M for cancer research.
- Ownership category
- akta.pro rank
Silver Moon Brewing industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Cider & Perry Producers & Brands (CRADAIAE), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Silver Moon Brewing is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Silver Moon Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Craft Beer Sales (On-site and Distribution): Revenue from brewing and selling proprietary craft beers including year-round core lineup (IPA 97, Mango Daze Pale Ale, Simon Says Hazy IPA, Cross Joint West Coast Terpene IPA, Raspberry Nights Porter) and seasonal specialty releases. Distributed in Oregon, Washington, Idaho, and Colorado via wholesale, plus direct sales at the Bend pub. The F*Cancer IPA is a seasonal cause beer with donated proceeds.
- Merchandise and Apparel: Online shop selling branded merchandise including T-shirts, hoodies, hats, beanies, windbreakers, and gift cards. Items range from $18 (beanies) to $125 (Lunar Club membership). Revenue from on-site pub gift card sales as well.
- F*Cancer Cause Beer and Merchandise: Annual cause marketing campaign selling F*Cancer IPA 6-packs and kegs, plus F*Cancer-themed merchandise (hats, T-shirts). A portion of proceeds from every sale is donated to cancer nonprofits. The 2026 program distributes in Oregon, Washington, Idaho, and Colorado, with Tavour shipping to an additional 26-30 states.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lunar Club Annual Membership — $125/year |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Silver Moon Brewing product offering
Product offeringCore offering
Silver Moon Brewing is a craft brewery in Bend, Oregon that brews, packages, and sells a year-round lineup of craft beers (IPA 97, Mango Daze Pale Ale, Simon Says Hazy IPA, Cross Joint West Coast Terpene IPA, Mexican Lager, Raspberry Nights Porter), seasonal specialty releases, the F*Cancer cause IPA, and Sing Hard Cider. The company operates a flagship pub in downtown Bend with on-site food carts, live music across three stages hosting 300+ events per year, an online merchandise shop, and a Lunar Club annual membership program.
Product overview
Silver Moon Brewing is a craft brewery in Bend, Oregon founded in 2000, operating as the third oldest brewery in Bend. The company offers a portfolio of core beer products (IPA 97, Cross Joint West Coast Terpene IPA, Mango Daze Pale Ale, Simon Says Hazy IPA, Mexican Lager, Raspberry Nights Porter), seasonal specialty releases, and Sing Hard Cider. Beyond beverages, the company operates a merchandise shop, Lunar Club membership program, food cart program featuring multiple cuisines, and a live events venue with three stages hosting music, burlesque, bingo, trivia, and community fundraisers including the annual F*Cancer campaign.
Differentiator
Problem solved
Functional benefit
Brands
- Sing Hard Cider: Hard cider brand by Silver Moon Brewing featuring blackberry cider and other fruit-flavored varieties.
Quantifiable outcome
- Over $1,000,000 raised for cancer research through F*Cancer campaign since 2014
- +1 more outcomes
Companies that use Silver Moon Brewing
Customer profileSegments2 records
Ideal customer profiles2 records
Silver Moon Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Silver Moon Brewing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Oregon Beverage Collective (OBC)coreSilver Moon Brewing is a founding member of the Oregon Beverage Collective (OBC), a coalition of five Central Oregon craft beverage brands including Cascade Lakes Brewing Co., Crux Fermentation Project, GoodLife Brewing, and Tumalo Cider. Steve Augustyn (owner of Silver Moon Brewing) serves as CEO of the Collective. The alliance aims to preserve local legacy brands, expand operations, and increase operational efficiency by combining administrative, production, and distribution operations. Cascade Lakes' production facility in Redmond serves as the hub for beer and alternative beverage operations, providing shared resources, purchasing power, and scalability. The formation follows the closure or transition of several member breweries' independent production facilities due to escalating rent and operational expenses in Bend.
- Cascade Lakes Brewing Co. (via OBC)coreCascade Lakes Brewing Co. (owned by the Rhine family) acquired Crux Fermentation Project as part of the Oregon Beverage Collective formation. Cascade Lakes' production facility in Redmond serves as the hub for the Collective's beer and alternative beverage operations. Andy Rhine serves as president of the OBC, while Steve Augustyn (owner of Silver Moon Brewing) serves as CEO.
- GoodLife BrewingcoreGoodLife Brewing is one of the five founding members of the Oregon Beverage Collective alongside Silver Moon Brewing, Cascade Lakes Brewing Co., Crux Fermentation Project, and Tumalo Cider. All five brands maintain their distinct identities while sharing production facilities and costs.
- Crux Fermentation ProjectcoreCrux Fermentation Project was acquired by Cascade Lakes Brewing Co. as part of the Oregon Beverage Collective formation. Under the new ownership, Crux continues operating as an independent company within the Collective while maintaining its distinct brand identity. The five brands share production facilities and costs through the Collective.
- Tumalo CidercoreTumalo Cider Co. is one of the five founding members of the Oregon Beverage Collective alongside Silver Moon Brewing. All five brands maintain their distinct identities while sharing production facilities and costs within the not-for-profit alliance designed to combat rising real estate and supplier costs threatening small businesses in Bend.
- Tavour.comminorTavour.com is a specialty beer shipping service that distributes F*Cancer beer to an additional 26 states outside Silver Moon Brewing's standard distribution network of Oregon, Washington, Idaho, and Colorado. They specialize in shipping exclusive beers directly to consumers' doors and are described as shipping to approximately 30 states total for the F*Cancer campaign.
- Food Cart Partners (Tablas, Southern Accent, GoGo's, Bowen's Pizza, Mundrelli's)minorFive food cart vendors operate on-site at Silver Moon Brewing's Bend pub: Tablas Mobile Cuisine (New Mexican), Southern Accent Po Boys (Southern/Cajun from Mobile, Alabama), GoGo's Bistro (rotating local chefs), Bowen's Pizza (New York style), and Mundrelli's Italian Kitchen (Italian/Mediterranean). These vendors provide on-site dining options and some are available through DoorDash.
- F*Cancer Nonprofit BeneficiariesminorSilver Moon Brewing partners with cancer-centric nonprofit organizations across the country that are dedicated to providing comfort and care for cancer fighters. Proceeds from every F*Cancer 6-pack, keg, and merchandise sale are donated to these nonprofit beneficiaries. Where possible, dollars raised in each community go to cancer programs in that community. Over $1,000,000 has been raised since 2014.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Silver Moon Brewing competitors and assessment
Company assessmentDirect peers
- Boneyard Beer: Bend-based craft brewery known for IPAs and distributed specialty ales, operating in the same Central Oregon craft beer market as Silver Moon with comparable scale and distribution footprint.
- Crux Fermentation Project: Bend-based craft brewery that is a co-member of the Oregon Beverage Collective alongside Silver Moon. Shares production, administrative, and distribution infrastructure via OBC, and competes directly in the Central Oregon craft beer market.
- Cascade Lakes Brewing Co. Redmond, Oregon brewery whose facility serves as the production hub for the Oregon Beverage Collective. Shares OBC membership and operational infrastructure with Silver Moon while maintaining a distinct brand and direct competition in the same geography.
- GoodLife Brewing: Bend-area craft brewery that is one of the five founding members of the Oregon Beverage Collective with Silver Moon. Direct regional peer with overlapping distribution channels and a similar small-batch craft positioning.
- Bend Brewing Company: One of the original 'OG' breweries in Bend alongside Silver Moon and Deschutes, operating a brewpub model with on-premise food service. Directly comparable in heritage, business model, and local market positioning.
- Tumalo Cider Co. Central Oregon craft cider producer and fellow OBC founding member alongside Silver Moon's Sing Hard Cider brand. Comparable as a small-batch alternative beverage operator sharing collective production and distribution infrastructure.
- Worthy Brewing: Bend-area craft brewery with a brewpub and outdoor-focused brand identity. Operates in the same geography as Silver Moon with a similar combination of on-premise hospitality and packaged distribution.
Broad incumbents
- Deschutes Brewery: The largest craft brewery in Bend, Oregon and one of Silver Moon's original 'OG' brewery peers since 2000. Competes in the same craft beer category and geography but at a far larger national scale, making it the dominant local incumbent Silver Moon benchmarks against.
- 10 Barrel Brewing: Bend-originated craft brewery now owned by Anheuser-Busch InBev, competing with Silver Moon in the Pacific Northwest craft segment with significantly greater capital, distribution, and marketing resources.
Regional players
- Wild Ride Brewing: Central Oregon craft brewery with packaged distribution and taproom operations in the broader Bend/Redmond market. Comparable small-batch craft model but with a smaller direct competitive footprint than the OBC partners.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Silver Moon Brewing social profiles
Digital presenceSilver Moon Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Moon Brewing leadership team
Management profileNumber of profiles
Silver Moon Brewing subsidiaries and ownership
Company hierarchySubsidiaries2 records
Silver Moon Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Moon Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Moon Brewing
What does Silver Moon Brewing do?
Silver Moon Brewing is a craft brewery in Bend, Oregon that brews, packages, and sells a year-round lineup of craft beers (IPA 97, Mango Daze Pale Ale, Simon Says Hazy IPA, Cross Joint West Coast Terpene IPA, Mexican Lager, Raspberry Nights Porter), seasonal specialty releases, the F*Cancer cause IPA, and Sing Hard Cider. The company operates a flagship pub in downtown Bend with on-site food carts, live music across three stages hosting 300+ events per year, an online merchandise shop, and a Lunar Club annual membership program.
Is Silver Moon Brewing a public or private company?
Silver Moon Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silver Moon Brewing founded?
Silver Moon Brewing was founded in 2000. It employs 11 to 50 people.
Where is Silver Moon Brewing based?
Silver Moon Brewing is headquartered in Bend, United States, in the North America region.
How does Silver Moon Brewing make money?
Three revenue lines are on record. Craft Beer Sales (On-site and Distribution) is the primary driver. The others are merchandise and Apparel and F*Cancer Cause Beer and Merchandise.
Who are Silver Moon Brewing's main competitors?
Direct peers on record are Boneyard Beer, Crux Fermentation Project, Cascade Lakes Brewing Co., GoodLife Brewing, Bend Brewing Company, Tumalo Cider Co. and Worthy Brewing. Broad incumbents are Deschutes Brewery and 10 Barrel Brewing. Wild Ride Brewing is listed as a regional player.
Does Silver Moon Brewing have an API?
No public API is recorded for Silver Moon Brewing.
What industry is Silver Moon Brewing in?
Silver Moon Brewing's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 312120 and its SIC code is 2082.