Software Express
Software Express is the Brazilian Fiserv subsidiary operating the SiTef electronic funds transfer hub, processing 7.5 billion transactions annually for 450,000+ merchants across physical retail, pharmacy, e-commerce, and self-service through acquirers, PSPs, and software-house partners.
- Company typePrivate
- Founded1996
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Software Express does
Software Express is a Brazilian payment technology company and wholly-owned subsidiary of Fiserv Inc., operating as Fiserv do Brasil Instituição de Pagamento Ltda. Its core product is SiTef (Solução Inteligente de Transferência Eletrônica de Fundos), an electronic funds transfer hub that connects merchant point-of-sale (POS) systems to acquirers, payment service providers (PSPs), card networks, voucher issuers, and financial institutions. SiTef processes 7.5 billion transactions annually and supports 450,000+ active establishments across Brazil through integrations with 250+ payment partners and 1,500+ commercial automation systems. The platform supports credit and debit cards, Pix, digital wallets, vouchers, and private-label cards, and runs on proprietary infrastructure including the TLS Fiserv security protocol and Fiserv-hosted cloud (SiTef Hospedado / SiTef Express).
The company generates revenue primarily through transaction-based fees on payments processed through SiTef, complemented by platform licensing to software houses and integrators, plus managed cloud-hosting and reconciliation services. Adjacent revenue lines include FEPAS (unified payment acceptance), Pix Hub (multi-PSP routing with up to 5 redundant PSPs), QR Code Hub, Carat (an omnichannel payment ecosystem combining online payments, fraud prevention, and financial reconciliation), correspondent banking services, and electronic credit. Go-to-market is hybrid: an indirect channel through software house partners (Skytef, Desbravador, Softcom, Casa Magalhães) that embed SiTef into their retail and automation solutions, plus direct enterprise sales for large retail chains needing dedicated hosted infrastructure. Customers span physical retail (supermarkets, hypermarkets, pharmacies), e-commerce, self-service and vending operators, and software houses. Software Express holds PCI DSS compliance, ISO-aligned global cybersecurity posture, and a leadership position with 70% aided brand awareness among Brazilian retailers.
Software Express firmographics
Firmographics- Name
- Software Express
- Legal name
- Fiserv do Brasil Instituição de Pagamento Ltda
- Website
- https://softwareexpress.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Software Express is the Brazilian Fiserv subsidiary operating the SiTef electronic funds transfer hub, processing 7.5 billion transactions annually for 450,000+ merchants across physical retail, pharmacy, e-commerce, and self-service through acquirers, PSPs, and software-house partners.
- Ownership category
- akta.pro rank
Software Express industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
- akta.pro secondary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where Software Express is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Software Express business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction Processing Fees: Software Express generates revenue through transaction processing fees charged to merchants for each payment processed through the SiTef platform. This includes credit card, debit card, Pix, and other electronic payment methods.
- Payment Gateway Services: Revenue from providing payment gateway services including authorization, capture, and settlement of electronic transactions for merchants integrated with SiTef.
- Platform Licensing: Licensing of SiTef technology to software houses and automation companies that integrate the payment platform into their commerce solutions.
- Cloud Hosting Services: Revenue from cloud-hosted SiTef solutions (SiTef Hospedado) where Fiserv maintains dedicated or shared servers for clients, including maintenance, security, and infrastructure management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | SiTef Express - Shared server infrastructure for medium and large merchants |
| Transaction based/ take rate | Monthly | SiTef Hospedado - Dedicated server infrastructure for large retail networks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Software Express product offering
Product offeringCore offering
Software Express develops and sells SiTef, an electronic funds transfer (TEF) payment hub that connects point-of-sale systems with acquirers, card networks, payment service providers, and financial institutions in Brazil. The platform enables merchants and software integrators to accept credit, debit, Pix, digital wallets, vouchers, and private label cards through a single integration, processing approximately 7.5 billion transactions annually across 250,000+ commercial establishments. The portfolio extends to FEPAS, Pix Hub, QR Code Hub, the omnichannel Carat platform, and managed cloud-hosted deployment options (SiTef Express and SiTef Hospedado).
Product overview
Software Express, a Fiserv company, offers a comprehensive payment technology portfolio anchored by the SiTef (Solução Inteligente de Transferência Eletrônica de Fundos) platform. SiTef serves as the core TEF hub that centralizes and manages electronic payment transactions, connecting point-of-sale systems with acquirers, card brands, PSPs, and financial institutions. The portfolio includes payment acceptance solutions (FEPAS), instant payments (Pix via Pix Hub with multi-PSP routing), QR Code payments (Hub de QR Code), and the broader Carat omnichannel ecosystem encompassing online payments, fraud prevention (Prevenção à Fraudes), and automated financial reconciliation (Gestão Financeira). Additional offerings include correspondent banking services (Correspondente Bancário) and electronic credit (Crédito Eletrônico). The company provides managed cloud deployment options (SiTef Express, SiTef Hospedado), developer-facing APIs, merchant and developer portals, and proprietary security infrastructure (TLS Fiserv). SiTef processes over 7.5 billion transactions annually across 250,000+ merchants in Brazil, integrating with more than 250 partners including major acquirers (Cielo, Rede, Getnet), card brands (Visa, Mastercard, Elo, Amex), PSPs, and voucher providers.
Differentiator
Problem solved
Functional benefit
Brands
- SiTef: Solução inteligente de Transferência Eletrônica de Fundos - Electronic Funds Transfer solution that serves as a payment hub connecting merchants with financial institutions, processing credit, debit, Pix, and digital wallet transactions.
- FEPAS
- Pix
Products and services
- SiTef (Solução Inteligente de Transferência Eletrônica de Fundos) Core TEF (Electronic Funds Transfer) hub that centralizes and manages electronic payment transactions by connecting POS systems with acquirers, PSPs, card brands, and financial institutions. Supports credit cards, debit cards, Pix, digital wallets, vouchers, and private label cards. Processes over 7.5 billion transactions annually across 250,000+ merchants in Brazil, integrating with 250+ partners.
- SiTef Express TEF solution utilizing shared servers for medium and large clients, reducing infrastructure and connectivity costs. Cloud-hosted deployment managed by Software Express with automatic updates.
- SiTef Hospedado (Cloud-Hosted SiTef) Cloud-hosted SiTef variant with dedicated server exclusively for the client, used by large retail chains. Offers complete maintenance, security, and environment management by Software Express with full reporting interface.
- FEPAS (Plataforma de Pagamento) Exclusive payment platform integrated with acquirers and administrators for accepting credit card, debit card, voucher, Pix, and digital wallet transactions. Provides unified payment acceptance management.
- Hub de Pix (Pix Hub) Pix Hub is an open, agnostic platform enabling Pix instant payments for e-commerce and physical stores. Supports multi-PSP routing with up to 5 redundant connections, business rule-based routing, and integration with SiTef.
- Hub de QR Code QR Code payment hub enabling payments via smartphone camera without NFC technology. Partnership with Elo expands digital payment access to consumers without NFC-capable devices. Uses tokenization for security.
- Carat - Omnichannel Payment Platform Carat is Fiserv's omnichannel payment ecosystem bringing together in-store payments, online payments, fraud prevention, and financial reconciliation modules in a single platform. Capable of processing up to 1 billion omnichannel transactions per year, integrated with SiTef.
- Correspondente Bancário (Banking Correspondent) Banking correspondent services enabling financial transactions at retail locations. Integrates with major banks (Banco do Brasil, Itaú, Bradesco, Santander) for banking services through SiTef.
- Crédito Eletrônico (Electronic Credit) Electronic credit solution integrated with SiTef for processing credit transactions and financing at point of sale.
- Smart POS Mobility Solution Mobile POS solution featuring Android-based Smart POS hardware integrated with SiTef. Combines PinPad functionality in a single device with WiFi/data connectivity, built-in printer, and compliance with ABECS and card brand certifications.
- Portal do Desenvolvedor (Developer Portal) Developer onboarding portal providing API documentation for Payment Online, SiTef Express WS Consulta, financial management, and fraud prevention integrations. REST API supports payment routing and storage functionalities.
Quantifiable outcome
- Transaction validation time reduced from 20 seconds to 3 seconds with SiTef cloud hosting (Luiz Tonin case study)
- +3 more outcomes
Companies that use Software Express
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Software Express technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability1 record
Feature5 records
Software Express partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- ClovercoreClover has pre-built integration with SiTef, allowing retailers to combine Fiserv's TEF robustness with Clover's intuitive interface. Clover POS devices come pre-connected to SiTef, enabling merchants to accept credit cards, debit, Pix, digital wallets through a single integrated solution.
- ElocorePartnership for Hub Elo QR Code enabling QR Code payments through SiTef terminals. The collaboration democratizes payment access for consumers without NFC-enabled devices. Available across 8+ million establishments, using tokenization for enhanced security.
- AdyencoreAdyen is integrated as an acquirer partner with SiTef, enabling merchants to process payments through Adyen's global payment platform.
- GetnetcoreGetnet is integrated as an acquirer partner with SiTef for payment processing services.
- RedecoreRede is integrated as an acquirer partner with SiTef for payment processing services.
- CielocoreCielo is integrated as an acquirer/authorizer with SiTef for credit and debit card processing.
- Mercado PagocoreMercado Pago integrated as both acquirer and PSP with SiTef for merchant payment processing.
- PicPaycorePicPay is integrated as an acquirer with SiTef for payment acceptance.
- SumUpcoreSumUp is integrated as an acquirer partner with SiTef.
- HipercardcoreHipercard is integrated as an authorizer with SiTef for card processing.
- EdenredcoreEdenred is integrated as a voucher partner with SiTef for meal voucher and employee benefit payments.
- Pluxee (formerly Sodexo), Ticket, VRcoreMajor voucher and benefit providers integrated with SiTef for meal vouchers, food benefits, and employee benefit payments.
- Visa, Mastercard, American Express, Elo, DinerscoreAll major international and regional card brands are integrated with SiTef for payment authorization and processing.
- SkytefcoreSkytef is a software house partner that develops native SiTef solutions for physical and digital payment capture. Core products are built on Software Express technology.
- Desbravador SoftwarecoreDesbravador Software integrates SiTef into hospitality, restaurant, and fuel station automation systems. Partnership enables automated reconciliation for clients.
- Softcom TecnologiacoreSoftcom is a 22-year partner providing SiTef-based checkout solutions across 70+ franchises in 9 Northeastern states and Minas Gerais, serving 20,000 points of sale.
- Casa MagalhãescoreCasa Magalhães is a channel partner providing Software Express payment solutions through reseller network.
- Rede Brasil de Supermercados (RBSM)minorTrade association through which Software Express presents SiTef solutions to member supermarkets.
- Banco do Brasil, Itaú, Santander, Caixa, Banco Inter, Banco OriginalcoreMajor Brazilian banks integrated as PSPs with SiTef for Pix and payment processing services.
- PagBank, PagSegurocoreMajor fintech PSPs integrated with SiTef for merchant payment acceptance.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Software Express competitors and assessment
Company assessmentDirect peers
- Dock:
- Zoop: Brazilian embedded payments and financial services platform serving marketplaces, ISVs, and digital businesses with payment orchestration, banking-as-a-service, and issuing. Highly comparable to SiTef's payment hub model for software-driven merchants.
- Pagar.me: Brazilian payment gateway offering modern APIs for e-commerce and omnichannel payment processing, supporting multiple acquirers and payment methods. Directly comparable to SiTef's gateway/orchestration capabilities for digital merchants.
Broad incumbents
- Cielo: Brazil's largest card acquirer, providing POS acquiring, payment processing, and merchant services. Cielo is a direct competitor in Brazilian payment acceptance and is also integrated as an acquirer partner via SiTef, illustrating the dual competitive-partner dynamic.
- Rede (Itaú): Itaú-owned acquirer providing card processing, POS solutions, and e-commerce acquiring in Brazil. Rede competes with SiTef for merchant payment acceptance while also being an integrated acquirer partner, similar to Cielo.
- Adyen: Global payment platform offering unified acquiring, gateway, and orchestration services. Adyen is integrated as an acquirer partner with SiTef and is also a competitive threat in the Brazilian market for mid-market and enterprise merchants.
- Getnet (Santander): Brazilian acquirer owned by Santander providing card acceptance, POS, and payment solutions. Getnet is integrated with SiTef as an acquirer partner while also competing in the broader merchant payments space.
- Stone (StoneCo): Brazilian payments and banking ecosystem serving SMBs with POS, acquiring, digital banking, and software solutions. Stone competes with Software Express by offering integrated POS-payment bundles that bypass third-party TEF hubs.
- PagSeguro / PagBank: Brazilian PSP and digital bank offering POS, payment gateway, and merchant acquiring services. PagSeguro/PagBank is integrated with SiTef as a PSP and also competes in payment processing for SMB and digital merchants.
Regional players
- EBANX: Latin American cross-border payment processor offering local payment methods, acquiring, and payout services across Brazil and other LatAm markets. Comparable to Software Express in Brazilian payment processing, with a complementary cross-border focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Software Express social profiles
Digital presenceSoftware Express compliance and trust
Trust signalCompliance2 records
Software Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Software Express leadership team
Management profileNumber of profiles
Profiles4 records
Software Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Software Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Software Express
What does Software Express do?
Software Express develops and sells SiTef, an electronic funds transfer (TEF) payment hub that connects point-of-sale systems with acquirers, card networks, payment service providers, and financial institutions in Brazil. The platform enables merchants and software integrators to accept credit, debit, Pix, digital wallets, vouchers, and private label cards through a single integration, processing approximately 7.5 billion transactions annually across 250,000+ commercial establishments. The portfolio extends to FEPAS, Pix Hub, QR Code Hub, the omnichannel Carat platform, and managed cloud-hosted deployment options (SiTef Express and SiTef Hospedado).
Is Software Express a public or private company?
Software Express is a private company. It is classified as corporate owned and is currently operating.
When was Software Express founded?
Software Express was founded in 1996. It employs 251 to 500 people.
Where is Software Express based?
Software Express is headquartered in São Paulo, Brazil, in the Latin America region.
How does Software Express make money?
Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are payment Gateway Services, platform Licensing and cloud Hosting Services.
Who are Software Express's main competitors?
Direct peers on record are Dock, Zoop and Pagar.me. Broad incumbents are Cielo, Rede (Itaú), Adyen, Getnet (Santander), Stone (StoneCo) and PagSeguro / PagBank. EBANX is listed as a regional player.
Does Software Express have an API?
Yes. Software Express provides developer-facing APIs for payment integration. The developer portal (dev.softwareexpress.com.br/onboarding) offers documentation for Payment Online integration, SiTef Express WS Consulta, financial management/conciliation, and fraud prevention. The API supports REST for payment routing and storage functionalities. Developers can integrate online payments for e-commerce, call centers, and web solutions with multiple acquirers and payment methods. Documentation is available at https://dev.softwareexpress.com.br/onboarding/. Specific details on authentication methods, rate limits, and versioning are not specified in available sources. Developer documentation is at dev.softwareexpress.com.br/onboarding.
What industry is Software Express in?
Software Express's product category is Payment Processing Software. Its primary akta.pro industry code is FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P), with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 522320 and its SIC code is 7370.