What Bytbil.com does

Bytbil.com is a Swedish online automotive marketplace that aggregates listings from car dealers across Sweden into a single searchable platform. Founded in 1997 and headquartered in Kista, the site indexes vehicles across nine categories — personbil, transportbil, motorcykel, moped, snöskoter, ATV, husbil, husvagn, and släp — and covers 70+ brands, with Volvo, Volkswagen, BMW, Mercedes-Benz, Kia, and Audi each contributing thousands of listings. The product surface includes a core vehicle search with extensive filters, a Nybil (new cars) discovery sub-platform, a Privatleasing offering, a Handlare dealer directory, an editorial news section with 5,696+ articles, and a Bytbil Admin dealer portal for self-serve listing management.

Name

Bytbil.com

Legal name

Bytbil.com

Website

https://bytbil.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bytbil.com is a Swedish online marketplace, founded in 1997 and owned by Vend, that aggregates used and new vehicle listings from Swedish dealers across cars, motorcycles, motorhomes, and related categories for Swedish consumers.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Used Car Dealers (44112), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Used car marketplace
• Automotive classifieds
• Vehicle listings platform
• Car dealer directory
• New car discovery

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Dealer Listing Fees: Car dealers pay to list vehicles on the Bytbil.com platform, generating recurring listing revenue from automotive dealers across Sweden.
2. Advertising Revenue: The platform features advertising placements for dealers, insurance providers (IF), and other automotive-related services.
3. Referral to Blocket: Private car sellers are redirected to Blocket for transactions, likely generating referral revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bytbil.com is a Swedish online marketplace that aggregates used and new vehicles from Swedish car dealers across categories including passenger cars (personbil), transport vehicles, motorcycles, mopeds, snowmobiles, ATVs, motorhomes, caravans, and trailers. The platform provides search and filtering tools across 70+ brands, automotive editorial news, new car comparison tools, private leasing options, and a dealer admin portal for managing listings. Bytbil.com is part of Vend and partners with Blocket for private seller transactions.

Product overview

Bytbil.com is a Swedish online automotive marketplace that aggregates used and new vehicles from Swedish car dealers. The platform operates as a unified portal with multiple integrated services: a core vehicle search platform for browsing used cars across categories (personbil/transportbil/motorcykel/moped/snöskoter/ATV/husbil/husvagn/släp), a new cars discovery section (Nybil), an automotive news editorial section, private leasing options, and a dealer management portal (Admin). The company is part of the Vend platform and partners with Blocket for vehicle sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Bytbil.com Vehicle Search Platform A Swedish online marketplace that aggregates used and new vehicles from Swedish car dealers, allowing users to search and browse listings across categories including passenger cars, transport vehicles, motorcycles, mopeds, snowmobiles, ATVs, motorhomes, caravans, and trailers, with filtering by make, model, price, mileage, and location.
• Nybil (New Cars) Section

Quantifiable outcome

• Sweden's largest aggregated used car marketplace with listings from 70+ brands

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• VendcoreStrategic or Co-development PartnerBytbil.com is part of the Vend company. Vend is responsible for user data on the website according to the privacy policy. This indicates Bytbil.com is a subsidiary or brand under the Vend corporate umbrella.
• BlocketcoreStrategic or Co-development PartnerBytbil.com partners with Blocket for private vehicle sales. The 'Sälj din bil' (Sell your car) feature redirects users to Blocket's platform for transaction processing, indicating a strategic referral partnership for private seller services.
• IF InsuranceminorChannel Partner/ Reseller/ DistributorIF Insurance is featured on Bytbil.com for car insurance offerings. The platform displays IF insurance options and provides referral links for users to get insurance quotes, generating referral revenue.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blocket: Sweden's largest general online classifieds platform with a dominant vehicles section. Direct competitor in the Swedish car listing market and strategic partner for Bytbil.com's private seller transactions.
• Kvdbil: Swedish car auction platform owned by Stena, offering both dealer-to-dealer and consumer-facing used car sales. Competes for dealer inventory and used car buyer attention in Sweden.
• Wayke: Swedish online car buying and marketplace platform that handles dealer listings plus home delivery and financing. Comparable marketplace model with added transaction services.
• Bilweb.se: Swedish online car marketplace operated by Wayke, aggregating dealer and private vehicle listings. Directly competes with Bytbil.com in the Swedish used car search experience.

Broad incumbents

• Autotrader (UK): UK's largest automotive marketplace with dealer subscription model and editorial content. Operates the same marketplace-plus-media model at much greater scale in a different geography.
• Auto1.com: European online used car marketplace operating across multiple countries. Comparable aggregator model but with integrated dealer-to-business inventory flow and cross-border reach.
• AutoScout24: European-wide automotive marketplace with strong Sweden presence. Operates at larger scale and broader geographic scope, competing for both dealer listings and buyer traffic.
• CarGurus: US/UK automotive marketplace with dealer subscription revenue and price-transparency tools. Comparable marketplace business model with broader geographic footprint and capital backing.

Regional players

• Mobile.de: Germany's leading automotive marketplace with subscription-based dealer listings and editorial content. Closely comparable marketplace business model operating in a different European geography.

Emerging players

• Car.info: Swedish car data and reviews platform with marketplace elements. Adjacent product offering combining editorial content with listing tools, similar to Bytbil.com's content-plus-marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bytbil
• Xx.com/bytbilcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bytbil.com