Stanton Carpet

What Stanton Carpet does

Stanton Carpet Corporation, founded in 1980 and headquartered in Syosset, New York, is a private US flooring manufacturer operating as a portfolio company of Dunes Point Capital, LP. The company manufactures and distributes residential and light commercial flooring across a portfolio of nine brands—Stanton, Stanton Hard Surface, Stanton Rug Co, Antrim, Rosecore, Crescent, Cavan, Floors 2000, and Kravet—spanning wall-to-wall carpet, area rugs, luxury vinyl tile (WPC and SPC constructions), laminate, and fine hardwood, with 295+ SKUs in its catalog. Underlying product technology includes proprietary fiber systems such as L.I.O.N. SD UV Stabilized Supersoft Nylon used in Rosecore's San Benitos line, solution-dyed Stain Safe + Pet Guard polyester for pet-friendly applications, and consumer-facing digital tools including a Room Visualizer and a custom rug configurator supporting multiple finish options (hand serge, machine serge, modern edge, mitered corner, folded corner).

Stanton generates revenue primarily through one-time sales of carpet and flooring products to a network of independent specialty flooring retailers, accessed via a B2B dealer portal (stantonb2b.com), alongside direct-to-consumer custom rug fabrication priced by quote with lead times of 7–25 business days. Distribution is entirely domestic (US), with manufacturing and distribution in Pensacola, FL (acquired via Floors 2000 in August 2022) and customer service offices in New York and Georgia. The company has been an active product launcher, introducing Ultra Fit Loose Lay, NuvoGrand laminate, Natural Beauty Basics WPC, and a Fine Hardwood collection, and was recognized with the 2025 FCNnovation Award in the Carpet Category for its Stanton Studio selling system. Founder Sy Cohen established the company with the stated mission of building a brand synonymous with style and value in the decorative market, and Stanton today operates as a diversified flooring platform under PE ownership.

Name

Stanton Carpet

Legal name

Stanton Carpet Corp.

Website

http://www.stantoncarpet.com/

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Stanton Carpet Corporation is a US flooring manufacturer and distributor offering carpet, luxury vinyl, laminate, hardwood, and custom rugs across nine brands to specialty retailers and direct-to-consumer customers, operating as a portfolio company of Dunes Point Capital, LP.

Ownership category

akta.pro rank

Product category

Residential Carpet & Flooring

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110), Floor Covering Retailers (449121), Furniture Merchant Wholesalers (42321)

SIC

Carpets & Rugs (2273), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Tufted Floor Coverings Manufacturing (IMAOAJAE)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Residential carpet manufacturing
• Luxury vinyl flooring
• Custom area rugs
• Hard surface flooring
• Decorative flooring products

Headquarters

HQ city

Syosset

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Carpet and Flooring Product Sales: Sale of residential and commercial carpet, hard surface flooring (WPC, SPC, laminate, hardwood, luxury vinyl), and area rugs through dealer network
2. Custom Rug Fabrication: Custom rug and runner fabrication services with variable lead times: 25 business days for hand serge finishing, 15 days for end-capped runners, 7 days for standard rugs and runners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Stanton Carpet manufactures and distributes residential and commercial flooring products including wall-to-wall carpeting, hard surface flooring (WPC, SPC, laminate, hardwood, luxury vinyl tile), and area rugs across nine brands. The company operates a custom rug fabrication program (Create A Rug) with multiple finishing options and sells through a national network of specialty flooring retailers supplemented by direct-to-consumer custom rug orders.

Product overview

Stanton Carpet is a flooring manufacturer and distributor offering a diversified portfolio of residential and commercial flooring products. The core offering includes wall-to-wall carpeting under the main Stanton brand and sub-brands including Antrim, Rosecore, Crescent, and Cavan, complemented by hard surface categories (luxury vinyl in SPC and WPC constructions, laminate, and fine hardwood) under Stanton Hard Surface. The company expanded into luxury vinyl through the 2022 acquisition of Floors 2000. The portfolio also includes pre-made rugs under Stanton Rug Co, custom rug fabrication services (Create A Rug), and collaborative designs with Kravet. The product architecture spans multiple price points from value to luxury, with technology features including L.I.O.N. performance nylon, Stain Safe + Pet Guard treatments, and room visualization tools. Products serve residential and light commercial applications across the U.S. through a network of specialty retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Antrim: Brand under Stanton Carpet offering carpet products
• Rosecore
• Crescent
• Cavan
• Floors 2000
• Kravet

Products and services

• Stanton Residential Carpet Wall-to-wall carpeting for residential and light commercial applications spanning multiple fibers (nylon, wool, polyester), constructions (machine tufted, woven, hand-loomed), and patterns offered under the main Stanton brand.
• Stanton Hard Surface Flooring Hard surface flooring collection including WPC, SPC, laminate, hardwood, and luxury vinyl tile products designed for residential and light commercial durability and style.
• Stanton Rug Co Area Rugs Pre-made area rug collection offering stocked rugs in various styles, patterns, and colors for immediate purchase by residential consumers and dealers.
• Create A Rug Custom Fabrication Custom rug and runner fabrication service allowing customers to specify size and finishing options (hand serge, machine serge, modern edge, mitered corner, folded corner, end-capped) with variable lead times (25 business days for hand serge, 15 days for end-capped runners, 7 days for standard rugs and runners).
• Antrim Carpet Luxury carpet brand offering high-end residential carpeting with premium fibers and sophisticated designs within the Stanton portfolio.
• Rosecore Carpet Premium carpet brand featuring designer-quality products with sophisticated patterns and textures, including L.I.O.N. UV stabilized supersoft nylon performance technology.
• Crescent Carpet Carpet brand within the Stanton portfolio offering quality residential flooring solutions.
• Cavan Carpet Carpet brand within the Stanton portfolio offering residential flooring options.
• Floors 2000 Luxury Vinyl Luxury vinyl products designer and supplier acquired by Stanton Carpet in August 2022 to expand product offerings in the luxury vinyl segment; based in Pensacola, FL.
• Kravet x Stanton Collaborative Carpet Collaborative carpet collection featuring curated textile-inspired designs in partnership with Kravet, combining Kravet's design expertise with Stanton's manufacturing capabilities.
• Arcadia WPC (Natural Beauty Basics Collection) WPC flooring product capturing classic oak aesthetics through layered grain movement, classified for residential to light commercial use.
• Gwen (Pet Guard Collection) Cut-and-loop herringbone carpet made from 100% solution-dyed polyester with stain and fade resistance, designed for active households with pets using Stain Safe + Pet Guard technology.
• Mahalo (Waikiki Collection) Flat-woven wool and nylon blend rug featuring space-dyed yarns and herringbone effect with 60% Nylon / 40% Wool construction.
• San Benitos (Rosecore) Tip-shear carpet featuring L.I.O.N. SD UV Stabilized Supersoft Nylon under the Rosecore brand, designed for livable luxury performance.
• Ultra Fit Loose Lay Hard Surface Flooring Loose lay hard surface flooring product designed for easy installation as the next evolution of Stanton's hard surface flooring line.

Quantifiable outcome

• Stanton Studio selling system recognized to improve showroom engagement, shorten sales cycle, and increase closing rates for specialty retailers

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Floors 2000, Inc.coreOthers · 3 August 2022Luxury vinyl products designer and supplier based in Pensacola, FL, acquired by Stanton Carpet Corp. in August 2022. The acquisition was part of Dunes Point Capital's strategy to expand Stanton's product offerings and market reach in the luxury vinyl segment.
• KravetminorStrategic or Co-development PartnerKravet x Stanton collaboration featuring thoughtfully curated and artfully woven products, combining Kravet's design expertise with Stanton's manufacturing capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Couristan: Privately held manufacturer of area rugs, broadloom carpet, and indoor/outdoor flooring. Direct peer in the decorative carpet and rug space, with overlapping luxury positioning and dealer channels.
• Nourison: Manufacturer and importer of area rugs, broadloom carpet, and home textiles. Direct comparable in the area rug and residential carpet segments, with similar specialty retail and custom rug programs.
• Phenix Flooring: Residential carpet and hard surface manufacturer focused on specialty retail. Closely comparable in product mix, customer base, and channel model to Stanton's residential flooring business.
• Mannington Mills: Privately held U.S. flooring manufacturer across carpet, LVT, hardwood, and laminate. Comparable mid-sized player serving specialty dealers with a multi-category portfolio, similar in scope and positioning to Stanton.
• Engineered Floors (Dixie Group): U.S.-focused carpet manufacturer specializing in solution-dyed nylon and polyester residential carpet, with growing hard surface offerings. Direct comparable to Stanton's residential carpet business with similar dealer-driven GTM.

Regional players

• Interface: Modular carpet tile leader with growing LVT and resilient flooring offerings. Comparable in carpet manufacturing technology and proprietary fiber systems but more commercial-skewed than Stanton's residential focus.

Broad incumbents

• Karastan (Mohawk brand): Premium residential carpet and rug brand owned by Mohawk Industries. Direct overlap with Stanton's luxury residential positioning (Rosecore, Antrim) and serves the same affluent consumer through specialty retail.
• Tarkett: Global flooring manufacturer with leading positions in LVT, vinyl, carpet, and sports surfaces. Comparable to Stanton's hard surface and commercial offerings but at much larger scale and with international reach.
• Mohawk Industries: World's largest flooring manufacturer with leading positions in carpet, ceramic tile, LVT, and laminate. Directly comparable as a multi-category flooring producer serving both residential and commercial channels, though at vastly greater scale than Stanton.
• Shaw Industries: Major U.S. carpet and hard surface flooring manufacturer (subsidiary of Berkshire Hathaway). Competes across Stanton's core categories — residential carpet, LVT, hardwood — and serves overlapping specialty retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/stantoncarpet
• Facebookfacebook.com/stantoncarpet
• LinkedInlinkedin.com/company/stanton-carpet-corporation
• Instagraminstagram.com/stantondesignco
• Pinterestpinterest.com/stantondesignco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanton Carpet