What Phenix Flooring does

Phenix Flooring is a US-based, privately held carpet manufacturer headquartered in Dalton, Georgia — the historical center of the American carpet industry. According to firmographic data, the company was founded in 2006 and operates with 251–500 employees, positioning itself as a leader in the flooring industry and a pioneer in the solution-dyed carpet arena. It manufactures premium P.E.T. and nylon carpet, leveraging solution-dye technology that infuses color into the fiber before extrusion, which is generally associated with improved stain and fade resistance relative to traditional piece-dyed methods.

The aggregated dataset also associates the Phenix Flooring record with a broader residential and commercial flooring portfolio spanning luxury vinyl plank (notably the ADURA® family and its APEX, Max, Rigid, Flex, and PRO sub-brands), laminate (Restoration Collection® with SpillShield®Plus water resistance), solid and engineered hardwood, sheet vinyl, and coordinating accessories such as SimpleStairs® stair treads. The go-to-market is a manufacturer-to-retailer model: products are sold through a network of independent flooring retailers and home improvement stores, with a store locator tool directing consumers to nearby authorized dealers, supplemented by sample ordering and a Virtual Decorator visualization tool. Pricing is quote-based and not publicly disclosed.

Revenue is generated primarily through one-time unit sales of flooring materials to retail channel partners, who in turn sell to homeowners for renovation and new-construction projects. A separate commercial/contract channel — including a dedicated commercial flooring division and a UK-based commercial LVT subsidiary — addresses B2B specifier demand. Marketing spans content (Ultimate Guides, blog), social media (YouTube, Instagram, TikTok, Pinterest, Facebook), retail partnerships, and event-driven product placement (notably HGTV's Rock the Block). Note: the aggregated dataset conflates Phenix Flooring's firmographics with detailed data on a separate, multi-generation family-owned flooring manufacturer; the description above reflects what is literally present in the input.

Name

Phenix Flooring

Legal name

Mannington Mills, Inc.

Website

https://phenixflooring.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

251–500 employees

Short description

Phenix Flooring is a privately held, Dalton, Georgia-based carpet manufacturer founded in 2006 (251–500 employees) that produces premium solution-dyed P.E.T. and nylon carpet for residential flooring retailers, independent dealers, and commercial channels across the US.

Ownership category

akta.pro rank

Product category

Carpet Manufacturing

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet Tile Manufacturing (Modular) (IMAOAJAB)

Keywords

• Solution-dyed carpet
• P.E.T carpet
• Nylon carpet
• Carpet manufacturing
• Residential carpet

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: One-time sale of flooring materials through retail distribution. Products sold include luxury vinyl plank, laminate flooring, hardwood, and sheet vinyl. Revenue generated from direct sales to retailers and indirectly through retail channel partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Phenix Flooring manufactures premium P.E.T. (polyethylene terephthalate) and nylon carpet products, operating as a leader in the U.S. flooring industry. The company is recognized as an industry pioneer in the solution-dyed carpet arena, producing carpet materials that are distributed through the flooring retail and contract channel.

Product overview

Mannington is a manufacturer of residential and commercial flooring products, organized as a single unified product portfolio across multiple flooring categories. The core residential offering consists of four main product lines: ADURA® Luxury Vinyl (with variants APEX, Max, Rigid, Flex, and PRO), Hardwood Flooring (including handcrafted options), Laminate (Restoration Collection®), and Sheet Vinyl (Luxury Vinyl Sheet and Resilient). These products are complemented by accessories like SimpleStairs® stair treads and the Mannington 360 sundries line. The company positions its ADURA® brand as the flagship luxury vinyl offering with the tagline 'The Wow Without the Worry,' while hardwood carries the 'Beautiful by Nature' messaging. The product portfolio is distributed through retail partners and features virtual design tools for consumers.

Differentiator

Problem solved

Functional benefit

Brands

• ADURA®: Luxury vinyl plank and tile flooring product line including ADURA®APEX, ADURA®Max, ADURA®Rigid, ADURA®Flex, and ADURA®PRO variants.
• ADURA®APEX
• ADURA®Max
• ADURA®PRO
• Restoration Collection®
• SimpleStairs®
• SpillShield®Plus
• Mannington 360
• Mannington Commercial
• Amtico

Products and services

• Premium P.E.T. Carpet Manufactured carpet products made from P.E.T. (polyethylene terephthalate) fibers, leveraging the company's solution-dyed expertise for colorfastness and stain resistance. Distributed through U.S. flooring retailers and contractors for residential and commercial applications.
• Premium Nylon Carpet Manufactured carpet products made from nylon fibers, designed for residential and commercial flooring applications. Distributed through U.S. flooring retailers and contractors.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HGTV Rock the BlockminorGTM or Marketing PartnerMannington products featured as primary flooring in Season 7 of HGTV's Rock the Block home renovation competition show. Product placement integration showcasing flooring in various room designs created by competing design teams.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Engineered Floors: US-based carpet manufacturer specializing in solution-dyed P.E.T. and nylon carpet, headquartered in Dalton, GA. Closely comparable to Phenix Flooring in product mix, geography, and scale as a privately-held mid-sized carpet producer.
• The Dixie Group: Mid-sized US-based carpet manufacturer offering residential and commercial carpet products (brands Dixie Home, Masland, Fabrica). Comparable in scale, channel model, and product focus to Phenix Flooring.
• Bentley Mills: Premium commercial carpet manufacturer focused on high-end modular and broadloom carpet. Comparable niche positioning and product category overlap with Phenix Flooring.
• Lexmark Carpet Mills: Privately-held US commercial carpet manufacturer. Comparable in scale, ownership structure, and channel-to-specifier go-to-market as Phenix Flooring.
• Kraus Carpet: Canadian-based carpet manufacturer serving North American residential and commercial markets with broadloom and carpet tile products. Comparable category and channel positioning.

Broad incumbents

• Shaw Industries: Largest US carpet manufacturer and full-line flooring producer owned by Berkshire Hathaway. Directly competitive in carpet categories but operates at much greater scale and broader product breadth than Phenix Flooring.
• Mohawk Industries: Global flooring conglomerate with significant US carpet operations alongside hard surface categories. A much larger incumbent competing in the same end markets.
• Interface: Global modular carpet tile leader with strong commercial presence. Compares on carpet manufacturing but with material overlap into LVT (Interface/Interface resilient categories).
• Milliken & Company (Floor Covering Division): Diversified manufacturer with a substantial carpet and modular flooring business. Overlaps in broadloom and modular carpet categories but operates as a much larger, multi-divisional enterprise.
• Tarkett: Global flooring manufacturer with significant commercial carpet operations (formerly Tandus Centiva). Overlaps in commercial carpet and resilient flooring categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/phenixflooring
• YouTubeyoutube.com/@ManningtonFlooring
• Facebookfacebook.com/ManningtonFloors
• LinkedInlinkedin.com/company/mannington-commercial
• Instagraminstagram.com/manningtonfloors/?hl=en
• Pinterestpinterest.com/manningtonfloor
• TikToktiktok.com/@manningtonfloors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phenix Flooring