Paramount Hospitality Management

What Paramount Hospitality Management does

Paramount Hospitality Management, LLC is a privately held, Atlanta-based hotel management and real estate development company founded in 2001 by Nick Lakha. The firm acquires, develops, and operates a portfolio of limited-service hotels across the Southeastern United States — spanning Tennessee, Georgia, and Louisiana — under franchise agreements with major hospitality brands including Marriott International (Courtyard, Residence Inn, TownePlace Suites), Hilton Worldwide (Hampton Inn, Home2 Suites, Hilton Garden Inn), and Westin (Element). The company's GTM is enterprise-style site selection, acquisition, development, and franchise-based operation; it does not own proprietary technology and instead leverages franchise brand infrastructure for reservations, loyalty, and marketing. Its largest single capital project to date is the $43M dual-branded Courtyard and Residence Inn development in downtown Knoxville, TN, co-developed with BCDC (Batson Cook Companies Development) and opened in 2019.

Paramount earns revenue through hotel management services — primarily management fees and incentive fees derived from operating franchised properties — under a managed-services revenue model. Pricing is set at the individual property level by the franchise brands rather than by Paramount directly. End-customers are business and leisure travelers, with a secondary focus on extended-stay guests, served through both brand-direct and OTA channels. The company employs 101–250 people, led by President Nick Lakha, with a small corporate team (Director of Operations, Corporate Controller, Regional Revenue Manager) overseeing a web-based centralized accounting system and revenue management across the portfolio.

The company's strategic positioning rests on three pillars: (1) deep operational talent — 60+ years of combined hospitality experience across the leadership team; (2) a documented track record of franchise-brand quality awards, including multiple Marriott Circle of Excellence tiers (Gold, Silver, Platinum) and a 2022 Diamond Circle Award; and (3) capital-project execution capability demonstrated by the Knoxville dual-branded development. The active development pipeline (Hilton Garden Inn under development, Home2 Suites Carrollton coming soon) signals continued moderate growth in existing geographies and brand-mix expansion.

Name

Paramount Hospitality Management

Legal name

Paramount Hospitality Management, LLC

Website

https://phmhotelgroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Paramount Hospitality Management is a privately held Atlanta-based hotel management and development firm that acquires and operates limited-service hotels under Marriott, Hilton, and Westin franchises across the Southeastern United States, serving business and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Real Estate Property Managers (53131), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Hotel management services
• Limited-service hotels
• Franchise hotel operations
• Hotel real estate development
• Hospitality property management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Management Services: Management fees from operating hotels under franchise agreements with major hospitality brands (Marriott, Hilton, Westin). Revenue derived from managing properties that deliver guest satisfaction across limited-service hotel segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Paramount Hospitality Management operates and develops a portfolio of limited-service hotels under franchise agreements with major hospitality brands, including Marriott (Courtyard, Residence Inn, TownePlace Suites, Element) and Hilton (Hampton Inn, Home2 Suites, Hilton Garden Inn). The company provides full-service hotel management, including front desk operations, housekeeping, maintenance, guest services, revenue management, and centralized financial oversight, alongside hotel acquisition and real estate development services across the Southeastern United States.

Product overview

Paramount Hospitality Management is a hotel management and real estate development company that operates a portfolio of limited-service hotels across multiple brands including Marriott (Residence Inn, Courtyard, TownePlace Suites, Element), Hilton (Hampton Inn, Home2 Suites, Hilton Garden Inn), and its own branded properties (The Birches collection). The company provides hotel management, development, and acquisition services, with properties located in Tennessee, Georgia, Louisiana, and other southeastern U.S. locations. As a management group, their focus is on building and operating sustainable, profitable limited-service hotels that deliver guest satisfaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Services Full-service hotel management and operations for limited-service hotels under franchise agreements with Marriott, Hilton, and Westin brands. Includes front desk operations, housekeeping, maintenance, guest services, revenue management, centralized accounting/financial oversight, and brand-standard compliance for properties such as Courtyard by Marriott, Residence Inn, Hampton Inn, Home2 Suites, Element, TownePlace Suites, and Hilton Garden Inn.
• Hotel Development and Acquisition Services Real estate development, acquisition, and repositioning of hotel properties, including large-scale new construction projects such as the $43M dual-branded Courtyard and Residence Inn in Knoxville, TN, developed in partnership with BCDC (Batson Cook Companies Development). Includes site identification, project execution, and franchise brand integration.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BCDC (Batson Cook Companies Development)coreStrategic or Co-development Partner · 27 April 2017BCDC (Batson Cook Companies Development) partnered with Paramount for the $43M dual-branded hotel development project in downtown Knoxville, TN. The project involved development of Courtyard and Residence Inn hotels on the former News Sentinel site. This was a significant co-development partnership for new hotel construction.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorParamount operates hotels under Marriott franchise brands including Courtyard by Marriott (LaGrange, Carrollton), Residence Inn Knoxville Downtown, and TownePlace Suites Newnan. Marriott provides brand standards, reservation systems, loyalty programs (Bonvoy), and marketing support.
• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorParamount operates hotels under Hilton franchise brands including Hampton Inn (Newnan, Carrollton, Atlanta Georgia Tech, Norcross), Home2 Suites (Newnan, Carrollton under development), Element Baton Rouge, and Hilton Garden Inn (under development). Hilton provides brand standards, reservation systems, loyalty programs (Hilton Honors), and marketing support.
• Westin (Element by Westin)minorChannel Partner/ Reseller/ DistributorParamount operates Element by Westin in Baton Rouge, LA. Westin provides brand standards, reservation systems, and loyalty program support.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aimbridge Hospitality: One of the largest third-party hotel management and operating companies in North America, operating select-service, full-service, and resort assets across multiple brand families. Directly comparable to Paramount's operating model of managing franchised hotel assets for ownership groups.
• Hotel Equities: Hotel management, development, and consulting firm operating Marriott, Hilton, IHG, and Hyatt franchised assets with a strong Southeastern US presence. Closely comparable given its parallel mix of management contracts and development projects across the same brand families Paramount operates.
• Newport Hospitality Group: Hotel management company operating select-service and limited-service franchised properties across the Eastern and Southeastern US. Comparable in portfolio scope, brand focus, and regional operating approach.
• LBA Hospitality: Third-party hotel management company with a Southeastern US concentration of select-service and full-service franchised properties. Direct peer based on comparable brand portfolio and regional focus.
• North Point Hospitality: Atlanta-based hotel management and development firm operating Hilton and Marriott franchised assets across the Southeastern US. Closely comparable given shared Atlanta/Atlanta-region base, Southeast focus, and dual-brand development approach.
• Vista Host: Hotel development and management company operating select-service franchised assets across multiple states. Comparable in business model combining hotel development, acquisition, and third-party management of major-brand limited-service properties.
• Pillar Hotels & Resorts: Hotel management company operating franchised Marriott, Hilton, IHG, and Hyatt properties. Direct peer based on third-party management model and franchised select-service/extended-stay portfolio mix.
• Raymond Management Company: Family-operated hotel management company focused on franchised select-service and extended-stay properties. Comparable in size and founder-led, geographically concentrated profile.

Broad incumbents

• Highgate Hotels: Major multi-brand hotel operator and investor with a national footprint across luxury, full-service, and select-service assets. Comparable in third-party management model, though broader and larger than Paramount's portfolio.
• InterContinental Hotels Group (IHG): Global franchisor of select-service and extended-stay brands (Holiday Inn, Staybridge Suites, Candlewood Suites, Hampton). Comparable as an indirect peer/counterparty through the franchise system dependency Paramount has with its franchisors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paramount-hospitality-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount Hospitality Management