MEATER
MEATER designs and sells wireless, app-guided smart meat thermometers for home cooks and BBQ enthusiasts, generating one-time hardware revenue through owned regional storefronts, Amazon, and retail partners under Traeger ownership.
- Company typePrivate
- Founded2014
- HeadquartersLeicester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What MEATER does
MEATER (legal entity Apption Labs Limited) is a consumer hardware company that designs and sells wireless, app-guided smart meat thermometers for home cooks and BBQ enthusiasts. Its core technology pairs a stainless-steel dual-sensor probe that simultaneously tracks internal protein temperature (up to 221°F) and ambient cooking temperature (up to 1000°F), with a companion mobile application that delivers guided cook workflows, real-time alerts, and time-to-finish estimation via an Advanced Estimator Algorithm. Higher-end SKUs (MEATER Pro Duo, Pro XL) embed WiFi connectivity and OLED displays on the charger for standalone use, while entry-level models (MEATER Plus, MEATER SE, MEATER Block) rely on Bluetooth. The product family is protected by multiple US and EU patents covering wireless probe architecture, smart temperature technology, and cooking guidance systems.
MEATER operates a direct-to-consumer hardware sales model, priced from $79.95 to $349.95 per unit, with no required subscription and free app and cloud services. It sells through owned regional storefronts in the US, UK, EU, Canada, Australia, Germany/Austria, and New Zealand, through Amazon, and via physical retail partners, and it cross-merchandises accessories such as Aramid-fiber BBQ mitts, bamboo cutting boards, microfiber towels, and a Messermeister knife collaboration. The company is a wholly-owned subsidiary of Traeger, Inc., following the 2021 acquisition, and serves a primary customer segment of home cooks and grilling enthusiasts with secondary demand from gift buyers; it claims a global community exceeding 5 million users and 80 million completed cooks tracked through its app.
MEATER firmographics
Firmographics- Name
- MEATER
- Legal name
- Apption Labs Limited
- Website
- https://meater.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MEATER designs and sells wireless, app-guided smart meat thermometers for home cooks and BBQ enthusiasts, generating one-time hardware revenue through owned regional storefronts, Amazon, and retail partners under Traeger ownership.
- Ownership category
- akta.pro rank
MEATER industry classification
Industry- Product category
- Smart Meat Thermometers
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Thermometers & Temperature Monitoring (Smart Thermometers) (CRACAQAG)
Keywords
Where MEATER is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
MEATER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Hardware Sales: One-time purchase revenue from wireless meat thermometers and charging bases. Products include MEATER Pro, Pro Duo, Pro XL, Plus, SE, and Block with varying probe configurations and price points from $79.95 to $349.95.
- Accessories Sales: Revenue from complementary products including MEATER BBQ/Oven Mitts ($34.95), MEATER Microfiber Towel ($12.95), MEATER Board cutting boards, and Messermeister knife collaborations
- Bundle Sales: Pre-configured product bundles combining thermometers with accessories (MEATER Pro & Mitts Bundle, MEATER Pro XL & Mitts Bundle, MEATER Pro Duo & Messermeister Knife Bundle) offering discounted pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MEATER Pro XL - Premium 4-probe system |
| One time/ perpetual license | Pay-as-you-go | MEATER Pro Duo - Dual WiFi probe system |
| One time/ perpetual license | Pay-as-you-go | MEATER Pro - Single high-heat probe |
| One time/ perpetual license | Pay-as-you-go | MEATER Block - WiFi 4-probe system |
| One time/ perpetual license | Pay-as-you-go | MEATER Plus - Long-range Bluetooth probe |
| One time/ perpetual license | Pay-as-you-go | MEATER SE - Entry-level probe |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MEATER product offering
Product offeringCore offering
MEATER designs, manufactures, and sells wireless smart meat thermometers with dual sensors (internal meat temperature plus ambient cooking temperature) connected via Bluetooth 5.2 or built-in WiFi to a free mobile app that provides guided cooking, cook/rest time estimates, and real-time alerts across grilling, smoking, roasting, frying, baking and sous vide. The product line spans the MEATER Pro Collection (Pro, Pro Duo, Pro XL) and the Alpha Collection (Plus, SE, Block), priced from $79.95 to $349.95, supported by accessories such as BBQ mitts, towels, cutting boards, and collaborative Messermeister knives, with optional bundles.
Product overview
MEATER is a wireless smart meat thermometer brand offering a portfolio of probe-based temperature monitoring devices. The Pro Collection includes MEATER Pro (single Bluetooth probe), MEATER Pro Duo (dual WiFi probes), and MEATER Pro XL (quad WiFi probes with OLED display). The Alpha Collection features MEATER Plus, MEATER SE, and MEATER Block (with built-in WiFi and four probes). All products utilize dual-sensor technology measuring both internal meat temperature and ambient cooking temperature, paired with a mobile app that provides guided cooking, estimated cook/rest times, and real-time alerts. Accessories include BBQ mitts, microfiber towels, cutting boards, and Messermeister knife collaborations. Bundles combine probes with accessories for comprehensive cooking solutions.
Differentiator
Problem solved
Functional benefit
Brands
- MEATER Pro Collection: Professional-grade smart meat thermometers including MEATER Pro, MEATER Pro Duo, and MEATER Pro XL with WiFi connectivity and advanced sensor technology.
- MEATER Alpha Collection
- MEATER Mitts
- MEATER Board
- MEATER X Messermeister
Products and services
- MEATER Pro Wireless smart meat thermometer with Bluetooth connectivity featuring Smart Temp multi-sensor technology, six sensors, ±0.5°F accuracy, 1000°F max ambient temperature, waterproof design, and fast charging (15-minute charge for 12 hours of battery life), priced at $129.95.
- MEATER Pro Duo Smart meat thermometer with two WiFi-enabled probes, each containing six sensors monitoring internal meat temperature up to 221°F and external temperature up to 1000°F simultaneously, with whole-home WiFi coverage, priced at $199.95.
- MEATER Pro XL Four-in-one meat thermometer with four probes featuring six sensors each, WiFi connectivity, OLED charger display for standalone cooking without an app, precision calibration, waterproof design, and USB-C fast charging (30-minute charge for 24 hours of battery life), priced at $349.95.
- MEATER Plus Bestselling wireless smart meat thermometer with long-range Bluetooth connectivity for monitoring the cook from a distance, designed for indoor and outdoor cooking versatility, priced at $99.95.
- MEATER SE Wireless smart meat thermometer designed for everyday use and beginners, providing precision temperature monitoring with guided cooking assistance, priced at $79.95.
- MEATER Block Premium smart meat thermometer with built-in WiFi, four probes, standalone mode capability for cooking without a smartphone, and a real-bamboo construction charger, priced at $239.95.
- MEATER BBQ/Oven Mitts Heat-resistant BBQ/oven mitts crafted with premium Aramid fiber for superior protection when handling hot probes, pans, and cookware, priced at $34.95.
- MEATER Microfiber Towel Absorbent microfiber towel (80% Polyester, 20% Polyamide) for wiping surfaces, hands, and cleaning cookware, priced at $12.95.
- MEATER Board Natural, sustainable bamboo cutting board designed for handling large cuts of meat and kitchen prep.
- MEATER X Messermeister Knife Collaboration with Messermeister featuring a 6.5-inch Nakiri knife combining German-engineered cutlery expertise with MEATER's cooking precision brand.
Quantifiable outcome
- Over 80 million completed cooks tracked through the MEATER app
- +2 more outcomes
Companies that use MEATER
Customer profileSegments3 records
Ideal customer profiles2 records
MEATER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
MEATER partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Traeger, Inc.coreMEATER is a subsidiary of Traeger, Inc., the leader in outdoor cooking for over 30 years. This ownership provides strategic distribution advantages and aligns two powerhouse brands in the culinary and outdoor cooking space. MEATER benefits from Traeger's established retail relationships, distribution channels, and brand recognition in the grilling and smoking market.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MEATER competitors and assessment
Company assessmentBroad incumbents
- ThermoWorks: ThermoWorks is the dominant player in professional and consumer thermometry (ThermoPop, Thermapen, Signals), offering wired and wireless probes. It is the most relevant broad incumbent to MEATER because of its mature brand, wider product breadth, and strong position across both home and commercial channels where MEATER is excluded by warranty.
- Weber (iGrill/Weber Connect): Weber's iGrill and Weber Connect lines integrate smart probes with the company's dominant grill/BBQ franchise (grills, pellets, accessories). It bundles hardware into Weber's installed base, making it both a partner-like rival and a category-shaping incumbent.
Direct peers
- ThermoPro: ThermoPro sells a full line of wireless smart meat thermometers (TP25, TP829) with app connectivity and Bluetooth/WiFi at lower price points than MEATER. It is MEATER's most direct mass-market competitor on Amazon, mirroring the wireless probe + app playbook at more aggressive price points.
- FireBoard Labs: FireBoard makes cloud-connected smart thermometers (FireBoard 2, Spark) that target serious BBQ smokers and competition pitmasters, with multiple probe support and a strong enthusiast community. Highly comparable to MEATER's Pro Duo/Pro XL multi-probe positioning.
- Inkbird: Inkbird offers a broad line of Bluetooth and WiFi meat thermometers (IBT-4XS, IBT-2X), sous-vide controllers, and BBQ accessories at competitive price points. Directly competes with MEATER's Plus/SE tiers on Amazon and other marketplaces globally.
- GrillEye: GrillEye (Brigits GmbH) makes wireless smart meat thermometers with multiple probes and a companion app, sold primarily in Europe. Comparable to MEATER's Plus/Pro tiers and a notable EU-headquartered peer in MEATER's home UK/EU markets.
- Lavatools: Lavatools offers the Javelin PRO and other instant-read and wireless thermometers marketed to home cooks and BBQ enthusiasts at competitive price points. Directly comparable to MEATER's Plus/SE entry-tier smart offerings.
Emerging players
- Combustion Inc. Combustion Inc. makes a premium predictive meat thermometer with multi-sensor tech and a strong DTC brand in the BBQ/smoking enthusiast community. It overlaps MEATER at the high-end enthusiast tier and represents the most credible emerging premium threat.
- Anova (Ember/Temp): Anova, known for sous-vide cookers, has expanded into smart cooking probes and the broader connected-kitchen category under the Electrolux ownership. Overlaps MEATER in connected-cooking precision and shared retail channels.
Others
- Traeger: Traeger is MEATER's parent company and the leading pellet grill brand in outdoor cooking. While it owns MEATER, Traeger also sells its own branded smart grilling accessories and app, and shares distribution with MEATER — relevant as both acquirer and adjacent competitor for kitchen ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MEATER social profiles
Digital presenceMEATER compliance and trust
Trust signalCompliance3 records
MEATER financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEATER leadership team
Management profileNumber of profiles
Profiles2 records
MEATER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEATER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEATER
What does MEATER do?
MEATER designs, manufactures, and sells wireless smart meat thermometers with dual sensors (internal meat temperature plus ambient cooking temperature) connected via Bluetooth 5.2 or built-in WiFi to a free mobile app that provides guided cooking, cook/rest time estimates, and real-time alerts across grilling, smoking, roasting, frying, baking and sous vide. The product line spans the MEATER Pro Collection (Pro, Pro Duo, Pro XL) and the Alpha Collection (Plus, SE, Block), priced from $79.95 to $349.95, supported by accessories such as BBQ mitts, towels, cutting boards, and collaborative Messermeister knives, with optional bundles.
Is MEATER a public or private company?
MEATER is a private company. It is classified as corporate owned and is currently operating.
When was MEATER founded?
MEATER was founded in 2014. It employs 51 to 100 people.
Where is MEATER based?
MEATER is headquartered in Leicester, United Kingdom, in the Europe region.
How does MEATER make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories Sales and bundle Sales.
Who are MEATER's main competitors?
Broad incumbents on record are ThermoWorks and Weber (iGrill/Weber Connect). Direct peers are ThermoPro, FireBoard Labs, Inkbird, GrillEye and Lavatools. Emerging players are Combustion Inc. and Anova (Ember/Temp). Traeger is listed as an others.
Does MEATER have an API?
No public API is recorded for MEATER.
What industry is MEATER in?
MEATER's product category is Smart Meat Thermometers. Its primary akta.pro industry code is CRACAQAG, Thermometers & Temperature Monitoring (Smart Thermometers). Its NAICS code is 334512 and its SIC code is 3634.