Inkbird
Inkbird is a privately held DTC IoT company founded around 2010 that designs WiFi- and Bluetooth-enabled smart temperature controllers, wireless meat thermometers, smoker controllers, and environmental monitoring devices for home cooks, BBQ enthusiasts, homebrewers, and smart home users across more than 100 countries.
- Company typePrivate
- Founded2010
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Inkbird does
Inkbird is a privately held, direct-to-consumer IoT hardware company founded around 2010 that designs and sells smart temperature monitoring and control devices for cooking, brewing, smoking, and environmental management applications. Its product portfolio centers on WiFi- and Bluetooth-enabled wireless meat thermometers (INT series), WiFi sous vide cookers (ISV series), smoker fan controllers (ISC series), programmable temperature controllers (ITC series), and an expanding smart home line that includes solar pool thermometers, air quality monitors, thermo-hygrometers, and irrigation controllers — all orchestrated through a proprietary mobile app and supported by WiFi gateway devices (IBS-M series). The technology stack is sensor-and-connectivity-based IoT: multi-zone probe monitoring with pre-programmed recipe presets, dual WiFi/Bluetooth connectivity for local and remote control, and automated heating/cooling control for fermentation, aquarium, and greenhouse use cases.
The business model is hardware-only, one-time-sale DTC commerce via a Shopify storefront on inkbird.com and a regional EU site (eu.inkbird.com), with prices ranging from $29.99 for entry-level controllers to $399 regular for premium 4-probe bundles. Go-to-market relies on the company's own e-commerce site, supported by seasonal promotional campaigns (Summer Sales up to 50% off, Black Friday/Cyber Monday), an affiliate program, a loyalty program, email capture, and organic social presence on Facebook, X, Instagram, and YouTube, alongside a dedicated user community forum. Customer segments are horizontal and consumer-led: home cooks and BBQ enthusiasts, competition BBQ teams, homebrewers, and smart home/environmental monitoring users, served across more than 100 countries with over 5 million cumulative customers and 1 million+ active app users. There is no disclosed revenue, funding, or headcount data, and the company is privately held with no parent or subsidiary structure on file.
Inkbird firmographics
Firmographics- Name
- Inkbird
- Legal name
- INKBIRD
- Website
- https://inkbird.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inkbird is a privately held DTC IoT company founded around 2010 that designs WiFi- and Bluetooth-enabled smart temperature controllers, wireless meat thermometers, smoker controllers, and environmental monitoring devices for home cooks, BBQ enthusiasts, homebrewers, and smart home users across more than 100 countries.
- Ownership category
- akta.pro rank
Inkbird industry classification
Industry- Product category
- Smart Home IoT Devices
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Thermometers & Temperature Monitoring (Smart Thermometers) (CRACAQAG)
- akta.pro secondary industries
- Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Environmental Sensors (Temperature/Humidity/Gas/Air Quality) (HDAHALAD), Smart Appliance & Energy Management Integration (HSAHADAG), Smart Thermostats & HVAC Controls Retail (CRAIAMAC)
Keywords
Where Inkbird is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Inkbird business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Hardware Product Sales: INKBIRD generates revenue through the sale of smart temperature control devices including wireless meat thermometers, smoker controllers, sous vide cookers, temperature controllers, pool thermometers, air quality monitors, and related accessories. Products are sold at various price points from budget ($29.99 for basic controllers) to premium ($239 for multi-probe bundles).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Temperature Controllers |
| One time/ perpetual license | Pay-as-you-go | Wireless Meat Thermometers - Mid Range |
| One time/ perpetual license | Pay-as-you-go | Premium Multi-Probe Meat Thermometers |
| One time/ perpetual license | Pay-as-you-go | Smart Kitchen Appliances |
| One time/ perpetual license | Pay-as-you-go | Pool & Environmental Monitoring |
| One time/ perpetual license | Pay-as-you-go | Multi-Probe Bundle Packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Inkbird product offering
Product offeringCore offering
INKBIRD designs, manufactures, and sells IoT-enabled smart temperature monitoring and control devices for cooking, smoking, brewing, and environmental applications. Its product portfolio spans wireless meat thermometers, WiFi sous vide cookers, smoker fan controllers, programmable temperature controllers, wireless pool thermometers, and air quality monitors that connect via WiFi and Bluetooth to the INKBIRD mobile app for remote monitoring and automated control. The company sells directly to consumers worldwide through its own e-commerce storefront with global shipping to 100+ countries.
Product overview
Inkbird is a smart temperature and environmental monitoring company offering a comprehensive portfolio of IoT-enabled devices for both kitchen/culinary applications and smart home/environmental control. The product lineup centers on wireless meat thermometers (INT-series) and sous vide cookers for cooking enthusiasts, complemented by smoker fan controllers (ISC-series) and temperature controllers (ITC-series) for brewing, fermentation, and HVAC applications. For smart home environmental monitoring, the portfolio includes pool thermometers (IBS-P series), air quality monitors (IAM-T series), thermo-hygrometers (IBS-TH series), and sprinkler/irrigation controllers (IIC-series). All products connect via WiFi and/or Bluetooth to the Inkbird mobile app for remote monitoring and control. The ecosystem also includes gateway devices (IBS-M series), smart plugs (IPB, IPT series), and supporting accessories. The company operates in over 100 countries with over 5 million customers and 1 million+ app users since its establishment 15 years ago.
Differentiator
Problem solved
Functional benefit
Products and services
- INT-14-BW 4-Probe Wireless Meat Thermometer WiFi and Bluetooth-enabled wireless meat thermometer with 4 probes plus an instant-read probe for comprehensive multi-zone cooking monitoring with fast readings and INKBIRD mobile app connectivity for home cooks and BBQ enthusiasts. Sold from $199.00 (sale) / $399.00 (regular), with a bundle version priced from $239.00.
- Meat Thermometer Pro INT-14S-BW Advanced multi-sensor wireless meat thermometer with WiFi and Bluetooth connectivity for precision cooking monitoring. Priced at $149.99 (sale) / $229.99 (regular).
- Meat Thermometer INT-12E-BW Dual-probe multi-sensor wireless meat thermometer with WiFi and Bluetooth connectivity for cooking monitoring. Priced at $139.99 with $70 off coupon.
- Meat Thermometer INT-12-BW Compact dual-probe wireless meat thermometer with long and short probes for versatile cooking applications. Priced from $149.99 (sale) / $299.99 (regular) with $60 off coupon.
- Bluetooth Meat Thermometer INT-11P-B Bluetooth-enabled meat thermometer with strong magnet mounting for convenient refrigerator storage when not in use. Priced at $59.99 (sale) / $99.99 (regular) with 20% off coupon.
- WiFi Sous Vide Cooker ISV-300W WiFi-enabled sous vide precision cooker for temperature-controlled water bath cooking with INKBIRD mobile app control. Priced at $149.99 with $30 off coupon.
- WiFi & Bluetooth Smoker Controller ISC-028-BW Advanced smoker controller with WiFi and Bluetooth connectivity for precise temperature control during smoking sessions. Priced at $199.99 (sale) / $229.99 (regular) with 13% off.
- BBQ Smoker Temperature Control Fan Kit ISC-027BW Temperature control fan kit for BBQ smokers with variable fan speed and intelligent temperature compensation for Pit Barrel Cookers and similar smokers. Priced at $199.99.
- Temperature Controller ITC-308 Series Programmable temperature controller for heating and cooling applications with dual relay output for precise environmental control in fermentation, aquarium, greenhouse, and similar use cases. Priced from $35.99.
- Temperature Controller ITC-306T Series Temperature controller series for various heating and cooling control applications. Priced from $29.99.
- Solar Pool Thermometer IBS-P05R Solar-powered pool thermometer with ambient light sensor for outdoor pool temperature monitoring. Priced from $59.99 (sale) / $69.99 (regular).
- Wireless Pool Thermometer Set IBS-P02R with WiFi Gateway IBS-M2 Wireless pool thermometer set bundled with a dedicated WiFi gateway (IBS-M2) for remote pool temperature monitoring via the INKBIRD mobile app. Priced at $55.99 (sale) / $95.99 (regular).
- IAM-T2 Air Quality Monitor Smart air quality monitoring device for indoor environmental quality tracking as part of the INKBIRD air quality monitor collection.
- Smart Inline Duct Fans Smart inline duct fans for ventilation control with INKBIRD mobile app connectivity, part of the smart home product line.
- Vacuum Sealers Vacuum sealing devices for food preservation and sous vide preparation, supporting the INKBIRD kitchen ecosystem.
- CO2 Controllers CO2 monitoring and control devices for indoor environments, greenhouses, and brewing applications, part of the INKBIRD environmental controller ecosystem.
- INT-14-BW Meat Thermometer Bundle Bundle package of the INT-14-BW 4-probe wireless meat thermometer, including 4 wireless probes and a secondary short/instant probe for comprehensive all-food monitoring with fast readings and multi-zone accuracy. Priced from $239.00 with $110 off discount.
Companies that use Inkbird
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Inkbird technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Inkbird partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Inkbird competitors and assessment
Company assessmentDirect peers
- Apption Labs (Meater): Direct competitor in the wireless smart meat thermometer category. Meater's flagship product (Meater+) competes head-to-head with INKBIRD's INT-series thermometers on probe count, app connectivity, and cooking use cases.
- ThermoWorks: Direct peer in the broader cooking and industrial thermometer space. ThermoWorks offers a wide range of thermometers (Thermapen, Smoke, etc.) with strong brand recognition in BBQ and professional cooking — directly competing with INKBIRD.
- Anova Culinary (Electrolux): Direct competitor in the WiFi sous vide cooker category. Anova's sous vide devices (including the Anova Precision Cooker) directly compete with INKBIRD's ISV-300W and align on the cook-from-app consumer proposition.
- Combustion Inc. Direct competitor in the premium smart meat thermometer market. Combustion's Predictive Thermometer and Metal Probe thermometer compete with INKBIRD's high-end INT-14-BW and INT-14S-BW in the prosumer BBQ segment.
- Govee: Direct peer in consumer smart home sensors and monitoring devices. Govee offers WiFi/Bluetooth temperature/humidity sensors, air quality monitors, and pool thermometers that overlap directly with INKBIRD's IBS-TH, IAM-T2, and IBS-P lines.
- SensorPush: Direct peer in wireless temperature and humidity sensors for homebrewing, HVAC, and environmental monitoring. SensorPush's HT and HT.w sensors overlap with INKBIRD's IBS-TH thermo-hygrometer range.
Broad incumbents
- Weber (iGrill): Broad incumbent in grilling and BBQ with a smart thermometer line (iGrill). Competes with INKBIRD's smoker controllers and wireless thermometers as part of a wider grill/BBQ product portfolio and ecosystem.
- Traeger Grills: Broad incumbent in wood-pellet grills with WiFi-enabled cooking and integrated temperature monitoring. Competes with INKBIRD's smoker controllers and thermometers as part of a connected grilling platform.
- Ecobee: Broad incumbent in smart thermostats and indoor air quality monitoring. Ecobee's smart thermostats and SmartCamera with IAQ compete with INKBIRD's temperature controllers and air quality monitors as part of a broader smart home platform.
Emerging players
- SwitchBot: Emerging player in IoT smart home devices including temperature/humidity meters, smart plugs, and irrigation/plant care devices. SwitchBot's product overlap (especially in environmental monitoring and smart plugs) positions it as an emerging competitor to INKBIRD's smart home extension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inkbird social profiles
Digital presenceInkbird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inkbird leadership team
Management profileNumber of profiles
Inkbird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inkbird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inkbird
What does Inkbird do?
INKBIRD designs, manufactures, and sells IoT-enabled smart temperature monitoring and control devices for cooking, smoking, brewing, and environmental applications. Its product portfolio spans wireless meat thermometers, WiFi sous vide cookers, smoker fan controllers, programmable temperature controllers, wireless pool thermometers, and air quality monitors that connect via WiFi and Bluetooth to the INKBIRD mobile app for remote monitoring and automated control. The company sells directly to consumers worldwide through its own e-commerce storefront with global shipping to 100+ countries.
Is Inkbird a public or private company?
Inkbird is a private company. It is classified as unknown and is currently operating.
When was Inkbird founded?
Inkbird was founded in 2010. It employs 11 to 50 people.
Where is Inkbird based?
Inkbird is headquartered in Shenzhen, China, in the Asia region.
How does Inkbird make money?
One revenue line is on record: hardware Product Sales.
Who are Inkbird's main competitors?
Direct peers on record are Apption Labs (Meater), ThermoWorks, Anova Culinary (Electrolux), Combustion Inc., Govee and SensorPush. Broad incumbents are Weber (iGrill), Traeger Grills and Ecobee. SwitchBot is listed as an emerging player.
Does Inkbird have an API?
No public API is recorded for Inkbird.
What industry is Inkbird in?
Inkbird's product category is Smart Home IoT Devices. Its primary akta.pro industry code is CRACAQAG, Thermometers & Temperature Monitoring (Smart Thermometers), with a secondary code of HSAPAQAD, Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors). Its NAICS code is 334512 and its SIC code is 3634.