easyStorage
easyStorage is a UK self-storage company offering three service models — full-service Collect & Store, self-delivery Drop & Store, and Bluetooth-enabled Drive-Up Self Storage — targeting residential customers, SMBs, and students with monthly subscriptions, expanded via a franchise network.
- Company typePrivate
- Founded2017
- HeadquartersUxbridge, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What easyStorage does
easyStorage is a UK-based self-storage company incorporated as E-Storage Worldwide Limited and headquartered in Maidenhead, Berkshire. Founded in 2017 as a partnership between easyGroup founder Sir Stelios Haji-Ioannou and CEO Tim Slesinger, the company operates three distinct storage service models targeting different price points and access preferences. Collect & Store is a full-service offering where the company picks up items from a customer's address, transports them to a secure facility, and returns them on demand; Drop & Store is a self-delivery option at market-rate pricing; and Drive-Up Self Storage provides private units with direct vehicle access, Bluetooth lock entry via a mobile app, and 24/7 availability at many sites. The underlying technology stack combines a managed Bluetooth lock system, 24/7 access control, and a specialised logistics platform with its own vehicle fleet for collection and delivery, supplemented by recent additions of AI voice agents for inbound call handling and a proprietary VAULT platform for franchise operations.
The company monetises storage through recurring monthly subscriptions on all three product lines, with optional fees for collection, delivery, and the StoreProtect liability add-on, plus ancillary revenue from easyStorageBoxes, a companion e-commerce site selling packing materials. Pricing is opaque to the public (quotes on request), with a 50% introductory discount on the first eight weeks used as an acquisition lever. Go-to-market is primarily direct-to-consumer through online booking, an 0800 contact centre, and walk-in traffic at physical sites, layered with a franchise network (including a Park Royal location under Franchise Director Nigel Dawson) for capital-light UK expansion. The customer base is horizontally segmented across residential users (moving, decluttering, life transitions), small and mid-sized businesses (stock, archives, equipment), and students, served by marketing channels spanning SEO, content, Trustpilot reputation, and brand association with the easyGroup family of brands. The company is CSTA-accredited, GDPR-compliant, and has completed more than 50,000 collections while maintaining an Excellent-rated Trustpilot profile with 436+ reviews.
easyStorage firmographics
Firmographics- Name
- easyStorage
- Legal name
- E-Storage Worldwide Limited
- Website
- https://easystorage.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- easyStorage is a UK self-storage company offering three service models — full-service Collect & Store, self-delivery Drop & Store, and Bluetooth-enabled Drive-Up Self Storage — targeting residential customers, SMBs, and students with monthly subscriptions, expanded via a franchise network.
- Ownership category
- akta.pro rank
easyStorage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance) (HSAKAGAH), Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)
Keywords
Where easyStorage is headquartered
LocationHeadquarters
- HQ city
- Uxbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
easyStorage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Storage Unit Rental: Monthly rental of storage units across three service types: Collect & Store (full-service collection, storage, and return), Drop & Store (self-delivery to facility), and Drive-Up Self Storage (private units with direct vehicle access). Customers pay recurring monthly fees based on unit size and service type. Pricing is transparent with flexible terms and no long-term contracts required.
- Collection and Delivery Services: Charges for optional collection and delivery services where the company sends vehicles to collect items from customer premises and return them when needed. Additional fees apply for these ancillary services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Collect & Store - Full-service storage with collection and delivery |
| Subscription | Monthly | Drop & Store - Self-storage with competitive rates |
| Subscription | Monthly | Drive-Up Self Storage - Private units with direct vehicle access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
easyStorage product offering
Product offeringCore offering
easyStorage is a UK self-storage company offering three distinct service models: Collect & Store (full-service pickup from customer premises, secure storage, and return delivery), Drop & Store (customer-delivered self-storage at competitive rates), and Drive-Up Self Storage (private units with Bluetooth-enabled 24/7 access). The company provides flexible storage on monthly terms without long-term contracts and complements storage with packing materials sales and optional enhanced liability protection.
Product overview
easyStorage is a UK self-storage company offering three distinct service models: Collect & Store (full-service pickup, transport, storage, and return delivery), Drop & Store (customer-delivered self-storage at competitive rates), and Drive-Up Self Storage (private units with Bluetooth-enabled 24/7 access). The company also provides StoreProtect, an optional enhanced liability protection add-on, and operates easyStorageBoxes as a companion packing materials site. All services are backed by the easyGroup brand and offer flexible terms without long-term contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Collect & Store
Quantifiable outcome
- 50,000+ collections completed
- +2 more outcomes
Companies that use easyStorage
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
easyStorage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
easyStorage partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
easyStorage competitors and assessment
Company assessmentDirect peers
- Access Self Storage: UK self-storage chain operating multiple suburban and city facilities; competes in standard self-storage rentals for residential and small-business customers.
- Cube Self Storage: Growing UK self-storage operator with comparable unit formats and a digital-first booking experience mirroring easyStorage's self-serve online channel.
- Safestore Holdings: Largest UK self-storage operator by market share, listed on the LSE, directly competing with easyStorage across personal and business storage, and a primary threat to the value-pricing positioning.
- Lok'nStore Group: AIM-listed UK self-storage operator serving similar personal and business storage customers with comparable facilities, including drive-up units.
- Big Yellow Group: UK-listed self-storage REIT operating the largest network of self-storage facilities in the UK, the most direct large-scale competitor to easyStorage's Drop & Store and Drive-Up Self Storage products.
- LOVESPACE: UK-based storage-by-the-box and Collect & Store operator; the closest direct comparable to easyStorage's doorstep collection-and-delivery model rather than drive-up storage.
- Shurgard Self Storage: European self-storage operator with significant UK presence (Shurgard UK), offering comparable drive-up and standard self-storage formats in the same geographies easyStorage targets.
- Storage King: UK and Ireland self-storage franchise operator offering similar self-storage units and franchise-based growth, directly comparable to easyStorage's drive-up and franchise-led model.
Emerging players
- Shyft: Tech-enabled mobile storage and logistics startup offering on-demand pickup and storage in select US/UK markets — an emerging competitor to easyStorage's Collect & Store service, with a similar technology-forward approach.
Broad incumbents
- Pickfords: Long-established UK removals and storage group offering domestic and commercial storage services; competes with easyStorage in the moving-plus-storage use case but as part of a broader logistics portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
easyStorage social profiles
Digital presenceeasyStorage compliance and trust
Trust signalCompliance2 records
easyStorage financial estimates
Financial estimateRevenue estimate
Valuation estimate
easyStorage leadership team
Management profileNumber of profiles
Profiles5 records
easyStorage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easyStorage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easyStorage
What does easyStorage do?
easyStorage is a UK self-storage company offering three distinct service models: Collect & Store (full-service pickup from customer premises, secure storage, and return delivery), Drop & Store (customer-delivered self-storage at competitive rates), and Drive-Up Self Storage (private units with Bluetooth-enabled 24/7 access). The company provides flexible storage on monthly terms without long-term contracts and complements storage with packing materials sales and optional enhanced liability protection.
Is easyStorage a public or private company?
easyStorage is a private company. It is classified as corporate owned and is currently operating.
When was easyStorage founded?
easyStorage was founded in 2017. It employs 51 to 100 people.
Where is easyStorage based?
easyStorage is headquartered in Uxbridge, United Kingdom, in the Europe region.
How does easyStorage make money?
Two revenue lines are on record. Storage Unit Rental is the primary driver. The others are collection and Delivery Services.
Who are easyStorage's main competitors?
Direct peers on record are Access Self Storage, Cube Self Storage, Safestore Holdings, Lok'nStore Group, Big Yellow Group, LOVESPACE, Shurgard Self Storage and Storage King. Shyft is listed as an emerging player. Pickfords is listed as a broad incumbent.
Does easyStorage have an API?
No public API is recorded for easyStorage.
What industry is easyStorage in?
easyStorage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAH, Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance). Its NAICS code is 531130 and its SIC code is 4220.