What TogoRun does

TogoRun is a woman-owned, independent global healthcare communications boutique agency headquartered in New York with operational hubs in Washington D.C. and Los Angeles and a fully virtual global delivery model supported by partner networks in 90+ markets. The firm delivers integrated public relations, digital marketing, branding, issues and crisis management, public affairs, and creative services to enterprise clients in pharmaceutical and biotechnology, medical aesthetics, health technology and devices, non-profit/foundation, provider/payer, and public affairs verticals. Notable clients include Pfizer, Amgen, Allergan, L'Oréal Paris, Exact Sciences, Obagi Medical, Ethicon (Johnson & Johnson), KYTHERA Biopharmaceuticals, Jaguar Health, and Solta Medical. Service delivery is organized around three operating brands: TogoRun (strategic communications), StudioTogo (in-house creative shop for branding, video, web, animation, 3D, and event design), and VegaRun (digital consumer health and beauty marketing), all under the woman-owned parent GMJ Global, LLC.

The agency's revenue model is professional services on a project and retainer basis, with pricing not publicly disclosed. The firm commits at least 11% of its annual time (approximately $1 million) to pro bono work with non-profits including Pure Earth, Mission Plasticos, and Orbis International. Operations are supported by a standard digital stack (Google Analytics, Taleo, Vimeo, PHP sessions) and AI-assisted analytics and media-monitoring capabilities embedded within digital strategy offerings; no proprietary AI or platform technology is disclosed. Customer acquisition is primarily enterprise field sales and relationship-based business development, augmented by industry event participation (e.g., Iditarod sponsorship), earned-media case studies, and thought-leadership content (Togo Talks blog).

Founded as part of the Omnicom network in 2012 (firmographic reference cites 1997 as origin of related entity), TogoRun spun off as an independent woman-owned agency under CEO Gloria Janata in September 2020. Post-spin-off, the agency has reported 109% average year-over-year revenue growth and accumulated 240+ industry awards, including seven consecutive Inc. honors (2022-2026), PRWeek Global International Agency of the Year (2014), and a 2024 Silver SABRE Award for PR Agency Citizenship. Headcount is reported in the 101-250 range, and the firm maintains full annual financial independence with no disclosed institutional investors or external debt.

Name

TogoRun

Legal name

GMJ Global, LLC

Website

https://togorun.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

TogoRun is a woman-owned, independent global healthcare communications boutique delivering public relations, digital marketing, creative, issues management, and public affairs services to enterprise clients in pharma, biotech, medical aesthetics, devices, and health-focused non-profits across 90+ markets.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications Services: Full-service strategic communications agency providing integrated marketing and communications, branding and positioning, advocacy and government affairs, issues and crisis management, and corporate communications services to healthcare and wellness clients on a project and retainer basis.
2. Creative Services (StudioTogo): In-house creative shop providing branding, advertising, digital content, video production, and event design services as part of integrated campaigns.
3. Pro Bono Services Commitment: The agency commits $1 million annually in pro bono work with leading nonprofits, donated at least 11% of time each year in pro bono services to non-profits that share their values.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

TogoRun is a woman-owned, independent global healthcare communications agency providing integrated public relations, digital marketing, branding, issues and crisis management, public affairs, advocacy, and creative services. It serves pharmaceutical, biotechnology, medical device, health technology, medical aesthetics, and health-related non-profit clients on a project and retainer basis through offices in New York, Washington D.C., Los Angeles, and a virtual global partner network.

Product overview

TogoRun is a woman-owned, independent global health and well-being communications agency offering a comprehensive suite of services including public relations, digital marketing, crisis management, and creative services. The agency operates through its core divisions: StudioTogo (full-service creative shop handling branding, video, web, illustration, animation, and event design), and VegaRun (digital marketing practice for health and beauty). Additional offerings include the Trailblazer Intern Program (TIP) for developing future healthcare communicators, and an extensive pro bono program committing 11% of annual time to mission-aligned non-profits. The agency specializes in pharma/biotech, medical devices, health technology, medical aesthetics, non-profits, and consumer packaged goods sectors.

Differentiator

Problem solved

Functional benefit

Brands

• StudioTogo: Full-service, award-winning creative shop delivering high-impact branding and marketing creative with capabilities in video, print, web, illustration, animation, 3D, DOOH, event design, copywriting, and branding.

Products and services

• StudioTogo
• Healthcare PR Services
• Digital Marketing
• Issues & Crisis Management
• Medical Aesthetics Marketing
• Non-Profit & Foundation Communications
• Public Affairs
• Advertising Services

Quantifiable outcome

• 1 billion media impressions generated for KYBELLA launch with 90%+ positive messaging
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Pure EarthcoreStrategic or Co-development PartnerPure Earth is an international non-profit focused on fighting disease-causing pollution. Gloria Janata has served as Board Member since 2017. TogoRun has partnered with Pure Earth for five years on pro bono work including the Global Impact of Pollution campaign that generated 2 billion media impressions and won the 2018 Sabre Award for Best Global Campaign.
• Mission PlasticoscoreStrategic or Co-development PartnerNon-profit organization focused on reconstructive surgery. TogoRun supports the Reshaping Lives: Full Circle campaign which won the 2024 Silver SABRE Award for PR Agency Citizenship. Partnership valued as part of annual $1 million pro bono commitment.
• Orbis InternationalminorStrategic or Co-development PartnerNon-profit organization focused on global health and preventing avoidable blindness. Partnership for pro bono services as part of TogoRun's annual $1 million pro bono commitment.
• Jaguar HealthcoreStrategic or Co-development PartnerPartnership to develop the first Canine Cancer Registry (Take C.H.A.R.G.E. Registry). TogoRun provided more than $250k in 2023 support. Campaign won multiple MarCom Awards including Platinum for Canine Health Service Launch.
• Alaska Solstice Search DogsminorStrategic or Co-development PartnerNon-profit dedicated to training and deploying search dog teams to assist law enforcement. TogoRun donated $1 (up to $2,500) for every share of Iditarod Women social media posts to support AKSSD.
• GMJ GlobalcoreOthersWoman-owned communications and media company and parent of TogoRun. Comprises health and well-being agency TogoRun, digital consumer health and beauty agency VegaRun, full service creative shop StudioTogo, and publications and media company GMJ Global Media.
• CEO Action for Diversity & InclusionminorOthersTogoRun is a proud signatory of CEO Action for Diversity & Inclusion, committing to advancing diversity and inclusion in the workplace.
• UN Global CompactminorOthersGMJ Global is a proud partner of the UN Global Compact, committing to sustainable and responsible business practices.
• Project ImplicitminorStrategic or Co-development PartnerPartner for SKINCLUSION campaign to assess unconscious bias. Project Implicit provides the Implicit Association Test used in the campaign to increase awareness of unconscious bias.
• International Cultural Diversity OrganizationminorStrategic or Co-development PartnerPartner for SKINCLUSION campaign. Campaign won International Cultural Diversity Excellence Award from ICDO for Promoting Cultural Diversity.
• Melanoma Research AllianceminorStrategic or Co-development PartnerPartnership for the It's THAT Worth It melanoma awareness campaign with L'Oréal Paris. Campaign generated ~1 billion impressions and won multiple PR awards.
• Omnicom/FleishmanHillardminorOthersFormer parent company (owned TogoRun 2009-2020). Spun off in late 2020 with full support from Omnicom and FleishmanHillard leadership including Patti Portnoy, Ruth Kim, Lisa Moehlenkamp, Karen Eisenberg, JJ Carter, and John Saunders.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GCI Health: WPP-owned healthcare communications agency serving pharma, biotech, and consumer health clients with PR, medical affairs, and patient engagement services. Closest direct competitor to TogoRun in specialty health PR with overlapping client categories.
• Real Chemistry: Independent healthcare and life sciences communications and data-driven marketing agency (formerly W2O Group) serving pharma, biotech, and medical device clients. Comparable in being an independent, healthcare-specialized, full-service firm with strong analytics orientation.
• WE Communications: Independent global communications agency with a deep Health practice serving pharma, biotech, and consumer health clients across the product lifecycle. Comparable mid-sized, independent positioning with healthcare specialty focus.
• Syneos Health Communications: Communications arm of Syneos Health providing integrated medical affairs, PR, and patient engagement for pharma/biotech. Directly comparable end-to-end healthcare communications offerings to global pharma clients.
• Spectrum Science: Independent health and science communications agency with integrated advertising, PR, and medical affairs services for pharma, biotech, and consumer health. Similar boutique specialty positioning with strong science and creative capabilities.
• M Booth Health: Independent, healthcare-focused communications agency serving pharma and consumer health clients. Comparable boutique specialty positioning with similar mission-driven culture and health-disparities orientation.
• Crosby Marketing Communications: Independent integrated communications agency with deep healthcare and federal health verticals. Comparable mid-sized independent offering integrated PR, advertising, and digital services to health-focused clients.

Broad incumbents

• FleishmanHillard: Global Omnicom-owned PR network with a substantial healthcare practice. Notably, FleishmanHillard supported TogoRun's spin-off from Omnicom and remains a broad incumbent competitor in the same healthcare communications space.
• Edelman: Largest independent global PR firm with deep health practice serving pharma, biotech, and consumer health clients. A broad incumbent with significantly greater scale than TogoRun in healthcare communications.
• BCW (Burson Cohn & Wolfe): WPP-owned global communications agency with significant healthcare and life sciences capabilities. Broad incumbent offering overlapping services with greater geographic footprint and integrated media capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/togorun
• Facebookfacebook.com/togorun
• LinkedInlinkedin.com/company/togorun
• Instagraminstagram.com/togorun

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TogoRun