PupBox
PupBox is a Beverly Hills-based DTC subscription service, founded in 2013 and owned by FabFitFun since 2022, delivering monthly customized boxes of toys, treats, and training guides tailored to new puppy owners across three life stages.
- Company typePrivate
- Founded2013
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What PupBox does
PupBox is a direct-to-consumer subscription service that delivers monthly customized boxes of toys, treats, chews, accessories, and training guides to new and developing puppy owners. Founded in 2013 by Ben and Ariel Zvaifler in Beverly Hills, California, the company was acquired by FabFitFun, Inc. in 2022 and now operates as a private subsidiary within the FabFitFun ecosystem. The core offering is a tiered monthly subscription (1-, 3-, 6-, and 12-month plans priced at $29-$39 per month effective rate) that auto-renews and personalizes contents based on a structured pup profile covering age, size, gender, coat type, and dietary restrictions, with the box composition evolving across three life stages: Puppy (newborn-6 months), Young Pup (7-18 months), and Grown Pup (19+ months). The company's technology backbone is a profile-driven personalization and recommendation engine, supplemented by an extensive training content library developed with celebrity dog trainer Andrea Arden.
The business model is primarily recurring subscription revenue, complemented by one-time purchases through the PupShop storefront, gift subscriptions (3-, 6-, or 12-month prepaid, non-auto-renewing), a Birthday Box product, and a quarterly 'PupBox by FabFitFun' sub-brand distributed through the parent company's membership platform at $59.99 per season. Distribution is exclusively DTC through pupbox.com, with shipping limited to the US and US territories. Go-to-market relies on content marketing via a training blog, organic social (Instagram, Facebook, Twitter/X, Pinterest), email, and SEO-driven website conversion, with no paid enterprise or B2B channel. To date, PupBox reports 3.45M+ boxes delivered, though no revenue, subscriber count, or ARR figures are publicly disclosed. The company maintains a small team (1-10 employees) and has not raised disclosed venture funding since a 2016 round from 500 Global.
PupBox firmographics
Firmographics- Name
- PupBox
- Legal name
- FabFitFun, Inc.
- Website
- https://pupbox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PupBox is a Beverly Hills-based DTC subscription service, founded in 2013 and owned by FabFitFun since 2022, delivering monthly customized boxes of toys, treats, and training guides tailored to new puppy owners across three life stages.
- Ownership category
- akta.pro rank
PupBox industry classification
Industry- Product category
- Pet Subscription Boxes
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pet Toys & Enrichment Retail (CRALAHAE)
- akta.pro secondary industries
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE)
Keywords
Where PupBox is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PupBox business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Monthly Subscription Boxes: Recurring monthly subscription delivering 5-7 customized products including toys, treats, chews, accessories, and training guides. Subscriptions auto-renew at the end of each term. Revenue recognized monthly as boxes are delivered.
- One-Time Product Purchases: Shop selling individual products including birthday boxes, themed boxes, toys, treats, chews, and accessories. One-time purchase model for non-subscribers.
- Gift Subscriptions: Pre-paid gift subscriptions where buyers pay upfront for 3, 6, or 12-month terms. Does not auto-renew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-Month Subscription |
| Subscription | Multi-year contract | 3-Month Subscription |
| Subscription | Multi-year contract | 6-Month Subscription |
| Subscription | Multi-year contract | 12-Month Subscription |
| One time/ perpetual license | Pay-as-you-go | Birthday Box |
| Subscription | Pay-as-you-go | PupBox by FabFitFun |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
PupBox product offering
Product offeringCore offering
PupBox delivers a monthly subscription box containing 5–7 customized products (toys, treats, chews, accessories) plus a training guide, tailored to each puppy's age, life stage, size, gender, coat type, and dietary restrictions. The company also operates the PupShop online retail store for individual product purchases, a themed Birthday Box, and the PupBox by FabFitFun quarterly subscription distributed through FabFitFun's membership platform.
Product overview
PupBox offers a monthly subscription box service that customizes products and training content based on each puppy's life stage and physical characteristics. The core product is the monthly PupBox subscription (available in monthly, 3-month, 6-month, or 12-month plans), which includes 5-7 hand-picked toys, treats, chews, accessories, and training guides. Supporting offerings include the PupShop for individual product purchases, a Birthday Box add-on, and the FabFitFun-branded quarterly PupBox by FabFitFun sub-brand. The subscription portfolio covers three life stages: Puppy (newborn-6 months), Young Pup (7-18 months), and Grown Pup (19+ months), with boxes customized by size category (Itty Bitty, Small-ish, Mid Size, Large & In Charge).
Differentiator
Problem solved
Functional benefit
Brands
- PupBox by FabFitFun: A quarterly refill subscription containing 8-10 treats, toys, or digital offers for pets, available through FabFitFun's platform at $59.99 USD per season.
Products and services
- PupBox Monthly Subscription Box A monthly subscription box containing 5–7 hand-picked toys, treats, chews, accessories, and a training guide customized to a puppy's life stage, age, size, gender, coat type, and dietary restrictions. Available in 1, 3, 6, and 12-month subscription tiers for U.S. puppy and dog owners.
- PupBox Birthday Box A one-time themed birthday box with festive toys, treats, and a birthday accessory selected based on the pup's size, available for individual purchase in the PupShop.
- PupBox by FabFitFun A quarterly subscription containing 8–10 treats, toys, or digital offers for dogs, sold through FabFitFun membership at $59.99 per season with shipments either bundled with seasonal FabFitFun boxes or on a 90-day cadence.
- PupShop Online retail store where non-subscribers and subscribers can purchase individual pet products including toys, treats, chews, accessories, themed boxes, and items organized by puppy developmental stage.
Quantifiable outcome
- 3,450,230 boxes delivered to date
- +1 more outcomes
Companies that use PupBox
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
PupBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
PupBox partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
PupBox competitors and assessment
Company assessmentDirect peers
- BarkBox: BarkBox is the leading direct-to-consumer monthly dog subscription box, delivering themed toys, treats, and chews. It is the most direct competitor to PupBox in product format and target customer, but operates at much larger scale and serves all life stages rather than specializing in the puppy stage.
- BarkShop: BarkShop is BarkBox's à la carte e-commerce storefront for individual pet products. It is comparable to PupBox's PupShop add-on, providing a non-subscription purchase channel for the same toy/treat/accessory categories.
- Pet Treater: Pet Treater is a subscription box service delivering curated pet toys, treats, and accessories monthly. It is a direct competitor in the same DTC subscription category as PupBox, targeting pet owners with themed boxes and surprise-and-delight mechanics.
Emerging players
- PupJoy: PupJoy is a smaller pet subscription box operator offering customizable monthly boxes for dogs. It is comparable to PupBox's age-based personalization model but at smaller scale and with less developed training content.
- KitNipBox: KitNipBox is a subscription box service for cats offering toys, treats, and enrichment items. It is comparable to PupBox in subscription-box mechanics and target audience of pet owners, but serves a different species and thus does not directly compete.
- Wild One: Wild One is a DTC pet products brand selling toys, harnesses, bowls, and accessories via e-commerce. It overlaps with PupBox's PupShop à la carte retail offerings and competes for design-conscious dog owners, but does not use a subscription model.
- Ollie: Ollie is a DTC fresh dog food subscription service delivering customized meal plans. It is comparable as a pet subscription business using owner-profile personalization (age, weight, breed) but competes in the food category rather than toys/enrichment.
- The Farmer's Dog: The Farmer's Dog is a leading DTC fresh dog food subscription with personalized meal plans. It is comparable to PupBox only structurally as a high-growth pet subscription brand with profile-driven personalization; product category does not overlap.
Broad incumbents
- FabFitFun: FabFitFun is PupBox's parent company and a leading seasonal lifestyle subscription box. It is comparable as the broader subscription-box ecosystem in which PupBox now operates, and through its membership platform enables the co-branded 'PupBox by FabFitFun' offering.
Others
- Cesar's Way / Dogster editorial sites: Dogster is a major dog-care content and reviews publisher. It is comparable to PupBox's content-marketing blog and training resources, monetizing dog-owner attention via advertising rather than subscriptions, and represents a channel competitor for organic puppy-care traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PupBox social profiles
Digital presencePupBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
PupBox leadership team
Management profileNumber of profiles
Profiles2 records
PupBox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PupBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PupBox
What does PupBox do?
PupBox delivers a monthly subscription box containing 5–7 customized products (toys, treats, chews, accessories) plus a training guide, tailored to each puppy's age, life stage, size, gender, coat type, and dietary restrictions. The company also operates the PupShop online retail store for individual product purchases, a themed Birthday Box, and the PupBox by FabFitFun quarterly subscription distributed through FabFitFun's membership platform.
Is PupBox a public or private company?
PupBox is a private company. It is classified as corporate owned and is currently operating.
When was PupBox founded?
PupBox was founded in 2013. It employs 1 to 10 people.
Where is PupBox based?
PupBox is headquartered in Beverly Hills, United States, in the North America region.
How does PupBox make money?
Three revenue lines are on record. Monthly Subscription Boxes are the primary driver. The others are one-Time Product Purchases and gift Subscriptions.
Who are PupBox's main competitors?
Direct peers on record are BarkBox, BarkShop and Pet Treater. Emerging players are PupJoy, KitNipBox, Wild One, Ollie and The Farmer's Dog. FabFitFun is listed as a broad incumbent. Cesar's Way / Dogster editorial sites is listed as an others.
Does PupBox have an API?
No public API is recorded for PupBox.
What industry is PupBox in?
PupBox's product category is Pet Subscription Boxes. Its primary akta.pro industry code is CRALAHAE, Pet Toys & Enrichment Retail, with a secondary code of CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 45991 and its SIC code is 5945.