BarkShop
BARK, Inc. (BarkShop) is a New York-based direct-to-consumer pet company selling themed monthly subscription boxes of dog toys and treats under the BarkBox and Super Chewer brands, with adjacent food, dental, and lifestyle sub-brands, serving US dog owners across its own e-commerce, mobile apps, Amazon, Chewy, Target, Walmart, and PetSmart.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What BarkShop does
BARK, Inc. (operating commercially as BarkShop and its sub-brands BarkBox, Super Chewer, Bright Dental, and BARK Air) is a New York-based direct-to-consumer pet products company that sells dog toys, treats, and accessories primarily through a monthly themed subscription service. The flagship product is BarkBox, a customizable monthly subscription starting at $24/month that delivers 2 toys, 2 bags of all-natural treats, and 1 chew curated around a monthly themed collection (e.g., Star Wars, Harry Potter, Scooby-Doo, Pride, seasonal releases). The company runs three subscription tiers — Classic BarkBox for soft-toy-loving dogs, Super Chewer for aggressive chewers using durable rubber/nylon toys, and Combo Box mixing plush and durable toys for variety-seeking or multi-dog households — with a Double Deluxe upgrade option. Customization is structured around dog size (Small, Medium, Large, Extra Large), play style (Tug & Rope, Fetch, Enrichment, Toy-in-Toy), and allergy-friendly treat preferences.
The business operates a multi-channel distribution model. Its own channels include the bark.co e-commerce storefront and native iOS/Android apps. Wholesale and marketplace channels span Amazon, Chewy, Target, Walmart, and PetSmart, giving simultaneous access to pure-play pet retail and mass-market general retail. Marketing leverage is built on licensing partnerships with Disney and Warner Bros for Star Wars, Harry Potter, The Mandalorian, and Scooby-Doo themed collections, plus brand collaborations such as BARK + Dunkin'. The company claims 8+ million dogs served and operates across the contiguous United States, with Alaska, Hawaii, and international addresses explicitly excluded.
Revenue is generated primarily through recurring subscriptions (BarkBox, Super Chewer, Combo Box), supplemented by add-on purchases (Bright Dental dental chews/toothpaste, food and supplements, home and wearables), Double Deluxe upgrade fees, one-time Ship Now purchases, and gift boxes. The company has extended into adjacent consumable categories with its own-brand Bark Beef and Ancient Grains Recipe dog food and the Bright Dental sub-brand, signaling a strategic shift from novelty toys toward higher-frequency consumables within the subscriber wallet.
BarkShop firmographics
Firmographics- Name
- BarkShop
- Legal name
- BARK, Inc.
- Website
- https://barkshop.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BARK, Inc. (BarkShop) is a New York-based direct-to-consumer pet company selling themed monthly subscription boxes of dog toys and treats under the BarkBox and Super Chewer brands, with adjacent food, dental, and lifestyle sub-brands, serving US dog owners across its own e-commerce, mobile apps, Amazon, Chewy, Target, Walmart, and PetSmart.
- Ownership category
- akta.pro rank
BarkShop industry classification
Industry- Product category
- Pet Subscription Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
- akta.pro secondary industries
- Pet Toys & Enrichment Retail (CRALAHAE), Toy Rentals & Subscription Boxes (CRALAFAK), Treats & Chews (CRADAFAE), Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE)
Keywords
Where BarkShop is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BarkShop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- BarkBox Subscription: Monthly recurring subscription starting at $24/month, with plans varying by subscription length. Includes 2 toys, 2 bags of treats, and 1 chew per box. Core revenue driver.
- Super Chewer Subscription: Premium subscription tier for heavy chewers featuring durable rubber and nylon toys plus treats and a chew. Higher price point than standard BarkBox.
- Combo Box Subscription: Combined offering with both plush and durable toys in each shipment, targeting multi-dog households or dogs wanting variety.
- One-Time Ship Now Purchases: Non-subscription one-time purchases of individual toys, treats, and products. Supports promotions like BOGO and percentage discounts.
- Add-On Purchases: Supplementary items added to subscription orders including dental products (Bright Dental), food, home & wearables, and themed merchandise.
- Gift Boxes: One-time gift purchases of subscription boxes for gifting occasions, including special collections like Birthday and Wedding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BarkBox - Classic subscription for playful dogs |
| Subscription | Monthly | Super Chewer - Durable toys for aggressive chewers |
| Subscription | Monthly | Combo Box - Plush plus durable toys |
| Subscription | Monthly | Double Deluxe Upgrade |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
BarkShop product offering
Product offeringCore offering
BarkShop sells customizable monthly subscription boxes (BarkBox, Super Chewer, Combo Box) delivering themed toys, all-natural treats, and chews to dog owners, starting at $24 per month. The offering includes add-on products such as Bright Dental care items, BARK Air merchandise, dog food (Bark Beef), gift boxes, and themed collaborations with brands like Dunkin' and licensed properties such as Star Wars and Harry Potter. Products can also be purchased one-time via the website, mobile apps, or through retail partners including Amazon, Chewy, Target, Walmart, and PetSmart.
Product overview
BARK operates a subscription-based pet product business centered on BarkBox, a customizable monthly subscription service starting at $24/month that delivers themed collections of 2 toys, 2 bags of treats, and 1 chew per box. The core portfolio includes three subscription variants: Classic BarkBox (soft, squeaky toys for playful pups), Super Chewer (durable rubber/nylon toys for aggressive chewers), and Combo Box (plush plus durable for variety-seeking dogs or multi-dog households). Add-on offerings include Double Deluxe upgrades, the Bright Dental sub-brand (dental chews and toothpaste sized for Small/Medium/Large dogs), BARK Air, and a Food & Treats line featuring Bark Beef and Ancient Grains Recipe dog food. The company also offers themed collaborations such as BARK + Dunkin', STAR WARS, HARRY POTTER, The Mandalorian, Scooby-Doo, and Pride collections. Products are distributed through retail partnerships with Amazon, Chewy, Target, Walmart, and PetSmart.
Differentiator
Problem solved
Functional benefit
Products and services
- BarkBox Subscription Monthly subscription delivering 2 custom toys, 2 bags of all-natural treats and 1 chew, themed around a unique monthly collection (e.g., Seaside Sniffs, Harry Potter, Star Wars, The Mandalorian). Customized by dog size and play style, with allergy-friendly treat options. Targets dog owners seeking monthly variety and enrichment.
- Super Chewer Subscription Subscription box for aggressive chewers featuring extra-tough durable rubber and nylon toys, treats, and a chew. Built for dogs that thrash, tug and destroy standard plush toys. Targets owners of heavy-chewing dogs.
- Combo Box Subscription Subscription box combining both plush squeaky toys and durable chew toys in every shipment. Designed for variety-seeking dogs and multi-dog households with different play preferences.
- Bright Dental Dog dental care line including dental chews (Small: 15–25 lbs, Medium: 25–50 lbs, Large: 50+ lbs) and toothpaste. Targets dog owners seeking oral care add-ons.
- BARK Air Air travel-themed branded product line with themed merchandise collections. A sub-brand under BARK targeting dog owners interested in travel-themed toys and gear.
- Food and Treats Dog food and treat product line including treats and chews, meal toppers, supplements, and Bark Beef and Ancient Grains Recipe dog food formulated for all life stages. Targets dog owners looking for nutritional products alongside subscription toys.
- Gift Boxes One-time gift purchases of BarkBox subscriptions and themed gift box collections (including Birthday and Wedding). Targets consumers buying gifts for dog owners.
- One-Time Ship Now Purchases Non-subscription, one-time purchases of individual dog toys, treats and products through bark.co, supporting BOGO and percentage discount promotions. Targets customers who want individual items without subscribing.
Quantifiable outcome
- 8+ million dogs subscribed
Companies that use BarkShop
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
BarkShop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BarkShop partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- AmazoncoreAmazon Store presence for Bark products including BarkBox and Super Chewer subscriptions and individual products, reaching Amazon's vast pet owner customer base.
- ChewycorePartnership with leading online pet retailer Chewy for distribution of Bark products including toys, treats, and subscription offerings.
- TargetcoreRetail partnership with Target for distribution of Bark products across Target's pet category and physical store locations.
- WalmartcorePartnership with Walmart for distribution of Bark dog toys through Walmart's pet section and online marketplace.
- PetSmartcoreRetail partnership with PetSmart featuring Bark as a featured brand in PetSmart stores and online for dog toys and treats.
- Disney (Star Wars, Harry Potter, The Mandalorian, Scooby-Doo)flagshipLicensing partnerships with Disney and Warner Bros for themed product collections including Star Wars, Harry Potter, The Mandalorian, and Scooby-Doo themed toys and treats.
- Dunkin'minorBARK + Dunkin' branded collection combining dog products with Dunkin' coffee-themed merchandise.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BarkShop competitors and assessment
Company assessmentDirect peers
- Ollie: Ollie is a direct-to-consumer fresh dog food subscription with comparable product-led growth, customization by dog profile, and recurring revenue model. While focused on food, it competes for the same share-of-wallet among dog owners.
- PupBox: PupBox is a direct subscription-box competitor for puppies and dogs, owned by Petco. It mirrors BarkShop's monthly themed box model and is the closest head-to-head competitor in the dog subscription category.
- The Farmer's Dog: The Farmer's Dog is a leading fresh dog food subscription with the same product-led, customizable subscription mechanics. It competes for the same premium dog owner wallet and complements BARK's Bark Beef food line extension.
Broad incumbents
- PetSmart: PetSmart is a BARK retail partner and one of the two largest US pet specialty chains. Its broad assortment of dog toys, treats, and subscription-style reordering (via its loyalty app) makes it a broad incumbent in the same space.
- Petco: Petco is a national pet specialty retailer with subscription offerings (including its PupBox ownership), in-store and online dog toy/treat assortments, and a wellness services stack that overlaps with BARK's expanding portfolio.
- Kong Company: Kong is a leading dog toy brand with durable chew toys, treats, and proprietary products. Its Super Chewer-adjacent positioning makes it both a potential partner brand and a competitor within BARK's heavy-chewer segment.
- Chewy: Chewy is the dominant online pet retailer in the US and simultaneously a BARK distribution partner and competitor. Its Autoship subscription, expansive pet toy/treat catalog, and private-label expansion place it as a broad incumbent in the same category.
Emerging players
- Wild One: Wild One is a DTC pet brand for dog accessories, toys, and essentials with a design-led aesthetic. It overlaps with BARK's Home & Wearables and toy categories but lacks a subscription box core.
- Pet Plate: Pet Plate is a DTC fresh dog food subscription competing for premium dog-owner subscribers with similar customization and recurring-revenue mechanics, complementing BARK's food line push.
- Cat Person: Cat Person applies a similar DTC subscription and design-led approach to cat owners. It mirrors BarkShop's brand playbook in an adjacent species category.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BarkShop social profiles
Digital presenceBarkShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
BarkShop leadership team
Management profileNumber of profiles
BarkShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BarkShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BarkShop
What does BarkShop do?
BarkShop sells customizable monthly subscription boxes (BarkBox, Super Chewer, Combo Box) delivering themed toys, all-natural treats, and chews to dog owners, starting at $24 per month. The offering includes add-on products such as Bright Dental care items, BARK Air merchandise, dog food (Bark Beef), gift boxes, and themed collaborations with brands like Dunkin' and licensed properties such as Star Wars and Harry Potter. Products can also be purchased one-time via the website, mobile apps, or through retail partners including Amazon, Chewy, Target, Walmart, and PetSmart.
Is BarkShop a public or private company?
BarkShop is a private company. It is classified as unknown and is currently operating.
When was BarkShop founded?
BarkShop was founded in -1. It employs 1 to 10 people.
Where is BarkShop based?
BarkShop is headquartered in New York, United States, in the North America region.
How does BarkShop make money?
Six revenue lines are on record. BarkBox Subscription is the primary driver. The others are super Chewer Subscription, combo Box Subscription, one-Time Ship Now Purchases, add-On Purchases and gift Boxes.
Who are BarkShop's main competitors?
Direct peers on record are Ollie, PupBox and The Farmer's Dog. Broad incumbents are PetSmart, Petco, Kong Company and Chewy. Emerging players are Wild One, Pet Plate and Cat Person.
Does BarkShop have an API?
No public API is recorded for BarkShop.
What industry is BarkShop in?
BarkShop's product category is Pet Subscription Retail. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRALAHAE, Pet Toys & Enrichment Retail. Its NAICS code is 45991 and its SIC code is 5945.