Bareksa

What Bareksa does

Bareksa, founded in 2013 and headquartered in Jakarta, is Indonesia's first integrated e-investment super app. The platform consolidates six product categories into a single interface: mutual funds (180+ products with exclusive SKUs, minimum investment Rp100,000), stocks (traded via partnership with Ciptadana Sekuritas Asia), government bonds/SBN (as an official Ministry of Finance Mitra Distribusi), digital gold (with physical redemption through Pegadaian and IndoGold), a real-time algorithmic Robo Advisor with automatic rebalancing, and Sharia-compliant Umroh savings in partnership with eight Ministry of Religion-licensed travel agents. The underlying architecture is a unified mobile and web application supporting multiple payment rails (OVO e-wallet, virtual account, bank transfer, direct debit) and is integrated with KSEI custody, OJK-licensed investment advisory, and KOMINFO Electronic System Operator authorization. ISO 27001 certification supports institutional sales positioning.

The company serves a horizontally segmented customer base: mass-retail individual investors (the primary segment, 2.5 million registered users) via the self-serve super app; institutional and corporate treasury clients via Bareksa Bisnis (a web-based B2B platform with multi-user access, approval workflows, and zero transaction fees for most mutual fund products); and high-net-worth individuals via Bareksa Prioritas, a premium advisory offering in collaboration with OJK-licensed Jagartha Advisors that adds dedicated advisors and concierge services. Bareksa's go-to-market combines product-led self-serve onboarding (5-minute registration, 100% online) with channel-partner distribution through the Grab super app (enabled by the 2021 Series C) and an extensive content-marketing engine (Bareksa Insight, Fund Academy, Kamus Investasi, Telegram community).

Bareksa monetizes primarily through transaction-based take rates: stock trading fees up to 0.15% buy / 0.25% sell, mutual fund distribution commissions from Investment Management partners, SBN distribution fees from the Ministry of Finance, and fees on digital gold buy/sell transactions (331% YoY growth in 2026). Bareksa Prioritas generates advisory-style fees, while Bareksa Bisnis operates on a freemium B2B model (no transaction fees on most products) to attract institutional AUM. The company reached positive EBITDA in 2024 and is explicitly targeting net profit, supported by a portfolio of regulatory licenses (APERD, OJK Investment Advisor, KOMINFO, MoF SBN distributor) and a five-year award streak as Kemenkeu's top SBN distribution partner.

Name

Bareksa

Legal name

PT Bareksa Marketplace Indonesia

Website

https://bareksa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Bareksa is Indonesia's first integrated e-investment super app, offering mutual funds, stocks, SBN government bonds, digital gold, robo-advisory, and umroh savings through a single OJK-licensed platform serving 2.5 million retail, institutional, and HNW investors across all 34 provinces.

Ownership category

akta.pro rank

Product category

Digital Investment Platform

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro industry

PRIMARYFSAAAAAD

Robo-Advisors & Digital Wealth Managers

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

SECONDARYFSAEABAK

Digital/Hybrid Robo-Wealth & Retirement Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

SECONDARYFSAGAEAA

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios)

Financial & Insurance/Financial Technology (Fintech)/Robo-Advisory & Digital Wealth Platforms

SECONDARYFSAAABAM

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

Keywords

• Digital investment platform
• Mutual fund distribution
• Online brokerage services
• Wealth management technology
• Retail investment app

Headquarters

HQ city

Kemang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fee — Stock Trading: Bareksa charges a maximum transaction fee of 0.15% for buy orders and 0.25% for sell orders on stock trades executed through its platform. Fees can be lower depending on the user's loyalty tier level or active promotions. Revenue is generated on a per-transaction basis, proportional to trade volume.
2. Commission from Mutual Fund Distribution: As an authorized Agent Penjual Efek Reksa Dana (APERD), Bareksa earns commissions from Investment Management companies (Manajer Investasi) for distributing their mutual fund products. The platform offers 180+ mutual fund products, including exclusive products not available elsewhere. Revenue is typically a percentage of assets under management or per-transaction sales commissions.
3. Distribution Fees — Government Bonds (SBN): As an official SBN distribution partner (Mitra Distribusi) of the Ministry of Finance, Bareksa earns distribution fees for facilitating retail investor purchases of government bonds (SUN/SBN retail). Bareksa has been recognized as a top-performing SBN distributor for five consecutive years.
4. Digital Gold Transaction Fees: Bareksa earns fees on digital gold buy/sell transactions facilitated through partnerships with PT Pegadaian and PT IndoGold Solusi Gadai. Gold transactions on the platform saw 331% year-on-year growth, indicating this is a significant and fast-growing revenue stream.
5. Premium Advisory Services — Bareksa Prioritas: Bareksa Prioritas, the wealth management arm in partnership with Jagartha Advisors, provides exclusive personal investment advisory services to high-net-worth clients with dedicated advisors, bespoke portfolio management, and concierge services, likely generating advisory fees or higher-tier commission structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bareksa operates an integrated digital investment super app in Indonesia that enables retail and institutional investors to access six investment product categories — mutual funds, stocks, government bonds (SBN), digital gold, robo advisory, and umroh savings — through a single mobile and web platform. The platform aggregates 180+ mutual fund products from multiple investment management companies and operates as an OJK-licensed Agent Penjual Efek Reksa Dana (APERD) and Ministry of Finance-authorized SBN distribution partner. Additional services include Bareksa Bisnis for institutional cash management and Bareksa Prioritas for high-net-worth wealth advisory delivered with Jagartha Advisors.

Product overview

Bareksa is Indonesia's first integrated e-investment platform operated by PT Bareksa Marketplace Indonesia, offering a comprehensive portfolio of investment products through its Super App. The core platform enables investments across six main product categories: Reksa Dana (mutual funds with 180+ options), Saham (stock trading via Ciptadana Sekuritas partnership), SBN (government bonds as official Ministry of Finance distribution partner), Emas (digital gold with 331% YoY growth), Robo Advisor (algorithmic portfolio management with automatic rebalancing), and Umroh (Islamic pilgrimage savings). Additional services include Bareksa Bisnis for institutional cash management and Bareksa Prioritas for premium wealth advisory. The platform serves 2.5 million investors and is backed by Grab through Series C funding, integrating OVO e-wallet for payments.

Differentiator

Problem solved

Functional benefit

Brands

• Bareksa Bisnis: Business-to-business cash management solution for institutional investors, corporations, foundations, pension funds, and insurance companies to manage investment portfolios.
• Bareksa Prioritas
• Bareksa Saham
• Bareksa Reksa Dana

Quantifiable outcome

• 2.5 million investors trust the platform as a pioneer in Indonesia's investment space over 8 years
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• OVOcoreTechnology or Integration · 25 November 2021OVO (in which Grab holds a 90% stake) serves as the payment processing infrastructure for Bareksa's new investment features accessible through both the Bareksa app and Grab app. OVO integration enables seamless wallet-based payments for mutual fund purchases, creating a frictionless payment experience for investors.
• Ciptadana Sekuritas AsiacoreTechnology or IntegrationBareksa partners with Ciptadana Sekuritas Asia (with over 20 years of experience, regulated by OJK) for stock trading services. Bareksa operates as a 'Mitra Pemasaran Perantara Pedagang Efek' (Marketing Partner for Securities Broker-Dealer) under a license granted to PT Bareksa Portal Investasi in partnership with PT Ciptadana Sekuritas Asia, enabling stock trading capabilities on the Bareksa platform.
• PT PegadaianmajorChannel Partner/ Reseller/ DistributorPT Pegadaian (State-owned gold pawnshop and storage company licensed by BAPPEBTI and OJK) partners with Bareksa as a gold storage provider for Bareksa Emas digital gold products. Pegadaian stores physical gold backing digital holdings, enabling customers to redeem physical gold. Bareksa Pegadaian runs regular promotions (e.g., 0.25% discount on gold purchases).
• PT IndoGold Solusi GadaimajorChannel Partner/ Reseller/ DistributorPT IndoGold Solusi Gadai (BAPPEBTI and OJK-licensed digital gold trader) partners with Bareksa as an alternative gold storage provider for Bareksa Emas, giving customers choice of physical gold storage partner alongside Pegadaian.
• DanamonminorGTM or Marketing PartnerDanamon bank partnership (logo visible in Bareksa's partner section), likely providing banking integration for fund transfers, account verification, or co-marketing activities related to investment account setup and transactions.
• Jagartha AdvisorsmajorStrategic or Co-development PartnerBareksa Prioritas operates in collaboration with Jagartha Advisors, an independent investment advisory firm licensed by OJK. Jagartha provides dedicated personal investment advisors, independent portfolio strategies, and compliance oversight for Bareksa's premium wealth management service. This partnership enables Bareksa to offer conflict-free, independent investment advisory — a key differentiator for the Prioritas service targeting HNWIs.
• Umroh Travel Partners (Khalifah Tour, Al Qodri, Umroh ID, Pergi Umroh, Patuna, Babusssalam Buana, Fath Indah, Umi Tour)majorChannel Partner/ Reseller/ DistributorBareksa Umroh partners with 8 licensed Umrah travel agencies (PPIU — Penyelenggara Perjalanan Ibadah Umrah) registered with the Ministry of Religion (Kementerian Agama) to provide complete Umroh pilgrimage services including travel planning, visa, accommodation, and transportation. Partners include Khalifah Tour (Izin No. U.509/2021), Al Qodri (No. 816/2017), Umroh ID (No. 1020/2019), Patuna (No. 700/2016), Babusssalam Buana (No. 226/2016), Fath Indah (No. 81/2015), and Umi Tour (No. 840/2017).

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Ajaib: Indonesian multi-asset investment super app offering mutual funds, stocks, and ETFs to retail investors. Directly competes with Bareksa across product breadth and target retail segment in the same Indonesian market.
• Bibit: Indonesian robo-advisor focused on mutual fund investing with strong retail adoption. Direct competitor to Bareksa's mutual fund and Robo Advisor offerings, often cited as Indonesia's leading mutual fund app by users.
• Stockbit: Indonesian stock trading and investor community platform. Directly competes with Bareksa Saham on equity trading and competes for the same retail investor audience through social/community-driven engagement.
• IPOT (Indopremier): Long-established Indonesian online securities broker offering mutual funds and stocks. Competes with Bareksa across the multi-asset retail investing space and represents an incumbent digital brokerage peer.
• Pluang: Indonesian multi-asset investment app covering mutual funds, stocks, gold, and crypto. Overlaps with Bareksa across stocks, gold, and mutual funds and targets the same mass-affluent retail segment in Indonesia.
• Tanamduit: Indonesian mutual fund and SBN distribution platform. Directly competes with Bareksa on retail mutual fund and government bond distribution with similar OJK-licensed APERD model.

Regional players

• Endowus: Singapore-based digital wealth platform offering multi-asset investing across cash, funds, and portfolios. Comparable as a regional robo-advisor and digital wealth manager targeting affluent retail investors in Southeast Asia, though it operates primarily in Singapore rather than Indonesia.
• Syfe: Singapore-headquartered digital wealth manager offering managed portfolios, cash management, and brokerage across Southeast Asia (Singapore, Hong Kong, Indonesia). Comparable as a multi-asset digital wealth platform; its Indonesian operations compete regionally with Bareksa.
• StashAway: Singapore-based robo-advisor with Indonesian operations offering automated portfolio management. Comparable as a digital wealth manager in Southeast Asia with a similar algorithmic/robo-advisor value proposition.

Emerging players

• Modalku (Funding Societies): Indonesian-Singaporean fintech operating in P2P lending and SME financing under OJK. Comparable as a Southeast Asian digital finance platform with adjacent financial services focus, though its core business is lending rather than wealth management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bareksacom
• YouTubeyoutube.com/channel/UCW2UxQgA4n5XMwyrvDhMsrQ/videos
• Facebookfacebook.com/Bareksa
• LinkedInlinkedin.com/company/bareksa
• Instagraminstagram.com/bareksa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bareksa