Shakers - Serviços Especiais de Bar

What Shakers - Serviços Especiais de Bar does

Shakers - Serviços Especial de Bar is a privately-owned bar services and packaged beverage company headquartered in the Brooklin neighborhood of São Paulo, Brazil, founded in 1997. The company operates two integrated business lines: (i) on-site professional bartending and bar presentation services for social events such as weddings, anniversaries, and private parties across Southeast Brazil, and (ii) direct-to-consumer sales of pre-mixed bottled cocktails through its own e-commerce storefront at shakers.com.br. The bottled cocktail line (Coquetéis Engarrafados) comprises 12 products in two formats — 500ml bottles priced at R$180 (serving 4-10 cocktails) and 180ml bottles priced at R$80 (serving 2-4 cocktails) — spanning classic cocktails (Negroni, Margarita, Cosmopolitan, Dry Martini, Old Fashioned, Manhattan, Boulevardier, White Negroni, Chocolate Martini, Rabo de Galo) and two proprietary in-house specialty gins (Butterfly Tea Gin, Spiced Gin). Revenue is generated via one-time product sales on the e-commerce site and project-based professional services fees for event bar staffing. The company has 1-10 employees, is privately held with no disclosed external funding or parent company, and markets primarily via organic social channels (Instagram @shakersoficial, Facebook) and a content/recipes section on its website. No AI, software platform, API, or mobile application capabilities are part of the offering; the underlying technology is limited to a Wix-hosted storefront and the in-house formulation and bottling operations for the cocktail portfolio.

Name

Shakers - Serviços Especiais de Bar

Legal name

Shakers Serviços Especiais de Bar

Website

https://shakers.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Shakers is a Brazilian bar services and bottled cocktail company founded in 1997 in São Paulo, providing on-site bartending for private social events and direct-to-consumer sales of 12 pre-mixed premium cocktails through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Event Bartending Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Bottled cocktail sales
• Event bar services
• Mobile bartending
• Pre-mixed cocktails
• Cocktail catering

Headquarters

HQ city

São Paulo, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bottled Cocktail Sales: Sale of pre-made bottled cocktails in 180ml and 500ml formats through the company's e-commerce website. Products include classic cocktails such as Negroni, Margarita, Cosmopolitan, Dry Martini, Old Fashioned, Manhattan, Boulevardier, White Negroni, Chocolate Martini, and specialty gins (Butterfly Tea Gin, Spiced Gin).
2. On-site Bar Services for Events: Professional bartending and bar services for social events and parties, including customized bar presentations, cocktail preparation, and highly qualified staffing for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Shakers delivers professional on-site bar services for social events and parties, supplying qualified bartenders, cocktail preparation, and customized bar presentations. It complements this with a direct-to-consumer e-commerce line of pre-mixed bottled cocktails in 180ml and 500ml sizes, including classic recipes (Negroni, Margarita, Manhattan, Dry Martini, Old Fashioned, Boulevardier, Cosmopolitan, White Negroni, Chocolate Martini, Rabo de Galo) and proprietary house-made infused gins (Butterfly Tea Gin, Spiced Gin).

Product overview

Shakers is a Brazilian cocktail bar and bottled cocktail company founded in 1997, operating as a single product/service offering rather than a platform. The core products are pre-mixed bottled cocktails (Coquetéis Engarrafados) available in two sizes: 500ml bottles (priced at R$180) serving 6-10 drinks, and 180ml bottles (priced at R$80) serving 2-4 drinks. The bottled cocktail portfolio includes 12 products: classic cocktails (Negroni, Dry Martini, Manhattan, Old Fashioned, Boulevardier, Cosmopolitan, Margarita, Chocolate Martini, White Negroni, Rabo de Galo) and two house creations (Butterfly Tea Gin and Spiced Gin). In addition to bottled cocktails, the company provides professional bar services for events and offers free cocktail recipes on their website. The business operates as an e-commerce platform for direct consumer sales, complemented by event catering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar Services for Events Professional bar service for parties and events, providing qualified bartenders, cocktail preparation, and customized bar setups. Recognized since 1997 for efficiency, sophistication, and excellence in service for prestigious social events across Brazil.
• Coquetéis Engarrafados (Bottled Cocktails) Pre-mixed, ready-to-serve bottled cocktails available in 500ml and 180ml formats. 500ml bottles serve 6-10 drinks (priced at R$180) and 180ml bottles serve 2-4 drinks (priced at R$80). Includes classic cocktails such as Negroni, Margarita, Manhattan, Dry Martini, Old Fashioned, Boulevardier, Cosmopolitan, White Negroni, Chocolate Martini, and Rabo de Galo.
• Negroni Bottled Cocktail Classic Italian cocktail made with equal parts gin, Campari, and sweet vermouth. Available in 500ml (R$180, serves ~4-6 cocktails) and 180ml (R$80, serves ~2 cocktails) formats.
• Old Fashioned 500ml Classic whiskey cocktail with bitters and sugar, pre-mixed and bottled in 500ml format. Priced at R$180.
• Manhattan 500ml Classic whiskey cocktail with bourbon, red vermouth, and Angostura bitters, garnished with a cherry. Sold in 500ml format at R$180; serves ~6 cocktails.
• Dry Martini 500ml Classic gin-based cocktail with dry vermouth. Sold in 500ml format at R$180.
• Cosmopolitan Bottled Cocktail Vodka-based cocktail with triple sec, cranberry, and lime. Available in 500ml (R$180, serves ~6 cocktails) and 180ml (R$80, serves ~2 cocktails) formats; the 180ml bottle should be kept refrigerated at 5°C.
• Margarita 500ml Classic tequila-based citrus cocktail with triple sec and lime. Sold in 500ml format at R$180; serves ~6 drinks.
• Boulevardier 500ml Bourbon-based cocktail combining whiskey, Campari, and sweet vermouth. Sold in 500ml format at R$180.
• White Negroni 500ml Pre-mixed bottled version of the classic White Negroni cocktail, ready to serve. Sold in 500ml format at R$180.
• Chocolate Martini 500ml Indulgent cocktail combining vodka, chocolate cream, Baileys, and bitters to balance sweetness. Sold in 500ml format at R$180; serves ~6 cocktails.
• Rabo de Galo 500ml Brazilian classic made with cachaça, artichoke aperitif, red vermouth, and bitters. Sold in 500ml format at R$180.
• Butterfly Tea Gin (House-made) House-made gin infused with flowers, lychee, and cardamom. Aromatic, floral, and lightly sweet. Available in 500ml (R$180, serves 10 doses) and 180ml (R$80, serves 4 doses of 45ml each).
• Spiced Gin (House-made) House-made gin infused with tea and selected spices, lightly sweetened with honey. Available in 500ml (R$180) and 180ml (R$80, serves 4 doses) formats.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• High Noon Sun Sips: Fast-growing US RTD canned cocktail brand. Comparable to Shakers in offering ready-to-drink classic cocktails to consumers, though at a different price tier and packaging format.
• Tip Top Cocktails: UK-based premium pre-mixed bottled cocktail brand sold direct-to-consumer and through retail. Highly comparable to Shakers' bottled cocktail product line in format, premium positioning, and target consumer occasion.
• Crafthouse Cocktails: Premium pre-mixed bottled cocktails founded by a celebrated bartender, sold direct-to-consumer and through retail. Comparable to Shakers in premium positioning, craft heritage, and bottled format.
• Cutwater Spirits: US-based producer of canned and bottled RTD cocktails including Negroni, Old Fashioned, and Margarita variants. Directly competes with Shakers' classic cocktail SKUs in the premium bottled cocktail category.
• Batch & Bottle: Bottled craft cocktails brand offering premium pre-mixed classics like Old Fashioned and Margarita. Competes directly with Shakers' classic cocktail bottled SKUs at similar premium price points.
• On The Rocks: Premium ready-to-serve bottled cocktails brand owned by AB InBev, offering classic recipes (Old Fashioned, Margarita, Negroni) in 200ml and 375ml formats. Closely comparable to Shakers' 180ml/500ml bottled cocktail model.

Broad incumbents

• Beefeater: Major gin brand relevant to Shakers' specialty gin offerings (Butterfly Tea Gin, Spiced Gin) and overall on-premise cocktail positioning.
• Pernod Ricard: Major global spirits group with multiple cocktail-adjacent brands. Relevant broad incumbent competitor for both Shakers' bottled cocktail product line and on-premise beverage services.
• Diageo: Global spirits giant with extensive cocktail and RTD portfolios. Represents the broad incumbent competitive threat to Shakers in both bottled cocktail distribution and on-premise bar services.

Regional players

• Pampulha: Brazilian cachaça and cocktail brand with strong domestic presence. Relevant regional player sharing Shakers' Brazilian market and on-premise cocktail culture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shakersoficial
• Instagraminstagram.com/shakersoficial
• LinkedInlinkedin.com/company/shakersbar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakers - Serviços Especiais de Bar