What DRP UK Ltd. does

DRP UK Ltd. (trading as DRPG or DRP Group) is a privately held integrated creative communications agency group headquartered in Hartlebury, Worcestershire, with 400+ employees across the UK (Hartlebury, London, Manchester, Birmingham), Ireland (Dublin), Germany (Cologne, via DRP Germany GmbH), and the USA (Apex, North Carolina). Founded in 1980, the group operates a multi-brand portfolio covering creative design (DRPG Design), film and video (DRPG Film), experiential and events (DRPG Experience), digital solutions (DRPG Digital), and acquired specialist agencies including The Special Event Company (TSEC), OWB, Penguins, A-Vision, Firehouse, Liquona, and RP Next.

The group's commercial model is a B2B professional services platform that delivers integrated communication campaigns spanning design, photography and copywriting, film and animation, digital platforms and apps, events and experiential marketing, and exhibition stands. Service delivery relies on dedicated enterprise account management and field sales rather than self-serve or productized channels, and pricing is project-based and quote-driven against bespoke scopes. Proprietary infrastructure includes the ExpoLab testing facility for exhibition innovation and the MORE THAN EXPERIENCE Lab, a joint platform with Maritz Global Events for experience design and metaverse applications. The group is B Corp certified, the world's first agency certified to ISO 20121 (sustainable events) and ISO 14001 (environmental management), and holds Investors in People Platinum and the Queen's Award for Enterprise for Sustainable Development (2022).

Revenue is generated across multiple industry verticals — automotive, pharmaceuticals, technology, finance, healthcare, retail, manufacturing, construction, transportation, luxury goods, and government — with named clients including Jaguar Land Rover, Amazon, Canon, GSK, Tesco, Sainsbury's, B&Q, Nationwide, Bosch, Continental AG, Longines, HS2, and the Birmingham 2022 Commonwealth Games. Ownership sits with UK parent DRP Holdings Limited (Company Number 04519180), and growth has been funded organically and through a programmatic M&A cadence spanning Penguins (2017), HMX Corporate Communication (2018), A-Vision (2021), and the dual OWB/TSEC acquisitions announced on 2024-01-25.

Name

DRP UK Ltd.

Legal name

DRP UK Ltd.

Website

https://drpgroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

DRP UK Ltd. (DRPG) is an integrated group of creative marketing and employee communications agencies serving enterprise clients across automotive, pharma, technology, finance, healthcare, and retail from offices in the UK, Ireland, Germany, and USA, operating through sub-brands covering design, film, digital, events, and experiential.

Ownership category

akta.pro rank

Headquarters

HQ city

Hartlebury

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Design Services: Full-service creative design agency providing brand design, presentation design, photography, and copywriting services to enterprise clients on project and retainer basis
2. Film and Video Production: Video production services including corporate films, documentaries, animation, and product launches for marketing and internal communications
3. Events and Experiential: Corporate event management, exhibition stands, dealer launches, incentive trips, and experiential marketing activations
4. Digital Services: Digital solutions including websites, apps, virtual experiences, and digital marketing platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DRPG is an integrated group of creative marketing and employee communications agencies that provides full-service creative solutions to enterprise clients, spanning brand design, photography, copywriting, film and video production, animation, digital solutions, websites, apps, virtual experiences, corporate events, exhibition stands, dealer launches, incentive trips, and experiential marketing activations. Services are delivered through specialized agency brands (DRPG Design, DRPG Film, DRPG Experience, DRPG Digital, TSEC, OWB, Penguins, A-Vision, Firehouse, Liquona, RP Next) on a project or retainer basis.

Product overview

DRP UK Ltd. (DRPG) is an integrated group of creative marketing and employee communications agencies operating as a multi-brand portfolio structure. The core offerings include DRPG Design, DRPG Film, DRPG Experience, and DRPG Digital as the primary in-house service brands, complemented by acquired subsidiaries including TSEC (The Special Event Company, US-based events), OWB (UK-based marketing agency), Penguins, A-Vision, Firehouse, Liquona, and RP Next (Germany). The company provides a comprehensive range of services spanning strategic marketing and communications, design/photography/copy, digital solutions, film and video production, animation, events and experiential marketing, and exhibition and display (with an in-house ExpoLab for testing and innovation). DRPG serves diverse industries including automotive, pharmaceuticals, technology, finance, healthcare, and retail, delivering integrated creative solutions that combine storytelling with expert craftsmanship across its global locations in the UK, USA, and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• DRPG Design: Creative design agency brand within DRP Group
• DRPG Film
• DRPG Experience
• DRPG Digital
• TSEC
• OWB
• Penguins
• A-Vision
• Firehouse
• Liquona
• RP Next

Products and services

• Strategic Marketing & Comms

Quantifiable outcome

• 79% of employees viewed all mental health campaign films within two weeks (JLR campaign)
• +6 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Maritz Global EventscoreStrategic or Co-development Partner · 31 May 2022Global alliance with Maritz Global Events to redefine event experiences and corporate event influence. Joint MORE THAN EXPERIENCE Lab initiative for thought leadership, event innovation, and metaverse applications. Combined B2B offering covering experience design from concept to execution.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• WPP plc: World's largest advertising and communications holding company, offering creative, media, data, and technology services globally. Overlaps broadly with DRPG's integrated offering but operates at materially larger scale with proprietary tech and media-buying leverage.
• Publicis Groupe: Global communications holding company with creative, media, digital, and healthcare-specialized agencies. Comparable at the category level but serves enterprise clients through much larger agency networks than DRPG.
• Dentsu: Global advertising and marketing services group headquartered in Japan, with significant creative, events, and digital capabilities. Overlaps with DRPG's integrated model within a much larger multinational platform.
• Omnicom Group: Global marketing and corporate communications holding company offering advertising, public relations, and brand experience through its agency networks. Adjacent rather than directly comparable to DRPG's mid-sized group positioning.

Direct peers

• George P. Johnson Experience Marketing: Large global experiential marketing agency specializing in corporate events, brand activations, and exhibitions. Directly comparable to DRPG's event and exhibition service lines and the TSEC/OWB acquisitions.
• Jack Morton Worldwide: Global brand experience agency within the Interpublic Group delivering events, exhibits, and experiential marketing. Directly comparable to DRPG Experience and TSEC capabilities, serving many of the same enterprise verticals.
• Havas: Global integrated creative, media, and communications group offering design, digital, film, and brand experience services to enterprise clients. Directly comparable to DRPG's integrated agency model, though operating at significantly larger scale across more geographies.
• Pico Group: Hong Kong-headquartered integrated brand activation, events, and exhibition agency serving global enterprise clients. Comparable to DRPG's exhibit-and-events core plus film/design offering, operating at similar scale across multiple geographies.
• Imagination Group: UK-headquartered creative agency specializing in brand experience, events, and digital content for global brands. Closely comparable to DRPG's experience-and-events focus, with similar enterprise client orientation and integrated offering structure.

Regional players

• Bray Leino: UK-headquartered integrated marketing communications group offering advertising, digital, PR, and events services to enterprise clients. Comparable mid-sized UK agency to DRPG, though with less US and continental European presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drpgroup
• Facebookfacebook.com/drpteam
• LinkedInlinkedin.com/company/drpgroup
• Instagraminstagram.com/drpgteam

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRP UK Ltd.