Our Legacy
Our Legacy is a Stockholm-based contemporary fashion brand selling menswear, womenswear, footwear, and accessories through owned retail, e-commerce, and department store shop-in-shops across Europe and Asia, with manufacturing primarily in Portugal.
- Company typePrivate
- Founded2005
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Our Legacy does
Our Legacy is a Stockholm-headquartered contemporary fashion brand operated by Selftitled AB, founded in 2005 and selling menswear, womenswear, footwear, and accessories through a direct-to-consumer model. The product portfolio spans seasonal New Arrivals and a permanent Core Collection across both genders, with footwear ranging from loafers and sneakers to premium boots (up to ~$1,150) and accessories including bags, belts, scarves, and jewelry. A separate WORK SHOP sub-brand hosts limited-edition collaborative capsule collections with partners such as Stüssy (Vol. 10), Converse, Natura, and Sport. All products are designed in-house and manufactured primarily in Portugal, positioning the brand on a European-made, sustainability-aligned platform (STICA member since 2022, CO2 emissions tracking).
Our Legacy firmographics
Firmographics- Name
- Our Legacy
- Legal name
- Selftitled AB
- Website
- https://ourlegacy.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Our Legacy is a Stockholm-based contemporary fashion brand selling menswear, womenswear, footwear, and accessories through owned retail, e-commerce, and department store shop-in-shops across Europe and Asia, with manufacturing primarily in Portugal.
- Ownership category
- akta.pro rank
Our Legacy industry classification
Industry- Product category
- Contemporary Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Menswear (CRAAAFAF)
- akta.pro secondary industries
- Luxury & Designer Apparel Retail (CRAAABAI), Men’s Apparel Retail (CRAAABAC)
Keywords
Where Our Legacy is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices9 records
Markets served
Our Legacy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Apparel and Accessories Sales: Direct-to-consumer sales of menswear, womenswear, footwear, and accessories through owned retail stores, e-commerce platform, and shop-in-shop partnerships. All products are sold as one-time purchases with no subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel items (t-shirts, shirts, trousers) |
| Unit Pricing | Pay-as-you-go | Footwear products |
| Unit Pricing | Pay-as-you-go | Accessories (belts, bags, jewelry) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Our Legacy product offering
Product offeringCore offering
Our Legacy designs, manufactures, and sells contemporary apparel, footwear, and accessories across menswear, womenswear, and unisex categories, with the majority of production in Europe (predominantly Portugal). The brand sells through its own e-commerce site, owned retail stores in Stockholm, London, and Berlin, WORK SHOP concept stores, and shop-in-shop partnerships with luxury department stores in Paris, Tokyo, Seoul, and Busan. A WORK SHOP sub-brand hosts limited-edition collaborative capsule collections with external partners such as Stüssy, Natura, Converse, and Sport.
Product overview
Our Legacy is a Swedish fashion brand operated by Selftitled AB (reg. no. 556719-7818) headquartered at Östermalmsgatan 26A, Stockholm, offering a gender-inclusive contemporary apparel and accessories collection. The product portfolio is organized into two primary lines — Menswear and Womenswear — each spanning the categories of New Arrivals and Core Collection. Supporting these are the Footwear and Accessories collections, which include leather boots (e.g., Camion Boot, Daimono Boot), loafers, mules, sneakers, sandals, bags, belts, bracelets, scarves, and ties. The Work Shop sub-brand hosts collaborative capsule collections with external partners including Stüssy (Vol. 10), Natura, Converse, and Sport. The brand manufactures all products in Europe, with the majority produced in Portugal.
Differentiator
Problem solved
Functional benefit
Brands
- WORK SHOP: Collaborative capsule collection program featuring partnerships with brands like Stüssy, Natura, and Converse
Products and services
- Menswear
- Womenswear The brand's womenswear collection spanning shirting, jersey, tops, knitwear, denim, skirts, dresses, trousers, shorts, suiting, outerwear, leather, and swimwear.
- Footwear The brand's footwear collection including boots, mules, shoes, and sneakers for both men and women, featuring leather, suede, and synthetic materials.
- Accessories The brand's accessories line including belts, small leather goods, ladons and key holders, gloves, bags, eyewear, hats, scarves, ties, and jewelry.
- WORK SHOP The brand's collaborative capsule collection program featuring limited-edition co-branded products with external partners, including Stüssy (Vol. 10), Natura, Converse, and Sport.
- Core Collection The brand's core permanent collection of foundational wardrobe pieces across menswear and womenswear categories, offering enduring styles separate from seasonal releases.
Quantifiable outcome
- 80% sales growth to €30 million in fiscal year 2023
Companies that use Our Legacy
Customer profileSegments2 records
Ideal customer profiles2 records
Our Legacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Our Legacy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- StüssyflagshipWORK SHOP collaboration featuring Stüssy Vol. 10 - a collection of co-designed apparel including ranger jackets, t-shirts, hoodies, blazers, shirts, trousers, and accessories. The collaboration is sold exclusively through Our Legacy's website and WORK SHOP stores.
- STICA (Scandinavian Textile Initiative for Climate Action)coreOur Legacy is a member of STICA and calculates CO2 emissions since 2022 as part of their sustainability commitment.
- Printemps HaussmannflagshipShop-in-shop partnership in Paris department store featuring dedicated retail space for Our Legacy and WORK SHOP collections.
- PARCO (Tokyo)flagshipShop-in-shop partnership in Tokyo featuring dedicated retail space for Our Legacy collections.
- Shinsegae Department StoresflagshipMultiple shop-in-shop partnerships across Shinsegae locations in Seoul and Busan, South Korea.
- Hyundai Department StoresflagshipMultiple shop-in-shop partnerships across Hyundai department store locations in Seoul.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Our Legacy competitors and assessment
Company assessmentOthers
- Stüssy: Heritage streetwear brand and Our Legacy WORK SHOP collaboration partner. Culturally adjacent — shares the anti-marketing, organically-built cult status — but positioned in streetwear rather than contemporary luxury.
Direct peers
- Norse Projects: Copenhagen-based menswear brand with similar cult following, technical fabric heritage, and contemporary workwear-meets-streetwear aesthetic. Comparable in size, pricing, and distribution philosophy.
- Stone Island: Italian luxury menswear brand with a cult following rooted in technical fabrics and distinctive design codes. Comparable customer overlap (fashion-forward male consumers) and premium footwear/accessories offerings.
- Soulland: Danish contemporary fashion brand blending tailoring, workwear, and streetwear influences. Directly comparable aesthetic, Scandinavian heritage, and menswear-led positioning at a slightly smaller scale.
- Common Projects: Premium minimalist footwear and accessories brand with comparable cult following, European manufacturing, and elevated price positioning. Overlaps strongly on the footwear category and design philosophy.
- Acne Studios: Swedish luxury contemporary fashion house founded in 1996, offering menswear, womenswear, footwear, and accessories at similar price points with a comparable design-forward, Stockholm-rooted brand identity. Most direct comparable given shared Scandinavian heritage, scale, and multi-channel retail model.
- A.P.C. Parisian contemporary luxury brand offering minimalist menswear, womenswear, denim, and accessories. Similar pricing architecture, design-led positioning, and global multi-channel retail footprint.
- Toteme: Swedish contemporary luxury brand founded in 2014 offering ready-to-wear, footwear, and accessories. Closely comparable in Scandinavian heritage, minimalist aesthetic, premium pricing, and rapid scaling trajectory into global luxury retail.
Broad incumbents
- COS: H&M Group-owned contemporary minimalist fashion brand operating globally with significantly larger scale. Competes for the same minimalist, design-conscious customer but at lower price points and far broader distribution.
- Jil Sander: Established luxury minimalist fashion house within the OTB Group. Competes in the same minimalist luxury aesthetic at higher price points and broader global distribution; useful as an aspirational incumbent benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Our Legacy social profiles
Digital presenceOur Legacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Our Legacy leadership team
Management profileNumber of profiles
Our Legacy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Our Legacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Our Legacy
What does Our Legacy do?
Our Legacy designs, manufactures, and sells contemporary apparel, footwear, and accessories across menswear, womenswear, and unisex categories, with the majority of production in Europe (predominantly Portugal). The brand sells through its own e-commerce site, owned retail stores in Stockholm, London, and Berlin, WORK SHOP concept stores, and shop-in-shop partnerships with luxury department stores in Paris, Tokyo, Seoul, and Busan. A WORK SHOP sub-brand hosts limited-edition collaborative capsule collections with external partners such as Stüssy, Natura, Converse, and Sport.
Is Our Legacy a public or private company?
Our Legacy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Our Legacy founded?
Our Legacy was founded in 2005. It employs 51 to 100 people.
Where is Our Legacy based?
Our Legacy is headquartered in Stockholm, Sweden, in the Europe region.
How does Our Legacy make money?
One revenue line is on record: apparel and Accessories Sales.
Who are Our Legacy's main competitors?
Stüssy is listed as an others. Direct peers are Norse Projects, Stone Island, Soulland, Common Projects, Acne Studios, A.P.C. and Toteme. Broad incumbents are COS and Jil Sander.
Does Our Legacy have an API?
No public API is recorded for Our Legacy.
What industry is Our Legacy in?
Our Legacy's product category is Contemporary Apparel. Its primary akta.pro industry code is CRAAAFAF, Luxury Menswear, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.