Azzip Pizza

What Azzip Pizza does

Azzip Pizza, LLC is a privately held fast-casual pizza restaurant company headquartered in Evansville, Indiana, operating 10+ company-owned locations across Indiana and Kentucky (with Illinois listed in firmographics but not yet confirmed by store data). Founded in 2012 by Brad Niemeier out of a Purdue University business plan competition win, the company opened its first store on February 5, 2014 and has since expanded through company-owned unit growth — not franchising — into markets including Lafayette, Indianapolis (Greenwood and Michigan Road), Bloomington, Terre Haute, Bowling Green, and Owensboro. The product is a made-to-order personal pizza built through a mix-and-match configuration of sauces, proteins, and vegetables, baked in approximately 2.5 minutes via conveyor oven technology on made-in-house dough, with crust options including kids' size, 8", 11", gluten-free, and low-carb cauliflower.

The business operates a direct-to-consumer model with three primary revenue streams: (1) in-store and online retail pizza sales via order.azzippizza.com, priced at unit rates of roughly $8.54–$13.84 per person for the catering format; (2) a catering channel (catering.azzippizza.com) targeting corporate meetings, events, and parties with bundle options and a 24-hour lead time; and (3) the Creator Rewards loyalty program (rewards.azzippizza.com), which issues points, mystery boxes, and a free 8ct Mozz Bites for new signups. Customer segments are predominantly individual consumers and families seeking fast, customizable, dietary-accommodating meals, with a secondary SMB/event catering segment. The company is bootstrapped — the only known capital infusion is the original $20,000 Purdue prize — and remains founder-led, with Brad Niemeier and Co-CEO Andy (per leadership data) at the top of an organizational structure that includes a Director of Marketing, Director of Technology, Director of Operations, Director of Food and Purchasing, regional managers, and 10+ store-level general managers.

Name

Azzip Pizza

Legal name

Azzip Pizza, LLC

Website

https://azzippizza.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Azzip Pizza is a privately held, bootstrapped fast-casual pizza chain operating 10+ company-owned locations across Indiana and Kentucky, serving individual consumers and event caterers with customizable personal pizzas baked in 2.5 minutes via conveyor oven technology.

Ownership category

akta.pro rank

Product category

Fast-casual pizza restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Fast casual pizza
• Customizable pizza
• Pizza catering
• Quick service restaurant
• Restaurant loyalty program

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Pizza Sales: Direct-to-consumer pizza sales through walk-in, online ordering, and catering channels. Pizzas sold in multiple sizes (Little Zip, Big Zip, Square Zip) with various crust options and toppings. One-time transaction-based purchases at point of sale.
2. Catering Services: Bulk pizza orders for events, meetings, and parties. Catering bundles include Big Zip Azzip Picks with side salads, plus custom personal pizza box options. Includes 24-hour advance notice requirement.
3. Creator Rewards Program: Loyalty program where customers earn points on every purchase, unlock mystery boxes, and receive exclusive rewards. New members receive free 8ct Mozz Bites upon signup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Azzip Pizza operates a fast-casual pizza restaurant chain selling made-to-order customizable personal pizzas baked in approximately 2½ minutes via conveyor oven technology. Customers mix and match sauces, proteins, and veggies across multiple crust options (kids' size, 8", 11", gluten-free, and low-carb cauliflower), complemented by a monthly rotating Pizza of the Month, a Creator Rewards loyalty program, catering for events, and add-on items such as chocolate chunk cookies and Mozz Bites.

Product overview

Azzip Pizza is a fast-casual pizza restaurant chain offering a personalized pizza experience as its core product. Customers create custom pizzas by mixing and matching sauces, proteins, and veggies, with options including traditional crust (kids, 8", and 11" sizes), gluten-free crust, and low-carb cauliflower crust. The company features rotating Pizza of the Month specialty flavors, operates the Creator Rewards loyalty program, provides catering services for events and meetings, and maintains an online ordering platform. Add-on items include chocolate chunk cookies and mozzarella bites. The brand emphasizes quick preparation (2½ minutes) using conveyor oven technology.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Rewards: Loyalty rewards program where customers earn points on every purchase and can unlock specialty mystery boxes and exclusive rewards.

Products and services

• Personalized Pizza Experience Made-to-order customizable pizza baked to crispy, flaky perfection in 2½ minutes in a conveyor oven, offered in kids' size, 8", and 11" crusts. Targeted at individual consumers, couples, and families seeking a quick, personalized meal.
• Gluten-Free Crust Gluten-free crust option for customers with dietary restrictions, available in the chain's pizza lineup.
• Cauliflower Crust Low-carb cauliflower crust option for health-conscious customers, launched in 2018.
• Pizza of the Month Rotating monthly specialty pizza flavors such as Love It Elote, White Lightning, March Crabness, and General Yum Yum, driving menu novelty and repeat visits.
• Square Zip (Thicc Zip) Pizza Square, thick-crust pizza offering introduced in 2021 as a new shape and style in the chain's pizza lineup.
• Creator Rewards Loyalty Program Points-based loyalty program where members earn points on every purchase, unlock specialty mystery boxes, and receive exclusive rewards, with a free 8ct Mozz Bites offered to new members at signup.
• Catering Services Bulk pizza catering for corporate meetings, events, and parties, with Bundle options (5 Big Zip Azzip Picks + 5 side salads) and Personal Pizza Boxes. Per-person pricing tiers range from $8.54 to $13.84; orders require 24-hour advance notice.
• Online Ordering Platform Web-based ordering system at order.azzippizza.com allowing customers to place pizza orders online for pickup.
• Chocolate Chunk Cookies Incredible chocolate chunk cookies sold as a dessert add-on to pizza meals.
• Mozz Bites Fried mozzarella bites sold as an appetizer, with a free 8ct portion offered to new Creator Rewards members upon signup.

Quantifiable outcome

• Over $35,000 raised through Pot Of Dough Fundraiser in inaugural year (2020)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Blaze Pizza: National fast-casual custom-built pizza chain with a similar build-your-own model, fast bake time, and multiple crust options; Azzip competes head-on in the custom-pizza segment though at a far smaller scale and regional footprint.
• MOD Pizza: One of the largest fast-casual custom-pizza chains with an artisan-style, made-to-order model including gluten-free and cauliflower options — directly comparable to Azzip's customizable positioning.
• &pizza: East Coast fast-casual custom pizza chain with bold branding, contactless ordering, and a similar made-to-order build-your-own value proposition.
• Pieology Pizzeria: Fast-casual custom pizza chain offering personalized pies with multiple crust and dietary options; overlaps directly with Azzip's customization-led positioning and price band.

Broad incumbents

• Marco's Pizza: Large national pizza QSR franchise operator with broad menu including specialty pizzas; serves as a scale competitor in the broader pizza category though it lacks Azzip's fast-casual custom-build emphasis.
• Jet's Pizza: Regional-to-national pizza chain known for deep-dish and Detroit-style pizza; overlaps Azzip in the Midwest pizza segment and competes for similar family/group occasions.
• Papa John's: One of the largest national pizza QSR/delivery chains; competes in the same pizza category with far greater scale, marketing budget, and delivery infrastructure.
• Domino's Pizza: Global pizza delivery leader and dominant QSR pizza incumbent; sets category expectations on speed, digital ordering, and value that Azzip competes against on the dine-in/takeout side.

Regional players

• Mountain Mike's Pizza: West-Coast-rooted regional pizza chain with family-oriented positioning; a useful regional-peer benchmark for Azzip's growth-from-regional-roots trajectory.
• Donatos Pizza: Midwest-focused pizza chain with both company-owned stores and a growing franchise system; comparable in scale and regional positioning to Azzip.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/azziptweets
• Facebookfacebook.com/azzippizzaevansville
• LinkedInlinkedin.com/company/azzip-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azzip Pizza