FleetNet America

What FleetNet America does

FleetNet America is a U.S. commercial fleet services provider founded in 1953, headquartered in Cherryville, North Carolina, and now operating as a subsidiary of Cox Automotive under the unified Cox Fleet brand following a January 2026 merger with Cox's Fleet Services division. The company coordinates 24/7/365 emergency roadside assistance through a nationwide network of over 65,000 vetted service providers, complemented by 1,500+ mobile technicians, 30+ company-owned service centers, and parts distribution operations supporting Class 4-8 trucks and trailers. Its core offerings include scheduled and unscheduled mobile maintenance, towing and recovery, managed care programs with dedicated performance managers, and equipment sales through Great Dane dealerships.

The technology platform is anchored by VMRS (Vehicle Maintenance Reporting Standards) coded reporting for service-event accuracy, Geotab telematics integration for remote diagnostics and predictive maintenance, and MANTIS 360° cameras for connected vehicle safety, all surfaced through the Web Wrench customer portal. AI and analytics capabilities are delivered primarily through the Geotab partnership rather than proprietary models, and the platform is positioned to shift fleet operators from reactive repair toward proactive maintenance.

FleetNet generates revenue through managed services contracts with custom quote-based pricing tied to fleet size (from 1-5 vehicles through 501+ enterprise fleets), multi-year managed care agreements, parts distribution, and equipment sales. The customer base spans independent owner-operators, small fleets, and large enterprise carriers across North America, distributed across a horizontal segmentation approach with no publicly named anchor accounts. The 2023 acquisition by Cox Automotive and subsequent 2026 unification into the Cox Fleet brand signals a strategic emphasis on consolidating scale and cross-selling connected vehicle and managed care offerings across the combined provider and technician network.

Name

FleetNet America

Legal name

FleetNet America

Website

https://fleetnetamerica.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

FleetNet America, now operating as Cox Fleet, provides 24/7 roadside assistance, mobile maintenance, and managed care for commercial trucking fleets across North America through a 65,000+ provider network, 1,500+ technicians, and 30+ service centers under Cox Automotive.

Ownership category

akta.pro rank

Product category

Commercial Fleet Maintenance and Roadside Services

NAICS

Motor Vehicle Towing (488410)

SIC

Terminal Maintenance Facilities For Motor Freight Transport (4231)

akta.pro primary industry

Fleet Maintenance Management & Service Network Programs (THADAKAG)

akta.pro secondary industries

Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

Keywords

• Commercial fleet maintenance
• Emergency roadside assistance
• Mobile fleet service
• Telematics fleet management
• Managed care maintenance

Headquarters

HQ city

Cherryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed Care Services: Full end-to-end fleet maintenance management program where Cox Fleet oversees all aspects of scheduling, coordinating, auditing, and paying service providers on behalf of fleet operators. Includes dedicated performance manager, automated notifications, invoice auditing, and VMRS-coded documentation.
2. Emergency Roadside Assistance: 24/7 emergency roadside services with nationwide network of 65,000+ service providers. Covers breakdown response, dispatch management, repair coordination, and invoice auditing from dispatch to completion.
3. Scheduled Mobile Service: Mobile technicians deliver scheduled preventive maintenance directly at customer locations to reduce downtime and keep vehicles running on customer schedule.
4. Parts Distribution: Parts sales and distribution service offering Class 4-8 components, trailer parts, and equipment essentials to support fleet maintenance operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

FleetNet America, now operating as Cox Fleet, provides 24/7 emergency roadside assistance, towing and recovery, scheduled and unscheduled mobile maintenance, fixed-location service center work, and end-to-end managed care programs for medium- and heavy-duty commercial trucking fleets. Services are coordinated through a nationwide network of 65,000+ vetted service providers and 1,500+ mobile technicians, with parts distribution, equipment sales via Great Dane partnerships, and connected vehicle offerings (Geotab telematics, MANTIS cameras, CARB diagnostics).

Product overview

FleetNet America operates as a comprehensive fleet maintenance and uptime solutions provider, now unified under the Cox Fleet brand following its 2023 acquisition by Cox Automotive and January 2026 merger with Fleet Services. The company offers a platform of interconnected services including 24/7 roadside assistance with over 65,000 service providers, scheduled and unscheduled mobile maintenance via 1,500+ technicians, 30+ service centers, managed care programs, connected vehicle solutions with Geotab telematics and MANTIS cameras, equipment sales through Great Dane dealerships, and parts distribution. The product architecture combines emergency response services (roadside assistance, towing), preventive maintenance (scheduled mobile service, service centers), equipment and parts supply (equipment sales, parts distribution), and fleet intelligence (connected vehicles, managed care) into a unified platform designed to minimize downtime and maximize reliability for commercial trucking fleets.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Roadside Assistance 24/7/365 emergency roadside assistance delivered through a nationwide network of 65,000+ vetted service providers, handling dispatch, repair coordination, towing and recovery, and invoice auditing for medium- and heavy-duty commercial trucking fleets.
• Scheduled Mobile Service Mobile service units equipped with advanced tools and diagnostics that perform scheduled preventive maintenance directly at customer locations, delivered by 1,500+ expert technicians to reduce downtime and keep vehicles running on the customer's schedule.
• Unscheduled Mobile Service Dispatched Cox Fleet technicians address and fix pop-up issues outside of regularly scheduled service at the customer's lot or wherever the unit is sidelined, preventing ripple effects on fleet operations when equipment is sidelined.
• Service Centers 30+ company-owned service centers across the country equipped with advanced tooling and diagnostic technology, supporting fleets from forklifts to Class 8 trucks and 53' trailers with in-shop diagnostics, repairs, and preventive maintenance.
• Managed Care Fully managed end-to-end fleet maintenance program overseeing all aspects of fleet maintenance schedules, including coordination with service providers, approvals, documentation, invoice auditing, and dedicated performance managers with automated notifications when scheduled service becomes due.
• Connected Vehicles Connected vehicle solutions delivered in partnership with Geotab, the world's leading fleet management and telematics platform, offering predictive maintenance, remote diagnostics, and CARB emissions compliance reporting, complemented by MANTIS 360° cameras for video-based safety monitoring to help fleets protect drivers, data, and reduce insurance costs.
• Parts Distribution Parts sales and distribution service offering a wide range of Class 4-8 components, trailer parts, and equipment essentials with dependable turnaround and expertise to support fleet maintenance operations across dry vans, refrigerated bodies, and specialized equipment.
• Equipment Sales (Great Dane) Trailer sales and service delivered through Midwest Great Dane and Northeast Great Dane partnerships across the Midwest and Northeast, connecting fleets with top-of-the-line trailer equipment for commercial fleets.

Quantifiable outcome

• 65,000+ service providers nationwide for rapid response capability
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• MANTIScoreTechnology or Integration · 14 October 2025MANTIS 360° Cameras partnership with FleetNet America provides connected vehicle safety solutions to help fleets protect drivers, data, and dollars. The cameras are part of FleetNet's Connected Vehicle Solutions portfolio, addressing rising insurance costs and nuclear verdicts in the trucking industry.
• TACH (Trucking Automated Clearing House)coreGTM or Marketing Partner · 14 October 2025TACH partnered with FleetNet to provide 24/7 roadside assistance as part of their financial services platform for independent owner-operators and small trucking fleets. TACH offers banking tools, vendor partnerships, and operational support including business accounts, cash advances, expense tracking, and discounts with key industry providers.
• GeotabcoreTechnology or IntegrationFleetNet America partnered with Geotab, the world's leading fleet management and telematics platform, to offer predictive maintenance and remote diagnostics solutions. The partnership enables remote diagnostic capabilities that transform fleet operations from reactive repairs to proactive maintenance, and also supports CARB (California Air Resources Board) compliance through emissions diagnostics reporting.
• Great Dane (TruDell Trailers)coreStrategic or Co-development PartnerMidwest Great Dane and Northeast Great Dane provide trailer sales and service throughout the Midwest and Northeast regions. FleetNet connects fleets with top-of-the-line equipment ensuring their fleet is built to last through this equipment sales partnership.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Element Fleet Management: Largest pure-play fleet management company in the world, with growing maintenance and accident-management service lines. Comparable as a fleet-services incumbent with capabilities adjacent to FleetNet's managed-care model.
• TravelCenters of America: Operates a nationwide travel center network with truck repair and maintenance service centers. Overlaps with FleetNet's roadside and routine maintenance offering, particularly along major trucking corridors, as a broader truck-services incumbent.
• Ryder System: Largest integrated full-service fleet management, leasing, and dedicated maintenance provider in North America. Bundles maintenance into lease contracts at significant scale, representing both a direct competitor in maintenance services and a benchmark for FleetNet's broader fleet-solutions ambitions.
• Love's Travel Stops & Country Stores: Nationwide travel center chain with truck care and emergency repair services. Overlaps with FleetNet's roadside assistance and unscheduled repair network, while serving as a broader fleet-services incumbent.

Direct peers

• Amerit Fleet Solutions: Direct competitor providing mobile and on-site preventive maintenance, repair, and roadside services for medium- and heavy-duty commercial vehicle fleets across the U.S. Named alongside FleetNet as a top-3 North American on-site fleet maintenance leader by Dataintelo in 2025.
• Premier Truck Group: Commercial truck dealer group with full-service dealerships offering parts, service, and collision repair across multiple OEM brands. Comparable dealer-network competitor in fleet maintenance and parts.
• Velocity Vehicle Group: Commercial truck dealership and aftermarket service network offering parts, maintenance, and repair across multiple brands at service centers. Comparable to FleetNet's service-center and parts-distribution offering for medium- and heavy-duty trucks.
• FleetPride: One of the largest independent distributors and service providers for heavy-duty truck parts and repair in North America. Overlaps directly with FleetNet's parts distribution and service center footprint for Class 4-8 commercial trucks.

Emerging players

• Aperia Solutions: Provider of tire inflation and predictive maintenance technology for commercial vehicle fleets. Comparable as an emerging telematics/maintenance technology player intersecting with FleetNet's predictive maintenance roadmap and Geotab-integrated connected-vehicle offering.

Others

• Geotab: FleetNet's named telematics technology partner and 'world's leading fleet management and telematics platform.' Included as an ecosystem participant because the partnership is core to FleetNet's predictive-maintenance differentiation and represents the technology layer underwriting FleetNet's connected-vehicle roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fleetnetamerica
• YouTubeyoutube.com/channel/UCbaftMx8nbfW1A97zdI9mLw
• Facebookfacebook.com/fleetnetamerica
• Instagraminstagram.com/coxautomotive
• LinkedInlinkedin.com/company/251921

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleetNet America