WeatherTech
WeatherTech (MacNeil IP LLC) is a US-based direct-to-consumer manufacturer of custom-fit vehicle protection products — laser-measured FloorLiners, cargo liners, and truck bed protection — serving individual vehicle owners in 79 countries, with adjacent product lines for home, pet, kids, and garage.
- Company typePrivate
- Founded1989
- HeadquartersBolingbrook, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What WeatherTech does
WeatherTech, operated by MacNeil IP LLC, is a privately held US manufacturer of custom-fit vehicle protection products sold direct-to-consumer. The core product line centers on laser-measured FloorLiners, cargo/trunk liners, seat protectors, side window deflectors, and truck bed protection (ImpactLiner, AlloyCover, Roll-Up Cover), with the company claiming 10,000+ vehicle applications spanning model years 1947-2027. Products are made in the USA from Thermoplastic Elastomer (TPE) compounds, carry a Lifetime Limited Warranty, and are engineered for precision fit using laser-measuring technology.
The company operates an exclusively direct-to-consumer go-to-market: the WeatherTech.com e-commerce site is the primary channel, supplemented by two company-owned factory stores (Bolingbrook, IL and Broomfield, CO), phone-based sales, and an international dealer network serving 79 countries with dedicated storefronts in Canada, Europe, Mexico, and the UK. Revenue is generated through one-time hardware sales across automotive, home, pet, kids, garage, and golf/UTV categories, with sub-brands including TechCare (car care), BratMat (kids), and ImpactLiner (truck bed). Pricing is unit-based with volume-tiered shipping (free shipping above $250) and gift cards in fixed denominations.
WeatherTech employs 1,300+ people, all based in the United States, and invests heavily in brand-building through title sponsorship of the IMSA WeatherTech Sportscar Championship and curated charitable initiatives (Bracelets for Africa, Help Fight Pet Cancer). The company is privately held with no disclosed institutional investors, no funding rounds, and no public revenue disclosure; ownership and operations sit with MacNeil IP LLC. Customer concentration is by definition diffuse — the long tail of personal-vehicle owners across 79 countries — and the company has no named enterprise or B2B customers in the source data.
WeatherTech firmographics
Firmographics- Name
- WeatherTech
- Legal name
- MacNeil IP LLC
- Website
- https://weathertech.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WeatherTech (MacNeil IP LLC) is a US-based direct-to-consumer manufacturer of custom-fit vehicle protection products — laser-measured FloorLiners, cargo liners, and truck bed protection — serving individual vehicle owners in 79 countries, with adjacent product lines for home, pet, kids, and garage.
- Ownership category
- akta.pro rank
Where WeatherTech is headquartered
LocationHeadquarters
- HQ city
- Bolingbrook
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WeatherTech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Automotive Accessories Sales: Primary revenue stream from direct sales of custom-fit floor mats, cargo liners, seat protectors, truck bed protection, and other automotive accessories. Products are one-time purchases with no recurring revenue model.
- Home & Pet Products: Sales of home organization products (mats, coasters, organizers) and pet products (feeding systems, ramps, barriers) expanding beyond core automotive market.
- Gift Cards: Digital and physical gift cards available in $50, $75, $100, $125, $150 denominations, valid for 5 years from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume-based shipping discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
WeatherTech product offering
Product offeringCore offering
WeatherTech designs, manufactures, and sells custom-fit vehicle protection accessories — primarily floor liners, cargo liners, all-weather floor mats, side window deflectors, bug shields, and mud flaps — along with adjacent lifestyle lines including pet travel accessories and phone mounts. Products are made in the United States from proprietary TPE compounds and sold direct-to-consumer via the company's own website, call center, and factory stores, supplemented by an international dealer network.
Product overview
WeatherTech is a direct-to-consumer manufacturer offering custom-fit vehicle protection and home organization products. The core product portfolio centers on precision-fit FloorLiner floor mats and liners (FloorLiner HP, FloorLiner, All-Weather Floor Mats), cargo/trunk protection (Cargo/Trunk Liner, CargoTech Pro), and truck bed protection (ImpactLiner, AlloyCover, Roll Up Pickup Truck Bed Cover). These are complemented by extensive accessory lines including Seat Protectors, Side Window Deflectors, SunShade, and vehicle phone holders (CupFone, WindshieldFone). The home division extends the protection concept with IndoorMat, OutdoorMat, CarpetMat, ComfortMat, SinkMat, TechFloor interlocking tiles, and StairEdge non-slip covers. Pet products include PetRamp and EasyRamp vehicle ramps, Pet Barrier and Pet Partition safety barriers, and elevated Pet Feeding Systems. Kids products feature BratMat washable placemats and Child Car Seat Protectors. All products are backed by a Lifetime Limited Warranty and manufactured in the USA with 10,000+ floor mat vehicle applications and distribution across 79 countries.
Differentiator
Problem solved
Functional benefit
Brands
- WeatherTech Racing: Official title sponsor of IMSA WeatherTech Sportscar Championship
- Bracelets for Africa
- TechCare
- BratMat
- ImpactLiner
Products and services
- FloorLiner
Quantifiable outcome
- 10,000+ vehicle applications available
- +2 more outcomes
Companies that use WeatherTech
Customer profileSegments4 records
Ideal customer profiles3 records
WeatherTech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WeatherTech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IMSA (International Motor Sports Association)flagshipWeatherTech is the official title sponsor of the IMSA WeatherTech Sportscar Championship, a premier professional motorsports racing series. This sponsorship provides significant brand visibility and positions WeatherTech as a premium, American-made automotive accessory brand associated with high-performance racing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WeatherTech competitors and assessment
Company assessmentDirect peers
- Husky Liners: Direct competitor in custom-fit rubber and TPE floor liners for cars, trucks, and SUVs. Husky Liners offers WeatherBeater, X-Act Contour, and WeatherCargo products that overlap WeatherTech's FloorLiner and cargo liner lines on similar fitment, channel, and customer.
- 3D Maxpider: Custom-fit TPE floor mats and liners with laser-measured fitments, sold DTC and through retailers. Closest direct competitor to WeatherTech on material (TPE), fitment precision, and product positioning across car, truck, and SUV segments.
- Lloyd Mats: Aftermarket custom-fit floor mats including rubber, carpet, and TPE offerings for vehicles from 1949–present. Competes head-to-head with WeatherTech in the floor mat category across the same vehicle applications.
- BedRug: Truck bed liner and bed mat manufacturer offering custom-fit bed protection that directly overlaps with WeatherTech's ImpactLiner and bed mat products for pickup truck owners.
- TruXedo: Manufacturer of truck bed covers including roll-up, folding, and tonneau styles. Directly competes with WeatherTech's Roll Up Pickup Truck Bed Cover and AlloyCover lines in the pickup truck accessory segment.
- Extang: Truck bed cover and tonneau cover maker with solid, folding, and roll-up products. Overlaps WeatherTech's truck bed protection portfolio for the same pickup truck buyer.
- Pendaliner: Custom-fit truck bed liner manufacturer whose products compete directly with WeatherTech's ImpactLiner for the same pickup truck owner installing bed protection.
- Rugged Ridge: Aftermarket accessories brand specializing in Jeep and off-road vehicle protection including floor liners, cargo liners, and bumpers. Competes with WeatherTech in the off-road and truck accessory segment.
- Dee Zee: Manufacturer of truck bed accessories, running boards, tool boxes, and bed mats. Direct overlap with WeatherTech's truck bed protection and accessory offerings for the pickup truck buyer.
Broad incumbents
- Covercraft: Established manufacturer of custom vehicle covers, seat covers, sun shades, and interior protection accessories. Wider portfolio than WeatherTech with significant overlap in sun shades, seat protection, and custom-fit categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WeatherTech social profiles
Digital presenceWeatherTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeatherTech leadership team
Management profileNumber of profiles
Profiles1 record
WeatherTech subsidiaries and ownership
Company hierarchySubsidiaries1 record
WeatherTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeatherTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeatherTech
What does WeatherTech do?
WeatherTech designs, manufactures, and sells custom-fit vehicle protection accessories — primarily floor liners, cargo liners, all-weather floor mats, side window deflectors, bug shields, and mud flaps — along with adjacent lifestyle lines including pet travel accessories and phone mounts. Products are made in the United States from proprietary TPE compounds and sold direct-to-consumer via the company's own website, call center, and factory stores, supplemented by an international dealer network.
Is WeatherTech a public or private company?
WeatherTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeatherTech founded?
WeatherTech was founded in 1989. It employs 1,001 to 5,000 people.
Where is WeatherTech based?
WeatherTech is headquartered in Bolingbrook, United States, in the North America region.
How does WeatherTech make money?
Three revenue lines are on record. Automotive Accessories Sales are the primary driver. The others are home & Pet Products and gift Cards.
Who are WeatherTech's main competitors?
Direct peers on record are Husky Liners, 3D Maxpider, Lloyd Mats, BedRug, TruXedo, Extang, Pendaliner, Rugged Ridge and Dee Zee. Covercraft is listed as a broad incumbent.
Does WeatherTech have an API?
No public API is recorded for WeatherTech.