Lloyd Mats
Lloyd Mats is a 100% employee-owned US manufacturer of custom-fit automotive floor mats, selling direct to individual vehicle owners through its e-commerce storefront under Official Licensed Product agreements with Mopar, GM, Shelby, Honda, and Acura.
- Company typePrivate
- Founded1978
- HeadquartersNorthridge, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lloyd Mats does
Lloyd Mats Inc. is a US-based, 100% employee-owned manufacturer of custom-fit automotive floor mats, founded in 1978 and headquartered in Northridge, California. The company produces two primary product lines — Carpet Mats (offered in six carpet qualities across more than 100 colors) and All Weather Mats (offered in three rubber materials across 13 colors) — with pattern coverage spanning vehicles from the 1960s through 2026 model years. Its core technology is precision pattern-cutting tied to specific vehicle make, model, and year, supported by an in-house pattern library accumulated over four decades; an interactive Mat Comparison Tool assists buyers in navigating the SKU matrix. The company holds Official Licensed Product agreements with Mopar (Stellantis), General Motors, Shelby American, Honda, and Acura, enabling production of brand-authentic floor mats for each marque's enthusiast base.
Lloyd Mats operates a factory-direct go-to-market model, manufacturing in the United States and selling exclusively through its owned e-commerce storefront (lloydmatsstore.com) to individual vehicle owners in the continental United States. Pricing is quote-based and varies by vehicle and material selection; free ground shipping is offered domestically, and promotional mechanics (e.g., coupon codes tied to seasonal sales) are deployed on the storefront. Phone-based sales and support operate weekdays from 9am to 5pm EST. The company reports 101–250 employees, is privately held with no disclosed institutional investment, and has no parent company, subsidiaries, or M&A activity on record. Its customer base is structurally a long tail of individual consumers seeking vehicle-specific fit, brand authenticity, or interior customization, with no named enterprise, dealer, or fleet customers disclosed in the source material.
The business model is a one-time-purchase DTC unit sale with no subscription, licensing-out, or recurring revenue component. Strategic posture is defensive and stewardship-oriented: the company maintains OEM licensing relationships, refreshes its pattern catalog annually to cover new model years, and operates a single-channel US distribution footprint with no disclosed expansion into international markets, adjacent product categories, or wholesale/dealer channels.
Lloyd Mats firmographics
Firmographics- Name
- Lloyd Mats
- Legal name
- Lloyd Mats Inc.
- Website
- https://lloydmats.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lloyd Mats is a 100% employee-owned US manufacturer of custom-fit automotive floor mats, selling direct to individual vehicle owners through its e-commerce storefront under Official Licensed Product agreements with Mopar, GM, Shelby, Honda, and Acura.
- Ownership category
- akta.pro rank
Lloyd Mats industry classification
Industry- Product category
- Automotive Floor Mats
- NAICS
- Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
- akta.pro secondary industries
- Area Rug Manufacturing (IMAOAJAC), Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
Keywords
Where Lloyd Mats is headquartered
LocationHeadquarters
- HQ city
- Northridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lloyd Mats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Custom Floor Mat Sales: Direct-to-consumer sales of custom fit floor mats through factory-direct e-commerce. Products include carpet mats (6 qualities, 100+ colors) and all-weather mats (3 rubber materials, 13 colors). One-time purchase model per mat set.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Carpet Floor Mats - 6 qualities with 100+ color options |
| Unit Pricing | Pay-as-you-go | Custom All Weather Floor Mats - 3 rubber materials with 13 colors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Lloyd Mats product offering
Product offeringCore offering
Lloyd Mats manufactures and sells custom fit floor mats for cars, trucks, and SUVs. The company produces two main product lines: Carpet Mats (6 carpet qualities with over 100 color options) and All Weather Mats (3 rubber mat materials with 13 colors), all precision-cut to fit specific vehicle make, model, and year. Products are manufactured factory-direct in the USA and sold to individual vehicle owners through the company's owned e-commerce storefront.
Product overview
Lloyd Mats is a manufacturer of custom fit floor mats for cars, trucks, and SUVs. The company offers two main product lines: Carpet Mats (available in 6 carpet qualities and over 100 colors) and All Weather Mats (available in 3 rubber materials and 13 colors). A Mat Comparison Tool enables customers to evaluate options across the portfolio. All products are custom fit for specific vehicle makes and models spanning from the 1960s to 2026 models. The company also holds Official Licensed Product agreements with automotive brands including Mopar, GM, Shelby, Honda, and Acura.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Mats Custom fit car, truck, and SUV floor mats offered in 6 carpet qualities and over 100 colors. Each set is precision-cut for a specific vehicle make, model, and year, providing tailored floor protection and interior customization for individual vehicle owners.
- All Weather Mats Custom fit all-weather floor mats for cars, trucks, and SUVs available in 3 rubber mat materials and 13 color options. Designed to provide stylish protection against weather, dirt, and daily wear for individual vehicle owners.
Companies that use Lloyd Mats
Customer profileSegments2 records
Ideal customer profiles2 records
Lloyd Mats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lloyd Mats partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Mopar (Stellantis)coreOfficial Licensed Product partner - Mopar is the parts and accessories brand of Stellantis. Lloyd Mats produces officially licensed floor mats bearing the Mopar brand logo.
- General Motors (GM)coreOfficial Licensed Product partner - Lloyd Mats produces officially licensed floor mats bearing the GM brand logo for Chevrolet, GMC, and Cadillac vehicles.
- Shelby AmericancoreOfficial Licensed Product partner - Lloyd Mats produces officially licensed Shelby logo floor mats, specifically for Mustang vehicles.
- HondacoreOfficial Licensed Product partner - Lloyd Mats produces officially licensed Honda floor mats for Honda vehicle owners including Civic and Accord.
- AcuracoreOfficial Licensed Product partner - Lloyd Mats produces officially licensed Acura floor mats for Acura vehicle owners.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Lloyd Mats competitors and assessment
Company assessmentDirect peers
- WeatherTech: The dominant US maker of custom-fit automotive floor mats (WeatherTech FloorLiners) along with cargo, pet, and interior protection products. Directly comparable to Lloyd Mats in custom-fit floor mats and DTC factory-direct model, but with a much broader accessory portfolio and larger marketing spend.
- OEDRO: Direct-to-consumer seller of custom-fit floor mats, tonneau covers, and running boards. Directly overlaps with Lloyd Mats' custom-fit floor mat category while offering broader truck/SUV accessory adjacencies.
- TuxMat: Canadian-based custom-fit floor mat manufacturer selling premium laser-measured mats primarily for sedans and EVs. Directly comparable in custom-fit positioning and DTC model; emerging player with growing US presence overlapping Lloyd Mats' customer base.
- 3D MAXpider: Custom-fit all-weather floor mats using proprietary thermoplastic elastomer materials. Directly competes with Lloyd Mats' All Weather line in custom-fit, vehicle-specific floor protection with similar e-commerce-first distribution.
- Auto Custom Carpets: US manufacturer of custom automotive carpets and floor mats focused on classic, muscle, and restomod vehicles. Directly comparable to Lloyd Mats in carpet-mat manufacturing with overlapping classic-car coverage from the 1960s onward.
- Husky Liners: Makers of custom-fit WeatherBeater floor mats plus cargo and interior protection. Directly competes with Lloyd Mats in custom-fit all-weather and carpet mats via similar DTC and dealer channels; similar vehicle-coverage breadth but expanded product line.
- Smartliner USA: Manufacturer of custom-fit all-weather floor mats and cargo liners for cars, trucks, and SUVs. Directly comparable to Lloyd Mats in custom-fit aftermarket mats with a similar vehicle-coverage library and online sales approach.
Broad incumbents
- Covercraft: Large US manufacturer of vehicle protection products including seat covers, dash covers, and floor mats. Overlaps with Lloyd Mats in custom-fit floor mats but operates as a broad incumbent across many interior/exterior protection categories.
- Bestop: Established manufacturer of Jeep and truck accessories including floor liners, soft tops, and storage. Comparable as a broad incumbent in the automotive-aftermarket floor protection space with similar OEM-adjacent brand positioning.
- Rugged Ridge: Aftermarket brand (part of Omix) focused on Jeep accessories including floor liners and cargo protection. Comparable to Lloyd Mats as a brand-aligned (Jeep) floor mat producer with a broader accessory catalog and established dealer distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lloyd Mats social profiles
Digital presenceLloyd Mats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lloyd Mats leadership team
Management profileNumber of profiles
Lloyd Mats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lloyd Mats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lloyd Mats
What does Lloyd Mats do?
Lloyd Mats manufactures and sells custom fit floor mats for cars, trucks, and SUVs. The company produces two main product lines: Carpet Mats (6 carpet qualities with over 100 color options) and All Weather Mats (3 rubber mat materials with 13 colors), all precision-cut to fit specific vehicle make, model, and year. Products are manufactured factory-direct in the USA and sold to individual vehicle owners through the company's owned e-commerce storefront.
Is Lloyd Mats a public or private company?
Lloyd Mats is a private company. It is classified as management employee owned and is currently operating.
When was Lloyd Mats founded?
Lloyd Mats was founded in 1978. It employs 101 to 250 people.
Where is Lloyd Mats based?
Lloyd Mats is headquartered in Northridge, United States, in the North America region.
How does Lloyd Mats make money?
One revenue line is on record: custom Floor Mat Sales.
Who are Lloyd Mats's main competitors?
Direct peers on record are WeatherTech, OEDRO, TuxMat, 3D MAXpider, Auto Custom Carpets, Husky Liners and Smartliner USA. Broad incumbents are Covercraft, Bestop and Rugged Ridge.
Does Lloyd Mats have an API?
No public API is recorded for Lloyd Mats.
What industry is Lloyd Mats in?
Lloyd Mats's product category is Automotive Floor Mats. Its primary akta.pro industry code is IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage), with a secondary code of IMAOAJAC, Area Rug Manufacturing. Its NAICS code is 314110 and its SIC code is 2273.