Uncle Matt's Organic
Uncle Matt's Organic is a Florida-based, privately-held producer of certified organic juices, lemonades, brewed teas, and functional beverages, marketed as the nation's #1 organic orange juice brand and distributed nationwide through grocery, warehouse clubs, and DTC e-commerce.
- Company typePrivate
- Founded1999
- HeadquartersClermont, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Uncle Matt's Organic does
Uncle Matt's Organic, operated by Harmoni, Inc., is a Clermont, Florida-based producer of certified organic juices, lemonades, brewed teas, and functional beverages founded in 1999 by Matt McLean. The company positions itself as the nation's #1 selling organic orange juice brand, with a portfolio spanning classic orange juice, pulp-free and grove-style varieties, no-sugar-added lemonades, a craft brewed tea line launched in July 2024, a ginger honey lemonade added August 2024, and an organic yerba mate energy tea launched October 2025. Functional SKUs include Ultimate Immune (with VegD3 vegan vitamin D, elderberry, vitamins C and zinc) and Orange Defense (750mg turmeric with piperine for bioavailability plus the SZB 1969 probiotic, supported by 20+ peer-reviewed clinical studies). Core production technology is flash pasteurization of fresh-picked organic oranges without flavor packets or long-term tank storage, differentiating the product from mass-market OJ producers that add engineered essence oils after extended storage.
The company is built on a stack of third-party certifications—USDA Organic, Glyphosate Residue Free by The Detox Project, B Corporation, and Vegan—which serve as both compliance moats and consumer trust signals. Distribution is multi-channel across the United States: natural food stores, conventional grocery chains, warehouse clubs (notably Costco, where Uncle Matt's appeared in January 2026 new arrivals), and a direct-to-consumer e-commerce storefront at shop.unclematts.com. Go-to-market is channel-partner-led with supporting event activations at Natural Products Expo West 2026 and a co-marketing partnership with Kendall-Jackson announced June 2026 under the 'Perfectly Paired' banner to drive sparkling-wine-and-OJ mimosa occasions. The company employs 11-50 people, operates as a privately held founder-controlled business with no disclosed institutional investors beyond a $0 Renewal Funds round in May 2020, and targets two primary personas: health-conscious families seeking clean-label organic beverages and wellness-focused consumers pursuing functional, immune-support, and GLP-1-aligned nutrition.
Uncle Matt's Organic firmographics
Firmographics- Name
- Uncle Matt's Organic
- Legal name
- Harmoni, Inc.
- Website
- http://unclematts.com/
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uncle Matt's Organic is a Florida-based, privately-held producer of certified organic juices, lemonades, brewed teas, and functional beverages, marketed as the nation's #1 organic orange juice brand and distributed nationwide through grocery, warehouse clubs, and DTC e-commerce.
- Ownership category
- akta.pro rank
Uncle Matt's Organic industry classification
Industry- Product category
- Organic Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Uncle Matt's Organic is headquartered
LocationHeadquarters
- HQ city
- Clermont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uncle Matt's Organic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Organic Juice and Beverage Sales: Uncle Matt's Organic generates revenue through the sale of packaged organic juices, lemonades, and craft-brewed teas through retail distribution channels including natural food stores, conventional grocery chains, and warehouse clubs like Costco, as well as direct-to-consumer e-commerce sales through shop.unclematts.com.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Uncle Matt's Organic product offering
Product offeringCore offering
Uncle Matt's Organic produces and sells 100% certified organic juices, lemonades, and craft-brewed teas made from fresh-picked organic oranges and other organic fruit. The company processes beverages using flash pasteurization without flavor packets or engineered additives, and distributes nationally through grocery, natural food, and warehouse club retailers as well as direct-to-consumer e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Orange Juice
- Ultimate Immune
Quantifiable outcome
- 300% RDA of Vitamin C per serving in Ultimate Immune product
- +5 more outcomes
Companies that use Uncle Matt's Organic
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Uncle Matt's Organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Uncle Matt's Organic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kendall-JacksoncoreKendall-Jackson and Uncle Matt's Organic announced a 'Perfectly Paired' partnership to promote a new sparkling wine and organic orange juice combination through a national campaign involving retail activations, social media marketing, and in-store marketing. The collaboration aims to elevate seasonal gatherings with a premium mimosa pairing, leveraging both brands' focus on quality and approachability. The partnership includes co-branded content like floral mimosa ice wreaths recipes.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Uncle Matt's Organic competitors and assessment
Company assessmentBroad incumbents
- Tropicana (PepsiCo): Tropicana is the largest US orange juice brand (PepsiCo-owned) and now operates a Tropicana Organic line, directly overlapping with Uncle Matt's organic OJ proposition. It is the primary mass-market incumbent against which Uncle Matt's premium organic positioning competes.
- Simply Orange (The Coca-Cola Company): Simply Orange is Coca-Cola's premium orange juice brand with national DSD distribution, occupying a similar premium-but-mass-market tier that Uncle Matt's competes with in conventional grocery and warehouse clubs. Comparable product, comparable shelf, much larger distribution machine.
- Bolthouse Farms: Bolthouse Farms is a large-scale juice, smoothie, and plant-based beverage brand with deep retail penetration and an organic sub-line. Comparable in juice and functional-beverage categories, with significantly larger scale and broader SKU breadth.
- NAKED Juice (PepsiCo): NAKED is a PepsiCo-owned premium juice and smoothie brand with national distribution. Comparable in premium cold-pressed juice and smoothie positioning and shares grocery and natural channel placement with Uncle Matt's.
- The Honest Company (Honest Beverages): The Honest Company extends its clean-label consumer brand into organic juices and kids' juice pouches through Honest Beverages. It is a broad clean-label incumbent that overlaps with Uncle Matt's on organic, no-additive positioning and family/health-conscious consumer targeting.
Direct peers
- Lakewood Organic: Lakewood Organic is a family-owned organic juice specialist selling a comparable range of organic juices and lemonades through natural food and grocery channels. It is one of the closest pure-play competitors in the organic juice space, similar in scale and clean-label positioning to Uncle Matt's.
- Suja Juice: Suja is an organic, cold-pressed juice and functional beverage brand with national retail distribution (Whole Foods, Sprouts, Target). It overlaps with Uncle Matt's on organic juice, probiotic/turmeric functional SKUs, and the clean-label wellness consumer — a near-direct peer in positioning and channel mix.
- Evolution Fresh (Starbucks): Evolution Fresh is a Starbucks-owned organic cold-pressed juice and functional beverage brand distributed through grocery and the Starbucks store footprint. Comparable in premium organic juice positioning and functional SKU development (probiotics, immunity).
- Califia Farms: Califia Farms is a premium organic plant-based beverage brand (juices, lemonades, creamers, plant milks) distributed in natural and conventional grocery. Overlaps directly on organic lemonades and juice-based functional beverages and shares Uncle Matt's B Corp / clean-label positioning.
- Runa: Runa is an organic, fair-trade yerba mate energy tea brand sold through natural food stores and online. It is the most direct peer to Uncle Matt's newly launched Organic Yerba Mate Energy Tea (Oct 2025) and competes for the same natural-channel energy drink consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Uncle Matt's Organic social profiles
Digital presenceUncle Matt's Organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uncle Matt's Organic leadership team
Management profileNumber of profiles
Profiles1 record
Uncle Matt's Organic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uncle Matt's Organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uncle Matt's Organic
What does Uncle Matt's Organic do?
Uncle Matt's Organic produces and sells 100% certified organic juices, lemonades, and craft-brewed teas made from fresh-picked organic oranges and other organic fruit. The company processes beverages using flash pasteurization without flavor packets or engineered additives, and distributes nationally through grocery, natural food, and warehouse club retailers as well as direct-to-consumer e-commerce.
Is Uncle Matt's Organic a public or private company?
Uncle Matt's Organic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uncle Matt's Organic founded?
Uncle Matt's Organic was founded in 1999. It employs 11 to 50 people.
Where is Uncle Matt's Organic based?
Uncle Matt's Organic is headquartered in Clermont, United States, in the North America region.
How does Uncle Matt's Organic make money?
One revenue line is on record: organic Juice and Beverage Sales.
Who are Uncle Matt's Organic's main competitors?
Broad incumbents on record are Tropicana (PepsiCo), Simply Orange (The Coca-Cola Company), Bolthouse Farms, NAKED Juice (PepsiCo) and The Honest Company (Honest Beverages). Direct peers are Lakewood Organic, Suja Juice, Evolution Fresh (Starbucks), Califia Farms and Runa.
Does Uncle Matt's Organic have an API?
No public API is recorded for Uncle Matt's Organic.
What industry is Uncle Matt's Organic in?
Uncle Matt's Organic's product category is Organic Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 31211 and its SIC code is 2080.