Simply Orange
Simply Orange is a privately held Mexican freight forwarder operating Scope TMS-backed digital logistics across maritime, air, and land lanes between Mexico, Asia, and Europe, serving 599 clients in eight industrial verticals with branded control tower, insurance, and trade financing services.
- Company typePrivate
- Founded2006
- HeadquartersSanta Rosa, Mexico
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Simply Orange does
Simply Orange is a privately held Mexican freight forwarder founded in 2006 and headquartered at the World Trade Center in Santiago de Querétaro, Mexico. The company intermediates maritime (FCL/LCL), air, and land (FTL/LTL) freight across five core international lanes with weekly sailings — Mexico ↔ China, Mexico ↔ Hong Kong, Mexico ↔ Netherlands, Mexico ↔ Belgium, and Mexico ↔ Ecuador — supplemented by a destination-agent network covering 56 countries via World Cargo Alliance membership (since 2008). It serves eight verticals including Automotive (primary), Food, Energy, Pharmaceutical, Industrial, Aerospace, Technology, and Chemical, with 599 disclosed clients and 96.4% on-time delivery reported over the trailing 30 days.
The technology backbone is Scope TMS (Riege Scope – One System, One Record), adopted fully in 2015 after an initial Track & Trace deployment in 2014. Scope powers both internal operations and the customer-facing Mi Portal (My Portal), which provides cloud document management, real-time event tracking, automated email notifications, and a live operations dashboard (1,245 active shipments, 38 daily departures, 142 ports/airports). On top of this platform Simply Orange layers three branded solutions: Simply Connect (control tower visibility), Simply Protect (all-risk cargo insurance with zero deductible, powered by a proprietary risk-evaluation algorithm and underwritten with Chubb), and Simply Finance (trade financing up to $10M USD per debt, 1% fee, 48-hour online approval).
The business model combines transaction-based freight commissions, insurance brokerage commissions (Simply Protect), trade financing fees (Simply Finance), managed-services revenue from the control tower, and professional services for customs brokerage and dispatch. Pricing is quote-based and per-shipment; the firm holds a REPSE registration with Mexico's STPS enabling tax-deductible subcontracting invoices to Mexican clients. Owned international offices in Hong Kong (2010) and Ecuador (2020) anchor the Asia and South America lanes respectively. The firm is privately held with no disclosed funding rounds, no reported revenue, and no named institutional shareholders.
Simply Orange firmographics
Firmographics- Name
- Simply Orange
- Legal name
- Simply Orange
- Website
- https://simplyorange.com.mx
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Simply Orange is a privately held Mexican freight forwarder operating Scope TMS-backed digital logistics across maritime, air, and land lanes between Mexico, Asia, and Europe, serving 599 clients in eight industrial verticals with branded control tower, insurance, and trade financing services.
- Ownership category
- akta.pro rank
Simply Orange industry classification
Industry- Product category
- Freight Forwarding and International Logistics
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- E-commerce Cross-Border Air Parcel Forwarding (DDP/DDU, De Minimis) (TLACAAAJ)
- akta.pro secondary industries
- Cross-Border E-commerce Ocean Forwarding (DDP/DDU) (TLACABAK), Cross-Border Intermodal (Customs-in-Transit/Transit Regimes) Forwarding (TLACAEAJ), Trade Compliance & Ocean Regulatory Services (Sanctions/Export Controls) (TLACABAL)
Keywords
Where Simply Orange is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Simply Orange business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Freight Forwarding Fees (Maritime, Air, Land): Core revenue from intermediating between shippers and carriers for FCL/LCL ocean, air freight, and FTL/LTL ground transport. Pricing varies by container type, weight vs. volumetric weight for air (6,000 cm³/kg factor), FCL vs LCL split for ocean (typically LCL preferred up to 12 m³, FCL 20' container beyond), and FTL/LTL for land. Quotation-based per shipment.
- Cargo Insurance Commissions (Simply Protect): Revenue from brokering all-risk cargo insurance policies with zero deductible covering maritime, air, and land transport, plus optional loss-of-profit (up to 20%) and additional expense coverage. Includes real-time risk evaluation and certificate issuance.
- Trade Financing Fees (Simply Finance): Revenue from a 1% financing charge on the financed invoice value, with 1–4 month payment terms, capacity up to $10 million USD per debt, and a separate 0.32% credit insurance cost. Online 48-hour approval workflow.
- Digital Platform / Control Tower Services (Simply Connect): Revenue from the Simply Connect control tower platform providing real-time shipment visibility, automated notifications, cloud documentation, and dashboards. Implemented in 2014 (Track & Trace) and upgraded in 2015 with Scope Software.
- Customs Brokerage / Dispatch Services: Revenue from working with customs agents in Mexico's main customs offices to handle import/export clearance, BL management, pedimentos, and document handling as part of an integrated logistics offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based freight forwarding (FCL, LCL, FTL, LTL, air, sea, land) |
| Transaction based/ take rate | Pay-as-you-go | Simply Finance: 1% of invoice value, 1–4 month terms, up to $10M USD |
| Other | Pay-as-you-go | Simply Protect: All-risk cargo insurance with zero deductible |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Simply Orange product offering
Product offeringCore offering
Simply Orange is a Mexican freight forwarder that intermediates maritime, air, and land transportation between Mexico and Asia, Europe, and South America. The company bundles forwarding with customs brokerage in Mexico, an all-risk cargo insurance product (Simply Protect) with zero deductible, a trade financing line (Simply Finance), and a Scope-TMS backed digital control tower (Simply Connect) providing real-time shipment visibility, cloud documentation, and automated notifications.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Connect: Digital control-tower / Track & Trace platform providing end-to-end shipment visibility, dashboards, automated notifications, cloud documentation and consultancy for clients' supply chains.
- Simply Protect
- Simply Finance
Products and services
- Simply Connect (Control Tower) Web-based control-tower platform that provides a single view of every shipment, cloud-hosted documentation (BL, invoices, pedimentos, packing lists), real-time email notifications, financial KPI dashboards, and Track & Trace across all intermediaries (shipper, customs agent, carriers, warehouse personnel).
- Simply Protect (Cargo Insurance) All-risk cargo insurance with zero deductible for maritime, air, and land shipments, including container coverage. Includes a proprietary risk-evaluation algorithm that scores shipment risk in real time, optional loss-of-profit coverage up to 20% of merchandise value and 20% additional expenses coverage, and end-to-end claims administration with the insurer.
- Simply Finance (Trade Financing) Trade and shipment financing service that allows customers to ship goods and pay later in 1-4 month terms without a personal guarantor. Pricing is 1% of invoice value plus 0.32% credit insurance; online approval in less than 48 hours, with debt capacity up to USD 10 million.
- Air Freight Service Air cargo forwarding service covering high-demand trade routes, providing estimated and real-time transit times, consignee/airwaybill numbers, flight routes, and shipment weight on a unified dashboard with digital monitoring and dispatch support. Pricing uses gross weight or volumetric weight (6,000 cm³/kg factor).
- Sea Freight Service (FCL & LCL) Ocean freight forwarding offering both Full Container Load (FCL) and Less than Container Load (LCL) services across weekly sailings on Mexico-China, Mexico-Netherlands, Mexico-Hong Kong, Mexico-Belgium lanes. Includes end-to-end visibility, cloud documentation, personalized alerts, refrigerated cargo, inspections at origin, guarantee letters, and competitive rates.
- Land Transportation Service (FTL & LTL) National and international ground freight forwarding covering FTL and LTL shipments, with international routes to the USA, Canada, and Central America (Costa Rica). Handles hazardous materials, refrigerated cargo, oversized projects, and unit monitoring.
Quantifiable outcome
- 96.4% on-time delivery vs. 78% industry average (30-day window)
- +5 more outcomes
Companies that use Simply Orange
Customer profileSegments8 records
Ideal customer profiles2 records
Simply Orange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Simply Orange partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Scope (One System One Record)flagshipScope is the transportation management system (TMS) powering both Simply Orange's internal operations and the customer-facing Mi Portal / My Portal. Implemented in 2014 as Track & Trace, Simply Orange migrated fully to Scope Software in 2015. The platform ingests data every few seconds to provide real-time shipment tracking, automated notifications, document management, and financial dashboards. The live operations dashboard on the Simply Orange homepage pulls from the same Scope TMS that clients use.
- ChubbcoreChubb appears as a featured 'Ally' on the Simply Orange homepage logo wall in both Spanish and English versions. Listed alongside Scope, Canacintra, WCA, and JCTRANS as a key commercial partner supporting Simply Orange's cargo insurance / Simply Protect all-risk offering with zero deductible.
- Canacintra (Cámara Nacional de la Industria de Transformación)minorCanacintra is the Mexican National Chamber of the Transformation Industry, featured as an ally on the Simply Orange homepage. Signals institutional alignment with Mexico's industrial base and likely supports B2B lead generation among Mexican manufacturers.
- World Cargo Alliance (WCA)coreSimply Orange became a member of the World Cargo Alliance in 2008 upon inaugurating its Forwarding Division. WCA membership enables Simply Orange to access a global network of vetted freight forwarder partners, supporting operations across 56 countries without requiring wholly-owned offices in every market.
- JCTRANScoreJCTRANS appears as a featured 'Ally' on the Simply Orange homepage logo wall. Likely a Chinese logistics partner supporting the Mexico–China and Mexico–Hong Kong trade lanes that Simply Orange operates on a weekly basis.
- Mexican Customs Agents NetworkcoreSimply Orange works hand-in-hand with customs agents in Mexico's main customs offices (aduanas), enabling the company to offer import/export dispatch and clearance as part of an integrated single-supplier logistics and customs brokerage offering.
- Destination Agents in Ecuador, Netherlands, Belgium, China and Hong KongcoreBeyond the Hong Kong office (founded 2010) and Ecuador office (opened 2020), Simply Orange maintains a network of destination agents in Ecuador, Netherlands, Belgium, China, and Hong Kong to ensure shipments can be completed safely in countries where Simply Orange does not have owned offices.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Simply Orange competitors and assessment
Company assessmentDirect peers
- Estafeta: One of Mexico's largest domestic logistics and parcel companies, with growing international forwarding capabilities. Comparable as a Mexico-domiciled integrated logistics operator with multi-product offerings.
- Grupo T21 / Binex: Mexican freight forwarding and logistics group with cross-border Mexico-US and Mexico-Asia capability. Directly comparable to Simply Orange as a mid-sized Mexico-based forwarder serving industrial shippers.
- Vencedor Logistics: Mexican freight forwarder offering maritime, air, and land transportation, customs brokerage, and supply chain services. Direct competitor to Simply Orange in the Mexico cross-border freight forwarding market.
- Transpaís: Mexican transportation and logistics provider with national and cross-border services. Comparable in operating model to Simply Orange's land/FTL/LTL and intermodal offerings serving Mexican industrial customers.
Emerging players
- project44: Supply chain visibility and control tower platform serving shippers, carriers, and 3PLs. Comparable to Simply Orange's Simply Connect control tower offering but positioned as a neutral SaaS layer rather than a forwarder-owned tool.
- FourKites: Real-time transportation visibility platform with predictive ETA, control tower, and yard management capabilities. Comparable to Simply Orange's control-tower functionality and a potential partner/competitor as the digital visibility layer of choice for shippers.
Broad incumbents
- Grupo México Logística (GMXT): Logistics arm of Grupo México with rail, port, and freight forwarding operations across Mexico. A larger incumbent that competes on cross-border volume and intermodal services; broader portfolio but overlapping on the Mexico-Asia and intra-Mexico lanes.
- DHL Global Forwarding: World's largest air and ocean freight forwarder with deep presence in Mexico via its Global Forwarding division. Competes for the same enterprise industrial shippers as Simply Orange, but with a much broader global network and balance sheet.
- Kuehne+Nagel: Top-3 global freight forwarder with significant Mexico operations across air, sea, road, and contract logistics. Overlaps with Simply Orange on Mexico-Europe, Mexico-Asia, and contract logistics for industrial verticals.
- DSV: Global transport and logistics provider with growing Mexican footprint (notably post-Schenker acquisition). A scaled incumbent offering direct competition on Mexico cross-border forwarding and integrated supply chain solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Simply Orange social profiles
Digital presenceSimply Orange compliance and trust
Trust signalCompliance3 records
Simply Orange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Orange leadership team
Management profileNumber of profiles
Simply Orange subsidiaries and ownership
Company hierarchySubsidiaries2 records
Simply Orange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Orange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Orange
What does Simply Orange do?
Simply Orange is a Mexican freight forwarder that intermediates maritime, air, and land transportation between Mexico and Asia, Europe, and South America. The company bundles forwarding with customs brokerage in Mexico, an all-risk cargo insurance product (Simply Protect) with zero deductible, a trade financing line (Simply Finance), and a Scope-TMS backed digital control tower (Simply Connect) providing real-time shipment visibility, cloud documentation, and automated notifications.
Is Simply Orange a public or private company?
Simply Orange is a private company. It is classified as unknown and is currently operating.
When was Simply Orange founded?
Simply Orange was founded in 2006. It employs 501 to 1,000 people.
Where is Simply Orange based?
Simply Orange is headquartered in Santa Rosa, Mexico, in the Latin America region.
How does Simply Orange make money?
Five revenue lines are on record. Freight Forwarding Fees (Maritime, Air, Land) is the primary driver. The others are cargo Insurance Commissions (Simply Protect), trade Financing Fees (Simply Finance), digital Platform / Control Tower Services (Simply Connect) and customs Brokerage / Dispatch Services.
Who are Simply Orange's main competitors?
Direct peers on record are Estafeta, Grupo T21 / Binex, Vencedor Logistics and Transpaís. Emerging players are project44 and FourKites. Broad incumbents are Grupo México Logística (GMXT), DHL Global Forwarding, Kuehne+Nagel and DSV.
Does Simply Orange have an API?
No public API is recorded for Simply Orange.
What industry is Simply Orange in?
Simply Orange's product category is Freight Forwarding and International Logistics. Its primary akta.pro industry code is TLACAAAJ, E-commerce Cross-Border Air Parcel Forwarding (DDP/DDU, De Minimis), with a secondary code of TLACABAK, Cross-Border E-commerce Ocean Forwarding (DDP/DDU). Its NAICS code is 48851 and its SIC code is 4731.